Jan
04

A New Year and a new marketing plan for 2011

Happy New Year!

Now get to work.

Seriously, we are all done our rest and relaxation – and now its time to get busy planning for the year.

Some of my top tips for making the most of 2011:

1) Surround yourself with other successful people. From the coaches and mentors you take on (which you MUST) – to the people in your circle of friends.

You must always be looking for those who can support you in your dreams, yet give you down-to-earth, street-smart business and personal advice.

If you are hiring a coach for 2011, which I recommend you do, make SURE you get ample amounts of 1-on-1 time with them. I tried a couple different coaches through the years and the best fit I found is one where I get multiple 1-on-1 meetings a month with them by phone. THAT is what makes the difference – not a single group phone call a month, like many of them offer.

(if you are interested in a coach, I have 2 spots available in a program I never promote – Million Dollar Blueprints – let me know if interested)

2) Forget about listening to the “Negative Nellies” in your life. These are the friends, family members, or business associates that take great pride in cutting your great ideas into itty-bitty little pieces. They always think their opinion is the only right one. And they are always wrong.

Do whatever you need to do to distance yourself from these people – if, for some reason, you have no choice but to be around them, find an entertaining way to talk to yourself while they go about their endless droning about how stupid you are for trying to be successful, or creative. Last, it feels REAL GOOD to prove them wrong – a worthy goal in and of itself.

3) Do not try and be everything to everyone. I turned down a lot of work this year. And it felt good. Earlier in 2007 I decided to limit how much of my time was available to others, and have put a big dent in the amount of hours I write, coach or consult with others. My rates went up substantially as well.

For 2011, you really need to consider who you really want to work with – and then repackage what you offer, and for how much, so that you are getting only the types of clients you feel the best working with.

4) Technology does NOT make our lives all that much easier – or productive. Email without management tools becomes a burden. Cell phones with all the nice tools become a crutch, and are debatable in the actual productivity gains claimed. Facebook and Myspace type sites are still questionable. Despite some of the claims I have heard of the incredible business advantages to these networks – I would need to see some pretty solid proof that the immense amount of time going into the management of this is worth it.

(that said – I am seeing phenomenal results from the advertising my clients and I are doing on Facebook and Google – if you need help implementing lead generation campaigns – the coaching program is perfect for you)

5) When building and designing a business to be sold in the near future, make sure you plan for an EASY exit strategy.

My father-in-law sold his drilling mud company to an Australian firm – and had a real tough time in the transition. Bob is a successful entrepreneur who has built this company up from nothing into a multi-million dollar a year business – so asking him to
become an employee of a multi-national conglomerate is not something to be taken lightly.

It taught me a very valuable lesson to plan an exit strategy so that you are not in the same position at the time when you just want to move on.

Plan for the exit to be as simple and seamless as possible, without you having to be the brains behind the business for years after it sells.

6) Hire slow – fire fast. Some great advice I had heard from Dan Kennedy, which I ignored at the beginning of the year. Cost me money and too much stress. Now I am much more careful with the people I hire, and at the first sign of ignoring the pre-determined rules, they are gone. Simple advice – but very worthy of inclusion into your hiring, your joint venture partners, any business associates or partners you are thinking of bringing on.

7) Read – LOTS. I averaged at least one book a week – many weeks 3 or 4. The most successful entrepreneurs in the world are voracious readers – and there are soooooo many great books to read, and learn from.

One recent read: Sex, Money, Kiss by Gene Simmons – AWESOME BOOK.

I had always loved KISS, but didn’t know much about Gene, other than what I saw on his Family Jewels reality show. Now HE is a true genius and master entrepreneur. If you are looking for some serious lessons on building a mega empire, like he has, read this book. {You can and should also read my article about Gene Simmons at this profitable spot}

I want to wish you a very Happy New Year!

And I do look forward to hearing about your goals for the year.

