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Dec
17

Pre-done Marketing Plan and Calendar

By | Copywriting, Direct Marketing, Entrepreneur, Leads Generation, Marketing Calendar, Marketing Plan

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We have added, reworked and improved the 2011 Cash Flow Calendar.

2011 Cash Flow Marketing Calendar

This is for you if you are looking for new, innovative and wacky marketing ideas for next year.

Some of them are written for you.

2011 Marketing Calendar, Marketing and promotional plan for small businesses.

Wacky marketing ideas galore! Over 1,200 marketing prompts, templates and blueprints

But every single day of the year has at least 3-5 different ideas you can use.

OVER 1,200 marketing ideas, article ideas, etc.

PERFECT for:

- marketing campaigns
- blog posts
- Facebook updates
- Twitter
- lead generation campaigns
- customer retention ideas
- customer reactivation campaigns
- wacky ways to stand out from the clutter
- direct mail ideas

…and many other ways you can use these.

Have a look for yourself…

http://www.cashflowcalendars.com/

Did I say…

Done.
For.
You.
Marketing.
Campaigns.

Thanks again.

Troy

Jun
25

Your 6 month marketing plan at 63.27% off

By | advertising, Copywriting, Direct Mail, Entrepreneur, Leads Generation, Marketing on the web, Neighborhood Marketing, Real Estate Marketing, Social Networking, Twitter, Wacky marketing ideas

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You know what next Wed is?

If you’re in Canada, it’s Canada Day.

July 1st is also:
Freedom from Fear of Speaking Day
International Joke Day
Financial Freedom Day
1st US Zoo Opened (1874)
International Build A Scarecrow  Day
Children’s Art Day

For any astute marketer, this is a gold mine (ALL business owners should
consider themselves a marketer).

Think about it…

…I just gave you 7 different ideas to run a theme based promotion.

They are unusual.

They are fun.

They stand out from the crowd.

They can be a cash cow if you know how to leverage a wacky event like this
and turn it into something that can build revenues in your business.

The best part?

They also build stronger bonds with your prospects and clients.

It certainly shows them that you are different than the rest, and try to at
least have a little fun in your business.

And they work.

Theme based marketing is one of the greatest ways to improve your cash flow.

Even Dan Kennedy says

“Theme marketing is one of the most powerful things you can do.”

One last thing about July 1st?

We are now officially half-way through the year.

Yikes.

And I have something for you that will help you make the most of the next 6 months…

= = = = = = = = = = = = = = = =
I am giving you 63.27% off the calendar.
= = = = = = = = = = = = = = = =

My 2010 Cash Flow Calendar is packed with hundreds of ideas you can use
for marketing in the last 6 months of the year.

Imagine every day of the rest of the year having a list of themes like those above.

Plus templates you can use to write the promotions.

As long as you send out newsletters, promotions, blog posts, articles…

…the Cash Flow Calendar will give you unique ways to build your business
and position yourself as a fresh voice in the crowd of competitors you have
in your field.

Why 63.27%?

Because I am offering you the one and only chance to get the calendar in
digital format, so you don’t need to pay shipping.

And only half the calendar is valid for the rest of the year.

Combined, those make for a VERY healthy savings.

…and will make you extra cash flow if you use the ideas in there.

“Received over $1000.00 worth of sales from it in one day”
We executed the 09/09/09 promotion and received over
$1000.00 worth of sales from it in one day!  Fabulous I say.”
- Fran Agar – Ballymoon Beauty

Get your copy now through this special link:
https://responsivedm.infusionsoft.com/saleform/nathniit

You can read all the details at www.cashflowcalendars.com
(but must use the link above to get the 63.27% discount)

“I will personally make at LEAST $6,000 using this tool.
What are YOU waiting for?” I highly encourage you to
pick this up – it’s incredible.  It’s THAT GOOD.”

- Mandi Crawford – Roaring Women

Enjoy… and profit.

Troy White

PS: You may be asking what the catch is… even asking why
you should get a copy now?

Because every single day you wait…
…means another chance to improve you cash flow disappears.

Delaying only hurts you.

You get an immediate download and can have your first promotion
out the door TODAY, and it will more than return your investment.

So why wait?

https://responsivedm.infusionsoft.com/saleform/nathniit

“This calendar activates your creativity”

I have found this calendar to be very useful
in so many ways. It is designed to maintain
and organize your business along with activating
your creativity. That is what it did for me.

It is a big help for finding new ideas for marketing
that are highly unusual (and profitable).

