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Apr
26

Lead generation at it’s finest

By | Facebook, Leads Generation

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Every single business I know of needs a steady flow of quality leads that ultimately become buyers.

And not every lead does become a buyer.

It depends on the quality of the person coming to your site or store (Groupon-junkies are typically not a good fit – they just want the cheapest price and blatantly admit they will never be back to pay regular price. They jump from deal to deal, not caring about the loyalty factor that every small business needs to survive).

It depends on your conversion capability on your site or in your store.  This is your copy, your lead magnets, your enticements or bonuses, and your sales system.

It depends on your ability to FIND the right people and the right conversion tools.

As you have seen, I am doing a stupidly cheap webinar series on Facebook Ads.  Not fan pages – not timelines – but PAID ADS.

If you want FAST LEADS… this is how you do it.

http://blog.smallbusinesscopywriter.com/facebook-ads-training/

You follow a system, run some ads (testing them the right way without blowing a fortune), measure what happens from your advertisements, analyze WHO is responding to your ads (or even what type of person is clicking on the ads without become a lead – yes, you can find this out too).

The system can work – it takes some basic knowledge, a fast track plan, and an ability to see between the cracks to find the gold.

And there IS gold there:

* Monthly (!) active Facebook users now total 901 million (up from 680 million a year ago).
* Daily (!) active users are up to 526 million (up from 372 million last year).
* Monthly mobile users now total 488 million.
* 300 million photos are uploaded to the site each day.
* 3.2 billion Likes and Comments are posted daily.
* 125 billion friendships are forged per day.
* Revenue for the first quarter of 2012 was $1.058 billion, up from $731 last year.
* Net income dropped to $205 million for the quarter, down from $233 last year.

And I am going to deliver some kick-ass content on how YOU can tap into this potential lead goldmine – all with a whopping $39 investment in the course.

So don’ delay…

…get your little behind over to
http://blog.smallbusinesscopywriter.com/facebook-ads-training/
and get signed up before it fills up!

And we will create some truly powerful campaigns together.

And I won’t charge you thousands of dollars… use that money for actual ADS… not padding my wallet.

Fair deal?

See you there.

Troy

PS: Just a recap – this isn’t for everyone or every product.
Some things are easier to target and market on Facebook.  BUT,
there IS a way to make it work if you come in with realistic
expectations and a back-end budget to actually run ads. Doesn’t
have to be thousands.  A hundred bucks can get you some GREAT
traffic.

Don’t expect to be a billionaire in 4 weeks after taking this.

I don’t promise that kind of crap – and hopefully you don’t buy
that kind of crap.

I will give you a solid blueprint to get your Facebook marketing
campaigns up and running quickly… with oh-so-powerful information
to be collected and minded for even BETTER campaigns.

All for a whopping $39.

Not a bad deal me thinks.
http://blog.smallbusinesscopywriter.com/facebook-ads-training/

Apr
17

Does Facebook advertising work?

By | advertising, Leads Generation, Success

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Spring 2007.  I was gearing up for my first Wild West Wealth Summit, and was trying some different lead generation tools.

One of them was Facebook ads.

If I recall right, the advertising part of it was fairly new, and even Facebook was nothing big (compared to the hyper-addiction it has now become for many).

The ads were cheap, cheap… so I thought I would try them out.

Low and behold, $15 in advertising clicks and I had sold $1,300 worth of tickets to the Summit!

THAT is my kind of ROI !!

Fast forward 5 years to today…

…does it still work like that?

It can.

But it can also bomb.

Just like any kind of marketing.

Saying Facebook advertising doesn’t work is like saying email marketing doesn’t work…

…or that direct mail doesn’t work…

…or that referral marketing doesn’t work.

I call BS on anyone that says that kind of nonsense.

It ALL works.

Not necessarily the first time you try it though.

You have to try different ad approaches.  Different landing page approaches.  Different copy.  Different graphics.  (change one thing at a time and measure the difference in response you get).

