THE most powerful skill you will learn is the ability to craft a good story and prod people to take an action.

It should be something we all know in business, but very few people take the time to improve on this crraft.

You don’t need to become the next Stephen King, but you do need to be able to tell a decent story that compells your prospects and clients to take the action you want.

I always teach people to start with a blank piece of paper and a pen.

Lock yourself up somwhere quiet.

Grab a glass of water or coffee.

And start writing down anything and everything from your past that you can remember.

Things like (from my file):

- married for 10 years

- have twin 8 year old daughters

- they were born at 3 pounds each – 2 months premature – 5 weeks in hospital to get bigger before going home

- almost flunked high school

- a bit (ah hem) of a partier in my teenage years

- have lived in Canada and the US

- LOVE hot weather

- 1 dog and 2 cats

- multiple failed business ideas

- two successful businesses

- used to paint houses for a living

- ran a College Pro Painters franchise to put myself through university (had 8 painters working for me)

- rode a 1970 Triumph Bonneville motorcycle for 13 years

- favorite car I ever owned was my 1967 Cougar

- favotire vehicle I now own… 2008 GMC 4×4 Silverado SLT

- and so on.

You should have pages of bullet points when  you are done.

Each and every one of those bullets can be turned into a story that you can use as a promotion, as a blog post, as an article, in your bio, etc.

It really is easy… and will be very profitable for you… IF YOU DO IT.

I will continue sharing ideas on what makes for profitable story telling.

The key right now is for you to start writing out that list – then KEEP IT ON FILE (I lost my first list… lesson learned).

To your success, Troy

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