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May
10

I love free publicity

By | Entrepreneur, Writing

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Just got this write-up from a workshop I did last week. The only reason I share, is that I think we should all be working a little harder to share the good stories.  The entrepreneurs in the workshop were passionate about their businesses and need more positive ideas to help them grow.

(http://www.prrecordgazette.com/ArticleDisplay.aspx?e=3557146)

Business owners learn how to write their story as a form of marketing in free workshop last week

By Erin Steele, Record-Gazette

Posted 1 day ago

About 20 Peace Country small business owners received instructions last week on how to draw-in customers through storytelling.

The workshop, ‘Writing for Online Business’ was free for ThinkLocalMarket.com merchants as part of the merchant training offered by the site, and was co-ordinated by the Horizon Learning Centre.

Troy White, a small business owner and copywriter from Calgary was the instructor for the day.

“I love using stories in marketing. It is too much sales, not enough stories,” he told the Record-Gazette outside the Northern Lakes College classroom during a break in the early hours of the workshop.

“Every entrepreneur sits on stories, they just don’t know it.”

Even if it begins as just an idea, White’s job that day was to help those in attendance transform that into something their clients would want to tell their friends and family. An example of this is White’s twin 11-year-old girls who, over the years, he has used to compare to the growth of his business.

“They have to learn to crawl before they walk; Have fun in business have fun in life,” he cited as two examples of the parallel.

If the merchants at the workshop leave with a new or renewed ability to share their stories through marketing, White will be satisfied.

“I hope they come out of here feeling more confident sharing stories,” he said.

Peace Riverite Melissa Earle knows she has stories to tell inside of her – it is the drawing them out that thus far has proven difficult.

“That’s what I’m learning – how to say it,” she said.

“Fear keeps us from saying anything. There’s so much to say. If I don’t say it, you’re not going to hear what is inside.”

Brad Rabiey, ThinkLocalMarket.com co-ordinator explained to the Record-Gazette that the workshop is part of the e-commerce directive to help its’ entrepreneurs grow their businesses.

“It’s turning your words into wealth,” he said.

Ultimately it can buff-up the client base which would help both the merchant and ThinkLocalMarket.com.

erin.steele@sunmedia.ca

Mar
02

A dedication to my daughters

By | Entrepreneur, Entrepreneurial Spirits, Main Content, Success

10 Comments

As you may well know, my twin 11 yr old daughters are everything to me.

They were brought into this world at a whopping 3 pounds each, and have turned into incredible young ladies with the world in their hands.  In honor of my 10 year anniversary in business, I thought it only fair to dedicate today’s article to them!  Without them, I may have never taken the plunge to start my own business.

I did NOT want to be that dad that hated what he did for a living… so I quit my sales job and started my own business. 

Best thing I ever did for myself… and for them.

Below these pictures of my angels are 2 articles you will enjoy.

My daughters... my world

My daughters... my world

The day those 2 came into my life was the greatest day I can ever remember.

Katrina and Hailey were born 2 months premature and weighed in at 3pds each.

Yet, they carried the power of the universe in those tiny little hands. The first time I held one I will never forget (look at your hands when I talk about this to get the full impression) – their entire hands wrapped around my middle fingertip – their entire hand wrapped around my first knuckle.

So small, yet so many miracles at work within them.

They are now almost 12 years old and you would never know they were born so small or frail.

The power of love, nutrition and all the TLC possible brought them from where they were all bundled up in their incubators at the hospital to where they are today – terrorizing the cats, the neighbors kids and the local supply of purple balloons (one of their favorites).

Pretty well through most of this time I was also building my own small business and I quickly learned how many similarities there are to raising kids as there are to raising a business. You have to learn to crawl before walking, and walking before running.

There are no shortcuts (every once in a while you do hear of someone that broke the “rules” but it is more common than not to have to follow the rules.

Being twins, they also have some unique qualities and situations that remind me of marketing my business. Making my business different than others is very important to me and I am always working on new ways to get better at it.

What struck me most though was how powerful we truly are when we look to a higher power for help. Those tiny little 3 pound babies were put on this earth for a reason (and neither of us have twins in the family, so it was a complete surprise).

They are as strong as any other 11 year old yet they started out at a serious disadvantage.

When you look to a higher power for help – you will receive what you ask for. As long as you trust and believe that it will come. When those 2 were born – all I asked for was health.

…As long as they were healthy – I was happy.

And I got what I asked for because I KNEW deep inside that they were healthy – and would continue to be so.

