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Sep
06

Building an online empire

By | Autoresponders, Copywriting, Entrepreneur, Internet marketing, Marketing on the web

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I have a quick, educational, and profitable story for you

March 2002, I finally quit the corporate world.

Fortunately for me, I was owed a decent chunk of outstanding commissions from my computer sales job.

…it bought me some time to figure out what I “wanted to do when I grew up”.

It also started to finance my copywriting education and web marketing initiatives.

My wife, Kari, had been planning corporate and wedding events for years.

I twisted her arm and got her to agree to write a guide for planning weddings (specific types of weddings).

She wrote the book. I wrote the copy.

We went live.

That was over 9 years ago… and that simple (very ugly) sales page continues to make us money.

We do very little to it…

…and it continues to send us cheques.

Every.
Single.
Month.

My biggest mistake in the past 9 years? Not building up MORE of these sites. I have done this type of site in a number of industries, but I could have made far more moola if I had spent time getting this going on a larger scale.

Which is EXACTLY why you need to be on this teleseminar with my friend Dan Lok.Dan Lok

Dan is smart… smarter than me!

He was a copywriter… but he saw the light and went gung ho on these kind of sites.

And has made $27M since then in sales

Dan has agreed to do a one time webinar for you and I.

I will be there taking notes and planning my fall.

You?

Unlike other gurus, Dan doesn’t speak at big conferences or go on the roads or do a webinar every week. And he doesn’t need to. He’s kind of semi-retired now.

The economy is on shaky grounds still, but Dan’s businesses continue to prosper (so do my own niche sites that continue to send us cheques in goods times and bad).

Secretly he told me, he’s made more money in the last 12 months than in any previous year.

He knows something that people don’t.

You need to hear what he has to say.

If you get a chance to hear him, you don’t want to miss it. We only have 300 spots, if you don’t think you will show up, don’t register.

This is probably the most important webinar you’ll listen to this year.

Plus, and this is a BIG plus, I have a surprise announcement for you on the call – that you will ONLY hear if you are on the call.

Dan has agreed to share his private formulas for conquering the online marketing world… and I want you to join us next Thursday.

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Here’s a short-list of what will be covered on this 75-90 minute webinar:

* The fastest, simplest way to start making money on the Internet. Period.

* How to create a business that makes money for you 24 hours a day, 7 days a week, 365 days a year!

* How to ‘fire your employer’! No more clocking in or out and no limit to the amount of income you can rake in.

* An amazingly simple strategy to make money without having your own ‘list’ of customers or prospects

* How to stop trading time for money and start earning a 6-figure ‘Passive’ income within 12 months.

* 2 big mistakes many new Internet Marketers make that you must to avoid at all costs. (Hint: Making these 2 mistakes can waste thousands of dollars and years of your time!)

Here are the details:

FREE Webinar: DAN LOK’S ON-LINE MONEY MAKING METHODS REVEALED

How to Get Started With Your Own On-line Business, or Start
Making (More) Money On-line with Your Current Business.

Date: Thursday, September 8, 2011
Time: 5 – 6:30 p.m. Pacific. (7pm Mtn. 9 pm EST).
https://www3.gotomeeting.com/register/651755038

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Looking back over my past 9 and a half years in this business, I have loved it beyond anything else I have ever done in my life.

But I really am kicking myself over not doing more of what Dan is showing on this call.

It is the reason for my surprise announcement on the call…

…and is the reason I want you to be here with me.

Dan is going to deliver some incredible goods here – do NOT miss out.

Don’t delay and kick yourself later.

Dan is the real deal, will show you how to replicate the systems he uses, and you can steal his ideas to get your own online sites cranking out more revenues with greater frequency.

See you next Thur on the call.

Troy

PS: Dan will not only be showing YOU how to get this done – I will be taking copious notes as well!

Don’t miss this one – Dan is not one to do calls like this very often. https://www3.gotomeeting.com/register/651755038

Sep
02

Free webinar next wk: Dan Lok bares all (25.7M worth of it)

By | Copywriting, Entrepreneur, Internet marketing, Marketing on the web

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Over the past 10 years in business, I have been very fortunate to meet and work with some incredible people.

I have also seen the ugly underbelly of the ‘guru’ business.

The one thing I have found again and again is that the real success stories are from the least likely of places.

They aren’t out there spouting off how great they are, or showing off their fake clickbank cheques and rental cars they claim as their own.

The real ones go about their business and rarely show off what they have accomplished, or how.

Dan Lok is the real deal. I have known him for 4 or 5 years now, as we both write monthly articles for a paid membership program. Dan has sold $25.7 millions worth of products online recently, and has agreed do a one-time webinar with you and I.

https://www3.gotomeeting.com/register/651755038

Dan started off writing copy and trading time for dollars, much like many others do that sell their time for dollars.

