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May
15

In honor of anti-entrepreneurial-burnout day

By | Entrepreneur, Entrepreneurial Spirits, Success

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Burnt out and fed up?

Dragging your butt?

Every single entrepreneur I know goes through it.  Every single person in a career goes through it.

That awful feeling of complete burn out.

Having been there and collected the t-shirt (more like a collection of them), I can feel your pain.

Actually, my burnout went beyond just that and led me into a multi-year bout of depression.  Never told you that before.  I spent far too long locked up in my office, avoiding people, being the recluse I am good at being…

…and it did me NO GOOD at all.

Interesting thing is, I have spoken to a LOT of entrepreneurs who let burn out lead to depression… and it is an awful thing to go through.

So, in honor of anti-burnout day (yup, just made that up)… here are a couple things I would recommend you do to fix it.

* Shake things up…in a BIG way.  Book a day without meetings and just call people you haven’t spoke to in a long time.  Long lost friends, clients, even leads you have that haven’t been followed up with properly.

* Go do something fun.  If you have children, go to a kids movie, or to the zoo, or to a carnival, or just out for a beautiful walk and picnic.  Being around the young ones is very refreshing and reinvigorating.

* Watch and play with some dogs.  Those fur balls are MASTERS at showing you how to live life to its fullest.  Their unbridled enthusiasm just for a little attention is contagious!  As you may know, I am doing some fun things in the pet business right now and absolutely love it!  If you watch to find out more about what I am doing – maybe even build yourself a business alongside me in the pet business, this video will give you an overview of what I am up to.  http://www.youtube.com/watch?v=2xCoT4FI2aw

* Have some FUN with your marketing.  Create some new wild and wacky campaigns.  Go out to the grocery store and pick up some National Enquirers, maybe a Cosmo or two.  Look at the headlines, read the stories… and spice up your marketing some.  Your clients and prospects will love you for it.

* GET OUTSIDE.  Nothing beats the blues better than some sunshine and exercise. I am out twice a day for 30-45 minute per time walking the dog at the dog park.  I do my martial arts 3 to 4 times a week.  I eat good and look after myself.  If you don’t now, start.  You and I aren’t getting any younger, so make the most out of every single day you have.

When the burnout blues grab hold of you, it’s in your court to beat them back.

Massive change and activity will do it every time.

So get busy will ya :O)?

Have a great day.

Troy

May
10

Boomerang therapy for marketers and entrepreneurs

By | Entrepreneur, Main Content, Success, Time management and productivity, Writing

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Are you too busy being busy?

I have been lately.

Craziness at its finest…

But it pains me to admit something.

The most therapeutic thing I have done over the past 5 months, I have been slacking on.

Writing.

Daily.

Nothing has proven itself to be more beneficial to my business, my client’s businesses, and my head-space.

VERY, very therapeutic.

Yet I let busy-ness get in the way.

Battling my way back now.

What about you?

When you find a ritual that brings you success, do you ever struggle keeping that ritual going?

Much like my writing, your ritual may be writing, or blogging, or videos, or phone calls.

Are you slacking on them?

Here is a quick and easy solution.

It works best if you use Gmail.  But there are ways you can set it up in any of your mail systems.  If you use Gmail – get this plugin http://www.boomeranggmail.com – (not an affiliate link) – it is pure brilliance!  What it does is allows you to set reminder emails to yourself at whatever frequency you want. Or you can “Boomerang” an email that comes to you for a later date (not urgent today, but may be in a week – Boomerang it to email you again in a week).  There are so many ways to use this wonderful little tool, I can’t even begin.

Once you have Boomerang setup – schedule an automated reminder to come to you every 14 days.  In it describe whatever your goal is.  Want to write daily? Set it up in Boomerang to remind you daily. Want to make more phone calls? Reminder yourself daily.

It actually helps you hold yourself accountable.

If you are constantly being reminded to do something, chances are you will.

It is a beautiful thing and I hope you give it a go.

I have and love it.

Have a great day.

Troy

 

May
08

The quick, easy (and scary) way I eliminated my fear of snakes

By | Entrepreneurial Spirits, Success

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We all have fears.

