Aug
28

How to turn a simple story into a STEADY stream of income…

Your ability to weave simple stories into your sales efforts can swiftly grow your business and profits.

One story the Wall Street Journal used in it’s subscriber recruiting is said to have contributed over a billion dollars in subscriptions over the past few decades.

Let me repeat…

One story
Over a billion dollars in new sales

That’s just one example.

There’s a lot of them.

I interviewed Saddleback Leather’s owner Dave Munson, and the 5 page story about his dog thats on his website is the most discussed and commented on web page.

He does millions in sales from their website…not a retail store to be found.

They sell high end leather briefcases, laptop cases, backpacks, etc…

…and his affluent, loyal clients are just as fascinated about his past dog and sidekick, as they are the top quality leather goods they buy from Dave.

I also interviewed some 20-something year old brothers.  They figured out how to create a million dollar lobster business in just under 9 months…by giving their wealthy clients a great story to tell their friends and associates.

For just $3,000, their clients got a membership in the lobster club – and what happens next as a member is a thing of beauty and created a million dollars in membership sales in just 9 months.

So what?

Why would you care about lobsters and dog stories?

…Because you can easily model this type of marketing in YOUR business and reap the rewards.

…You can attract more clients, better clients, and greater loyalty with them.

…You can grow your sales quickly.

…You can become a marketing powerhouse, without needing a team of experts and minions at your side.

Just you…and your ability to craft a good story in your marketing.

Do you use Facebook for your business? Stories are a powerful way to grab some attention and filter out people who want to know more about your business.

Do you use email to share information with your clients? There’s nothing easier than crafting a story-based email that adds sales into your business.

Send out anything in print? A golden opportunity in this day and age!  Very few small or mid-sized companies use print marketing anymore…yet it can be the most effective and profitable story-telling medium you’ll ever experience.

If you have a playbook…

…a strategy and step-by-step system for consistently growing your business

…you have an asset that’ll make you money for years to come.

How much money?

No idea.

I have no clue if you can follow directions – and do so consistently.

I have no idea if you can take a case study and summary – plug in an action plan – and come up with a customized blueprint for your week-to-week marketing initiatives.

If you can listen up as you’re going to love what I’m doing here.

After 13 years in the marketing world, I’ve crafted and shared many a story that grew my clients businesses.

I’ve worked inside dozens of different industries…

…from dog therapists to Amish Furniture craftsmen.

Pretty well everywhere in between too.

I always SUCKED at story telling too

Hated trying to do it – and when I did, I bombed.

So I worked at it, learned how to do it better, tested stories in my sales calls, tried writing stories and scripting stories into my marketing campaigns.

You know what?

They work.

Even Carnegie Mellon, the biggest research firm in the world, did a major study on the use of stories in sales.

Their findings?

158% HIGHER SALES using stories… vs using facts.

If you are using facts to sell in your business now – think about growing your sales by over 150%!

If you do $20k a month or week in sales now – imagine bringing in $50,000 a month or week instead.

All thanks to the use of stories!

Not saying you WILL see that kind of growth, just that it was proven to do so in one of the largest studies undertaken in this area of interest.

You may see even better growth, or not as much.

I CAN guarantee you this: If you consistently use story-based marketing in your business, your sales WILL grow!

And I want to help you do that.

In the past I’ve held numerous workshops, both live and virtual, on this subject.

I’ve crafted hundreds of story-based campaigns for others.  You can see some of the testimonials through the link at the top of my blog.

I personally have done this full-time for over 13 years now.

I am a voracious reader, and writer.

NOTHING l LOVE BETTER…

…than seeing someone master this skill and crank out a highly profitable story-based campaign.

 

One guy took my Story Selling live program, used a few ideas there with a client of his, and took an existing web page from doing $500 a month…to $15,000 a month!

One story…exponential sales growth.

But I want to do something different for you.

Something that I personally find highly helpful in my business…and I know you will too.

