What a fantastic title that is.
Fantastic Beasts & Where to Find Them, is a little known book by JK Rowling.
Get it…
…or at least take the lessons I learned to heart and use them in your business.
This is not the actual mainstream book series like Harry Potter.
This is a niche book for true fans and devoted followers.
From the back:
“A copy of Fantastic Beasts & Where to Find Them” resides in almost every wizarding household in the country. Now Muggles too have the chance to discover where the Quintaped lives, what the Puffskein eats and why it is best not to leave milk out for a Knarl.
Proceeds from the sale of this book will go to Comic Relief, which means that the pounds and Galleons you exchange for it will do magic beyond the powers of any wizard. If you feel that this is insufficient reason to part with your money, I can only hope that passing wizards feel more charitable if they see you being attacked by a Maticore.”
Brilliant!
Not only is a great bit of teaser copy to the magical world that lays inside these pages, it leaves a harder close than normal books would – I SURE don’t want to get attacked by a Maticore, I don’t know about you!
The Manticore is a “highly dangerous Greek beast with the head of a man, the body of a lion and the tail of a scorpion. As dangerous as the Chimeraea, and as rare, the Manticore is reputed to croon softly as it devours its prey. Manticore skin repels almost all charms and the sting causes instant death.”
So what does this have to do with you and your marketing?
First, you need to realize that your greatest fans and customers LOVE new products that help them understand and use more effectively your other products.
JK Rowling has one of the best imaginations in the world, and her ability to put that into a form millions could read is amazing.
But she gets marketing.
She KNOWS that there is a segment of her customer base that would love to know more about the creatures in the books and movies that don’t even really exist (well, they do in the mind anyhow).
88 pages of descriptions of monsters and beasts that she created.
What they eat.
What they look like.
What to be careful of.
Did I say brilliant?
Think about your client base and the questions they have about your products and services?
Anything keep on coming up in the questions you get?
Why don’t you create videos, books or articles that address the questions and give them a chance to get involved.
Or create new products that help deepen the use of the existing products they own.
If you have a client base, there are other things you should be offering to them.
Period.
But its up to you to figure out what they want ad how they want it delivered.
The second BIG lesson here is something I have been hinting at A LOT lately!
Sub-niches.
A real GOLDEN opportunity for you in this present economy is to find very specific groups of people within your client base that have common characteristics.
Maybe a percentage of them skydive.
Or read Harry Potter books.
Or own cats.
You can target JUST THOSE people in your marketing.
It makes your marketing much easier to do.
And even MORE easier for your ideal clients to notice.
It’s like the “Pet Lovers Realtor” I have spoken about.
She gets it.
She markets in kids magazines (parents with young kids are highly likely to also have a pet).
She markets in pet magazines and newsletters on a local scale.
She markets in some of the usual places… but in a city of 5,000 realtors… she is the ONLY one calling herself the Pet Lovers Realtor and using a picture of her and her dog.
So, so much easier to stand out in all the clutter when you are calling out to a VERY specific type of person.
Do you see that?
I hope so – this is a monster opportunity to improve the results of your marketing with just a few minor tweaks in your approach.
If you didn’t notice yet, I am doing this in the Dog market right now.This is a $56 BILLION dollar market in Canada and the US… and no one is doing sub0niche marketing like what we are talking about here.
I am woofing PUMPED about this!
I have something BIG stewing for dog lovers like you and I.
This Thursday, I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket.
If you are interested in finding out more, just fill out this form and I will be in touch right away with the webinar details…
Dog Lovers Who Like Making Money
It just shows you are interested in finding out more, no other catch, hook, or gimmick.
Talk to you soon. Troy
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