With my business, I have asked for help numerous times. Many times I got what I asked for. Other times I didn’t. When I look back on why some things didn’t happen as I had asked for – it was mainly because I was not trusting that it would happen. Those times when I knew deep to the core that it would happen – it did.

My advice to you is – when you ask for help – believe they will help and trust that it will come in due time. But, do not sit back and wait for it. Go out and actively go in search of your dreams as well.

It gives the universe many more outlets to help you with when you are already helping yourself.

 

NO MORE JAY ABRAHAM!

(this is an article I sent to Jay Abraham almost 10 years ago – one which he published in his newsletter at the time…. thought you’d get a kick out of it.

“No More Jay Abraham!”

as stated by Hailey White (2 years old)

December 2002 in LA was one of the defining moments in my life.  Over the period of 3 information packed days my thoughts on business and success dramatically.  When I got home I looked at the thousands of pages of information I had to read, 80 hours + in audio tapes to listen to…my year was filling up!

So… every chance I had to listen to the tapes I did.

Until last week…

I have twin 2 year old girls and they were on the fast track to be the youngest Jay Abraham Protégés ever !  They listened to the tapes every time they were in the car with me… and for the most part they seemed to quite enjoy it!

I thought I was a genius… raising marketing masterminds from birth!  By the time they were 12 years old I would be able to retire on their consulting contracts.  This was sounding great.

My dreams were dashed the other day when I was putting in another tape while the girls were in the car.   As the tape started there was a huge outburst from the back …. “NO more Jay Abraham!”  Hailey screamed.  I thought she was kidding, I mean how could she be getting tired of here education already?

Well, sorry to say… they no longer let me play the Jay Abraham tapes when they are in the car.  I get the same, very rude, outburst whenever I try them on the tapes.

My bubble has temporarily burst for the youngest protégés ever.

I am going to try again when they turn 3.

Thanks again Jay,  the training is excellent !

Troy White

 

Have a great day and weekend.

Troy

PS: The Troy Party continues! I am offering you a one-time only offer of the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29. This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

https://responsivedm.infusionsoft.com/saleform/nathnisf

(if you are using Internet Explorer, you may have to copy and paste that
…no idea why, but it seems to work that way.

You can also send $29 via paypal to troy@smallbusinesscopywriter.com)

“…grew from $2300 per month to over $96,000 per month”

“Troy, I cannot thank you enough for the 2007 Wild West Summit
you put on. My membership business grew from $2300 per month to
over $96,000 per month and still growing at a ridiculous rate…
all from your marketing calendar, copy writing and you helping me
tell my story with the world.

I have gone from a College Student to a Millionaire in under 3
years with my Dream Home on the water being built as we speak… My
wife and new born daughter thank you even more!.. lol

I think your event, your information, your personality is
incredible!”

Chris Vermeulen
Founder, TheTechnicalTraders.com

Mar
01

Today is a Troy Party Day

By | Entrepreneur, Success

2 Comments

Yes, it’s now official.

10 years ago today, I became self-employed.

It has been the most incredible experience of my life, and todays quick video shares with you one of the greatest secrets of success I learned along the way, and from the $7 BILLION dollar man, Mr Ted Nicholas.

It also explains why you truly need to take me up on this http://www.TroyParty.com special.

Have a great day, and I look forward to sharing new ideas and business building strategies with you over the next month-long Troy Party celebration!

Troy

PS: I screwed up yesterday. I had put together an incredible deal for you pin the same tools that helped take Chris to multi-millionaire status in a few short years. But the order form gave grief to many of you who use Internet Explorer.

I am offering you a one-time only offer of the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29.  This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

https://responsivedm.infusionsoft.com/saleform/nathnisf

(if you are using Internet Explorer, you may have to copy and paste that …no idea why, but it seems to work that way)

“…grew from $2300 per month to over $96,000 per month”

“Troy, I cannot thank you enough for the 2007 Wild West Summit
you put on. My membership business grew from $2300 per month to
over $96,000 per month and still growing at a ridiculous rate…
all from your marketing calendar, copy writing and you helping me
tell my story with the world.

I have gone from a College Student to a Millionaire in under 3
years with my Dream Home on the water being built as we speak… My
wife and new born daughter thank you even more!.. lol

I think your event, your information, your personality is
incredible!”

