Stories are proven to sell 158% more than anything else…

Discover the timeless formula for using stories to sell.

This is a $40 special report that shares simple formulas to turn stories into cash flow.

Fast, effective, and easy ways to build your list and build a bond with your potential buyers.



How did two young 20-year old brothers turn a business upside down, and go from $0 to $1,200,000 in sales in 9 months?

Here’s a very informative special report showing the exact steps these 2 brothers took to get to a million in sales in less than a year.

I show you exactly what they did, and how to do it in your own business!


The flu, pneumonia, and a system that cranks out sales

Been a wee bit under the weather with the flu, and then pneumonia.

I rarely get sick, but when I get something like this, it knocks me on my tail something fierce.

That said, one of the things I love about working from home for 15 years now, is that I can be THAT sick and STILL run a business.

During the past week, I’ve launched client campaigns, my own campaigns, campaigns for my Dojo, and healed my lungs back to life.

One thing I’ve been testing is Ben’s Castaway Commission system http://www.beachbumsuccess.com

Ben’s a real go-getter!

He lives in one of the most beautiful places in the world with his girlfriend, and they run an amazing business from a laptop.

Which is what many of us aspire to to!

Especially in the dead of winter 😉

Ben has revealed some true gold here, and I highly recommend you snap it up.

Hear his story (it’s a good one!) and judge for yourself if that type of lifestyle is what you want.

Even if beaches, sun, and world travel aren’t top priority for you, the residual income streams and simple, simple marketing systems he shares SHOULD be a priority.

His systems just work – and work in any industry (I’m using one of his systems for lead gen inside of my Martial Arts Dojo, as an example).

Actually, if you pay close attention, one of his techniques is used on this page http://www.beachbumsuccess.com – and it’s a technique I fully expect to dominate the marketing world in 2017.

I’ve always been a believer in the “one good idea” philosophy with information products and training systems.

It’s worked well for me over the past 15 years – and will work well for you too.

Have a great and healthy day!

Troy White


One thing Seth did differently to get an 18:1 return on his marketing

2016 flew by in a flash… and 2017 is here patiently waiting
for those who can handle what she brings.

Not only will this coming year prove to be an exciting one, it
will also bring out the best and worst in people’s personal
financial situations.

Sadly, quite a few people will not be prepared…. they will lose
their jobs with no savings to tide them over… they will lose
most of their savings, and sell off what remains in a state of
panic… or they will go through the coming year in a zombie like
trance, just waiting for it all to come to an end.

Then there are those who go into this year with a plan.
(like the done-for-you plan at http://www.cashflowcalendars.com)

Seth had a plan…

“Troy’s info works! I was able to uncover great story ideas
that I didn’t even realize I had. I’ve been sitting on a
gold mine!

Thanks to Troy we did our first themed promotion ever, and had a
18 to 1 Return on our investment! We are already working on our
next two campaigns.