Thank you Troy and Kari for this valuable tool.

- Audie Perove -

https://responsivedm.infusionsoft.com/saleform/nathniit

Mar
16

Making Your Marketing and Advertising Pay

By | advertising, Copywriting, Direct Mail, Entrepreneur, Leads Generation, Marketing on the web, Success

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Some simple techniques you should be using in your marketing and advertising to stand out from the crowd.

- Tie in your sales copy/newsletters/marketing campaigns, etc. with newsworthy topics, holidays, events happening, local interests, and personal interests’ stories.

E.g. – Michael Jackson’s acquittal, Brad/Angelina/Jennifer, The Runaway Bride, Fathers Day, summertime, NASCAR fascination, Sports comebacks, etc.

- If your product is not sold in stores – tell them! This gives it exclusivity and makes it more likely that they will want to order if they know they cannot get it anywhere else.

If your special is only available for the month of June – tell them – and tell them why (one of the most powerful things you can ever do in your marketing is to tell them why you are launching new products, why you are packaging them this way, why you are giving a discount, etc.)

The reason why is THE MOST powerful thing you can ever use in your marketing and advertising

- If you can, delay their payments. “Pay nothing now” is a very powerful promise that has built many multi-million dollar businesses.  Or, if some money is required – offer them a payment plan over the next 6 or 12 months.  People may scoff at paying $1,200 out of their pocket today but those same people may be very willing to pay $150 per month for 12 months.

– even if it means they pay a much higher rate.

- Get them involved in your letter or ad through questions, surveys, and check boxes – whatever you can do to keep them interested.  That is why Readers’ Digest does so well!  Take this sticker and place it here. That gold sticker and place it here.  When you get them involved in your copy they are much more likely to stick with it until they have ordered.

- Talk about some product negatives. GASP!  No product or service in the world is perfect – be honest with them about that and you will be the only honest person they have come across in business.

Tell them the limitations, or the catch, or the one thing that you can never use it for. Incredibly powerful when you are the one to bring this up – they are already thinking, “what’s the catch” so tell them what it is.

- Make the offer very selective – and make sure they understand that they are part of an exclusive offering – and what that means to them. Make a special offer for your existing client ONLY (and make sure they know that only they can get this deal). Make a special time (after midnight sale) for exclusive pricing not available at any other time.

Show them you do appreciate them and they will appreciate you even more.

- Write the ad copy so that when they order, they can easily explain it to their spouse and friends why this is such an incredible deal that they would have been an idiot to ignore it.

Take one of the above and test it out over the next week. See what happens with your response – you’ll be pleasantly surprised.  Guaranteed.

To your success,

Troy

Jan
22

Frank Talk About EMails That Work

By | advertising, Copywriting, Direct Mail, Entrepreneur, Main Content, Marketing on the web, Success, Wacky marketing ideas

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Nov
10

Internet marketing gone stale? Maybe it’s your attitude…

By | advertising, Copywriting, Direct Mail, Entrepreneur, Marketing on the web, Neighborhood Marketing, Wacky marketing ideas

Heard it all before?

Ya right…

I always get a kick out of people that are in their own business and tell me they’ve heard it all before. Ask those same people how business is… “things are tough. The economy stinks” a number of not-so-brilliant statements start pouring out of their so-well-educated mouths.

The funniest ones are those who say they have heard it all… never implement any of it… and complain about how it is all re-hashed information that isn’t of use to them and their business. Those are the ones that are always on the lookout for the next shiny object they can blow their money on.

The pay per click product of the week.

The google arbitrage million dollar formula of the month.

The software-that-does-it-all-for-you-while-you-sleep magic bullet that promises them riches overnight.

Ask those same people how many new strategies they have tested in their business in the past month. Or how many new lead generation campaigns they tested. Or what kind of new customer communication campaigns they have sent out to their prospects and buyers in the past work week.

That’s about the only way to shut them up about how flipping brilliant they are.

“Well, nothing recently.”

“The last one didn’t work out so well.”

“This internet marketing stuff doesn’t work. Direct mail is too expensive and never gives a good enough return. “

Blah blah blah (insert stupid excuse here).

Look, I am an easy going guy and I pride myself in having helped hundreds of businesses directly in the past 8 years in business add money to their bank account. I have written hundreds of articles that go out to tens of thousands of people every single week, each of those articles contain a nugget or ten that can improve their cash flow.

Here’s a tip that is guaranteed to make you a bundle.

