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Jan
20

An ode to entrepreneurs

By | Entrepreneur, Entrepreneurial Spirits

6 Comments

This is for you if you’re an entrepreneur (or one in the making) …

We are the dreamers.
The visionaries.
The doers.

We are your neighbors.
Your friends.
Or your family.

We pursue our dreams, rather than letting them die a slow death.
We’ve learned to ignore the negative people in our lives.

We know we are different.
And we relish in it.

We are unemployable.

We are good people.

We are writers.
Artists.
Technicians.
Directors and creatives.

We have a disdain for bureaucracy and red tape.

We love to build and enjoy our creations.

We are most definitely off the wall.
…Yet the most sane of them all.

We are passionate about our trade.
Yet we realize most people would never leave the ‘security’ of a job to live their dreams like we do.

We are the biggest employers out there.
We stick to it, amidst economic turmoil and media frenzied trash talking.

Thank the entrepreneurs that you know.
Tell them to keep on plugging and building.

Embrace the entrepreneurial spirit.
We are the future.

Troy

PS: My new Entrepreneurial Spirit Sauce book is just off the presses!  14 great entrepreneurs
put their heart and soul into this book and I am looking forward to sharing their stories with you.
Watch for it next week.

Nov
09

Want a Steady Flow of Business Without Selling? Read This …

By | Copywriting, Direct Marketing, Leads Generation, Main Content, Time management and productivity

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This is the BIGGEST roadblock to success 
that I see most Canadian small business owners
and independent professionals have – and that
 holds them back from getting wealthy in business.

If you are frustrated with having to compete on price,
“sell” yourself all the time to make the sale, cold call
 to make sales, and then and have your customers and 
prospects ‘price-shop’ before they buy from you, then I would urge you to…..

Read This FREE Book – http://www.EntrepreneurProfit.com

I think he’s a little nuts, but I had to let you know

No Cost Book, Money-Making Marketing for Canadians

If you want to make a lot more money, a lot easier from your business or professional practice, then you need to grab a copy 
of the book my good friend Dave Dubeau and I wrote,  called
 “Money Making Marketing for Canadians” ASAP…

Right now Dave is actually giving our book away…

and if you grab one of the complimentary copies he is actually
 going to donate $2 to the Make-A-Wish foundation or Habitat for 
Humanity- you even get to choose the charity!

You already know about me, but in case you forgot…
 I am a self-professed Corporate World Flunky that left a six-figure-a-year career in the computer industry 10 years ago to start my own thing.

…Since then I have been privileged to live and work on my own terms, while helping entrepreneurs from all over the world build their own dream life as well.

I have been writing for Dave’s private paid newsletter membership for a number of years now and can speak to Dave’s ability to over deliver on everything that he does.

…and here is what “Canadian Rich Dad”
 Darren Weeks has to say about Dave Dubeau:

“I’ve know Dave for years. Dave is a friend and a business partner of mine, and with his marketing know-how we have 
grown my Fast Track Group of companies from 4 employees
in 2005 to over 100 employees with over $100M a year in gross 
sales and a ranking in the prestigious “Profit 100” list of fastest 
growing companies in Canada.”

He continues to say…

“Quite frankly, I would not have been able to grow this big, this 
fast without Dave’s amazing marketing skills and knowledge.”

Pretty high praise from a very sharp business owner… and I agree.

And, modesty aside, I have to say that this book is outstanding.

http://www.EntrepreneurProfit.comDave Dubeau, Troy White

In it Dave, myself and the 9 other Canadian expert marketers and 
business growth experts involved do what no other book I have seen
does… take you by the hand and show you exactly how to start from
 wherever you are in business and grow it FAST, even with a very small
budget.

And what I like the BEST is that everything we talk about in
 this book is proven to work here in Canada! None of the usual re-hashed stuff that “doesn’t quite work” here at home.

Get this complimentary book and…

* You’ll discover the “ONLY” 3 ways to grow your business (simplifies it doesn’t it?)

* You’ll learn how to double your profits in 90 days…or less.

* You will be able to quickly tell if your friendly advertising rep
 is ripping you off.

* You’ll find out the #1 way to make more money FAST from
 your existing customers.

* Never throw money away on wasted marketing again!

* Radically Reduce (or even Eliminate) Cold Calling Forever!

* Discover Dave’s #1 Money making marketing strategy, and
 how to put it to
use and much more….

