As you may have seen in my newsletter, Twitter has been a tool I’ve been testing out, starting out as a major disbeliever.
It has been a month or so, and I now have almost 1,700 people following me. Much of that is thanks to our guest writer today, Kenneth Yu.
He was very helpful in getting me going on Twitter, and has been generous with success secrets and techniques to get Twitter working for your business.
Kenneth has put together the following article to help you understand where Twitter is a fit, and how it may be able to help. Thanks, Troy
Here’s Ken….
There may be a lot of hype surrounding Twitter as a marketing tool, some founded, some not. However, I believe I have stumbled across a remarkable method of using Twitter for marketing. You see…
Twitter is the single most powerful way to combat the recession!
Sound preposterous?
Before you discount anything, let me explain.
The recession is ruled by fear. It may seem like a common notion, but did you know the influence of negative emotions is a lot more wide-ranging than you think?
The great economist John Maynard Keynes said people’s economic decisions, in both good times and bad times, are driven by “animal spirits”. Primitive psychological tendencies that we all possess.
For example, when times are good, you become bold and then you get comfortable. On the other hand, when times are bad, you become fearful. Driven into fight-and-flight mode.
Even as recently as March 13 2009, President Obama’s National Economic Council head Lawrence Summers noted in his speech that the economic crisis has led to an “excess of fear” that must be reversed.
That’s the main reason why your prospect is grabbing on to their wallets for dear life. Why businesses are tumbling right, left and center like a sack of potatoes. Why retail outlets are on perpetual sales mode and slashing prices just to get by.
Why everyone–including you perhaps–seem to be suffering.
As you gathered by now, what do you think is the promised solution? That’s right, you have to…
Remove Their Fear!
In other words, if the problem is a psychological one, than the answer should be a psychological one as well.
And what better psychological marketing weapon than Twitter? Here’s 3 ways to harness Twitter to melt away fear.
1) Twitter Lets Prospects Know You’re the Real Deal
Online persuasion expert J.P.Micek says this, “People buy who you are before they buy what you sell.”
The more someone knows you, the more someone trusts you, the more someone will give you money.
You see, it’s not that your prospects have no money. It’s just that they’re not going to spend any of what they do have on unknown products from unknown people. Twitter gets around that problem, because it gives them good reasons to NOT be scared.
Through conversations where you are generous with your expertise, people can see your heart is in the right place. A strategic placement of a link to a family photo, and they get drawn into your humanity. Heck, even giving a inspirational quote or funny video goes a long way in building your credibility.
2) Twitter Gives Social Proof to Cut Through the Clutter
This world is filled with information overload. In a world of clutter, people stop listening to promises and start looking for proof that expertise (be it in product or service form) will work for them.
Twitter gives you viral traffic to your pre-selling devices—your blogs, emails and articles. In fact, if you do it right, you can get pre-sold followers really quick because of the power of ReTweeting.
I get an average of 2000 hits per article in space of 2 days without even spending a cent. Never in history has a medium being able to deliver oodles of social proof at so minimum a price.
And of course, I realize people regard me as an expert even thought I’m an unknown, due to all this rapid exposure using the Twitter channel.
3) Twitter Gives Top Dogs Reason to Invite You In
Even when it comes to Joint Venture Partners, they have to be convinced you’re the real deal before they start accepting you into their inner circle and promote you. After all, they’ve probably been burned countless times by broken promises and dishonest cheats.
When you start providing massive value to your Twitter following. They will come knocking and wanting to connect with you.
Every tweet is a way to prove your worth over and over again, both to your prospect and to your potential strategic alliances. Opportunities always come in the form of people, and the more people you can connect with, the more doors will open to you.
I mean, look at this article writing opportunity for Troy. If it weren’t for Twitter connecting me someone who knows someone else working in the Total Package, I will not be here and you will not know me.
This is it from me. Hope you enjoy it. Now start using Twitter to tame those pesky animal spirits.
And if you’re looking for a sound strategy in creating a business that will not only survive, but thrive in the recession, may I recommend the Twitter Salvation System? It’s my highly-regarded patented system on monetizing Twitter as a cost-effective marketing channel that can accelerate your business at the same time.
You can find it at http://www.TwitterTestPilot.com
Thanks, Kenneth Yu
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