Some people are scared to death of public speaking (used to be me too – Dale Carnegie training fixed that).

Some people have fears of heights, water, fire or spiders.

Mine used to be snakes.

The mere thought of them gave me the heeby-jeebies.

So I decided to do something about it…

…I bought a snake.

Then an aquarium.

And put it on the night stand next to my bed.

(gulp)

Nightmares for 2 weeks.

Cold sweats.

Fears of it getting out and wrapping itself around me while I slept.

Guess what?

I came out alive… and FREE of my fear of snakes.

What’s your fear?

My quick and dirty way of getting over the fear has applied to anything and everything I can think of in business.

Writing (hated English – almost failed it twice in University!).

Marketing.

Phone calls to cold leads.

What’s your fear?

Is there any possible way you can immerse yourself in the world you fear most?

It’s the easiest way to get over it once and for all.

I got bit by a dog as a kid… now I not only own one… I run a pawsitively fun dog business that I thoroughly enjoy.

(if you like dogs… marketing… and money… make sure you join me Wed at 2:00 MST – use this link

Reserve your Webinar seat now at:
https://www2.gotomeeting.com/register/249865786

Title:  Dog Park Dollars… Health and wealth for your favorite furry friend
Date:   Wednesday, May 9, 2012
Time:   2:00 PM – 2:37 PM MDT

Hope you have a great day… free of fears and full of fun.

Troy

Apr
17

Does Facebook advertising work?

By | advertising, Leads Generation, Success

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Spring 2007.  I was gearing up for my first Wild West Wealth Summit, and was trying some different lead generation tools.

One of them was Facebook ads.

If I recall right, the advertising part of it was fairly new, and even Facebook was nothing big (compared to the hyper-addiction it has now become for many).

The ads were cheap, cheap… so I thought I would try them out.

Low and behold, $15 in advertising clicks and I had sold $1,300 worth of tickets to the Summit!

THAT is my kind of ROI !!

Fast forward 5 years to today…

…does it still work like that?

It can.

But it can also bomb.

Just like any kind of marketing.

Saying Facebook advertising doesn’t work is like saying email marketing doesn’t work…

…or that direct mail doesn’t work…

…or that referral marketing doesn’t work.

I call BS on anyone that says that kind of nonsense.

It ALL works.

Not necessarily the first time you try it though.

You have to try different ad approaches.  Different landing page approaches.  Different copy.  Different graphics.  (change one thing at a time and measure the difference in response you get).

It all DOES work, and HAS worked for many people.

But it can fail badly just as easily.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts.

I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting.

I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

If you are interested in a webinar around Facebook advertising, let me know and I will put one together. It will be a paid one (low priced), because this kind of information is very powerful (and profitable) when in the right hands… but most people consider free events useless… so paid it would be.

If you want better quality lead generation at lower prices… let me know by reply to this.

Have a great day.

Troy

PS: 2 LEFT…

2 more can grab it now before I pull it down.

Here are the details…

==========================================
I am offering a special deal to 2 more people only.
==========================================

Story Selling Home Study Course (sells for $99 online right
now). Turn your stories into wealth and master the fine art of
leveraging personal stories into sales and marketing success.

Wild West Wealth Audio Libraries. 2007 and 2008 MP3 Recordings.
This is the SAME information that helped Chris V become a multi-millionaire
before he hit 30 years old! Sold for $29 for 30 days only in
March.

Small Display Ads Report. Shows you how to create effective
sales funnels that attract the ideal buyers, and convert them to
loyal clients. Sells for $20 online.

Direct Mail Detox. The simple formula that lets anyo on or
offline business virtually eliminate the competitive masses, and
become their own industry of ONE. Sells for $49 .

Entrepreneurial Spirit Sauce – never before released stories of
14 entrepreneurs who mastered the money game and built businesses
that worked. ($9 ebook)

2012 Cash Flow Calendar – 365 days of marketing ideas and
copy/paste templates you can use to grow your business and fatten
your bank account (digital version – sells for $59 online now)

==========================================
All in all, this adds up to $265
…yours today, for the next 4 people for $113

Just use this link and pay via paypal
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=ETEJJ7BLJBCKS
(after 2 come in I will just refund those after)
==========================================

I will send you all the files, links and downloads.