Troy

PS: Dont forget, I have 2 highly profitable programs you should consider using to jump start your year:

2011 Cash Flow Calendars - a step-by-step blueprint for mastering your marketing plan and building your promotional calendar for the year.

Entrepreneurial Spirits - get your year off to a kick start by being an author! Work with me and I will have you in print (and on Amazon) in February this year.

Dec
17

Pre-done Marketing Plan and Calendar

We have added, reworked and improved the 2011 Cash Flow Calendar.

2011 Cash Flow Marketing Calendar

This is for you if you are looking for new, innovative and wacky marketing ideas for next year.

Some of them are written for you.

2011 Marketing Calendar, Marketing and promotional plan for small businesses.

Wacky marketing ideas galore! Over 1,200 marketing prompts, templates and blueprints

But every single day of the year has at least 3-5 different ideas you can use.

OVER 1,200 marketing ideas, article ideas, etc.

PERFECT for:

- marketing campaigns
- blog posts
- Facebook updates
- Twitter
- lead generation campaigns
- customer retention ideas
- customer reactivation campaigns
- wacky ways to stand out from the clutter
- direct mail ideas

…and many other ways you can use these.

Have a look for yourself…

http://www.cashflowcalendars.com/

Did I say…

Done.
For.
You.
Marketing.
Campaigns.

Thanks again.

Troy

Dec
16

My Tae Kwon Do Black Belt and the Zen of Success

Fellow Business-Builder,

My name is Troy, and I’m a junkie… a martial arts junkie.

In the past 11 years of my life, I have been involved in one form of martial arts or another. From the year of Karate I took in ’96 when living in Dallas… to the 5 years of Kickboxing and Muay Thai when back in Calgary.

Last Saturday, I passed my first Dan Black Belt test in Tae Kwon Do.

My first Black Belt at 42 years old… exactly 26 years older than the eldest of my co-testers. There were 8 of us testing, and everyone was 16 years and younger (two of them were 10…getting their black belt!).

Me and my daughters waiting for the 'òld guy' to finish the Black Belt Test

Me and my daughters waiting for the 'òld guy' to finish the Black Belt Test

There are sometimes fast track systems that get you the ‘same’ end result.

Some schools I have seen say you can get a Black Belt in a couple years. Intensive training they say is the key. The training part most definitely true. (you can also buy a Black Belt online for $40 without any testing, just saying)

But getting a Black Belt in 2 or 3 years is not similar to training just as hard, but taking 4 or 5 years of training to test for Black.

Some schools pride themselves in putting out as many Black Belts as they can, others pride themselves in putting out far fewer, but more disciplined. I have been in all 3 environments: The Karate school offered a 2 yr Black Belt option. The Muay Thai school rarely tested at all – in 5 yrs I only tested a few times.

Yu’s Tae Kwon Do where I train?

- 4.5 years of membership
- 3-5 days a week consistent training
- 10 individual tests for different belts
- over $6,500 invested in tuition, testing, sparring gear, uniforms and shoes

For the Black Belt test I just passed, I had to:

* Know intimately the 8 different Poomse (patterns) that signify the level of training you are at – each pattern has 18-22 or more moves

* Know 70+ Korean words

* Do a one-page written exam on my experiences in Tae Kwon Do and what the sport means and philosophies are

* Be able to perform the 30 different self defence moves, and the 8 different one-step sparring moves

* Break a 2″ brick with my hand (ouch)

* Do a flying side kick over the backs of 3 people squatting down and break a board at the other end (for a guy my size!)

I did it.

I loved it.

But I learned a LOT about success during my martial arts training.

