One of my biggest pet peeves in marketing is the inability for entrepreneurs to step outside of their comfort zone.

I consult with, and write sales copy for, business owners from all over the world.

We have been able to grow thier businesses by millions of dollars.

They have realized significant profits in very short periods of time.

Yet I still run into hassles with certain entrepreneurs.

They hire me to help – but don’t want to try anything new.

“that’s not like the usual email I send out! my customers won’t like it”

or…

“I don’t think that will work, it’s so different sounding than what they usually get”

or…

“that won’t work in my business”

I’ve heard it all… and I battle them all.

Listen: if you hire a person whose entire business relies on making other entrepreneurs money.  A person who gets paid for performance (not awards won by the creative approach you took), don’t ya think maybe, just maybe, you want to test some out of the box ideas?

I realize entrepreneurs have a lot to protect… our businesses are very much like our children. We feed and nourish them, many entrepreneurs spending far more time with their businesses than their real family!

But there comes a time when you just have to step outside of your comfort zone and try something new.

What if (GASP!) it actually works?

What if the new approach actually made you ten times more sales than anything else you did in the past 5 years?

What if your customers LOVE the newfound passion in your copy?

Not only is this possible, it happens ALL THE TIME.

For example: I have a client that sells custom made Amish Furniture. As you would well know, the Amish are very traditional, very secretive, and risque is not in their vocabulary.

I wanted to test a new approach to an advertising campaign… something very different than what they would have ever used in the past.

And they let me!

Lo and behold… it worked!

The day it hit the magazine stands… they were deluged with sales.

Very high priced sales.

In a recession.

In a small town.

Sales they would have never had if they hadn’t stretched their comfort zone and tried something a little more outrageous.

You?

Tired of playing it safe?

Then try something so different that you feel ill to your stomach.

Then you are probably on to something that might work.

Surprise yourself and do something you would love to see someone else do, but are afraid to do yourself.

Then let me know the results… you might just like them!

Troy

PS: One last thing… you didn’t start a business by staying in your comfort zone!

Having a job is much more comfortable to most people than going out on your own without getting paid.

Without security.

Without like-minded people you can talk to daily.

Running a business is as risky as it gets… just look at the numbers.

So once your business is up, running and making money, why stop stretching yourself then?

You only got there by stretching yourself to the breaking point… and the only way you will get to the next level is to KEEP stretching yourself in entirely new ways.

So what are you waiting for?

GET BUSY!