If you don’t know already, I write a regular article for Clayton Makepeace every Thursday at Small Business Mastery.

Clayton is a genius at creating multi-million dollar marketing campaigns and has sold well over $1.6 BILLION in his days.  It is an honor to be one of his contributing writers.

Anyhow,  I wrote an article today called Monetizing the Monsters, and it was all about the marketing lessons all of us need to learn from Lady Gaga.

Anita made a comment:

“What do you suggest for those of us that aren’t willing to flash beaver or act like a whore to mask our deficiencies ?”

Which is a good question.  Many people are extremely caught up in the sex side of Lady Gaga. Completely overlooking a very simple way to make your business tand out from all others in your market.

So I wrote her a reply and wanted to post it here, because there is a very powerful story that needs to be shared:

Hi Anita.

Dave said it right – it isn’t about that at all.

It is about doing everything your competition isn’t willing to do – usually all that means is actually showing a personality!

People are so scared of personality driven marketing (look around your local businesses if you doubt me) – yet it will INSTANTLY make the difference.

My original mentor, Ted Nicholas, taught me the major lesson in his Hugging Butcher story.  Told it here in the past and will again.

Husband wife team started a new butcher shop in an affluent area.  Were unaware that the parking lot was being torn up and in disarray for months.

Those who lived in the area didn’t want to drive their BMWs, Mercedes, Lexus, etc through the dust muck and rocks.

So they stopped going.  Business dropped and they were almost bankrupt.

Then they met Ted.  Told Ted their story.

Ted asked about the husband/wife team – personality traits,, etc.

Found out the husband loved to hug people. Husband was a big 6′ 3″ guy.  Ted tells them to go home, rip down the sign, change their name to The Hugging Butcher.

Husband stands at the door and hugs every single person that walks through (man, women, child).

People LOVE it!  Tell their friends and family. Soon enough everyone is coming for a hug.  And buying their meat while there.  (despite the parking lot STILL being ripped up – they were now willing to drive there for other reasons)

Business booms.  Majorly.

All because of a hug.

THAT is why personality driven marketing is so easy to do, and effective for small business.

Nothing to do with showing skin.

It has EVERYTHING to do with showing your personality – and letting it SHINE.

Hope that helps. Troy

Now – my challenge to you... GET BUSY putting your personality into your marketing.  It is the easiest way you can immeeddialte stand out from the crowd.  It may be uncomfortable to do… but it sure as hell works like a charm.

Try it.  If stuck, let me know and I will send you a questionaire that might help you dig out some interesting stuff.

To your success… you little marketing monster (read the article if you don’t understand the monster bit!)

Troy White

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