It all DOES work, and HAS worked for many people.

But it can fail badly just as easily.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts.

I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting.

I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

If you are interested in a webinar around Facebook advertising, let me know and I will put one together. It will be a paid one (low priced), because this kind of information is very powerful (and profitable) when in the right hands… but most people consider free events useless… so paid it would be.

If you want better quality lead generation at lower prices… let me know by reply to this.

Have a great day.

Troy

PS: 2 LEFT…

2 more can grab it now before I pull it down.

Here are the details…

==========================================
I am offering a special deal to 2 more people only.
==========================================

Story Selling Home Study Course (sells for $99 online right
now). Turn your stories into wealth and master the fine art of
leveraging personal stories into sales and marketing success.

Wild West Wealth Audio Libraries. 2007 and 2008 MP3 Recordings.
This is the SAME information that helped Chris V become a multi-millionaire
before he hit 30 years old! Sold for $29 for 30 days only in
March.

Small Display Ads Report. Shows you how to create effective
sales funnels that attract the ideal buyers, and convert them to
loyal clients. Sells for $20 online.

Direct Mail Detox. The simple formula that lets anyo on or
offline business virtually eliminate the competitive masses, and
become their own industry of ONE. Sells for $49 .

Entrepreneurial Spirit Sauce – never before released stories of
14 entrepreneurs who mastered the money game and built businesses
that worked. ($9 ebook)

2012 Cash Flow Calendar – 365 days of marketing ideas and
copy/paste templates you can use to grow your business and fatten
your bank account (digital version – sells for $59 online now)

==========================================
All in all, this adds up to $265
…yours today, for the next 4 people for $113

Just use this link and pay via paypal
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=ETEJJ7BLJBCKS
(after 2 come in I will just refund those after)
==========================================

I will send you all the files, links and downloads.

Mar
26

Spring is here and marketing opportunities abound

By | advertising, Email Marketing, Main Content, Marketing Calendar, Marketing Plan

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Spring is here and opportunities abound..

Gotta love this time of year.

Everyone is happier… it starts getting beautiful outside (somewhere… I am sure, just not here today : ) … and the holiday seasons are starting to show themselves.

Spring holidays.

Summer holidays.

…All the perfect opportunity for you to be in touch with your prospects and clients.

Right now is when you need to be out there in front of your clients noses – showing them exactly why they should trust you and shop with you again (especially when their minds are on everything else BUT buying from you).

This is on top of your efforts to attract new clients.

How to Maximize Your Marketing Results with 2 Easy Steps

1) First thing you need to do is make them an offer they can’t refuse. And the easiest way to do that is to bundle your products and services in new “packages” that are not available at any other time of the year. Why?

Because they are looking for a deal. A deal they can’t find anywhere else – and it doesn’t mean the cheapest price either… it means the most attractive offer.

Do you have multiple products and services? Have you created an inventory of your products and services?

Do it – right now… the results will amaze you.

List off every product, service, report, package, or incentive you have for your clients.

Then fit like-minded products together in a few different ways – have a Silver, Gold, and Platinum package arrangement ranging from inexpensive to medium ticket price to high end price tag.

For example, maybe you run a massage business.

You could offer a 60 minute massage, a book on at-home- stress-relief, an audio complete with soothing music, massage oil for at home use, and a couple nice candles to top it off.

Let’s say you price this at $75 – which is the perfect price point for many lower end gifts – package it up nicely with gift certificates on nice paper, a basket, wrapped up professionally.

Your gold offer – monthly massages for 6 months, free spa products, the book as above – plus one more on creating your own spa at home, the candles and oil also included, plus a nice pair of slippers for lounging. Price tag – $500

Your platinum – 12 months worth of massages, all of the above, plus a facial and pedicure every other month (done by someone you subcontract with). This for $750. This gives you 3 very nice packages that you can offer your clients… packages that are not available at any other time of the year.