Implement one new marketing activity a day for the next month.

It can be as simple as writing an article that you send out to your list, meanwhile copying that same article to one of the online article banks.

Copy that same article to your blog (which you just need to have…. period).

Mail that article out to your buyers.

To your prospects.

Consider each of those one marketing activity a day.

Day #1 – write an article and email it to your list.

Day #2 – post it to your blog

Day #3 – send it to the article directories

Day #4 – get 200 copies of the article printed and mail 100 of them to your prospects

Day #5 – send the other 100 printed ones to your buyers

Then do something different.

Day #6 – call 5 of your past clients to see how they are doing. Leave a brief message if they don’t pick up. Tell them you are just phoning to say hi, see how they are doing, and see if they have any feedback for you on

Day #7 – call 5 business owners that would make a good joint venture with you. See if they have any ideas on how you could do a co-promotion to each others list

Day #8 – find 5 online forums that your prospects would likely visit – invest 2 hours there and dig around looking for comments and feedback people are leaving. See what kind of questions they are asking. Look for the ones that come up on a regular basis.

And so on.

You can do one thing a day like this.

Things like: a teleseminar, an article, a blog post, a press release, and so on.

Are any of the above ideas rocket science?

Are they shockingly new ideas?

NO!

BUT, have you done any of them lately?

Have you actually taken the initiative to do one thing a day to build your business (checking email is not a proactive marketing task, nor is talking to friends on Facebook, or sending out an inspirational quote on twitter)

I’ll tell you what.

You do one thing a day like this for the next 30 days.

Every single day.

Each time you do one or more of them make sure your website link is there, along with your phone, fax and email.

Just because you have heard them before, doesn’t mean they aren’t any good.

How can you possibly expect to grow a business when you haven’t even implemented the BASIC tools like this? You can’t. It isn’t about all the fancy shiny objects out there on the internet. It isn’t about waiting for the “next big thing” that will make you a bundle.

It is ALL about taking massive action on a daily basis.

You do that… and if you can honestly show me what you did, and show me the lack of any results from all that effort… I will pay you $20.

It may not be a lot… but it will be my apology to you as obviously my ideas suck and didn’t make you money.

I doubt you will come back to me with zero results.

I have been doing this for 8 years now, and have never seen this simple system not work.

I dare you.

Double dare you.

Just try it.

And report back what happens.

Troy White

PS: If you are in need of more leads and sales, you need to run
on over to http://www.cashflowcalendars.com right now.  The 2010
Version is READY!

Seriously, this product WILL help you stand out from the crowd.
It will improve your cash flow.  It will help you attract a
better quality of client.  And it will get your past clients back
to buy more.

MOST IMPORTANT: It will help  you become a much more prolific marketer!

I give you actual copy and paste templates that are guaranteed
to build your business.

Plus, there is well over 1,100 ides in the 2010 Cash Flow
Calendar for promoting your products and services.  All it takes
is to get off your ass and implement just one or two ideas a week
and you will see a dramatic difference in your revenues.

The perfect start to your new business year!
http://www.cashflowcalendars.com

Apr
14

Massive Success Through Swearing

By | Copywriting, Direct Mail, Marketing on the web

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Never before has such foul language proved itself as a major business tool.

By now, I do hope you have heard of Gordon Ramsey, host of ‘Kitchen Nightmares’ and ‘Hell’s Kitchen’.

If not, I would highly suggest watching the ‘Kitchen Nightmares’ show sometime soon.

First, a WARNING: Thin-skinned folks need not tune in.

If you cannot handle foul language and incredibly abrasive personalities, do not watch Gordon’s show!

He is rude, loud, in-your-face, and LOVES swearing to get his point across (and everything is a point, so pretty well every sentence consists of swear words).

I am not going to go too much into Gordon’s past, but, rest assured, this ex-professional Scottish football player has a list of credentials that is long, and highly admirable.

He is now working on his 25th restaurant and many of them have multiple Michelin stars to their name (the most recognized and influential culinary ratings guide).  He has multiple best selling cookbooks, 4 television shows and a DVD series, to name a few.

The story line behind a kitchen nightmare

Gordon comes into restaurants that are almost ready to close their doors, for any one of multiple different reasons.  He has 1 week to turn the business around and make it a success.

He is a no-bull guy and when he starts, there is no stopping him.

Why is this important to you?