He wrote great copy.

He made great coin doing it.

…but he makes his REAL money running one of his many online businesses.

Lots of it ($25.7 M in revenues).

And the places he does make his real money are not selling ‘how to make milyuns with my push-button-magic-dohickey, like many do.

Dan has agreed to share his private formulas for conquering the online marketing world… and I want you to join us next Thursday.

https://www3.gotomeeting.com/register/651755038

Now whether you are looking for a whole new business venture, or you want to augment your current income with a new revenue stream, or you have a business or real estate investing business that you want to promote better on-line, then you will definitely want to be on this webinar!

[--------------------------------------------------------------------------------------]

Here’s a short-list of what will be covered on this 75-90 minute webinar:

• The fastest, simplest way to start making money on the Internet. Period.

• How to create a business that makes money for you 24 hours a day, 7 days a week, 365 days a year!

• How to ‘fire your employer’! No more clocking in or out and no limit to the amount of income you can rake in.

• An amazingly simple strategy to make money without having your own ‘list’ of customers or prospects

• How to stop trading time for money and start earning a 6-figure ‘Passive’ income within 12 months.

• 2 big mistakes many new Internet Marketers make that you must to avoid at all costs. (Hint: Making these 2 mistakes can waste thousands of dollars and years of your time!)

Here are the details:

FREE Webinar: DAN LOK’S ON-LINE MONEY MAKING METHODS REVEALED

How to Get Started With Your Own On-line Business, or Start Making (More) Money On-line with Your Current Business.

Date: Thursday, September 8, 2011
Time: 5 – 6:30 p.m. Pacific. (7pm Mtn. 9 pm EST).
https://www3.gotomeeting.com/register/651755038

[--------------------------------------------------------------------------------------]

Don’t delay and kick yourself later.

Dan is the real deal, will show you how to replicate the systems he uses, and you can steal his ideas to get your own online sites cranking out more revenues with greater frequency.

See you next Thur on the call.

Troy

PS: I have thoroughly loved every minute of the last 10 years in business… but there is ONE thing I wish I had done more of, faster, and earlier. Build more online revenue streams! I have a number of them now – but could have, should have, been much more prolific in this area. Dan will not only be showing YOU how
to get this done – I will be taking copious notes as well!

Don’t miss this one – Dan is not one to do calls like this very often. https://www3.gotomeeting.com/register/651755038

Aug
22

Marketing stickiness

By | advertising, Copywriting, Direct Mail, Entrepreneur, Marketing on the web, Neighborhood Marketing

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marketing-clutter

Does your marketing look like it's buried in the clutter?

11  important rules you need to stick to if you want to succeed in your marketing:

1)      The purpose of your marketing is NOT to showcase your brand, your logo, (it does not need

to be for them to buy something, as it can be for them to take some kind of action like visiting a web page to get something for free)

2)      You MUST learn how to create compelling offers that get them to take those actions.

3)      Each of the marketing campaigns you launch will consist of a minimum of 3 steps.  In other words, when communicating with your clients and prospects, you must send at least 3 different pieces to them in order to call it a properly designed campaign (and one that will actually work and help you achieve goal #1 from above)

4)      No more cutesy sayings and vague one-liners that say and do nothing that take you closer to goal #1. Again, a cute radio ad is useless if it doesn’t generate you leads or make you money.

5)      You will learn how to become a more natural writer, and use those skills to further build on goal #1

6)      Your personality in your marketing is your greatest asset. Don’t hide the fact that you are a real live person, like most business owners do. They try and mask the size of their company… pretending to be a big company.  Putting your face and personality front and center in all your marketing will do more for your sales than anything else you do.

7) Effective advertising rarely looks like advertising.

8)      Effective advertising stops your ideal customer in their tracks and literally forces them to start reading your ad.

9)      Effective advertising always has some form of tracking mechanism in place so you know exactly if it is working, or not.

My first few years into copywriting, I had logged 2,000 hours of writing and studying from the masters (I tracked my hours).

Since discovering this thing called copywriting, I have a whole new world in front of me.  I see why most businesses struggle.  I see why people think marketing doesn’t work. I see why most people think advertising is a waste of money. And I see why some companies go on and accomplish amazing things in record time.

I have had the privilege to work with some incredible people, from all over the world. Movie stars. Bestselling authors. Public speakers. Inventors.  Real estate investors and developers.  Information publishers.  All said and done, there are probably 35+ industries I have helped now.  And have made them millions and millions of dollars in short periods of time.

