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Oct
29

Spooky success with the 31k club

By | Autoresponders, Copywriting, Email Marketing, Entrepreneur, Success

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Have you ever wanted someone to be there at your side to prod you along to greater levels of success?

Someone who would give you the ideas that make you more money?

Someone who can show you the shortcuts to having substantial sales this holiday season?

I have a very unique offer for you today.

No hype, no bull.

Just real actionable tools for go-getters like you and I. (and a stellar deal as well)

I am launching the 31k club starting November 1st.

It is a bonus with something else highly unique I have for you here.

The 31k club is designed for entrepreneurs, business owners, and sales professionals who want to get a LOT more done in less time.

Starting November 1st, and running for 31 days I am going to kick your butt to write more (yes, I know Nov only has 30 – work with me here :o )

Every single day for 31 days I am going to give you extra tools, tips and techniques to make your writing flow, and your promotions sing.

You will discover the intense results that happen when you go full out for 31 days.

Your business will grow.

You will grow.

And you will develop a skill that will stick with you for life.

As I mentioned, the 31k club is a free bonus you get when you commit to learning from me and these other masters.

Guys like Ted Nicholas, the $6 billion dollar man. You get over 4 hours with Ted on a recorded session where he shared his copywriting and success formulas. 4 hours sitting at the feet of a multi-billion-dollar-revenue-builder.

Next, Bob Burg. Bob is a genuine great guy who specializes in helping you build word of mouth and referral business. Zero cost, high impact leads and clients.

What entrepreneur doesn’t need help with focus and time management? Les Hewitt is the focus master – and you get 3 hours with his training audios on how to get TWICE as much done in half the time.

Website not working? Daniel Levis walks you through his 5R system for maximum sales with minimum web traffic.

Plus you get extra bonuses and some surprise gifts and audios. http://www.31kclub.com

Invest in learning from the masters, and I will gift you the 31k club … plus, if you go through the 31k club with me to the end – you get a nice signature story trophy for your office, and some great mentions and pr in upcoming newsletters and blog posts.

So – are you up for the challenge?

Do you need help growing your business in the next month?

I will kick your butt and make you succeed with your writing in the next 31 days.

I dare you…

…double-dog-dare-you.

Join me in the 31k club and you win all around.

Details and registration are at http://www.31kclub.com

To your Spooky Success.

Troy

PS: You also can get the audio coaching AND the 31k club for FREE – details on the registration page. http://www.31kclub.com

Oct
22

Time Tested Tips for Mastering Your Writing

By | advertising, Copywriting, Entrepreneur, Main Content, Marketing on the web, Story Selling

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Finding your voice is something that takes time. It isn’t natural to most people (myself included, I eeked out a sub-par passing grade in English both in High School and University – had to take the Writing class twice to get my grades up)

It really comes down to writing every single day.

While you don’t have to post a new blog every day, you do need to write something. Writing every day helps you develop a more natural rhythm to your writing.

The problem with having “rules” for writing is that none of them apply to everyone. One rule that works for me – may not work for you. And something that works for you – may not work for me.

Some writing ‘rules’ that I like and use, try them out and see how they feel:

* Schedule your writing time like you would schedule any profit producing activity

* Schedule in 1-2 hour blocks (and use the Eugene Schwartz technique and write for 33 minutes, 33 seconds – take a 5 min break – then wrote for another 33:33)

* Write during dead time

* Write during busy times

* Use Evernote to track all your writing and keep it organized

* Get used to the fact that your writing is worth money… the more you write, the more you can market, the more you can make

* Write when you are excited

* Write when you are in a funk

* Learn to think in stories – find something every day that happened to you – something you could build into a story – stories are proven to FAR outperform fact based marketing messages… use this fact to your advantage

* Find industry news, trends, or media mentions that you can use in your writing – store them in Evernote for future reference.

* Write even more

* Write stories about your family, your friends, your business associates.

* Write advertisements that tell a story about your business beginnings and the lessons you have learned

* Write stories about your best customers

* Write stories about your pets

…the key is to write.

It isn’t magic.

But it is profitable.

Try it for a week or two and see you you feel.

I dare you!

Every. Single. Day.

Then let me know how you feel.

