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Mar
15

One of the best marketers in the world thinks he sucks

By | advertising, Copywriting, Main Content, Writing

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When you hear one the greatest copywriters EVER say he is a lousy copywriter… you have to wonder… WTF?

David Ogilvy was an advertising legend.

He is the man behind many of the greatest campaigns ever done:

“The man in the Hathaway shirt”
“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”
Only Dove is one-quarter moisturizing cream
“The man from Schweppes is here”

…to name a few.

So how is it possible that one of the greats thinks he sucks at it?

Well he does.

And he wrote this letter to explain why he thinks that.

http://www.lettersofnote.com/2012/01/i-am-lousy-copywriter.html

12 points are listed there that you MUST pay attention to.

I love points 1, 5, 9, 10 and 12

Point 12 defines why he feels he is a “lousy copywriter” and what he does to make it shine.

Why does this matter to you?

Because ANYONE can write a great marketing campaign if they work at it and follow his steps here!

You can.

I can.

Anyone can with the right formula and blueprint (http://www.storysellingtips.com is a great start and a killer deal)

Have a great day.

Troy

PS: Are you a DOG LOVER?Dog Lovers Who Like Making Money

Me too.  I have something BIG stewing for dog lovers like you and I.

This Friday at 3:00 MST I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket.

If you are interested in finding out more, just fill in your information and I will be in touch right away with the webinar details…


It just shows you are interested in finding out more, no other catch, hook, or gimmick.

Mar
08

Optimist, pessimist… or opportunist?

By | Entrepreneur, Entrepreneurial Spirits, Success

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Depending on where you live, you may be really excited about what 2012 has to offer… or you may be scared to death of the potential disasters that are lurking around the corner.

It has been a challenging 3 years out there.

Business changed in a big way.

Buyers changed how they made their buying decisions.

People gave up on their dreams or had them yanked out from under them.

Some of us stayed healthy… others didn’t fair so well.

What I want you to think about though is the question I asked earlier:

Are you an optimist, pessimist… or opportunist?

If you are always thinking about the next devastating failure about to come your way… you’re a pessimist.

It you are always wearing rose-colored glasses no matter what… you’re an optimist.

But if you are always holding your head high while moving forward at breakneck speed… but are constantly scanning the horizon for potential road bumps… and BIG opportunities… you’re an opportunist.

That’s what I am.

But I sometimes miss opportunities that had presented themselves.

Recently one of these things slapped me upside the head on how STUPID I was to miss it.

But everyone else had missed it too.

So I am ALL OVER THAT.

Massive action has taken place.

And in just a short week, a website has been launched, 10 videos produced, articles written, lead generation has begun… and sales are being made.

The key?

This is NOT something new.

It is a product I had at my disposal for 18 months.

I just missed a massive opportunity on WHERE and to whom I should be selling it.

A simple shift in thinking…

…but the potential is truly mind-boggling.

No one else saw it… or, more accurately… no one else capitalized on it to its fullest potential.

My turn :O)

I am willing to bet you too have this right under your nose.

A Massive opportunity sitting waiting for you.

Look for the opportunities at hand – they are always out there.Stop getting caught up in the headlines, the negative news, the doom and gloom.

Look right there under your own nose.

Consider WHO you are now selling to.

Think about EXACTLY what type of person they are.

Their hobbies.

Their passions.

Their commonalities amongst one another.

Somewhere in there is a unique niche of buyers.

A group of them that are buying from that all love skydiving, or scuba diving, or martial arts.

Then think about how you can TARGET just those people in your marketing.

How you can laser-focus your marketing on them and their unique similarities.

Then get BUSY and do it.

You can get a boatload of stuff done when the lightbulb goes off and you commit to gettin-r-done.

I just shared what I did in a week (on top of everything else I do for myself and for clients).

More millionaires are created in recessions and depressions than in other times

Go for the BIG opportunities.. now is the time for YOU to play big or go home.

Find that niche.

Then market the crap out of it!!

I guarantee it will change how you market yourself and how much money you bring in.

Have a great day.

Troy

PS: The 4 hours with Ted Nicholas, or the 2 hours with Bob Burg
on the Wild West Wealth bundle can seriously help you fix your
pessimism or blind optimism… as well as your leads and sales aches.

https://responsivedm.infusionsoft.com/saleform/nathnisf

Those ALONE are worth 10 TIMES the price of this bundle
(it’s only $29!).  Ted has sold $7 BILLION dollars worth of
goods and services using the techniques he shares.

