You are here: Home / Archives for entrepeneur profit
Nov
10

Internet marketing gone stale? Maybe it’s your attitude…

By | advertising, Copywriting, Direct Mail, Entrepreneur, Marketing on the web, Neighborhood Marketing, Wacky marketing ideas

Heard it all before?

Ya right…

I always get a kick out of people that are in their own business and tell me they’ve heard it all before. Ask those same people how business is… “things are tough. The economy stinks” a number of not-so-brilliant statements start pouring out of their so-well-educated mouths.

The funniest ones are those who say they have heard it all… never implement any of it… and complain about how it is all re-hashed information that isn’t of use to them and their business. Those are the ones that are always on the lookout for the next shiny object they can blow their money on.

The pay per click product of the week.

The google arbitrage million dollar formula of the month.

The software-that-does-it-all-for-you-while-you-sleep magic bullet that promises them riches overnight.

Ask those same people how many new strategies they have tested in their business in the past month. Or how many new lead generation campaigns they tested. Or what kind of new customer communication campaigns they have sent out to their prospects and buyers in the past work week.

That’s about the only way to shut them up about how flipping brilliant they are.

“Well, nothing recently.”

“The last one didn’t work out so well.”

“This internet marketing stuff doesn’t work. Direct mail is too expensive and never gives a good enough return. “

Blah blah blah (insert stupid excuse here).

Look, I am an easy going guy and I pride myself in having helped hundreds of businesses directly in the past 8 years in business add money to their bank account. I have written hundreds of articles that go out to tens of thousands of people every single week, each of those articles contain a nugget or ten that can improve their cash flow.

Here’s a tip that is guaranteed to make you a bundle.

Implement one new marketing activity a day for the next month.

It can be as simple as writing an article that you send out to your list, meanwhile copying that same article to one of the online article banks.

Copy that same article to your blog (which you just need to have…. period).

Mail that article out to your buyers.

To your prospects.

Consider each of those one marketing activity a day.

Day #1 – write an article and email it to your list.

Day #2 – post it to your blog

Day #3 – send it to the article directories

Day #4 – get 200 copies of the article printed and mail 100 of them to your prospects

Day #5 – send the other 100 printed ones to your buyers

Then do something different.

Day #6 – call 5 of your past clients to see how they are doing. Leave a brief message if they don’t pick up. Tell them you are just phoning to say hi, see how they are doing, and see if they have any feedback for you on

Day #7 – call 5 business owners that would make a good joint venture with you. See if they have any ideas on how you could do a co-promotion to each others list

Day #8 – find 5 online forums that your prospects would likely visit – invest 2 hours there and dig around looking for comments and feedback people are leaving. See what kind of questions they are asking. Look for the ones that come up on a regular basis.

And so on.

You can do one thing a day like this.

Things like: a teleseminar, an article, a blog post, a press release, and so on.

Are any of the above ideas rocket science?

Are they shockingly new ideas?

NO!

BUT, have you done any of them lately?

Have you actually taken the initiative to do one thing a day to build your business (checking email is not a proactive marketing task, nor is talking to friends on Facebook, or sending out an inspirational quote on twitter)

I’ll tell you what.

You do one thing a day like this for the next 30 days.

Every single day.

Each time you do one or more of them make sure your website link is there, along with your phone, fax and email.

Just because you have heard them before, doesn’t mean they aren’t any good.

How can you possibly expect to grow a business when you haven’t even implemented the BASIC tools like this? You can’t. It isn’t about all the fancy shiny objects out there on the internet. It isn’t about waiting for the “next big thing” that will make you a bundle.

It is ALL about taking massive action on a daily basis.

You do that… and if you can honestly show me what you did, and show me the lack of any results from all that effort… I will pay you $20.

It may not be a lot… but it will be my apology to you as obviously my ideas suck and didn’t make you money.

I doubt you will come back to me with zero results.

I have been doing this for 8 years now, and have never seen this simple system not work.

I dare you.

Double dare you.

Just try it.

And report back what happens.

Troy White

PS: If you are in need of more leads and sales, you need to run
on over to http://www.cashflowcalendars.com right now.  The 2010
Version is READY!

Seriously, this product WILL help you stand out from the crowd.
It will improve your cash flow.  It will help you attract a
better quality of client.  And it will get your past clients back
to buy more.

MOST IMPORTANT: It will help  you become a much more prolific marketer!

I give you actual copy and paste templates that are guaranteed
to build your business.

Plus, there is well over 1,100 ides in the 2010 Cash Flow
Calendar for promoting your products and services.  All it takes
is to get off your ass and implement just one or two ideas a week
and you will see a dramatic difference in your revenues.

The perfect start to your new business year!
http://www.cashflowcalendars.com

Apr
29

13 Marketing Tips for Small Business

By | Copywriting, Marketing on the web

Leave a Comment

THE LUCKY 13…

Here are 13 things you need to check through to make sure you have implemented them ALL in your business.

1. Create a great USP – something that stands out and tells your clients why you are not only the best choice, but the only choice in their purchasing decision.

2. Keep it simple.  Can a grade 8 read and understand what it is you are saying in your promotions? If not, go back and simplify it.

3. Educate them – tell them about you, your business, what it does and how it does it – and – MOST IMPORTANTLY – why they should even care!

4. Ask the prospect/client to take action right now. Any action – buy, phone, email, signup – whatever your marketing message is – make sure it contains something they should take action on.

5. Why should they believe you? The prospects you are targeting WILL distrust you.  It is a fact of life.  You need to overcome this distrust with proof that you deliver (testimonials, case studies, pictures, professional sources, anything and everything that shows you are the best at what you do)

6. “What’s new?” is something your prospects AND clients want to ask and know.  You must give them compelling reasons to buy – buy again – and spend more each time. And you can’t do that by boring them – what is NEW in your business? Your offering? Your client success stories?  New bundles of products or seasonal promotions? Tell them what is new in your personal life. Make sure they have a good reason to
read what you are writing!

7. Make sure everything you do is designed to get their contact information.  From your business cards to your letterhead, to your advertising and website – everything must present a compelling case as to why they should give you their contact information.  And when they do – FOLLOW UP!

8. Find ways to raise your prices and offer an upsell every time they go to make a purchase.  There is ample proof that you can double your prices and not lose a significant number of buyers – as long as you make the reason compelling enough as to why they should pay the higher price – and what you offer in return.

9. Call everyone (or hire professionals to do it on your behalf) AFTER your direct mail efforts – it will increase your response by a huge margin.

10. Find people to joint venture with and cross-promote to their lists and your own.

11. Make sure your clients and prospects KNOW you appreciate them. They pay the bills – so make sure they are constantly told that you value them.

12. Invest a substantial amount of your time developing good higher end products for your clients. Either on your own or through partners, you need to present them options at higher prices and better bundles of products and services. A one-time buyer is twice as likely as a prospect to buy again, and at a higher price. A two time buyer three times as likely… and so on. Your entire goal is to get them to buy once then offer them multiple options to buy again, and again.

13. The greatest way to get referrals is by being the best-of-the-best. Make it so they would feel guilty for NOT telling their friends, family and business associates about you.  Be the ONLY one they would through excellence. And again, you have to ASK them to refer their friends and family.  They may do it on their own – but chances are they don’t feel comfortable doing it.  But if you position so there is something in it for them, and for those who they refer – they are much more likely to actually do it.

Here’s to you cranking up the heat on your marketing!

Troy White