Flu bugs, long copy pizza boxes, and a local Calgary Marketing Meetup

I’ve been abnormally quiet over the past 8 day.

Unfortunately it was with this stupid flu bug going around.  I haven’t been sick in years, but yowza this one knocked me down and boot kicked me real good.

Shivers, sweats, headaches, wickedly congested lungs…. oh what a fun time it’s been.

The only good thing about it?

It’s feeling a little better and I will feel like a NEW MAN after not being able to breath for a week!

Kinda like when you are in the trenches gasping for air, trying anything and everything to get your marketing campaigns to work.

Then you see a sign… albeit a small one… but still a sign that one of them is gaining traction.

So you STICK TO IT, keep on plugging, a voila(!) you have a winner!

Most entrepreneurs don’t stick with it.

They test Facebook ads for 2 days, decide Facebook marketing doesn’t work.  Then they do the same with PPC.  Or SEO.  Or print mail (great opportunities out there right now folks too!).

Marketing is about fighting the good fight and slugging your way through it.

Then you wash, rinse and repeat once you get them working.

Much like long copy pizza box marketing

Quite some time ago I wrote an article about a Calgary guy who MASTERED using long copy on pizza boxes.
(photos here too)

It has certainly worked well for him… he was just written up in the local paper for some of the amazing things he has done…


Why does it matter to you?

He ZIGGED when everyone else ZAGGED.

You can bet everyone said it was a stupid idea to fill his pizza boxes with stories like that.

Now people collect them.

STOP listening to the naysayers out there – their advice is usually useless.

The only way to succeed in marketing is to TRY NEW THINGS.

If everyone is marketing online, go offline.  If everyone is offline, go online.

If everyone is using pretty image ads… use long copy ads.

THAT is how you get attention… not trying to do the same-old, same-old as your competitors do!

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I have taken the plunge, crawled out of my cave, and decided to start hosting regular marketing Meetups in Calgary.

After a 4 year hiatus from doing local seminars, I am back baby!

The first one is this Thursday – http://www.meetup.com/cowtownmarketingclub
(I could have done what most would have done – calling it the Calgary marketing club, but that’s boring, and Cowtown Marketing Club stands out a bit in my opinion).

If you are local – come on out and lets talk marketing!

I feel a chill coming on… back to my wimpy chair and blanket 🙂

Have a great and healthy day,


Cowtown marketing club Calgary

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