So if you have been frustrated with the growth of your business,
sick of having to compete on price, or worried about making ends meet, I 
highly recommend that you grab a copy of the book now – and you 
can’t beat the price (GRATIS)…

http://www.EntrepreneurProfit.com

But don’t wait or think about it because Dave only has 83 copies 
available to give away and there are over six thousand three hundred 
business owners, entrepreneurs and independent professionals
 who will hear about this. (If you wait, your book will have to be on back-order for 2-3 months).

To Your Success, Profits and Ideal Lifestyle,

Troy White

PS: An important note on this book: The title says Money Making Marketing for Canadians… but the information applies to EVERYONE. There is no difference in how we grow businesses in Canada over the US, or Australia, or {insert your country here}. In the past 10 years I have written marketing campaigns for entrepreneurs all over the world – the EXACT same principles of marketing work everywhere.

Master it once and use it anywhere!

Here’s how… http://www.EntrepreneurProfit.com

Oct
07

Craziness and marketing

By | Entrepreneur, Entrepreneurial Spirits, Success

1 Comment

Here’s to the crazy ones…

…the misfits
…the rebels
…the trouble makers
…the round pegs in the square holes
…the ones with no respect for the status quo

While some may see them as the crazy ones, we see them as geniuses.

What a GREAT commercial Apple has here (and a real shame it was never used)

Watch this and see how many of your entrepreneurial friends fit the craziness description spoken about here…

Speaking of Crazy People… this reminds me – I have a post I wrote some time ago about the movie
Crazy People.

Have you seen the movie?

Anyone and everyone in small business should!

Not only is it a FUNNY movie… it gives some killer examples and concepts behind “truth in advertising”.

Check out some of the ads that Dudley Moore “wrote” in this spot from the movie…

Granted, the examples given in this post by Dudley Moore are a bit on the edge for some… but boy would they GRAB attention these days.

Absolutely love this movie and recommend you track it down.

Crazy People Rock! Both the movie and in real life.

To the wild and wacky world of success.

Troy

May
16

Tough questions to ask when sales are slow

By | Entrepreneur, Leads Generation, Success

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Here is what I would do if I was to get into a new business right now, or were suffering from sluggish sales.

First thing: I would lock myself away at the library, in a hotel room, or in some form of private location where there are zero distractions and I could dedicate 2 hours minimum (4 hours even better) to this process. It could be the most profitable hours of your life, so probably worth the time.

I would bring reams of paper, a laptop, lots of pens, photos of your loved ones, and/or photos of your dream future (cars, homes, travel destinations, relationships, kids, pictures that remind you of freedom, or passion and of your entrepreneurial dream).

Then I would start asking myself some pretty tough questions and putting those answers down on paper.

1) Why am I doing this? What will it give me when I achieve it? (this can be non-monetary goals as well as monetary)

2) How will each and every one of those make me feel? Does that feeling come from deep within the pit of your stomach? Or do you feel it resonating from your heart? Note these things down.

3) Why did I enter/start this business?

4) How long do I want to be in this business? What is my goal I am aiming for after I achieve my greatest goal (retirement, start another business, travel, give to others, etc.)

5) What am I willing to sacrifice to achieve my dreams?

6) What won’t I do to achieve those dreams?

7) What makes me as a person different? Write down all your pluses and minuses. Write down all your past jobs, past experiences, past successes and past failures. Write down your unique characteristics.

8) If you could be a superhero, or a world leader – who would you be? What would you do with your average day? What are your strengths? Weaknesses? This may sound silly – but I will tell you this: the most successful people in business and society have this grand vision on who they are now and who they want to be. Everything they do and say drives them towards their goal.

9) What are you great at? What do you suck at?

10) What do you feel your average hourly income should be? Do the math. Write down what you want to earn in a year. Then factor in that less than 50% of your working time will be income generating time – it’s just reality. Now calculate what your average productive hour is worth. THIS IS IMPORTANT. Most people have never calculated this number… yet it opens your mind to what must be done and what must be changed.

11) If money was no object, what would you love to do, to be… who would you hang out with… what would you do in your off hours… the key here is: money is NO object. Write it down.

12) Imagine 30 years from now, you wake up and you are at your own funeral. Who would be giving your eulogy? What would you like to hear them say? Write out the eulogy you would love to hear. (This is a very difficult drill to do – but it can really open your eyes to a wonderful life ahead of you).

Let me ask you this…

How many entrepreneurs get into business and ask themselves even ONE of these questions?

Few.

They think they can waltz in, make themselves a fortune in any business they choose (because so many people on tv seem to be doing it)… without one thought on what drives them or why people should buy from them, over the 4,999 other alternatives that are going after the same people they are.

Think it through… it’s worth it.

