Happy Thanksgiving to all our American friends!
Be careful out there… mayhem and danger are lurking in the Walmart near you.
Reports are already storming in about fist fights and tramplings over some pretty stupid things.
Save $20 on a toaster? HELL YA! Lets trash the joint!
$50 off a tv? Worth some jail time to lay a beat down on that mother and daughter over there!
Stupidity at its finest.
And before you non-Americans gloat, don’t get so cocky.
The madness is not much different where you are either.
I am in Calgary, Canada… and we have our Thanksgiving last month.
But that doesn’t mean we aren’t copying the mayhem and doing our own Black Friday Freakouts today too – news at 11:00.
EVERYONE is doing Black Friday specials.
As we should be grateful to all the wonderful people we have in our lives.
I am thankful to YOU.
For you to be a loyal reader… client… and marketing-geek-like-me!
I am also thankful that I see BEYOND the stupidity out there.
I see these dates coming up that 4 million other businesses AREN’T using in their promotions.
I see the power in using WIERD AND WACKY promotions… rather than just doing what every other business out there is doing.
For example, some dates from my 2014 Cash Flow Marketing Calendar :
December 4th is National Santa’s List Day (don’t imagine any astute marketers or writers out there would be able to turn that into an article or promotion? Nah.
December 5th is National Day of The Ninja. No fun to be had with a date like that using a promotion around Ninja Cooking Techniques (if in the cooking business), or using it to talk about your love of Martial arts and Bruce Lee (and using the date to tie into a Ninth Ninja Throwing Star Special, or something off-the-wall like that).
Or what about the fact that the second week of December being…
…International Operation Santa Paws Week (to use your pets, or love of animals, as a GREAT reason to share your favourite animal story – which I’ve said time and time again is a simple and VERY effective way to create an emotional connection with your clients and prospects).
…Or that the second week of December is International Coats for Kids Week. Couldn’t use that to do some good things for a kids-focused charity, or to collect coats for kids… could you?
Think about this…
This weekend people are getting HAMMERED with Black Friday and Cyber Monday offers.
Next week… nothing.
Yet you get it.
You understand the power in THEME MARKETING.
You understand the profits to be found in using UNUSUAL PROMOTIONS.
You understand that using the 2014 Cash Flow Marketing Calendar means you STICK OUT from the crowd.
You know that 2014 will be a stellar year…
…because you AREN’T typical.
You like being different.
You like atypical results!
Think beyond what everyone else does.
Promote yourself differently… into different niches.
And be wacky!
It works… and it will grow your business!
Have a great – and safe – Thanksgiving weekend!