It is as appropriate in business as it is in martial arts:

1. The #1 reason why people don’t succeed? Lack of commitment. It’s that simple. I saw lots of people come and go throughout the past 4 years… very, very few of them stuck around. Most tried it out for a month or two and moved on. And yet, Grand Master Yu, the owner of the Dojang I train at… is testing for his 9th degree Black Belt this week. It has taken him 4 decades to get this level. He was one of the referees at the 2008 Bejing Olympics and is highly respected in the World Tae Kwon Do Foundation. Now THAT is commitment. Much like the masters who share their wisdom here, Clayton Makepeace, Drayton Bird, Gary Bencivenga… collectively, their commitment to the craft of writing is well over a century! Master James Yu, Grand Master Yu’s son, and my main teacher, has won well over 100 medals in his celebrated career as a lifetime Tae Kwon Do expert. At 26 years of age, he has attained his 5th degree Black Belt, and has remained committed to the sport for almost his entire life. Again, serious commitment to a lifetime of learning.

2. Success is a solo act. Through thick and thin – injury and laziness – good times and bad, you have to show up and do what needs to be done. I have broken bones, pulled far more muscles, felt like crap but kept on going to class and working out. 75% of the time I train… I am the ONLY one who shows up for class (which is why I LOVE going during the lunch hours… it’s like private lessons as I’m the only one there!). You need to just know when a good job happened, without need for external validation from someone else saying “good job”.

3. It’s very much about the basics. Without absolute mastery of those, it is impossible to become more advanced. And yet most people won’t even give the basics a chance. They get bored, or anxious, or just lazy. They want to try something new, yet haven’t even come to a remote understanding of the most basic of lessons. It’s about doing the same thing 1,000 times, maybe 10,000 – only then does it start to truly feel natural. Let me repeat that because this is a BIG one that most people don’t get: it is IMPOSSIBLE to master the advanced techniques if you don’t master the basics first. You can try, but only end up with a giant mess that definitely isn’t advanced, nor is it even good enough to be considered basic.

4. Those who are more experienced DO deserve more respect than others. They have been where you are, failed far more times than you have, and have put in far more hours mastering their craft – they deserve respect from you, or you don’t deserve to play the game. There is a good reason colored belts bow to the Black Belts in martial arts.

5. When breaking the brick you have to be hitting through the bricknot at it. Go bigger than what you would think. When breaking 2 or 4 bricks, you don’t aim for breaking the top brick, you aim for breaking the bottom brick. Unless you hit it right where you want it, it won’t break. There was a little guy testing on Saturday, 10 years old and the physical size of a 7 yr old, who couldn’t break the board with his hand. He kept whacking that thing over 10 times. Finally, it broke. Sometimes it takes 10 good solid whacks at it to get scared or pissed off enough to break the damn thing.

6. It’s never too late. Look, if a 42 yr old, grey-haired guy like me can outshine all the young ones not committed enough to stick with their training long enough… what can you do? I have no plans on stopping, and will continue on through the more advanced levels of Black Belts, at least until my body screams at me ‘enough!’.

7. Learn to LOVE that adrenaline rush. Sometimes you get it from a great workout. Other times it is when you knock off your best sales letter yet. Get in tune with the feeling you get when in the ‘flow’ and constantly be on the lookout for opportunities to get that feeling back.

8. A Black Belt is NOT the end goal! I was amazed at how many people I talk to ask what I am going to do next, now that I have a Black Belt. As if I am supposed to stop and move on to something else. Sadly, half the kids testing for Black were quitting and going on to something else. Me? I see the Black Belt as one step in an ongoing experience. Next goal is second Dan Black Belt. Then third. Etc. Don’t quit after you reach a milestone – get moving faster!

I have been looking forward to writing this article for some time. Realizing it isn’t all about marketing and sales copy… but it is about reaching higher and higher and constantly pushing yourself to greater levels of success.

We have a New Year almost upon us… and there has never been a better time for you and I to think bigger and do more grandiose things in our lives or businesses.

Hoping my bumps, bruises and pulled muscles have a few things to share about reaching the next level of success.

I am not stopping here… I hope you aren’t either.