Troy

Apr
28

Wine barrel wealth and hidden opportunities for the astute

By | Affluent buyers, Entrepreneur, Main Content, Success

2 Comments

I realize that times are still tough for many people out there. The last few years were definitely felt here as well. I won’t be one of those posers who pretend all is perfect in la-la land.

But there is a way out.

It involves busting your tail.

And in looking at new ideas for revenue growth.

I was in Sonoma this past weekend for a friends 40th.

One of the guys with us is very wealthy.
He is also young, younger than me.

Something happened in Sonoma that really made me appreciate him and learn from him.
sonoma-wine-cave2
We were on a wine tour and we were inside one of the wine caves.

They were talking about the wine making process, and the subject of the oak barrels came up.

A long discussion on the barrels, how the oak is chosen from the 3 places in the world you can get it, how much the barrels cost ($400-$1,400 per barrel), and the fact that the barrels only last for a few years.

Fascinating.
sonoma-wine-barrels
But the wealthy individual in our group saw something and went after it.

He started asking lots of questions about the barrels… even to the point he was annoying the tour guide.

…But there was a reason he was asking all these questions.

He slowly walked away from the group and got out his cell phone.

A 2 minute call and an email later he came back to join us.

Later on I was talking to him and found out that he already had a team of his people analyzing the oak barrel market in the part
of the world he lived in. They were looking at the numbers, the competition, and the opportunity.

It would take them a week or two to report back the final recommendations.

THIS is how a guy like that made sooooo many millions of dollars before he hit 40.

…He took rapid action.
…He looked at the numbers.
…He pursued the areas that he could add value and expertise. (leverage)

We will see if the business is lucrative enough for him to go into, but if it is, rest assured, he will be in business in a week or two.

He saw opportunity in something most just glanced right by.

RAPID action.

You need to take it.

I need to take it.

It is the one thing that differentiates those that will make it through the coming years on top and those who won’t.

Let me know how else I can help.
sonoma-us2
Troy

PS: As I wrote this story to a client of mine, I realize how much I need to share it. Again – 10 minutes typing
and I now have an asset for my marketing campaigns. Rapid action + leverage = profitability.

Here is the ultimate tool for leveraging your assets through massive action http://www.marketingdojang.com

Dec
09

16 steps to a lead generation magnet (and one short cut)

By | Copywriting, Direct Mail, Direct Marketing, Email Marketing, Entrepreneur, Entrepreneurial Spirits, Leads Generation, Neighborhood Marketing, Real Estate Marketing, Story Selling, Wacky marketing ideas

1 Comment

Yet again, a simple four-hour project has returned major rewards in just a few weeks.

This simple strategy works in every possible industry and country imaginable.

It will boost your credibility.

You will experience an influx of high-quality prospects, which are typically ready to buy at higher prices.

It adds an immediate cash flow stream.

It builds your database.

And it will most definitely make you one of the most credible in your niche.

What is it?

The simple printed book.

Before you go running off complaining about how you have no time to write a book, hear me out. The type of book I am talking about will take a small amount of your time, and is easy to put together.

…My first experience in this world began six years ago. I met a gentleman named Steven E. at an event and first heard his idea of
co-authoring a book with him. All I had to do was contribute a single chapter in the book telling my story.

This was the second time he had done this, and this one was going to be their first best-seller.

It was an honor to have my name listed next to Dr. Wayne Dyer, Mark Victor Hanson, John Assaraf … even Lou Ferrigno of “Incredible Hulk” fame.

The book was compiled and printed in what seemed like record time. We did the Amazon campaign that got the Wake Up… Live The Life You Love book #1 in a number of categories and my new life as an author began.

============================
My next experience began on a call
with the legendary Ted Nicholas.
============================

I was fortunate to get the chance to work with him on a few projects and learned an incredible amount from a man that has sold billions using direct response marketing.

On one of our conference calls, someone asked Ted a question that caused him to hesitate. What he said next inspired me to create
my own book. Ted mentioned one thing that he credited with his success, yet said that he didn’t like to talk about it much.

To me … this was GOLD.

Something so powerful it was responsible for his success, yet he didn’t want to talk about it? I knew there was something big
here.

============================
So I hatched a plan for my own book …
and Entrepreneurial Spirits was born.
============================

Based on the conversation with Ted, I knew this was something other successful people had in common, and I was determined to
bring it out into print.

So I developed a series of 5 questions and started asking people I already knew.

Ted Nicholas agreed to be in the book.

Joe Sugarman agreed.

John Assaraf agreed.

Joe Vitale agreed.

