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Jun
17

Drayton Bird… Master Marketer and Free Training For You

By | Copywriting, Direct Mail, Entrepreneur, Leads Generation, Marketing on the web, Neighborhood Marketing, Social Networking, Success, Time management and productivity, Wacky marketing ideas

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What an inspiration!

Many decades of marketing mastery all bottled up in one hilarious gentleman.

Drayton Bird was a blast to speak with.

Right Click here to download the interview with Drayton Bird

Not only did I thoroughly enjoy the call, he gave me far more of his time than I thought I would get.

He shared his history and what has inspired him to continue writing 6 hours a day for 50 years.

He shared the story of his mothers first direct response letter – and the staggering results she attained for her non-profit animal shelter (along with the single key that any non-profit could use to get the same results).

He shared his formula for creating winning copy.

He shared his incredible insights into the internet marketing age.

Last, but certainly not least – he shared his humour.  Lots of it.

I haven’t laughed like that in a long time.

He inspired me to use more humour and to develop my ability to see the lighter side in everything that I do.

If you have never heard of his 450 page masterpiece – NOW is the time to look it up on Amazon!

Common Sense Direct Marketing is a huge honking behemoth of a manual.

And it delivers.

For now though – start with the recording of this fantastic call.

Drayton Bird is a master marketer and you need to hear this:

Right Click here to download the interview with Drayton Bird

Would love to hear your comments on this.

Thanks,

Troy

PS: MAKE SURE you have a good look at Drayton’s upcoming program in London – this is one
I would hate to miss http://www.directmarketingmentor.com

May
11

Story telling for non story tellers

By | Copywriting, Leads Generation, Wacky marketing ideas

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Are you taking yourself for granted?

You have heard me talking about the power of story telling in your marketing and you know how important it is.

Despite that, few do anything about it.

Why?  They are either scared of sharing their story or just don’t know how to tell their story.

Which is why you must practice.

Very few people are gifted story tellers.

The majority of entrepreneurs are like me… struggling to get a story out.

An admission: I am an introvert.

Not exactly earth shattering news.

If you have known me for some time, it is probably quite obvious.

Story telling has always been a struggle… still is.

BUT, I practice.  I learn. I do the drills. That is the difference between mediocrity and success.

You must learn to tell stories too!

Because a great story can do more for growing your business than near anything else.  People are CRAVING a good story right now.  Tell it, and they will be drawn to you.

Here are some pointers that will get you started.

The key to this is to let loose.  This is a unique way of getting inside your head and finding real life ways to position you and your business in the buyers mind.  Don’t worry about if it is too much or too little… just dump your thoughts on paper. Sometimes the most unusual of things about you can be the big breakthroughs we are looking for in the marketing and positioning of you.  Have fun… share freely.

  • Pet Peeves
  • Physical Characteristics (Uniqueness)
  • Core Beliefs
  • Politics
  • Birthplace
  • What Are You Pathological About?
  • Religion
  • Significant Childhood Events
  • Beliefs
  • Hobbies
  • Education
  • Skills
  • Interests
  • Family
  • Talents
  • Life Events You Remember Most
  • Adventures You Will Never Forget
  • Incompetence At?
  • Anything You Are A Legend Of?
  • Successes
  • Likes
  • Curiosities
  • Failures
  • Dislikes
  • Are People Amazed By Anything You Do Or About You?
  • What Are You Ambitious About? What Fires You Up?
  • Self Disciplined About?
  • People Are Envious Of You Because _______?
  • Do People Desire What You Have?

Please go through this and fill these out.

You will find more gold nuggets in there than you will need – and each one of them you fill out can add $ to your business.

Troy

Apr
20

Information Overwhelm… or Opportunity Galore?

By | Copywriting, Entrepreneur, Leads Generation, Neighborhood Marketing, Time management and productivity, Wacky marketing ideas

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There is an overwhelming amount of information right now

I said that 4 years ago.
I said that 8 years ago.

Some things never change…and the sheer volume of information coming at you and I is mind boggling.

Not to mention how the average Joe business owner tries to make some sense out of it all.

I make a living out of it…so I have to be doing my reading to stay on top of it.  But I feel like I am burried by it.

Blog setup
Blog content
Blog SEO
Blog traffic
Blog reader relationships
Linked in
Facebook
Myspace
Twitter
Digg
Stumble Upon
(insert any one, or ten, of 547 other social medias here)
Email marketing
Autoresponders
Article marketing
Syndication
Html vs Text
Web page design
SEO
SMO
PPC
PPV
CPA
CPC
Web traffic
Page Stickiness
Sales copy
Branding
User experience
Lifetime Value of Customers
Joint Ventures
Direct marketing
Direct mail
Lead generation
Squeeze pages
Landing pages
Upsells
Downsells
Cross sells
Best practices
Up and coming trends
Special reports
White papers
Mp3 podcasting
Ebooks
Ebooks for Kindle and iPad
Free content
Paid Content
Online video
Online audio
Display Ads
Text ads

The list could go on for a looooong time.

And you wonder why it is difficult to make $ online?

It’s NO WONDER so many people get overwhelmed and give up.

But, there is something lurking in the list that is key to your success in 2010.

One of 2 things:

1) If you are a business owner looking to make money online: all you need to do is pick one or two of the above and you can make money.  Get good at them.  Study the free and paid resources out there.  Become a master at doing that one technique to build your online presence.

Each and every one of them works.

Makes money.

Independent of each other.

You don’t need to master them on – just a few.