Bundle them up real nice and have them wrapped up like a pro – and you will make a very attractive offer for your clients that are looking for simple gifts they can buy – right up to the husbands who will pay the big ticket price tag knowing that the gift they are giving their wife will be very much appreciated for the next 12 months.

2) After you have your bundle created – then you need to get the message out.

First – tell your existing clients – they are much more likely to buy than someone who has never bought from you before.

Then, your past clients who haven’t bought from you in a while. Chances are good; they haven’t bought from you because they haven’t heard from you. So remind them you are around and you want their business. Last, spread the word to potential customers.

How do you get the word out?

Postcards – simple – easy – great way to drive traffic to your holiday bundle sales page.

Direct mail – send them a simple letter to tell them what kind of special deals you have put together for them this year.

Phone calls – call all the customers and prospects that you have their numbers.

Personalized faxes to people who have bought from you before.

Facebook Fan Pages and profile updates.

Facebook ads.

Google ads.

Email marketing campaigns.

Joint ventures.

Paid print advertising (yes, they do still work and they can bring you more quality leads per dollar than online. It is YOUR job to find every avenue that works to bring you leads. Ignoring print media is a big mistake… but is your choice to make).

Web pages announcing your holiday offers – the graphics on your main page lead them to your sales page for the bundles.

A Warning Though… if you are going through all this effort and work to improve your holiday sales – you had better make sure your message is done right.

- The web page sales pitch you use must convince them to buy.
- The sales copy you use must compel them to take action.
- The image you are portraying to your clients and prospects
  must show them you know what you are doing – and will treat
  them with the utmost of respect.

Now is the time to get busy!

Your clients and prospects are just as excited about spring and summer as you and I. So you need to get out there and pump up the fun you can offer them.

Make it fun.

Make it memorable.

…and last, make your message one they are glad to share with others!

Troy

PS: LAST CHANCE – this is the last week of the special bundle I am offering.

My entire Wild West Wealth 2-year long campaign was based on
the Wild West and the Gold Rush. It was fun and easy to find
material to use in my articles, and resulted in a couple hundred
people getting to the event. It also helped make Chris V a
multi-millionaire before he was 30 years old. Now you can get
all of those audios for a whopping $29!
https://responsivedm.infusionsoft.com/saleform/nathnisf

 

PS: SPEAKING OF FUN… are you a DOG LOVER?

This is a $56 BILLION dollar market in Canada and the US… and
no one is doing sub-niche marketing like what we are talking
about here.

I am woofing PUMPED about this!

I have something BIG stewing for dog lovers like you and I.

This Thursday, I am hosting a webinar that will show you a
proven way to improve the health of your dog, while putting some
extra cash in your pocket.

If you are interested in finding out more, just fill out this form
and I will be in touch right away with the webinar details…

Dog Lovers Who Like Making Money

Dog Lovers Who Like Making Money

Person Information
First Name *
Email *


It just shows you are interested in finding out more, no other
catch, hook, or gimmick.

Mar
23

Free lead generation at its finest

By | Marketing Plan

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I love free leads.

…don’t you?

One of the best ways to generate free leads and new customers
is through referral or word of mouth marketing.

Why? Because when a prospect is referred to you by someone
they already trust… they are much more likely to hire you
without questioning price.

And eliminating price shopping is very important… and price
competition is a battle you will never win. Someone is always
hungrier than you and more willing to give it away for next to nothing.

Go for the trusted approach instead.

Referrals and word of mouth marketing is the best way to do it quickly.

I had the privilege yesterday of having marketing expert Tom
Poland present a wonderful webinar for many for my clients and
subscribers.

Tom showed us his wicked-smart strategies on… ‘How to get ten
successful referrals every month – even when you are on holiday
or asleep.’

Please note that I have organized a replay but it is only
available for a short period of time… here’s the link:
http://www.8020center.com/krmreplay/

Tom has agreed to leave this replay online until at least the
end of the weekend so you have a couple of days to watch it.