Can’t wait to see what you come up with next! Thanks again!”

~~~~ Seth Greene

People like Seth have thought through what they will do differently this
year, month and week. They think through the long term
consequences of the businesses they start, the projects they get
involved in, the investments they put money into, and the
priorities they make in their life.

Early January 2018, one year from today, some people will reflect
back with awe over what happened in 12 short months.

They tripled their income.

They bought rental properties for pennies on the dollar.

They started that new business, or expanded their existing one.

They are living the life they once thought was just a vision in
the back of their mind.

On the flip-side… January 2018 will also see some people
overwhelmed with fear, sadness and depression. Maybe they lost
their job and couldn’t see the foresight to find a new job in a
new industry.

…Or they panicked and sold off their remaining investments,
only to see those investments return back to their
former levels.

…Or they just went about their day-to-day activities as they
always have, and, surprise surprise, things look pretty well
exactly the same for them this January as they did last January.

The choice IS yours… you know that.

But, if you have not at least started thinking through (on paper)
what you are doing differently this year… how can you expect
any different results?

If you have not set some goals for the coming 12 months, how can
you expect to achieve them?

How will you know what it is you’re aiming for?

By now, you should have put together your best of/worst of lists
for 2016. This is a great way to reflect back on the year… to
give yourself a pat on the back for everything you did that
worked out for you on the plus side.

It’s also the chance to reflect back on the things you did in
2016 that didn’t work out all that well for you.

The defeats.

The failures.

The constant frustrations you met with.

When you look at the good AND the bad… you will see trends.

And those trends you see can revolutionize 2017 for you.

The failures… have they happened before?


What are you going to do differently about it this year so they
DON’T happen again?

= = = = = = = = = = = = = = = = = = = = = = = =
Here is what I would suggest you do right now
= = = = = = = = = = = = = = = = = = = = = = = =

First… set aside 60 minutes.

Turn off the tv.
Forego a lunch break.
Get up an hour earlier.
Or stay up an hour later.

Lock yourself away somewhere without phones, tvs, or email.

And get busy writing!

List out everything good that happened to you in 2016.

List out everything not-so-good that happened to you in 2016.

And look for the trends.

Things that keep repeating themselves… things that have
positive and negative results for you.

Then come up with a plan on how you will do 10 times more of the
positive things in the coming year.

And how you will eliminate the negative things you do that cause
bad things to happen in your life.

The best way to write your plan?

This is something I have done for many years now, and I love how
it feels once you are done.

After reviewing your good and bad. And after thinking through
what you will be doing differently in the next year.

Write a letter to yourself (or your spouse, your kids, or whoever
is most important to you in your life right now)… but the
letter is dated January 1, 2018… a year from now.

And talk about all the incredible things that happened over the
past year.

Gush about your accomplishments, your successes, your biggest
ah-hah moments.

Talk about what a wild ride 2017 was… and how much fun it was
to accomplish all those dreams in one year.

See yourself in that state, a year from now, and really feel how
exciting it will be for you to be there celebrating your best
year ever.

Lock that feeling in.

Get that letter typed up – or leave it in long hand.

Important: Read it every morning for the next year (it takes you
1 minute… you CAN find the time). When you read it… see
yourself there enjoying the moment. Feel what it will feel like
to celebrate the big wins you wrote about.

You do that, right now, before you forget and “put it off for
later”, and I guarantee you that 2017 will break all of your
previous record years.

You do that, and review it every single morning, and some amazing
things WILL happen for you.

It helps you think big.

It helps you plan the year.

And it helps reprogram your mind for success, with a daily boost
to keep out all the negative stuff the media is throwing at you.

Despite what the media is saying, right now is an incredible
opportunity for success minded individuals like you and I. More
wealth is made in the down times than the good… and that time
is right here and now.

The choice is yours… will you do something differently right
here and now that guarantees January 2018 will be a massive
celebration at your house? Or will you keep hoping and praying
something will change… “one of these days”?

Make the right choice… I am here to support you in your quest.

To a fabulous year ahead!


PS: If you are in need of more leads and sales, you need to run
on over to http://www.cashflowcalendars.com right now. Not only
will this guide you to the perfect marketing plan for 2017, it
will also give you templates and blueprints (many are
done-for-you, copy word-for-word, campaigns).

= = = = = = = = = = = = = = = = =
Need a promotion for January?
= = = = = = = = = = = = = = = = =

Open the calendar, find one you like – copy and paste.

I will also be giving you tons of bonuses throughout the
year that help even further – including teleseminar and webinar
training calls to kicks start your year. The best part? It is
drastically under priced (that’s what many have said that looked
through it – and I agree after investing in many programs myself
that contained a tiny fraction of what you get here).

Have a look at http://www.cashflowcalendars.com – if you want
help making the most of 2017 – this is a guaranteed solution.

PPS: Combine the 2017 Cash Flow Calendar with the Best Self Journal,
and you have an UNSTOPPABLE combination! My first time using
this guide and I LOVE IT.

Grab the calendar => http://www.cashflowcalendars.com