EVERY MONTH, I am going to walk you through some successful story campaigns, how they work, AND – MOST IMPORTANTLY – how to use the concept as your own.

You may not have a Lobster business or a newspaper business like the Wall Street Journal, but HOW they use their stories and the WAY they use them CAN be easily tailored into your own business.

For example…

…I took a story-based approach a car salesman used in their lead generation.  It was a down-home unassuming 2 page letter that I took the idea from, modified it, and wrote a story-based letter for a trash can company.  

You know the kind of large steel bins homeowners use for renos, and businesses use for their garbage?

My client rented those out.

BORING business.  

But he wanted new corporate leads… the more the better.

So we put together a list of 200 of the largest home builders in my client’s region.

And mailed out this crazy 2 page letter.

White paper. No logo. Hand written envelope.

Get this: we talked more about his wife and kids in the letter than we did about the trash bins.

Never ONCE did we ask for an order – instead, we asked for a chance to talk.

As basic as we could get.

200 of the BIGGEST home builders got this letter – companies who had NEVER heard of my client before.

The result of this silly approach? (side note: everyone in my client’s business told him it was a waste of time and money!)

39 of the 200 companies replied!

19% response rate to a COLD LIST – people who get “dozens of pitch letters every single week” (which is what one of the biggest builders in the area said – half billion dollar a year company said this). If you understand marketing, you know that’s a FANTASTIC response to a cold list!

THEY LOVED IT!

It was unusual, it was personal, and it told a great story about why this guy was different in a very un-sexy business (quotes from prospects who responded to the letter).

Again, from a single story that I took the theme from, and modified it to suit his business!

Now I want to show YOU how to do this exact same process…

Every month, you and I will be in a mini-mastermind together.

I will find you the story-based marketing approaches.  I will share them with you.  I will show you HOW to modify it to suit your business.  I will even give you simple ways to turn one story into multiple campaigns.

You get some pre-written materials you can even use to start customizing your own marketing.

Easy-peasy…as long as you take what I give you and you USE IT!

That’s the key, as you know.

NOW, the catch!

This is a beta test for a bigger program I want to roll out – and much more expensive program.

So…we are keeping this simple…and consistent.  The same thing you need to do in your marketing.

 

For this beta rollout, here is what you get:

  • The Monthly Story Playbook: Monthly training on what stories that I recommend you use in the following weeks.  These are designed for you to be immediately usable!  In other words, The monthly workshop-in-a-pdf you get from me is designed to ramp up your marketing for the coming weeks.  Each month will fuel your marketing for the following month.  So each Story Playbook you get has the case studies, the analysis, and the “here’s-how-to-use-in-YOUR-business” recommendations.
  • Story Playbook Tools and Resources: I love finding tools, websites, and shortcuts I can use to streamline my business and my marketing.  You will get the best of the best, and I will share with you my results using tools that I love (saves you a TON of time digging around yourself!)
  • Bi-weekly video updates.  As a member of the Story Playbook tribe, you also get regular updates and video strategies you can also plug into your business.
  • Monthly “upcoming events” updates.  A playbook is a tool used that shares strategies and tactics to make the most out of your assets.  There are countless assets out there… shaped as stories.  I will show you which stories are best to use in the coming weeks, how to use them, and even copy-paste templates you can use
  • Plus some extra goodies you’re going to love.  Killer reports I have created just for you.  Strategies you can use. Lead generation tactics I personally test and report on. Conversion strategies.  Everything you need to turn simple stories into steady streams of income!

 

How’s THAT to fuel your fire and ramp up your revenues?

This is a simple and very inexpensive way to start ramping up your marketing…becoming more consistent in your marketing…and leveraging the most powerful form of marketing there is…story-based-campaigns!

No, there is no guarantee on the Story Playbook membership!  First, it’s dirt cheap as it is.  You can easily spend more than that on a lunch for 2 at a fast food joint! Meanwhile, I’m giving you proven strategies that WILL grow your sales and income IF you use them. 

