Using waterboarding pigs and sensory deprivation on cows in your marketing

An admission: I have a man-crush on Dave Munson of Saddleback Leather

Here is a guy that absolutely ROCKS using ‘personality in pixels’ and


Dave Munson and family on another Saddleback Leather Trip

his website is loaded with incredible examples of marketing using

Waterboarding pigs and sensory depravation on cows is just one itty bitty example of the great marketing he does on his site.


I have written many times about Dave Munson and Saddleback Leather – if you haven’t invested some time poking around their site and noting how they use stories to sell – do it now

Just noticed some new things he had put up that I wanted to point out.

Notice how simple this is – how he weaves personality and humor into the Saddleback Leather sales copy – and how un-pushy his sales process is.

After reading through his Saddleback Leather site (and buying Troy a xmas present while there 🙂 – take some ideas on how to sell using personality driven copy like this and apply it to your own site – quickly!

A few snippets from the Saddleback Leather site:

(for guys: what to say to convince your honey you need these leather goods)

* I don’t know why, but owning a hope and a dream like this,
makes me want to just sit down on the couch and OPEN UP about the
hopes and dreams we share.

* Think of all of the extra TIME we’d spend TOGETHER on our
long walks holding hands and showing off the leather.

(for girls: what to say to convince your hubby you need these
leather goods)

* You know, I feel frisky just thinking about that leather piece.

* I don’t think I’d need to go shopping for another thing
all year after buying something like this.

(for the both of you – from Dave: what he says to convince the both
of you need these leather goods)

You’ll be more popular. You’ll have more friends.
What’s wrong, you chicken? I might invite you to my birthday
party. If you don’t buy this case, then next year, when
you’re scouring the internet again looking for your next garage
sale piece because yours is already torn or broken, your mind will
drift back to my words. You’ll slowly shake your head and say,
“Man, was that guy right or what”. And then you’ll
slightly squint, press your lips together and give a few small

I tell you what, buy it now or kick yourself later.

I’ve made this for you to break in. It’ll take a few months
until it really starts to look cool, and you’ll have to use it
a lot. In fact, the more you use it, the better it looks (and it
already looks great). It’ll eventually form to the places on
your body it touches regularly. The edges will soften and round
some to become even more chic and classic looking than it already

Where can I see one of these cases in person?

I don’t have any of the items in stores and we’re not big
fans of folks coming to our home because of the weirdo factor. My
sister, Patricia, and her husband (my Chess and Scrabble nemesis)
send out the leather from their place near Ft. Worth, Texas. But
again, because of the weirdo factor, they don’t want you
dropping by there either. If it helps, everyone tells me that
they’re much more impressed with them in person.




Does exactly what it needs to do.

Saddleback Leather is a PRIME example of how to use personality in your marketing and how to excel marketing online.


Have a great day.


PS: I interviewed Dave Munson a while back about Saddleback Leather and what he had done with it.

He gave me one insight on where he finds clients that I NEVER WOULD HAVE GUESSED.

I have never shared this idea with anyone before.

And I am not going to here.

But, if you want to take your personality-driven up ten notches, get a ready to roll blog system designed for you, get copy and paste emails to use in your marketing, get weekly masterminding, free products from me ($497 worth of product – yours free if you join me here)…

…AND get Dave’s free marketing tip…

…Invest the whopping $25 and start plugging into the Empower Network with me.


Try it out for a month (you still get all these bonuses)

THEN make an educated decision if this is not the best internet marketing training system in the world.

It created a full time income for me in 2 months…

…what can it do for you?

Just join for $25 and decide after I show you the inside track

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