Was Dale Carnegie a Master Copywriter?
A man whose legacy will live forever. A man who has changed millions of lives worldwide. And a man who has more of a grasp on the true art of copywriting than many would ever recognize!
Copywriting is the art of turning words into wealth… selling a product or service with the printed word. As I was preparing for an upcoming copy seminar I started thinking about my experience with the Dale Carnegie organization.
Having spent many hours there as a student and as a graduate assistant, I felt compelled to look back over his material and what I found astonished me!
If you want to write effective copy – take heed in the following advice from Dale Carnegie himself. His book “How To Win Friends And Influence People” shares the following advice (written in 1936 but as applicable today as back then)…
“First, arouse in the other person an eager want. He who can do this has the whole world with him. He who cannot walks a lonely way” Dale Carnegie – 1936
“Become genuinely interested in other people”
“Smile” – this can be done is subtle ways in print – write like you are smiling while you are writing
“Remember that a persons name is to that person the sweetest and most important sound in any language.” Always use YOU in the writing you do, and in the presentations you do for your clients.
“Become a good listener” – potential clients don’t want to hear about you and your company, they want you to listen to them, their problems, their dreams, their aspirations. Show them you understand this in your copy and they will listen then.
“Make the other person feel important” – and do it sincerely- share with them how important they are now to you, to their friends, their family and the world
“Get the other person saying yes, yes, yes immediately”
“Let the other person feel the idea is his or hers”
“Try honestly to always see things from the other persons point of view”
“Be sympathetic with the other persons ideas and desires”
“Dramatize your ideas”
“Throw down a challenge”
“Give the other person a fine reputation to live up to”
“Make the other person happy to do what you suggest”
Dale Carnegie – 1936
If you could accomplish that in all your dealings with your clients – would you not be the leader in your field? How many companies that you know of (and have bought from) actually apply even half of the above? 10%?
Make those your new mission in dealing with clients and see your profits soar this year – and your clients thank you beyond all belief for finally understanding their side of the equation!
Recent Comments