Where the heck have I been?
How it got to be September already, I will never understand.
Once second it was July 1st and I was leaving to the beach with boat, wife and daughters at my side… next thing…. 2 months later.
Yikes.
Actually, this has been a very weird summer for me.
Honestly, the summer was tough with some businesses that I help… not all peaches and cream like some would like you to think.
It’s true – not all businesses have been booming during the summer.
Despite what some of the ‘gurus’ say… some people are actually having a tough time selling these days.
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so why aren’t they telling you the truth?
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Because that doesn’t sell.
They want you to believe that anyone and everyone who buys their magic-pill-of-the-month will be a trazillionaire… just like they claim to be.
But sometimes the truth hurts.
Don’t get me wrong – I struggled with a couple campaigns this summer… but others have done exceptionally well.
One of my clients sells high end furniture. I have been working with them for over a year now and he just opened his second story in July.
Thanks to a larger market in the new location, sales have been brisk in his first 30 days there… more than double his other store.
Here we are with September upon us and the biggest shopping season upon us…
…how do you ensure you make the most of it?
A GREAT STORY.
That’s how.
The one major factor that is helping my clients win in their business is a great story they can tell.
People love stories right now.
It connects one to another.
It breaks down barriers and helps you find people with a like mind.
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It attracts the perfect type of client…
…one who is more concerned about the
*experience* you give than the lowest price they get.
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Much like the Lobster brothers I have written about many times before (http://www.milliondollarlobster.com) – a great story can help you sell your product for many times the price of your competitors (in the lobster brothers’ case, many hundreds/thousands times the price)
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The OPPORTUNITY for you…
…start working on your story.
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Get it nailed down now, and you will be rocking by the time things pick up.
Using stories to sell and persuade is one of the most powerful abilities you can strengthen.
Some starter stories you can use:
* Pet Peeves
* Physical Characteristics (Uniqueness)
* Core Beliefs
* Significant Childhood Events
* Beliefs
* Hobbies
* Education
* Skills
* Interests
* Family
* Talents
* Life Events You Remember Most
* Adventures You Will Never Forget
* Incompetence At?
This fall I am offering a Story Selling Coaching program that will help you define your signature story then find ways to turn your story into cash flow.
If you would like to take part in the first group of Story Sellers, just reply back and let me know you *might* be interested.
(if you are a Coaching, Business Mastery or Sales Letter Success client, you get this gratis!)
One coaching client from a previous program made more in her first story campaign than she made in the previous 2 months.
Another client who leverages stories using the techniques I will share (along with numerous other Story Selling Experts) has built a VERY profitable membership model.
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Now earning him more in a *week*
than he used to make in 3 months.
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Yet another just mailed me a handwritten letter from Australia.
He took some of my Story Selling techniques and has quickly built a decent income that is bringing some great joy to his family (including a pony for his daughter!).
If you are interested in learning more about how to become a Story Seller, just reply back and let me know. I will not pester you or hold you to it, I am just looking to see who might be interested in this program in September.
Last, here are a number of ideas you can use in the coming month for growing your sales:
September Events
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International Self-Awareness Month
International Strategic Thinking Month
National Coupon Month
National Hispanic Heritage Month
National Skin Care Awareness Month
National Courtesy Month
Be Kind To Editors and Writers Month
Million Minute Family Challenge
Reunion Planning Month
Shameless Promotion Month
Update Your Resume Month
Women of Achievement Month
Organic Harvest Month
Jazz Month
Fall Hat Month
Children’s Good Manner’s Month
Self Improvement Month
Tiger Month
Hispanic Heritage Month
Baby Safety Month
Library Card Sign-Up Month
Thanks, Troy
PS: One other reason for my absence this summer… I just needed it! We ALL need a break. When you feel like you are at the end of your rope… take an afternoon, weekend, entire week off. Get away from email, blogs, etc, and just relax.
That can do you FAR more good than anything else.
PPS: I have quite a few blog posts you may not have seen, but should:
Facebook advertising… friend or foe?
Honesty in Advertising… the best movie for copywriters… ever
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