3 very unusual “products” with one very powerful lesson.
I admit it: I am weird.
Very unusual in many ways.
One of the things that makes me an oddball is my fascination with wacky marketing ideas.
I love them!
You should too.
Always be on the lookout for those high priced, high oddball-factor products or services.
They are full of great lessons and ideas for your own marketing campaigns.
For example, you may recall my article on Cat Poop Coffee and Holy Crap Cereal. One if s product idea that garnered tens of thousands of free media publicity for a teeny tiny coffee shop in Calgary. The other snapped up thousands of dollars in first day sales as soon as they re-named their product
And now the Panda bear is giving the Wild Cicvik from Thailand a run for its money.
$18,000 a kilo?
YIKES!
That had better make me 20 years younger, more attractive, wealthier, and 20 pounds lighter too for that price.
But my forecast is that they will do very well with this.
It’s exclusive. Not something you can get at the local supermarket… so those who love a good story and an unusual experience (those with the money) will be flocking to the place that sells this Panda Poop Tea.
http://gawker.com/5859434/worlds-most-expensive-tea-panda-poop
The right kind of people are magnetically drawn to this type of product. People with disposable income. People who LOVE a good story and can’t wait to be the first to tell their friends what they did or bought.
People who are willing to pay an extremely high price for either bragging rights, or for that ultimate experience they can share with their friends and family.
The kind of person you NEED as part of your customer portfolio.
We all should have segment of our customer population that is wealthy, affluent, and looking for something unique.
You’ve heard me talk about Saddleback Leather (http://www.sbackleather.com). Their prices are reasonable but on the higher side for leather bags like they have. But the STORY behind their beautiful leather bags and 100 YEAR guarantee make
THe BEST Leather Bags Out There
for a very compelling Valentines Gift, or Birthday Gift, or that special gift for anyone and everyone you know who loves quality leather goods (hint, hint….Valentines Day is just around the corner!).
Now we have $100 hot dogs! http://www.calgarysun.com/2012/01/24/vancouver-restaurant-selling-100-hot-dog
Awesome.
Just down the street you can pick up a $2 hotdog from a cart….but the “most expensive hot dog in the world” – a $100 cognac-infused sausage topped with oil-seared Kobe beef, lobster meat and a picante sauce.The foot-long bratwurst is infused with 100-year-old Louis XIII cognac – which has a $2,000 price tag of its own – and must be ordered 12 hours in advance so fresh ingredients can be prepped.
Now THAT is how you get media attention, world record breaking Guiness attention, and how you call out to the locals who have the money and are looking for something fun they can put their money into.
You see a BIG part of marketing to the affluent is in the experience side.
Quality is quality.
But experiences are tough to compare and tough to ignore. When you have $1,000 in your pocket that’s consider pocket money for the day (every day), you start looking for unusual places to spend.
You can star out the day with some Cat poop coffee. Have some Panda poop tea for a mid-morning picker upper, then a $100 hotdog that is infused with $2,000 cognac. By 1 pm that day, you have had such a unique experience to share, it is WELL worth the money to you.
Not to everyone…
…that’s the point.
Marketing to the affluent is difficult for people to get their heads wrapped around.
Because most people think price is the major factor in buying decisions.
It isn’t. It plays its part, but it isn’t the big part.
Especially when catering to those who high disposable income.
When I interviewed Dave Munson of Saddleback Leather, he revealed one of their HOTTEST sources of leads… a place I never would have thought of… but a place that is full of wealthy story-seekers. I have never shared his source, but may one day when the timing is right.
So for you, I want you to think about the craziest, whackiest, most pie-in-the-sky concoction of products and services YOU could be offering.
Something that would increase your prices by a factor of 10.
And then consider how you can offer it.
I am not saying you need to replace your other products or services…just to add in ONE product worthy of media attention like all of the businesses here are lapping up.
If you have that one thing now – or know of one like it – PLEASE let me know!
I would love to do a write up on it and share some publicity with others (possibly a JV on a affluent marketing product I am working on too).
Think about adding a zero, or even two zeroes to y9our products. What would you need to do…to offer…to promise… or to add into it to justify the expense.
Market it right and you just created a HUGE profit center!
And you are off to the races with all kinds of media attention and a whole new kind of client you can work with.
Try it and please let me know what you do.
I would love to interview you on this!
Troy
PS: The Story Selling Home Study is just about ready and it will be a big help to you in creating the ultimate marketing tools to promote your new product. One of the grads of a previous live Story Selling class wrote a single page letter for a client of theirs and their website went from $500 a month to $15,000 a month in sales, almost overnight….and all because of this one page story.
Find out how he did it and how you can too. https://responsivedm.infusionsoft.com/app/manageCart/addProduct?productId=274
PPS: If you aren’t in my daily email list yet, you are truly missing out. Mon through Fri I publish a power-packed marketing lesson like this delivered to your inbox. Just one of them could be worth thousands, maybe tens of thousands or more to you this year. If you want daily tips (5 days a week – instead of one or two) – click this link and you will start getting daily tips from me. and start supercharging your mind around the concepts of massive marketing success from the least likely of places! (Clicking the link automatically signs you up to the daily – no other action is needed) Click this link to SUPERCHARGE your email marketing
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