Then the Best Self Journal => http://bit.ly/2jz6o3q

And you have the foundation for an amazing year ahead!


Some gems from the man, the marketing legend… Drayton Bird

I’ve made far more mistakes that the average joe… or jolene.

Still make them.

Last week’s screwup was a doozy! (for another time)

And one of them became FAR too obvious today when I saw this
testimonial I’m going to share with you.

First, an admission…

I hate writing for myself.

Writing copy for your own products and services isn’t ‘simple’.

Personally, I find it easier to write for others, than myself.
I’ve always had more of a struggle doing it.

That said, I found the easiest way to overcome this is to treat
my projects as if they belonged to someone else.

A case of not knowing my true worth, not sharing it in my
copy…yet having a brand new customer lay it all out in front of

The amazing Drayton Bird is one of the greats in the advertising
and copy world.

He’s not only a very funny guy, he’s a genius in the direct
marketing world, and you need to be studying him!

His book Common Sense Direct and Digital Marketing is a MUST HAVE
resource for your library of moola-making guides.

David Ogilvy said of him “Drayton Bird knows more about direct
marketing than anyone in the world.”

Drayton was kind enough to send out some emails to his readers
about my 2017 Cash Flow Calendar and one of his readers, and now
a calendar buyer, said this…

“Drayton, I just had to write to today.

I came across Gerald’s sales letter about Troy White’s Cashflow
Calendar on Saturday morning completely by accident.

The most extraordinary thing happened after I’d read just the
‘Introduction’ file document.

Completely more than I ever could have asked for, this document
alone contains 30 pages of the most useful and impactful
knowledge and thought-invoking any right-thinking person today
could ever use.

And all in their most condensed form too.

I felt like I’d swallowed the red pill or the blue pill from the
movie ‘The Matrix’ (I don’t remember which as I haven’t seen that
film in years).

Glued to this document, I spent an entire Saturday morning and
afternoon inhaling every bit of just this one document.

I hadn’t even got to the calendar yet!

This condensed version of all the best marketing, mindset, and
brainstorming practical advice has been totally worth the money,
and left me whispering “Who IS this guy?”, the entire time to
myself …

I’m still not sure who this Troy guy is – But he is the
Bid-ness!!” ~ Brenda Tuite

The lesson for you (and me)?

Do EVERYTHING in your power to find your true value in the
marketplace. Ask more people. Good feedback. Bad feedback.
It’s ALL good feedback.

Here’s a case where just my introduction document is a 30 page
guide to better marketing, and worth as much or more than the
main product being sold!

In other words… the bonus is worth more than the main product but
I wasn’t even recognizing it!

When you write your own copy, you need to think through every
deliverable and value-add piece you give them. Then sell EACH
and EVERY piece of the bundle!

I screwed up on the 2017 Cash Flow Calendar letter!

I didn’t even give the intro document a mention.

Meanwhile, it’s a valuable asset and stand-alone product all in


What about you?

Are you underestimating your products value?

You need to ask more people for their feedback… and you need to
SHARE the accolades you get.

A simple way to get more accolades and buyers?

The 2017 Cash Flow Calendar, OF COURSE =>


PS: A few goodies from and about Drayton

1) The secret of charm in your copy…

“You may not know who Troy is – so I will tell you. He is one of
the best copywriters around. He interviewed me recently and asked
me how I manage to write “charming” copy.” Drayton Bird

2) My interview with Drayton (mp3 download)…


Jon Taffer’s Butt Funnel

Do you watch Bar Rescue?

If not, start now!

Jon Taffer is a brilliant marketing strategist inside the bar
business and does 5-7 day turnarounds for pubs and bars.

He’s done over 800 of them so far!

I was watching one the other day, and he was talking about his
“Butt Funnel” strategy that boosts customer satisfaction and bar

Basically, he puts in a bar in front of the dance floor that
FORCES people to walk close to each other, while facing each
other as they enter or exit the dance floor. It promotes
closeness, attraction, and with attraction in bars, comes DRINKS!

It’s a very simple technique that works every time he uses it.

You know what?

The simplest techniques are usually what’s needed in most
businesses that aren’t living up to their potential.

Everyone loves the fancy-schmancy stuff out there – but its not
needed for most people, and there are about 10 other things
that’ll bring WAYYYY bigger returns than the newest website

There’s all kinds of funnel ‘experts’ out there right now.

They tell you that 14 step funnels are the way to get started.

They’re wrong.

Most of the businesses I talk to and deal with do NOT need
something so complicated!

They need a simple lead generation strategy, a lead page, an
introductory offer and an upsell.

Simple simple.

Which is why my Cash Flow Calendar works so well for getting
attention – getting the leads – and getting the sales.

Webinar next week for members that shows you how to
get a 90 day marketing plan done – implemented – and
written in record time.

$8 a day! $0.27 a day!

Which is what Dr Carney used to make $11,000 with a simple
promo idea he got in the calendar (what’s the ROI on that???)

Or that Graham in New Zealand (yes – the calendars works anywhere
in the world) made $15,000 with a 3 step email idea he got from
the calendar. http://www.cashflowcalendars.com

Simple is where it’s at! Start small – find what works – scale it up.

It’s about the same kind of techniques that Jon Taffer uses (the
one thing principle, basic professionalism, getting back to the
basics, knowing your niche market, etc).

Nothing earth shattering here – but VERY, VERY profitable when

Get those butt funnels in place, and lets make the next 90 days
your best yet, setting you up for an AWESOME SPRING/SUMMER!


PS:  I wrote an article about Jon Taffer, Gordon Ramsay and
Marcus Lemonis here…
– it shows you some of their top tips for business turnarounds.