Chris Vermeulen
Founder, TheTechnicalTraders.com

Feb
07

A big ole juicy thanks to the worst boss in the world

By | Copywriting, Story Selling, Success

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You may recall that many moons ago I worked for Hewlett Packard.  Troy White and Hewlett Packard

I battled hard for that job and beat out almost 400 other equally qualified University grads.  I did something that those 400 forgot to do though… ask others who had worked in the same position I was applying for… at the same company… what to do to nail the interviews.

6 or 7 interviews, and 5 or 6 written exams later I nailed one of the creme-de-la-creme jobs out there.

Prestigious, well paying… and an incredible career path.

Meanwhile I had ignored my true passion… building and running a business.  (I put myself through University with my own College Pro Painters Franchise, but ignored the entrepreneurial path in trade for that shiny new corporate gig).

Little did I know at the time, I was about to meet…

…the boss from HELL.

He was an old timer. He had been selling computer gear way back in the mainframe days.  He was crusty… rude… anti-people in many ways… and a VERY proficient paper pusher.

Hence the problem.

To him… I was going to be his paper-pushing protege.

To me… that was the last thing I want to do.

I was hired for SALES… not administrative work!

But he persisted pushing his crap on me.

We went toe to toe time and time again.

I hated pushing paper and doing administrative tasks (still do).

I LOVED getting in front of people to tell the Hewlett Packard Story.

We fought.

Again and again.

My annual reviews sucked, of course.

But I was allowed to do some sales, just not as much as I wanted.

Fast forward 3 years later, I had enough.

I QUIT!

Biggest load of BS I dumped off my shoulder ever.

I went from Hewlett Packard, with 100,000 employees… to a company with 5.

I was home.

Before I left HP though, I landed one of the biggest deals they had seen in that office… with an account that hated paper pushing as much as me.

They liked my relationship building techniques… and my pig-headed persistence (still one of my greatest assets).

And we landed a multi-million dollar computer deal.

One of the proudest moments of my life.

…especially when the client told me we would have never gotten the deal without me in that job.

So, you’re welcome Bill Hewlett and Dave Packard!

I am glad to have contributed.

To my old boss… piss off.

And thank you.

You taught me to never bend to someones will, just because you are told to.

You taught me to NEVER give up on what you love doing and are good at.

And you taught me to NEVER, EVER work for a paper-pushing bureaucrat like you ever again.

Now I work for me… and that ain’t no great thing some days either.

…but I love what I do and I will never go back.

The lesson for you today… never give up on your passions and talents.

No matter what people say, demand, or beg you to do.

Just don’t do it.

Build iron-clad persistence and thick skin.

And never look back… only good things ahead.

To a great year ahead!

Troy

PS: Your ability to weave a good story into your marketing has never been more important than now.

People are buying experiences more than products and services right now… and stories help them see that the experience of buying from you is DIFFERENT. 

Which is what they want.  Your competitors probably suck at telling stories, so here is a very powerful tool to put you ahead of them quickly.  It helped one company go from $500 a month in online sales to $15,000 a month… with the addition of a one-page story on their website.

You can do that too with the Story Selling Home Study Coaching program http://www.storysellingtips.com. It is ready and is an incredible way to introduce your clients and prospects to your backstories…

…where your real money will be made

Story Selling Tips Home Study Program

Nov
16

The action reaction formula for sales success

By | Entrepreneur, Entrepreneurial Spirits, Success

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You know as well as I do… success is ALL about momentum.

Sometimes it is forward momentum, sometimes it is backwards.

Anyone that claims to win them every time is full of bs.

The best of the best in the sales business, in the marketing business, heck, in ANY business…. fail far more times than they succeed in their journey.

That means making 300% more calls than you think you should make.

…Or testing 4 times as many advertising campaigns as you had originally budgeted for.

…Or investing 2 or 3 times as long in that book project you are launching (like one of my own that was due for release by mid-year…but is JUST NOW hitting the printers!)

Success in every industry is about failing yourself forward as FAST as possible.

= = = = = = = = = = = = = = = = = = = = = = = = =
Last week I failed on an email to you
= = = = = = = = = = = = = = = = = = = = = = = = =

I admit it.

The email I sent did not go over well with some of you.

It wasn’t what you were used to from me…

…and I apologize.

If you didn’t see it, let me recap the gist of it (gasp! you aren’t reading EVERY email I send? curses. and kidding, by the way)

For over 5 years now I have been writing private articles for a wonderful marketer in Canada named Dave Dubeau. He has a private membership program called Canadian Profits.

Each month there is 8 or more different authors and experts that contribute their best material for growing your business.

I am fortunate to be one of his longest writers (not the longest – but close).