Tom also made a super generous offer to everyone on the live
webinar and he has allowed me to pass this same offer on to all
my clients and subscribers as well. However this offer is only
available until the end of the weekend as well. (You can see the
offer at the end of the webinar or access it directly from the
replay page.)

So if you would some delightfully simple, easy to use proven
systems to get great referrals in your business I recommend you
watch Tom’s presentation.

Here’s what others have said about the event…

“The multiple referrals system idea revolutionized my way of
thinking about referral marketing. Thank you.”
Bozena Chorazewicz

“I’m very impressed with the information presented at this
webinar. I will certainly attend any others in the future. What a
delight to just not be ‘sold’ to!”
Sue Meyer

“This was a greatly refreshing seminar – Tom is a great,
engaging speaker, love the voice! And of course, a great
marketing leader.”
Trina Lo

“Thank you for respecting my time by presenting an excellent
systematic approach to referrals! I like that you gave practical
examples of HOW to implement them instead of only providing the
WHAT.”
Paul Guyon

“Many ideas and the time just flew by. A wealth of knowledge and
great ideas around referral marketing. Concrete, easy to
understandable tips around referral marketing. Thanks so much!”
Francie Kane

“Thank you for making referrals interesting and motivating me to
get started. Looking forward to learning more from you.”
Ak Err

“Great job Tom – Loved the Godfather idea – Will certainly look
to implement ASAP. Love seeing an Aussie teaching the world.”
Scott Osboldstone

“Many intriguing approaches to generating referrals. Great
webinar!”
Sam McNamee

“I really appreciate all these valuable ideas, methods, tried
and true marketing ideas. Your God Father strategy gave me a big
ah ha moment!”
Marilyn Schauber

“That was most excellent, Tom, thanks! I took copious notes and
have since written them up properly. I look forward to making a
plan based on them and then it’s all action! Many
thanks.”?Christine Fromont

“Thank you and Tom for the webinar yesterday – it was very
informative and worthwhile for follow up action – the Godfather
action approach is excellent – Have a great day.”?Coral
Smith

“Hi there, I wish to thank you for your Seminar yesterday. The
advice makes so much sense. The “Godfather” offer is so powerful.
Thank you again. Best wishes.”?Lee Hanna

“Thank you very much Tom for clarifying how easy referrals can
be. Awesome! Thank you again – you are wonderful! Regards to you
both.”?Charlotte Campbell Lamerton

The strategy that everyone loved was Tom’s “Godfather” strategy
to get large numbers of referrals in a short period of time.

Tom also shared a wonderful referral strategy for people with
staff. He explained how simple it is to motivate each team member
to get new clients in the door AND empower them to do just that.

He also explained costly but common mistakes to avoid and how to
implement a number of referral strategies for little or no cost.

The most common question from people who attended the webinar
was ‘Is there a replay of this webinar so I can watch it again
and show it other people?’

Well like I mentioned above, the good news is that the webinar
has been recorded and so if you go to this link you will be able
to watch a video replay of the entire presentation.

http://www.8020center.com/krmreplay/

Have a good day.

Troy

PS: I listen to a lot of marketing people each year and this
presentation is one of the most useful I have seen for quite some
time. So do take some time to check it before Tom takes it down.

http://www.8020center.com/krmreplay/

Feb
10

Step one in lead generation and follow up

By | advertising, Copywriting, Direct response

1 Comment

We ALL need a fresh supply of leads coming into our business.

Million dollar lobster report - great lead magnet

This is my million dollar lobster report... a fantastic lead generator (if you haven't read the report, click the image to get it)

Yet, it can be one of the most difficult things you can do.

They can be expensive… difficult to find (quality ones anyhow)…and converting a lead to a buyer is not always simple.

Step #1 in the process is outlined here today, and the follow up steps will come next week.

