Happy New Year!
Now get to work.
Seriously, we are all done our rest and relaxation – and now its time to get busy planning for the year.
Some of my top tips for making the most of 2011:
1) Surround yourself with other successful people. From the coaches and mentors you take on (which you MUST) – to the people in your circle of friends.
You must always be looking for those who can support you in your dreams, yet give you down-to-earth, street-smart business and personal advice.
If you are hiring a coach for 2011, which I recommend you do, make SURE you get ample amounts of 1-on-1 time with them. I tried a couple different coaches through the years and the best fit I found is one where I get multiple 1-on-1 meetings a month with them by phone. THAT is what makes the difference – not a single group phone call a month, like many of them offer.
(if you are interested in a coach, I have 2 spots available in a program I never promote – Million Dollar Blueprints – let me know if interested)
2) Forget about listening to the “Negative Nellies” in your life. These are the friends, family members, or business associates that take great pride in cutting your great ideas into itty-bitty little pieces. They always think their opinion is the only right one. And they are always wrong.
Do whatever you need to do to distance yourself from these people – if, for some reason, you have no choice but to be around them, find an entertaining way to talk to yourself while they go about their endless droning about how stupid you are for trying to be successful, or creative. Last, it feels REAL GOOD to prove them wrong – a worthy goal in and of itself.
3) Do not try and be everything to everyone. I turned down a lot of work this year. And it felt good. Earlier in 2007 I decided to limit how much of my time was available to others, and have put a big dent in the amount of hours I write, coach or consult with others. My rates went up substantially as well.
For 2011, you really need to consider who you really want to work with – and then repackage what you offer, and for how much, so that you are getting only the types of clients you feel the best working with.
4) Technology does NOT make our lives all that much easier – or productive. Email without management tools becomes a burden. Cell phones with all the nice tools become a crutch, and are debatable in the actual productivity gains claimed. Facebook and Myspace type sites are still questionable. Despite some of the claims I have heard of the incredible business advantages to these networks – I would need to see some pretty solid proof that the immense amount of time going into the management of this is worth it.
(that said – I am seeing phenomenal results from the advertising my clients and I are doing on Facebook and Google – if you need help implementing lead generation campaigns – the coaching program is perfect for you)
5) When building and designing a business to be sold in the near future, make sure you plan for an EASY exit strategy.
My father-in-law sold his drilling mud company to an Australian firm – and had a real tough time in the transition. Bob is a successful entrepreneur who has built this company up from nothing into a multi-million dollar a year business – so asking him to
become an employee of a multi-national conglomerate is not something to be taken lightly.
It taught me a very valuable lesson to plan an exit strategy so that you are not in the same position at the time when you just want to move on.
Plan for the exit to be as simple and seamless as possible, without you having to be the brains behind the business for years after it sells.
6) Hire slow – fire fast. Some great advice I had heard from Dan Kennedy, which I ignored at the beginning of the year. Cost me money and too much stress. Now I am much more careful with the people I hire, and at the first sign of ignoring the pre-determined rules, they are gone. Simple advice – but very worthy of inclusion into your hiring, your joint venture partners, any business associates or partners you are thinking of bringing on.
7) Read – LOTS. I averaged at least one book a week – many weeks 3 or 4. The most successful entrepreneurs in the world are voracious readers – and there are soooooo many great books to read, and learn from.
One recent read: Sex, Money, Kiss by Gene Simmons – AWESOME BOOK.
I had always loved KISS, but didn’t know much about Gene, other than what I saw on his Family Jewels reality show. Now HE is a true genius and master entrepreneur. If you are looking for some serious lessons on building a mega empire, like he has, read this book. {You can and should also read my article about Gene Simmons at this profitable spot}
I want to wish you a very Happy New Year!
And I do look forward to hearing about your goals for the year.
Troy
PS: Dont forget, I have 2 highly profitable programs you should consider using to jump start your year:
2011 Cash Flow Calendars - a step-by-step blueprint for mastering your marketing plan and building your promotional calendar for the year.
Entrepreneurial Spirits - get your year off to a kick start by being an author! Work with me and I will have you in print (and on Amazon) in February this year.



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