I have also contributed a chapter to his book Money Making Marketing for Canadians.

When I sent the email last week I should have been more clear on what this is – and what it is not.

…If you are an entrepreneur that invests in your education…
Dave’s program is for you.

…If you are an entrepreneur in Canada…
this is for you.

…If you are an entrepreneur in the US (or pretty well anywhere outside
of Canada)… the marketing principles in here will help you attract new
leads and expand your business.

= = = = = =
This is NOT:
= = = = = =

… a get rick quick pitch

… another thing you throw on your shelf without reading.

This is a very powerful monthly education that is delivered to your door.

And you get the book for FREE when you try out the Canadian Profits membership for a $4.95 trial (2 months delivered to your door for $4.95 – and $2 of that goes to charity!)

= = = = = = = = = = = = = = = = =
Why should you give this a try?
= = = = = = = = = = = = = = = = =

I think the best example of why you should be paying attention to Dave and his wonderful contributing writers (ahem…like me :) is this…

Dave approached Canada’s ‘Rich Dad’ with an idea quite a few years ago.

It was a simple idea.

But it had never been done in this person’a business.

Darren Weeks, Canada’s Rich Dad, agreed to give it a go.

3 short years later they QUADRUPLED the database

…and went to $100 million in sales!

They are now Canada’s 40th Fastest Growing Company.

Dave knows his stuff – and I highly recommend you give this a 2 month trial.

http://www.entrepreneurprofit.com

I hope this clears up any confusion I caused last week… it is well worth the whopping $4.95 investment (a super-duper-mochs-frapa-chino at Starbucks is more than that for goodness sakes!)

Have a look at what you get, try it out, and you tell me if this is not one of the best resources you have for building your business!

Try it and if it isn’t what I say I will personally give you back your $4.95…

…fair?

Here ya go http://www.entrepreneurprofit.com

To your success.

Troy

PS: There are also more steps in the action reaction formula which you should be studying. I put them up at
http://blog.smallbusinesscopywriter.com/the-action-reaction-success-formula/

Oct
18

Doesn’t this just make you want to scream?

By | Story Selling, Writing

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Before I vent my spleen in this email, don’t forget to sign up for the special webinar I’m holding later this week with Daniel Levis.

This incredible training will help you make more sales at higher profit. 

No charge.

–> http://www.daniellevis.com/EI_white 

Every niche has ‘em …

Trusted authority figures who are full of shit.

Bogus health advice… fatal financial advice… disastrous marketing advice… terrible relationship advice — you name it. The media is full of it.

And people who don’t know any better are lapping it up. 

Doesn’t it just make you want to scream watching the fake experts in your niche leading their followers down the garden path while you struggle to gain the attention, credibility, and influence you deserve? 

After all, moving your products and services just gets a whole lot easier when you’re recognized as a trusted and admired authority, doesn’t it?

Well I say it’s high time you put an end to this authority envy.

How? 

By registering for the free webinar training event I’m putting on with Daniel Levis, creator of the popular new course, Effortless Influence — How to Master the Art of The Sales Story.

Let Daniel show you the secrets for using simple stories to create iron-clad authority and trusted expert status in your niche. 

–> http://www.daniellevis.com/EI_white  

Here are a few highlights that will be covered at this all-new training:

>>> How to demonstrate the value and
authenticity of your expertise through 
story. This is the ultimate secret to 
selling at premium prices and with 
superior profit margins — ten times more 
profitable than mere functional 
advantage …

>>> How to disarm the defensive stockade 
people put up against persuasion by 
weaving the facts, features and 
benefits that prove the superiority 
of your offerings into the innocent 
fabric of story …

>>> Stealth Positioning — How to convey 
authority through accomplishment 
without a hint of braggadocio or 
boastfulness …

>>> How to craft a great origin story 
that cements your credibility as a 
seller and bonds you to your target 
audience like crazy glue …

>>> How to create a killer case study. 
Discover 12 interview questions for 
extracting amazing success stories
from your best customers… and the 
secret narrative structure that almost
guarantees explosive, competition-
crushing case studies …

>>> Plus more!

–> http://www.daniellevis.com/EI_white 

Last time I had Daniel do a story selling training the accolades were off the charts and this all-new session promises to be even more enlightening.

Do whatever you have to do to be there. Daniel will be giving away some awesome free gifts and doing live Q&A at the end of the call.

Even if you can’t make it, register anyway in case there’s a replay.

–> http://www.daniellevis.com/EI_white 

See you there!

Troy White

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