2) If you are looking to start a business providing products and services to others: pick one or two of them above and you can make money. Get good at them.  Study the free and paid resources out there.  Become a master at doing that one technique to build your client’s online presence.

It is impossible to become an expert in more than a few of these at once.

Run from anyone who says they are.

But it is quite easy to pick one or two and start learning more than enough to be dangerous.

Dig through articles, ebooks, youtube videos, paid resources and free resources.

Invest some time every day learning your new craft.

Test the ideas immediately.

Track the results you get from everything you test.

Find what works for your situation.

Rinse, wash, repeat.

Then, when you become a master at your craft – do what others do and sell your knowledge.  The more you teach others, the better you learn yourself.

It’s a vicious circle.

But it works.

What doesn’t work is to try and master it all – and end up mastering none and back at a job you hate.

It won’t be easy doing it this way (no such thing, imo)… but it sure is rewarding!

Nov
10

Internet marketing gone stale? Maybe it’s your attitude…

By | advertising, Copywriting, Direct Mail, Entrepreneur, Marketing on the web, Neighborhood Marketing, Wacky marketing ideas

Heard it all before?

Ya right…

I always get a kick out of people that are in their own business and tell me they’ve heard it all before. Ask those same people how business is… “things are tough. The economy stinks” a number of not-so-brilliant statements start pouring out of their so-well-educated mouths.

The funniest ones are those who say they have heard it all… never implement any of it… and complain about how it is all re-hashed information that isn’t of use to them and their business. Those are the ones that are always on the lookout for the next shiny object they can blow their money on.

The pay per click product of the week.

The google arbitrage million dollar formula of the month.

The software-that-does-it-all-for-you-while-you-sleep magic bullet that promises them riches overnight.

Ask those same people how many new strategies they have tested in their business in the past month. Or how many new lead generation campaigns they tested. Or what kind of new customer communication campaigns they have sent out to their prospects and buyers in the past work week.

That’s about the only way to shut them up about how flipping brilliant they are.

“Well, nothing recently.”

“The last one didn’t work out so well.”

“This internet marketing stuff doesn’t work. Direct mail is too expensive and never gives a good enough return. “

Blah blah blah (insert stupid excuse here).

Look, I am an easy going guy and I pride myself in having helped hundreds of businesses directly in the past 8 years in business add money to their bank account. I have written hundreds of articles that go out to tens of thousands of people every single week, each of those articles contain a nugget or ten that can improve their cash flow.

Here’s a tip that is guaranteed to make you a bundle.

Implement one new marketing activity a day for the next month.

It can be as simple as writing an article that you send out to your list, meanwhile copying that same article to one of the online article banks.

Copy that same article to your blog (which you just need to have…. period).

Mail that article out to your buyers.

To your prospects.

Consider each of those one marketing activity a day.

Day #1 – write an article and email it to your list.

Day #2 – post it to your blog

Day #3 – send it to the article directories

Day #4 – get 200 copies of the article printed and mail 100 of them to your prospects

Day #5 – send the other 100 printed ones to your buyers

Then do something different.

Day #6 – call 5 of your past clients to see how they are doing. Leave a brief message if they don’t pick up. Tell them you are just phoning to say hi, see how they are doing, and see if they have any feedback for you on

Day #7 – call 5 business owners that would make a good joint venture with you. See if they have any ideas on how you could do a co-promotion to each others list

Day #8 – find 5 online forums that your prospects would likely visit – invest 2 hours there and dig around looking for comments and feedback people are leaving. See what kind of questions they are asking. Look for the ones that come up on a regular basis.

And so on.

You can do one thing a day like this.

Things like: a teleseminar, an article, a blog post, a press release, and so on.

Are any of the above ideas rocket science?

Are they shockingly new ideas?

NO!

BUT, have you done any of them lately?

Have you actually taken the initiative to do one thing a day to build your business (checking email is not a proactive marketing task, nor is talking to friends on Facebook, or sending out an inspirational quote on twitter)

I’ll tell you what.

You do one thing a day like this for the next 30 days.

Every single day.

Each time you do one or more of them make sure your website link is there, along with your phone, fax and email.

Just because you have heard them before, doesn’t mean they aren’t any good.

How can you possibly expect to grow a business when you haven’t even implemented the BASIC tools like this? You can’t. It isn’t about all the fancy shiny objects out there on the internet. It isn’t about waiting for the “next big thing” that will make you a bundle.

It is ALL about taking massive action on a daily basis.

You do that… and if you can honestly show me what you did, and show me the lack of any results from all that effort… I will pay you $20.

It may not be a lot… but it will be my apology to you as obviously my ideas suck and didn’t make you money.

I doubt you will come back to me with zero results.

I have been doing this for 8 years now, and have never seen this simple system not work.

I dare you.

Double dare you.

Just try it.

And report back what happens.

Troy White

PS: If you are in need of more leads and sales, you need to run
on over to http://www.cashflowcalendars.com right now.  The 2010
Version is READY!

Seriously, this product WILL help you stand out from the crowd.
It will improve your cash flow.  It will help you attract a
better quality of client.  And it will get your past clients back
to buy more.

MOST IMPORTANT: It will help  you become a much more prolific marketer!

I give you actual copy and paste templates that are guaranteed
to build your business.

Plus, there is well over 1,100 ides in the 2010 Cash Flow
Calendar for promoting your products and services.  All it takes
is to get off your ass and implement just one or two ideas a week
and you will see a dramatic difference in your revenues.

The perfect start to your new business year!
http://www.cashflowcalendars.com

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