Ya think there might be something… just a weeee bit…
you can learn from him?

Investing $29 into your business aches and pains is nothing!

Imagine what intensive care will cost you!!
https://responsivedm.infusionsoft.com/saleform/nathnisf

Mar
05

Gene Simmons and the power of persistence

By | Entrepreneur, Entrepreneurial Spirits, Success

1 Comment

This past weekend I had a couple more people ask me about meeting Gene Simmons.

…the #1 most commented on photo on my site or blog is my picture with Gene Simmons.Gene Simmons KISS

I had the privilege of meeting him a couple times down in Nashville, and he made a definite impression on me.

His books, tv series, rock band and mega business success had already left an impression…

…but meeting him reaffirmed what I enjoy about Gene most.

His persistence.

Few people in his business have stayed sober, clean and out of trouble like he is (by the way – it is true that he has never been a drinker, nor done drugs – which explains why he still has his mental abilities with him after all these years of road trips and mega-stardom.)

There are also some other things I noticed about him, and how he continues to build businesses and marketing success stories…

http://blog.smallbusinesscopywriter.com/gene-simmons-marketing-success/

Enjoy the article… and have a great day!

Troy

PS: The Troy Party continues! I am offering you the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29.

This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

https://responsivedm.infusionsoft.com/saleform/nathnisf

(if you are using Internet Explorer, you may have to copy and paste that
…no idea why, but it seems to work that way.

You can also send $29 via paypal to troy@smallbusinesscopywriter.com)

“…grew from $2300 per month to over $96,000 per month”

“Troy, I cannot thank you enough for the 2007 Wild West Summit
you put on. My membership business grew from $2300 per month to
over $96,000 per month and still growing at a ridiculous rate…
all from your marketing calendar, copy writing and you helping me
tell my story with the world.

I have gone from a College Student to a Millionaire in under 3
years with my Dream Home on the water being built as we speak… My
wife and new born daughter thank you even more!.. lol

I think your event, your information, your personality is
incredible!”

Chris Vermeulen
Founder, TheTechnicalTraders.com

Mar
01

Today is a Troy Party Day

By | Entrepreneur, Success

2 Comments

Yes, it’s now official.

10 years ago today, I became self-employed.

It has been the most incredible experience of my life, and todays quick video shares with you one of the greatest secrets of success I learned along the way, and from the $7 BILLION dollar man, Mr Ted Nicholas.

It also explains why you truly need to take me up on this http://www.TroyParty.com special.

Have a great day, and I look forward to sharing new ideas and business building strategies with you over the next month-long Troy Party celebration!

Troy

PS: I screwed up yesterday. I had put together an incredible deal for you pin the same tools that helped take Chris to multi-millionaire status in a few short years. But the order form gave grief to many of you who use Internet Explorer.

I am offering you a one-time only offer of the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29.  This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

https://responsivedm.infusionsoft.com/saleform/nathnisf

(if you are using Internet Explorer, you may have to copy and paste that …no idea why, but it seems to work that way)

“…grew from $2300 per month to over $96,000 per month”

“Troy, I cannot thank you enough for the 2007 Wild West Summit
you put on. My membership business grew from $2300 per month to
over $96,000 per month and still growing at a ridiculous rate…
all from your marketing calendar, copy writing and you helping me
tell my story with the world.

I have gone from a College Student to a Millionaire in under 3
years with my Dream Home on the water being built as we speak… My
wife and new born daughter thank you even more!.. lol

I think your event, your information, your personality is
incredible!”

Chris Vermeulen
Founder, TheTechnicalTraders.com

Feb
29

Meet the Bachus (your evil sidekick and influence)

By | Entrepreneur, Main Content, Success

6 Comments

Kinda like meeting the Fockers…

But the Bachus is an evil creature that wields enormous power and influence over your life.

It is also  wickedly good character from the True Blood TV series (which has some fantastic characters they continue to develop throughout the seasons).

The said part is…

…we ALL have some of the Bachus in us.

It controls our personal lives, our business lives, and our income.

But there is one simple thing you can do to START putting The Bachus in its place…

This video shows you what (yes, I am going to try doing far more videos in the coming months – simple videos – but still a different type of information you should be using in your own business).

Have a great day!

