I love good questions from readers of this blog and my newsletter.
It allows me to see where people are at in the marketing world, and it allows me the opportunity to share new ideas with them.
Some recent ones that I wanted to share:
Question: “….in the last few years I’m losing money on internet businesses as I also found out, it’s probably NOT for me. I’m really sick-and-tired of failures…and my Daughter need some help too, so I have to be successful again. We talked to my Friend about home-made cooking-business, I love to cook and He said many single guys would be open to the idea to get home-made cooking 3-4 times a week. I can use His kitchen. Any idea about this???”
My response: “Hi Agnes. Nice to meet you.Making money with an internet business can be a lot of work and hassle for sure.
So can an offline business :O)
Your idea is sound… but I would look into what others are doing in that area.
Are there other companies doing this in Calgary? How much do they
charge? How do they market and position themselves?The best way for you to make this work would be a very specific niche.
Recently Divorced Men.
Missing Moms Cooking.
College Students.
Fitness Finatics.Figure out a specific group of people that you could target and it
will be much easier.Anything ring a bell?
Troy”
{NOTE: selling the exact same product as you do now, but to a narrowly defined niche or target market, is a GREAT way to stand out from the clutter. I tell the story often about the realtor in Calgary who markets herself as “The Pet Lovers Realtor”… which I think is brilliant! Most realtors I talk to don’t though. “That won’t work for me… I want to sell to evvvvvvveryone”. Wrong.
When you target everyone you sell to few. When you target a very specific niche and market in their language… you can capture the market. Many realtors don’t get this… which is exactly why most of them struggle… and why realtors like my friend Al Z. is thriving!”}
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Question: “Hi Troy,
Here’s a digital copy of the letter I sent out. I’d appreciate your feedback and any suggestions you may have.
Also, let me know if you have any interest in attending the information session tomorrow. It’ll cover a subject not many people know much about, but I’m doing my best to bring it to the attention of more people.
Have a great day,
Dan”My answer: “Hi Dan, some thoughts.
1) I would cut out some of the ‘fluff’ at the beginning and start the letter off with “Money doesn’t disappear…it just transfers.” Something like that.
2) then I would lead in to a story about yourself or someone else who thought they lost, then realized it went somewhere else or to someone else they know.
3) Talk about what you are doing and why this letter (different than what you used to do – tell more of the story why)
4) Make a compelling “bribe” to get them more interested. Attached is an example.
5) Give them the option to attend a webinar, phone call or live training event.
6) tell one last story to close it off about wealth transfers and what is happening.
7) Lay all this out in blocks. Even cut out pieces and try reorganizing them on a table to see how things change when the flow of the letter and stories change.
Test it. To those who you already mailed to. To new people. See what works and with who.
9) Missing the MOST important piece… a headline. Make it at the top of the letter (left justified) in one font size bigger.
10) Use subheadlines to break it up more – bold and a font size bigger. Every second or thir paragraph should use a subhead.
Hope this helps. Troy”
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Question: “Hello Troy
I recently upgraded my subscription to your daily newsletters from the infrequent ones.
Today’s was a good indication that I made a wise decision, I enjoyed both the video of John Paul Dejoria and your comments on wealth. We need more free thinking, independence loving marketers like yourself to spread the word and counter the propaganda about “income inequality” that is being spread by most of the mainstream media. Not to mention the political correctness that is in danger of crippling and emasculating our great country.
Thanks again for good newsletters.
Just a point, you asked for comments but did not specify by email or on your website, hope this finds you.
Regards,
Peter”
My answer: “Thank you Peter. It does mean a lot to me – so thank you.
It is a very dangerous trend I see out there now that the motivated entrepreneurs who create the jobs and abundance North Americans have grown to ‘demand’, are the same ones being punished for doing so. Stealing from the rich and motivated and giving to the poor has never worked, and never will work. The time when there is nothing in it for those of us who love to create and build, will be the time we stop sharing what we create.
Read Atlas Shrugged before?
SCARY how close that book is to what is happening in reality right now.
Ayn Rand was a beautiful person and writer – and that book is like a vision of the present – and the future.
Sad to say, but this self-entitlement generation is going to destroy everything that they are presently enjoying.
Anyhow, my continuing rant on this subject :O)
Troy”
Hope you enjoyed these.
Have a great day.
Troy
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