To your next level of success,

Troy

PS: I have just wrapped up the 2011 Cash Flow Calendar. This is the 4th year with this marketing plan gem. Stuck on what or how to market yourself? Not sure what to blog about? Need something funny to post as a Tweet or FB update? The 2011 Cash Flow Calendar is the perfect marketing plan for those who need new ideas and want help implementing them. PACKED with well over 1,200 marketing ideas to keep you busy for the next year. Have a look for yourself – the 2011 Cash Flow Calendar and Marketing Plan

PPS: This was originally written for Clayton Makepaces Total Package blog.

PPPS: Are you in Calgary? Near the south end of town? If you are interested in starting your new year off with a new, hot and fresh workout with me at Yus… let me know!

Jun
25

Your 6 month marketing plan at 63.27% off

You know what next Wed is?

If you’re in Canada, it’s Canada Day.

July 1st is also:
Freedom from Fear of Speaking Day
International Joke Day
Financial Freedom Day
1st US Zoo Opened (1874)
International Build A Scarecrow  Day
Children’s Art Day

For any astute marketer, this is a gold mine (ALL business owners should
consider themselves a marketer).

Think about it…

…I just gave you 7 different ideas to run a theme based promotion.

They are unusual.

They are fun.

They stand out from the crowd.

They can be a cash cow if you know how to leverage a wacky event like this
and turn it into something that can build revenues in your business.

The best part?

They also build stronger bonds with your prospects and clients.

It certainly shows them that you are different than the rest, and try to at
least have a little fun in your business.

And they work.

Theme based marketing is one of the greatest ways to improve your cash flow.

Even Dan Kennedy says

“Theme marketing is one of the most powerful things you can do.”

One last thing about July 1st?

We are now officially half-way through the year.

Yikes.

And I have something for you that will help you make the most of the next 6 months…

= = = = = = = = = = = = = = = =
I am giving you 63.27% off the calendar.
= = = = = = = = = = = = = = = =

My 2010 Cash Flow Calendar is packed with hundreds of ideas you can use
for marketing in the last 6 months of the year.

Imagine every day of the rest of the year having a list of themes like those above.

Plus templates you can use to write the promotions.

As long as you send out newsletters, promotions, blog posts, articles…

…the Cash Flow Calendar will give you unique ways to build your business
and position yourself as a fresh voice in the crowd of competitors you have
in your field.

Why 63.27%?

Because I am offering you the one and only chance to get the calendar in
digital format, so you don’t need to pay shipping.

And only half the calendar is valid for the rest of the year.

Combined, those make for a VERY healthy savings.

…and will make you extra cash flow if you use the ideas in there.

“Received over $1000.00 worth of sales from it in one day”
We executed the 09/09/09 promotion and received over
$1000.00 worth of sales from it in one day!  Fabulous I say.”
- Fran Agar – Ballymoon Beauty

Get your copy now through this special link:
https://responsivedm.infusionsoft.com/saleform/nathniit

You can read all the details at www.cashflowcalendars.com
(but must use the link above to get the 63.27% discount)

“I will personally make at LEAST $6,000 using this tool.
What are YOU waiting for?” I highly encourage you to
pick this up – it’s incredible.  It’s THAT GOOD.”

- Mandi Crawford – Roaring Women

Enjoy… and profit.

Troy White

PS: You may be asking what the catch is… even asking why
you should get a copy now?

Because every single day you wait…
…means another chance to improve you cash flow disappears.

Delaying only hurts you.

You get an immediate download and can have your first promotion
out the door TODAY, and it will more than return your investment.

So why wait?

https://responsivedm.infusionsoft.com/saleform/nathniit

“This calendar activates your creativity”

I have found this calendar to be very useful
in so many ways. It is designed to maintain
and organize your business along with activating
your creativity. That is what it did for me.

It is a big help for finding new ideas for marketing
that are highly unusual (and profitable).

Thank you Troy and Kari for this valuable tool.

- Audie Perove -

https://responsivedm.infusionsoft.com/saleform/nathniit