Troy

PS: Happy Leap Year!

In honor of such a great day, I am offering you a one-time only offer of the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29.  This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

https://responsivedm.infusionsoft.com/saleform/nathnisf


“…grew from $2300 per month to over $96,000 per month”

“Troy, I cannot thank you enough for the 2007 Wild West Summit you put on. My membership business grew from $2300 per month to over $96,000 per month and still growing at a ridiculous rate… all from your marketing calendar, copy writing and you helping me tell my story with the world. I have gone from a College Student to a Millionaire in under 3 years with my Dream Home on the water being built as we speak… My wife and new born daughter thank you even more!.. lol

I think your event, your information, your personality is incredible!”

Chris Vermeulen
Founder, TheTechnicalTraders.com

Feb
28

Apples, Lobsters and Restaurants that don’t charge

By | Marketing Plan, Wacky marketing ideas

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One of my FAVOURITE types of businesses are ones with recurring revenues built in.

Looking back, this is something I should have invested much more time and money building.

Looking forward though, there are always things to be done along this line.

Some businesses are easier to figure this out, others can be much more difficult (which usually means you have to start a sideline business that relates to your main one, but has recurring revenues built in).

You’ve hear me talk many times about the Lobster Guys and their million dollar business built up in 3 months.

But, I have yet to talk about this restaurant in Chicago that sells memberships instead of meals:
http://www.nytimes.com/2011/08/17/dining/reviews/rstaurant-review-next-in-chicago.html?pagewanted=all

(sent to me by Greg Douglas of Douglas Environmental www.douglasenviro.ca)

This BREAKS all the so-called ‘rules’ of the restaurant business… and they are thriving!

Can’t even buy a membership right now – they are full up with a waiting list.

Marketing like Apple Computers
You’ve heard me praise Apple before on their use of the App store for building in recurring revenue – and their incredible focus on creating a cult of followers (yes, I am a fan – using Mac as my main computer for 8 months now, and using iPad and iPhone religiously too)

http://blog.smallbusinesscopywriter.com/time-to-create-a-cult/

What I may not have talked about is my love of recurring revenues from the information marketing world.

Like click bank.  You can set up your own products to sell on click bank, or sell other peoples products on there too.

Last year I did an AWESOME call with Dan “The Man” Lok on how you can set up recurring revenues from Clickbank.

…here is the recording (and he has a new coaching class starting mid-March if you are interested – let me know if you are and I have a nice gift for you to get started).

http://www.danlokpassiveincome.com/troywebinar.html

============================================
Starting March 1st, I am doing a Troy Party.
============================================

It is officially my 10th year in business, and I am gearing up for some FUN STUFF for you.

Will you play with me?

It’ll be fun for sure!

More to come.

The main point is…

…it’s time for YOU to put some serious thought into creating passive income from your business, or starting a new business that DOES pay you passive income.

Paper.
Pen.

Usually the best place to start your planning.

Think about everything you know about businesses that built in membership models, and MAKE them fit your own.

The pay off could be fantastic… and I would love to help you get it going.

Chris V came to my Wild West Wealth Summit in 2007.  At the time, he was in a business that was ‘ok’ but not his true passion.

Here is what happened after he built a passive income type business…

“…grew from $2300 per month to over $96,000 per month”

“Troy, I cannot thank you enough for the 2007 Wild West Summit you put on. My membership business grew from $2300 per month to over $96,000 per month and still growing at a ridiculous rate… all from your marketing calendar, copy writing and you helping me tell my story with the world. I have gone from a College Student to a Millionaire in under 3 years with my Dream Home on the water being built as we speak… My wife and new born daughter thank you even more!.. lol

I think your event, your information, your personality is incredible!”

Chris Vermeulen
Founder, TheTechnicalTraders.com

Let me know if I can help you build your own passive income-based business.

Troy

PS: One of the greatest things I personally did to help myself make the necessary changes at a faster pace was to start writing more.

There is a therapeutic quality to writing that can propel your business forward at breakneck speed.

But again, it takes guts to do and motivation to start.

If you want to start now… get the Story Selling Home Study and I will also give you my 31k club training series.  For the next 31 days I will fire you up and get you writing more often, with greater profits as your goal. http://www.storysellingtips.com

The 31k club has transformed many lives of those who went through the Story Selling Coaching.  Now you get it free with the Story Selling Home Study course!

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