It took on a life of its own and, next thing I knew, 52 successful people from all over the world had agreed to contribute to the book.

Entrepreneurial Spirits was compiled quickly and put in print in the matter of a couple months … and I continue to reap the rewards from that simple idea.

============================
a couple years ago … it happened again.
============================

I was asked to be in a book called Money Making Marketing For Canadian$. There was no hesitation at all … I knew how simple it was and how powerful it worked.

So I invested four, maybe five hours on my chapter and sent it in.

The book came out not long after.

Surprise surprise … I quickly landed a very nice five-figure consulting contract with someone who had never heard of me before reading my chapter in the book.

As he said … “You were in a book, so I just knew you must be the real deal”.

Once again, this tool has paid itself back to me many times over.

============================
And here’s how it can do the same for you …
============================

1. Pick the niche you want to be known in.

2. Decide if you want to have a book with complimentary
authors, or competitors (both methods work … the one I was just
in was all competitors in the book). Let’s say you are a
plumber. You could create a book with all plumbers … or a book
with a single plumber, a carpenter, a roofer, a painter, etc.
This method is easier to do (and to convince the other authors to
contribute).

3. Pick a sexy title for your book. Use the formulas given
here on The Total Package for headline creation … and find one
that could easily be used as a book title. Alternatively, go to
Amazon and look at the best-sellers in similar categories. Use
the same formula the best-sellers use in your own title.

4. Put together a pitch letter you can send to the
contributing authors you want.

5. Give them guidance on what questions to answer in their
chapter, or what format you want to stick with (stories about how
they got started, or about the best tips for their area of
expertise, or the dumbest things people do when they hire a
______). Each author gets a set number of words they can
contribute, along with a bio listing their contact information.

============================
if you want to fast track it…
join me in the next Entrepreneurial Spirits book, details at http://www.entrepreneurialspirits.com
============================

6. Make it really easy for them to write the chapter (show
yours as an example). Give them guidance and ideas. And give
them a solid deadline to have their chapter in by.

7. And get busy going after your dream authors. Once you have
gotten the ok from the number of authors you want (10-20 is
perfect, 53 in mine was too much … almost Chicken Soup like).

8. Make sure you keep in touch with them during the writing
phase and make sure they are committed to the deadline.

9. Send it to a professional editor and cover designer.

10. Make sure YOUR name is the most prominent one on the cover
and spine.

11. I would suggest printing your first book in the standard 6″
x 9″ format … it is easier for the printer and the cost per book
is less.

12. Don’t worry about making it perfect! You are going to use
print-on-demand, so you can always get more printed if you find
something that needs fixing. The best part with a print-on-demand
company is that they can do small runs of 50, or 500 … and you
don’t end up with a garage full of unsold books (which happens
95% of the time with authors).

13. Print extra copies for your contributing authors. If they
are paying you to be a part of the book, give them 20+ copies.

14. Create an affiliate program so that your contributing
authors can sell the book through your program, or they can sell
them direct, as long as they buy them from you at $X per copy.

15. Write your winning sales letter using the tips on my
blog.

16. Get busy promoting the book! Use it as a business card.
Mail it out to your clients and prospects. Use it as a bonus
with your product shipments. Do everything possible to get your
book to distributors, catalog houses, on Amazon, and in the hands
of other entrepreneurs who want to bonus your book with their
product shipments. (Book promotions are a whole other subject,
one that I can’t cover here … even needing an entire course
around the subject!)

This is a simplified version of the entire process … but it can be done quickly and efficiently using this formula.

============================
Don’t overcomplicate it …
this formula WORKS.

If you want to fast track it…
join me in the next Entrepreneurial Spirits book,
details at http://www.entrepreneurialspirits.com
============================

The books you now have are the PERFECT promotional tool.

They will enhance your image and will attract your perfect clients. A single chapter made me five figures in a month since its release … imagine what it will do over the next few years.

And don’t cheap out and go for strictly the e-book version.

I love e-books … especially selling them. But there is something different about a physical book that you cannot match with a PDF. If you start now, you can have this done for early in the New Year Entrepreneurial Spirits

I would love to hear your ideas.

Thanks again.

To your success,

Troy White

PS: If you want to fast track it…
join me in the next Entrepreneurial Spirits book,
details at http://www.entrepreneurialspirits.com

PPS: This is the ULTIMATE CHRISTMAS PRESENT for the entrepreneurs in your life! If you are giving it as a gift, let me know and I will package up something special for under the tree.

The Perfect Christmas Gift for Entrepreneurs

The Perfect Christmas Gift for Entrepreneurs

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