Do you watch Bar Rescue?
If not, start now!
Jon Taffer is a brilliant marketing strategist inside the bar
business and does 5-7 day turnarounds for pubs and bars.
He’s done over 800 of them so far!
I was watching one the other day, and he was talking about his
“Butt Funnel” strategy that boosts customer satisfaction and bar
Basically, he puts in a bar in front of the dance floor that
FORCES people to walk close to each other, while facing each
other as they enter or exit the dance floor. It promotes
closeness, attraction, and with attraction in bars, comes DRINKS!
It’s a very simple technique that works every time he uses it.
You know what?
The simplest techniques are usually what’s needed in most
businesses that aren’t living up to their potential.
Everyone loves the fancy-schmancy stuff out there – but its not
needed for most people, and there are about 10 other things
that’ll bring WAYYYY bigger returns than the newest website
There’s all kinds of funnel ‘experts’ out there right now.
They tell you that 14 step funnels are the way to get started.
Most of the businesses I talk to and deal with do NOT need
something so complicated!
They need a simple lead generation strategy, a lead page, an
introductory offer and an upsell.
Which is why my Cash Flow Calendar works so well for getting
attention – getting the leads – and getting the sales.
Webinar next week for members that shows you how to
get a 90 day marketing plan done – implemented – and
written in record time.
$8 a day! $0.27 a day!
Which is what Dr Carney used to make $11,000 with a simple
promo idea he got in the calendar (what’s the ROI on that???)
Or that Graham in New Zealand (yes – the calendars works anywhere
in the world) made $15,000 with a 3 step email idea he got from
the calendar. http://www.cashflowcalendars.
Simple is where it’s at! Start small – find what works – scale it up.
It’s about the same kind of techniques that Jon Taffer uses (the
one thing principle, basic professionalism, getting back to the
basics, knowing your niche market, etc).
Nothing earth shattering here – but VERY, VERY profitable when
Get those butt funnels in place, and lets make the next 90 days
your best yet, setting you up for an AWESOME SPRING/SUMMER!
PS: I wrote an article about Jon Taffer, Gordon Ramsay and
Marcus Lemonis here…
– it shows you some of their top tips for business turnarounds.