It’s a monthly commitment, but you can cancel at any time.

But, if you are using what I give you, and sending out consistent story-based campaigns, WHY would you want to cancel?

For just $20 a month, you are getting profit pulling workshops delivered to your inbox.  Each one could add hundreds, thousands, even tens of thousands in new sales to your bank account.

For $20.

You’d be crazy to cancel if you are using and applying the strategies and systems I give you. Right?

So, the first edition is coming out just in time for my birthday in September! My birthday is the 16th, and you’ll get your first Story Playbook on September 15th – delivered to your inbox in a pdf format that day.

 

Each month on the 15th you’ll get a new pdf Story Playbook…

for $20




 

OR, GET 2 MONTHS FREE!  

Commit to a full year of the Story Playbook and you only pay for 10 months, and get 2 additional months free…




 

.

As we roll this out, the deliverables will grow…as will the price.

BUT, if you lock yourself in at this beta test, I guarantee there will NOT be a price increase for you – for the first year!

Helluvadeal…if you ask me.

I am going to use Paypal to Manage the memberships…for now.  If it get’s troublesome, I may have to switch in the future. But for now, keeping things simple, Paypal it is.




 

 

OR, GET 2 MONTHS FREE!  

Commit to a full year of the Story Playbook and you only pay for 10 months, and get 2 additional months free…




 

 

 

.

Why in the heck is this so cheap?

Good question!

I love sharing information with my fellow entrepreneurs.  I’ve written thousands of articles over the years, even being written up on Forbes.com for some of my work.

But this is different.

This goes deeper, wayyyy deeper, than an article.

This is a monthly workshop-in-a-pdf.

So I need to charge for it – and I fully intend to drastically raise the price in the future.

As I said right from the beginning, this is a beta group.

The $20 membership fee is peanuts to you, but gives you the ultimate strategies that are working NOW – and will work for you.

The price will be going up after the first edition comes out and I get some testimonials.

For now though, grab this stupid-cheap-deal at $20.

My 'hobby' is kickboxing and Muay Thai - and nothing I love more than finding gold nugget stories from my hobbies and finding ways to profit from them!

My ‘hobby’ is kickboxing and Muay Thai – and nothing I love more than finding gold nugget stories from my hobbies and finding ways to profit from them!

 

Sound good?

Grab it and hang on for a fun and profitable ride!

Troy White

PS: Yup, for just $20 a month, you get insider access into the Story Playbook world.  Every month you get the strategies, tools, swipes, and best practices you need to up your marketing and grow your revenues.  It’s delivered once a month in a workshop-in-a-pdf format to your inbox.  You also get regular video updates, bonus reports, resources and extra gifts.  Dirt cheap for now in this beta rollout – and the price WILL be going up after the first month deliver on September 15th!

EXTRA BONUSES if you sign up before September 1st too!

Grab this deal and let’s get you cranking out some story-based highly profitable campaigns.




 

OR, GET 2 MONTHS FREE!  

Commit to a full year of the Story Playbook and you only pay for 10 months, and get 2 additional months free…




 

Be Sociable, Share!

Trackbacks

  1. […] I wrote about the launch of my new Story Playbook program yesterday at http://blog.smallbusinesscopywriter.com/story-playbook/ […]

  2. […] I even wrote a free report detailing how they did it – and how you can use their ideas in your own business. You get this report FREE with your Story Playbook membership http://blog.smallbusinesscopywriter.com/story-playbook/ […]

  3. […] …but it did heal, and I’m geared up for the tournaments this fall. So my lesson to you today is – START NOW! http://blog.smallbusinesscopywriter.com/story-playbook/ […]

  4. […] http://blog.smallbusinesscopywriter.com/story-playbook/ –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  –  – […]

  5. […] …And if you are serious about your marketing, your sales conversions, and your overall peace of mind as an entrepreneur… you need to get on this now http://blog.smallbusinesscopywriter.com/story-playbook/ […]