Apr
10

Are you a political poser to your prospects and clients?

By | Entrepreneur, Entrepreneurial Spirits, Success

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Election season… ahhhhh… smell the pungent odor of BS throughout the air.

Makes you want to puke doesn’t it?

This is not a rant about politics, so hang on there.

This is a rant about you, about your marketing, and most importantly about your clients and prospects.

Are YOU coming across like a politician to them?

That in-your-face annoying presence that keep pestering them…

…or maybe its the promises of grandiose save-the-world miracle solutions you, and only you, have up your sleeve.

I detest politicians… most of them are full of hot air and broken promises.

So, at times like this, I cringe every time I see what they are allowed to get away with.

They can say whatever they want without prosecution.

They can place advertisements anywhere and everywhere they want without fear of legal action.

They can phone you and show up on your door step unannounced without care for you or what you are doing.

They are a royal pain in the ass and can get away with it.

Pitch, pitch, pitch.

No real value delivered.

DON’T BE A POLITICAL POSER!

You don’t get to break the laws like they do.

And your clients and prospects WILL shut you down quickly… politicians aren’t so easy.

You must deliver real value to your clients. Articles, videos, reports, and yes, products or services for sale.

But if you blatantly promise something and deliver another, they can ask for a refund.

…we can’t do that with politicians.

Your prospects can.

What have YOU done in the past week, month or year to deliver value to your prospects?

I would like to think after 120 months (10 years!) of writing consistent articles, reports, and videos for my subscribers, I have added some value to their lives.

I know many of them that never even bought from me, but used the tips delivered in my newsletters to make millions.

One guy quietly went about reading my stuff, and applying it (the real secret to success).

He wrote me an email saying how I helped him build a company with 100 employees, which he turned around and sold for a tidy bundle.

…I had never heard from him before, nor had he bought from me before (I do accept unannounced gifts thought Saddleback Leather http://www.sbackleather.com is always welcome, or cash works too :O) – if you are still reading there Neil).

That is value I can be proud of.

And I want to push you to think about the value you add to your market.

Make it big.

Then make it bigger.

Best of all, deliver on your promises.

And put an END to political posers.

Have a great day!

Troy

PS: Nothing for sale – but just a reminder of the truly exciting new business venture I am doing in the dog market. If you LOVE DOGS… and MONEY… this is for you!


Fill out this form and it will just show you are interested in learning more.

Dog Lovers Who Like Making Money

Dog Lovers Who Like Making Money

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No catch, hook, or obligation.

Woof.

Apr
04

My Grand-dogs were in the movie 2012

By | Main Content, Marketing on the web, Success

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Who’d a thunk it?

But it’s true…

…my Grandmother’s Welsh Corgies were stars in the movie 2012.

Kinda cool, hey?

My Grandmother, Jill, is one of the few Welsh Corgie breeders out on the West Coast of British Columbia.

So when the directors were trying to find some Corgies to play the part of the Queen’s dogs in the movie, they called my Grandmother.

Not only did they pay her very well for bringing the dogs to the set for a week or so, they put her and the dogs up in a nice place, fed them and pampered them.

Not a bad gig.

If you saw the movie 2012, you may recall when all the World Leaders and Billionaires were being loaded into the “Arks”, the Queen was there with her infamous Corgies.

Ya, those were my grand-dogs.

Stars!

Actually, their roles were about 2 seconds worth… but they were still stars in a $769 million dollar movie.

Are you a dog lover?

If so, you need to be on the call I am hosting tomorrow night.

Sign up and get the details below.

This is a $60 billion dollar market and I have stumbled onto a great opportunity for marketers and entrepreneurs who also happen to love dogs.

Join me on the call and find out what is happening, and how you can create additional income streams in your life, and with your love of dogs.


Fill out this form and it will just show you are interested in learning more.

Dog Lovers Who Like Making Money

Dog Lovers Who Like Making Money

Person Information
First Name *
Email *


It just shows you are interested in finding out more, no other
catch, hook, or gimmick.


Details on the upcoming webinar will come to you soon. (the call will be Thursday)

Have a great day.

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