Jun
15

The secret of invisible marketing (and the disturbing reality of Meetups)

I’ve been abnormally quiet on my email updates lately.

For some good and not-so-good reasons.

First, the not-so-good…

5 weeks ago I went to a local Meetup workshop on creating press releases.

It was done over breakfast, and everyone had their chance to do a 30 second intro. The gal teaching it has a fabulous track record with PR, and I was eager to learn.

…Which is where I realized (more life reaffirmed) what a complete disaster internet marketing has become.

Out of the 30 or so people there… HALF – yes… 50% – were “internet marketing experts”!

Realllllly?

That’s what this world has come to?????

When I got started in this world 15 years ago, very few people understood internet marketing, let alone claimed their ‘expert’ status.

Now, anyone with a click bank receipt and a computer is a guru.

It’s a big part of where I’ve been lately.

As you know my big passion in life is martial arts.

I train in it, teach it, and compete in it.

And I’ve been investing a huge part of my time using things I’ve learned over the past 15 years inside my dojo.

We’re the most active and largest family-friendly dojo in Western Canada. We’ve grown by significant amounts over the past year, when many competitors disappeared or shrank.

My first tip of the day…

…leverage what you know about marketing… inside your area of true passion.

You stand out from the clutter. You don’t try and pretend your the next guru-of-the-day. And you get to live in a world you absolutely LOVE.

Being invisible inside a overly cluttered world of experts can work in your favour!

You aren’t trying to compete with the masses… your doing something you love to do… and you get to use those awesome skills you got!

Plus… and this is a big plus… using internet marketing techniques in businesses and industries that have NOTHING to do with internet marketing and selling the ebook of the week… gives you a massive advantage in your marketplace!

It’s easy to stand out in an uncluttered industry when you know what you’re doing.

Which brings me to some good and great news…

This past weekend I became the WKU Canadian Heavyweight Champion in Kickboxing…

2 Golds!

…TWICE!

I took home Gold in the 45+ yr old division, and in the 33-44 yr old division (as a grandpa in this sport, I’m allowed to fight in the younger divisions)

I had 4 fights total – and won 4.

The kind of winning streak I love! (during the 66 fights I’ve had in the past 3 years of competing… I’ve had wayyyyy more than my share of losses… and losing streaks).

Right now I’m on a great winning streak and over the last 18 fights, I’ve won 15 of them.

Not bad for a 48 year old guy, competing in a young guys sport!

Next up… WORLDS!

WKU Worlds is in Ireland at the end of August – and I am soooo excited.

Last year I went to Worlds and brought home a Bronze… this year I’m bringing home Gold.

Over the past year, I’ve completely change my fighting style, skills, and intensity in competition.

And it’s working.

But the work has just begun.

I am also co-coaching our team of adults and kids in Ireland. And the coaching side of it is soooo much fun!

Watching a once-bullied 11 year old girl kick butt and bring home 5 Gold medals is something I will cherish forever (as Elizabeth did last year).

This year I get to coach her, and our team of others to bring home their medals while showcasing their skills!

Which brings me to my last and important thing…

…my Uncle Paul did something pretty awesome for me this week.

He setup a Gofundme page for my Ireland Trip. I had no idea he was doing it, but it made me come up with something pretty cool I wanted to do.

I can’t control the actual page content right now as Paul set it up…but I CAN control the Sponsorship gifts and goodies you get if you help me out!

As you may know, I’ve been helping people write some amazing stories and marketing campaigns over the past 15 years. It’s made my clients millions. Stories are one of the best ways you can stand out from the crowd.

So here’s the deal…

Contribute to the page my Uncle Paul setup for me
https://www.gofundme.com/troy-is-going-to-the-worlds

And I have some gifts for you in return for your support.

Any and alllll donations are very much appreciated!

Donations over $100 :

* Publicity for you! If you have a business you’d like some plugs and mentions of, I’ll gladly share your story and some links in my newsletters, on my site, and on my blog.
* If you are in a fitness-related business, I will gladly do a photo with any corporate wear or gear for you and have you as a corporate sponsor of my Gold-medal journey
* A year’s worth of my Story Playbook (sold for $40 a month) – a monthly series of lessons, examples, and how-to guides for leveraging stories into your business
* My 2017 Cash Flow Calendar which has thousands of ways, and dozens of done-for-you marketing campaigns you can use to stand out in your marketplace (sells for $97)
* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach- plus a private lesson (if you’re in Calgary) – or a virtual Skype/zoom call for some training tips and ideas to get yourself in sexy summer shape 🙂
* 50 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.
* Inside fitness tips and Gold Medal Mindset strategies I’ve learned from my trainers, and my experiences.

Donations from $50-100

* My 2017 Cash Flow Calendar which has thousands of ways, and dozens of done-for-you marketing campaigns you can use to stand out in your marketplace (sells for $97)
* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach- plus a private lesson (if you’re in Calgary) – or a virtual Skype/zoom call for some training tips and ideas to get yourself in sexy summer shape 🙂
* 20 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.

Donations under $50

* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach
* 10 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.

Here’s the page my Uncle Paul setup for me…
https://www.gofundme.com/troy-is-going-to-the-worlds
Thank you in advance for everything.

The last lesson I want to leave with you – is that age is just a number!

I started competing in this at 46 years old. I did it because I made a stupid mistake when I was younger… and listened to the naysayers. “You’ll get hurt” was the most common thing I heard when I told people I wanted to compete.

STUPID ME… listened back then.

Fast forward to 46… and I learned to forget what others say… do what YOU want to do!

I started competing… and it’s the best thing I ever did for myself.

Who cares about what others think – follow YOUR DREAMS and YOUR PASSIONS!

Thank you again for hanging in there with me over the years.

I’m very excited to share my experiences over the next 2 months of very intense training on my way to Ireland…

…and thank YOU for being part of it!

Troy

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