Because Gordon’s formula for a 7-day business turnaround is one that each and every one of us should pay close attention to.  If you are looking to increase your sales, the ideas below will help you see new ideas you have never thought of before.  If you are struggling in your business or cash flow… go through each step below and reconstruct your business from the ground up.

Step #1: Figure out what you are selling now.

Sounds basic … but is it really?  When Gordon first steps into one of the restaurants he is about to makeover, he sits down for a meal.

While he waits for the different dishes he ordered, he watches carefully for the way the staff works, the way they treat customers, and the way customers are enjoying (or not) the food.

When the food shows up, he is usually disgusted in what they are passing off as main course meals.

Also, the restaurants that he steps into are almost always seriously lacking enough customers to stay in business.

Step #2: Who is behind this disaster they call a restaurant?

This is where the real truth starts to come out.  He interviews the owners, the servers, the head chef and the kitchen staff.

Usually, he finds one or two of them passionate about the business, the rest of them are putting in time between paychecks.

Typically the ingredients are sub-par, the menu confusing with too many options, and the actual food being delivered not worthy of a roadside burger stand.


Step #3: Find out what the customers REALLY want

Rarely is it what is being delivered!

The first thing to be done – - ASK THEM.

Find out what is missing on the restaurant scene.

Find out what foods they want the most, or that they have a tough time finding.

Find out who the regulars are and what they want.

Find out which restaurants are doing best in your area ? then go in there to sample their food and service, always looking for ideas to improvise upon.

And, very important, if it is a seasonal business or location … make sure that the restaurant caters to those who live there year round! Those are the people who keep the restaurant open…
catering to one-time tourists is a sure-fire way to bankruptcy.

Step # 4: Find the signature dishes

Such a simple concept that so many businesses (in every possible niche) completely ignore.

What is the one dish that the head chef enjoys making the most?

Usually, Gordon finds out that the chef has an incredible signature plate that is not on the menu.  Why?  The owner is usually the problem.  As Gordon says, ‘owners should never write the menu… the head chef should be the one to design the menu’.

Step #5 – Simplify the menu and the number of choices

Too many choices leave people confused and lacking in direction.

It also over complicates what is required in the kitchen to deliver what was promised (resulting in inferior quality on all the plates).

The menu is typically cut in less than half and the customers are usually very happy about the change.

Also, a large portion is NOT a secret to restaurant success.
Smaller portions reduce waste, and keep customers coming back for more.

Step #6: Systems ARE the key to success

Once the new menu has been created, putting systems in place to ensure consistent (and fast) delivery is key.

Being able to double business in a week, without loss in quality or without increase wait times, is something Gordon does in every restaurant he walks into.

Step # 7: Feet on the street marketing

Last, now that everything is in place and the systems have been tested on a smaller scale, they get busy.

Getting the staff all geared up in uniforms, loaded up with their new signature dishes, they hit the street and let anyone and everyone try out the new menu choices.

Usually, an afternoon of that and they have enough curiosity built up to guarantee their first night’s dinner is packed with diners and hungry new customers.

The 7-step formula above sounds simple, but it consistently turns failing restaurants around in 1 single week.

The customers love the new choices (the ones they told you to start making), the staff become much more motivated to deliver consistent service, and the restaurant very quickly starts to make a profit.

Gordon usually revisits the restaurant after a month or two to see if they have held together all the new changes.

9 times out of 10 they have held it together, stuck with the changes, and are enjoying more money than they have experienced in years.

And yes, this does apply to your business too.

* Figure out exactly what you are selling now

* Who is behind your business? What do the customers see? What
do they think?

* Find out what the customers REALLY want

* Find your signature offer

* Simplify the number of choices

* Systems ARE the key to success

* Feet on the street marketing

Last, a few side lessons from Gordon:

It IS about the image you portray

Use only the finest ingredients in areas the customers enjoy
most

What is the passion ? Where did it come from ? Find a way
to bring it back

Don’t take it personally… take it seriously.

It’s about the story you give them to tell others

When you hire a professional to help… try listening to their
advice for a change (not that any customers who hire a copywriter
or marketing consultant would ever ignore the advice of an expert!)

What you hear most on the show: ?%^&#ing HELL!! (which he says every time he sees something that is destroying the business…
about every 32 seconds you will hear him say ?%^&#ing HELL!

My favorite Gordon quote:

‘It’s been a process over the period of a decade. However, for me the secret is to make sure the business is running to perfection, with or without me.
That’s a challenge. You need to master that, and make sure there are no discrepancies, with or without you being there. But it’s a tough card to play.’

To your success,

Troy White