Enjoy…

Rule #1 Must Have A Good Headline – and possibly a different font as the rest of the ad

All Bold – NOT ALL CAPS – which is difficult to read

Your ad must visually stand out from other ads (look at the ads in the section you’ll be advertising in and make yours look and sound different)

Either an attention getting headline – or a benefit based headline (WARNING! STOP! IF YOU ARE ABOUT TO…  or the Fastest and Easiest Way To Lose Weight- For FREE… or… How To Win
Friends and Win Friends and Influence People)

Rule #2 You must address the readers – not yourself

Use “normal people talk” not “advertising” talk – make it sound like a conversation you would say to a prospect the first time you try to get their attention

Again, you must contrast with others in the section – talk like one of them

Write your ad as if you are talking to one person only.  Most ads are written as if they are talking to a group (use words like you and yours – actually count the use of you and your versus I and we – there should be less than 5% of the use of I , me or we)

When people are looking at ads – they are typically interested in buying – so always remember you’re talking with people who already have a burning desire for your offer

Rule #3 Make Your Display Advertisement As Long As It Needs To Be

There is a false belief that you must keep your ad as short as possible (again – false advice from people who have never been accountable for the results they get from their advertising.  The more you tell the more you sell has always been true – and it always will be)

Always be addressing the benefits of what you provide to them – not the features. List out everything about you, your business, your product or service – then ask “so what?” – do you answer that? Do you tell them what it means to them?  What is in it for them to read your ad and to call or come by your business?

Rule #4 Find a way to leave them with an emotion after reading your ad

Create a picture in their mind of their new lifestyle – using your product or service – enjoying the benefits – thinking how glad they are that they used your service or bought your product

BY FAR - the biggest mistake made – you MUST have call to action (most people miss this one. ask for them to take action – request your report – get their free coupon – book a free consultation – make it a limited time offer – or limited quantity – or a single day of the week)

Step #2 to come…

Troy

PS: Your ability to weave a good story into your marketing has never been more important than now. People are buying experiences more than products and services right now… and stories help them see that the experience of buying from you is DIFFERENT.  Which is what they want.

Your competitors probably suck at telling stories, so here is a very powerful tool to put you ahead of them quickly.

It helped one company go from $500 a month in online sales to $15,000 a month… with the addition of a one-page story on their website.

You can do that too with the Story Selling Home Study Coaching program http://www.storysellingtips.com. It is ready and is an
incredible way to introduce your clients and prospects to your backstories…

…where your real money will be made. http://www.storysellingtips.com

Nov
01

Lead generation and client retention

By | Client retention, Leads Generation, Main Content

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Jim Palmer’s call tonight was excellent.

If client acquisition and retention are top of your list (they should be), then you need to hear this call…

[jwplayer mediaid="1719"]

Right click here to download the mp3

Also – he made some excellent offers at the end for his new book and how you can save $600 in printing off your next print newsletter campaign (details below).

Some of the things we discussed:

* The profitable marketing strategy of client retention versus acquisition
* Why your business is like a leaky bucket!
* Why newsletters are vitally important in growing your business
* Why a customer newsletter is such an effective marketing tool
* Jim will share five of his secrets to producing a great newsletter
* Jim will discuss how not to be a newsletter pansy!

Jim is the acclaimed author of three great books, The Magic of Newsletter Marketing – The Secret to More Profits and Customers for Life and Stick Like Glue – How to Create an Everlasting Bond with Your Customers So They Spend More, Stay Longer, and Refer More and Jim’s latest book, The Fastest Way to Higher Profits, 19 Immediate Profit-Enhancing Strategies You Can Use Today.

Jim is a good friend, a good guy, and delivered some exceptional content on the call.

http://www.newsletterguru.tv - how to use videos in your marketing mix (simple videos anyone can do)

SPECIAL OFFER

http://www.higherprofitsbook.com – use the coupon code “profit” for $16.95 ($6 off) – open for 48 hours

http://www.nohasslenewsletters.com - mention troy in comment window and get $600 in FREE printing towards your first 6 newsletters!

 

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