Sep
15

Writing tips that create wealth

By | advertising, Copywriting, Entrepreneur, Success

To continue on from the last post about writing, here are the 5 basic components of a good story:

  1. PASSION. The big reason you need to practice your writing is to develop your voice and passion in the written form. The major problem with most marketing is the void of passion.  Most advertising is boooooooring.  And the results from the ads show it.  Get your voice and passion bottled up… inject it into your story… and you will have a winning campaign… guaranteed.
  2. YOU… or a hero. All good stories have a central character that the story is built around. (this is where your bullet points from the last exercise help). The story shares things from their perspective and is designed to eliminate readers who don’t like your point of view… and draw in those who do.
  3. The obstacle or antagonist. Every story must have a point… and an obstacle is usually an excellent point to use in your marketing materials. Share with them an obstacle you were faced with, how you overcame it, and what you learned from it.  A simple formula that works time and time again.
  4. The big moment. What one thing sparked you to take action?  What made you realize the problem you were faced with was a problem? What or who inspired you to take the action to fix the problem?
  5. The transformation. What happened as a result of all this?  What did you end up doing?  How did it feel to overcome the problem?  What are you doing for them as a result of your problem being solved, or to solve the problem?

This takes practice… as does any skill.

But this skill pays FAR MORE than any other skill I know of.

And you can only get better at it with age… vs many other skills that deteriorate as you age.

So… have you started writing yet?

Daily?

Get on it… your bank account will thank you.

Sep
14

Writing your story to make you money

By | Copywriting, Entrepreneur, Success

THE most powerful skill you will learn is the ability to craft a good story and prod people to take an action.

It should be something we all know in business, but very few people take the time to improve on this crraft.

You don’t need to become the next Stephen King, but you do need to be able to tell a decent story that compells your prospects and clients to take the action you want.

I always teach people to start with a blank piece of paper and a pen.

Lock yourself up somwhere quiet.

Grab a glass of water or coffee.

And start writing down anything and everything from your past that you can remember.

Things like (from my file):

- married for 10 years

- have twin 8 year old daughters

- they were born at 3 pounds each – 2 months premature – 5 weeks in hospital to get bigger before going home

- almost flunked high school

- a bit (ah hem) of a partier in my teenage years

- have lived in Canada and the US

- LOVE hot weather

- 1 dog and 2 cats

- multiple failed business ideas

- two successful businesses

- used to paint houses for a living

- ran a College Pro Painters franchise to put myself through university (had 8 painters working for me)

- rode a 1970 Triumph Bonneville motorcycle for 13 years

- favorite car I ever owned was my 1967 Cougar

- favotire vehicle I now own… 2008 GMC 4×4 Silverado SLT

- and so on.

You should have pages of bullet points when  you are done.

Each and every one of those bullets can be turned into a story that you can use as a promotion, as a blog post, as an article, in your bio, etc.

It really is easy… and will be very profitable for you… IF YOU DO IT.

I will continue sharing ideas on what makes for profitable story telling.

The key right now is for you to start writing out that list – then KEEP IT ON FILE (I lost my first list… lesson learned).

To your success, Troy

Aug
17

Writers block is a bitch… a nasty one

By | Copywriting, Success, Time management and productivity

When your income depends on you writing, being blocked to the point of zero output is deadly to your income.

Combine that with the fact that writers block is really all in the mind, and it gets even more frustrating.

After 7 years of successful growth in my business, I feel stuck… and stuck good at that!

A combination of burnout, summer time, and frustration with one area of my business and it has resulted in this.

Plus, the economy is in the toilet and people are buying less. I don’t sell magic pills that claim to make you millions overnight, but those who are selling the magical solutions are making a killing right now.

Personally, I couldn’t sleep at night selling that crap… but it appears many others don’t have the same values that I do.

So how do I (did I) get out of this?

I wrote.

I wrote when I had inspiration.

When I had a stupid idea.

When I had a brilliant idea.

I wrote when I didn’t feel like it.

And when I did.

I had to shake it through massive action.

I tried on a computer.

I tried pen to paper.

At night.

And in the morning.

Finally it started to come back and flow like it should. But it wasn’t easy.

My point to you is…

…when your life and income depend on it…

find a way to do what you know needs to be done.

It really is that simple to fix. Don’t get me wrong: it may not be easy at all, but you just have to find a way through it. And MASSIVE ACTION is the best and only way I know of to keep moving forward.

So get busy… the path is there… find it and follow it… doing what you need to do along the way.

And if you get blocked on what to write… write about being blocked. Write about being po’d about being clocked. Write about anything and eventually it will come back to you.

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