 

Why do I share this with you? Because just 7 years ago I had no idea what marketing was or how it worked.  Today, I am an internationally-known entrepreneur who has helped thousands of people turn their businesses around.  Every week, my articles go out to thousands of entrepreneurs and small business owners spanning the globe.  And I absolutely love seeing the look in a client’s eye when they hit their first grand slam in marketing. The pay doesn’t hurt either.

If I can do it, so can you.  I failed English in high school and university.  But I quickly discovered that real marketing doesn’t care about proper grammar.  As you will see in this article, real marketing breaks many of the rules of proper English.

Yet it works… and the results speak for themselves.

 

 

I LOVE your comments… good and bad.  Let me know what I can do to help you grow your business faster and more profitably.

Troy

 

Aug
08

If you’re a consultant, you’ll love this

By | Entrepreneur, Marketing on the web, Marketing Plan, Success

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I helping other entrepreneurs and consultants.

In 22 years, I have been:

* a House painter and franchise owner (consulting on colors)
* a Unix systems consultant
* a multi-media consultant
* a storage and backup consultant
* 10 of those years as a marketing and copywriting consultant

I have loved nearly every moment of it… but knowing what I now know, I would certainly change a few things if I had a hot tub time machine.

When Michael Zipursky asked me to contribute to his Masters of Consulting book, I jumped at the opportunity to share some of my insights.

Some of what you will discover:

* The 3 words that will help you land any client you want.masters-of-consulting
* A pricing plan strategy that is backed by science and works 90% of the time.
* Discover how to expand your business and make much more money through outsourcing the right way.
* Why 95% of the marketplace isn’t for you, and how to find that golden 5%.

…and much more.

Full details on his new Masters of Consulting Interviews bundle is at this link here.

If you are in a business where you are consulting with others, this is a fantastic resource I am proud to be a part of.

Troy

Jul
28

The difference between B2B and B2C

By | advertising, Affluent buyers, Direct Marketing, Email Marketing, Leads Generation, Marketing on the web

13 Comments

After nearly 10 years of helping entrepreneurs improve their marketing, I still get a kick out of people that claim “my business is different”.

Usually they claim their buyers are different than any other buyers.

Often though it comes down to this…

“…I sell to businesses – not consumers. And business buyers don’t fall for the same tricks you are sharing Troy.”

I will say this… Business to business (B2B) buyers are NOT different than Business to consumer (B2C) buyers!

A BUSINESS cannot buy anything.

Someone, somewhere, has to be involved in the purchasing process.

And anytime a person is involved, there are biases, prejudices, emotional triggers and hidden motives involved.

As much as we like to pretend otherwise, I don’t think there are too many businesses who use robots for purchasing from strangers. :o )

Yes, there can be minor changes you make to your campaigns to target business buyers, but people are people and the exact same tools and techniques that work in the B2C market ALSO work in the B2B market.

I have shown this many times over the past blog posts.

Like the one client who sells B2B: we sent out 200 letters to a COLD list… business buyers who had NEVER heard of him before. These were highly sophisticated buyers who worked for companies that ranged from $5 million a year to $500 million a year.

We mailed a 2-page black and white letter (no fancy brochures – no gloss – no color – not even a picture to be seen).

We sent it DIRECTLY to the purchasers.

We got a 18% response rate (the goal of the campaign was to initiate direct contact with the purchasing managers – either through a phone call or email… in essence, getting that first foot in the door).

The letter talked more about his family than his business!

And we got email after email THANKING US FOR WRITING A PERSONAL LETTER.

One guy said “I get DOZENS of ‘pitch letters’ like this a week – I want to commend you on writing a very personal letter like this – I wish I saw more of this in my business”.

Hum.

Guess something like that shows you that B2B buyers are NOT different…. they are people and like to buy from people.

So keep that in mind next time you are thinking up excuses on why YOUR buyers are different.

They aren’t that different.

They still eat, sleep, dream and have fears or dreams.

They are people like you and I are.

Treat them that way.

Not many B2B sellers do… so you will definitely stand out from the rest of the nonsense!

Troy

PS: I wanted to make sure you understand this – I have personally sold both B2B and B2C.

When I was working for Hewlett Packard in their Unix systems group… I sold $50,000 computer systems to business buyers. I also sold multi-million dollar servers and storage systems to business buyers. There was ALWAYS a person writing the final orders. Those people wanted to be TREATED like a human being too.

One potential client I nurtured for 2 years selling them smaller systems, ultimately knowing a big purchase order was coming… eventually.

And it did.

$3 million dollars worth of computer gear was sold in the end – the only reason he bought? “Because I stuck with him, and treated him the way he wanted to be treated. Not like some robot purchasing system. That was from him – the one who signed the purchase order and cheque.

If I treated him differently – the sale would have NEVER gone through.

Jun
14

Canada Post’s Secret… Uncovered and Exploited by the USPS

By | calgary, Copywriting, Direct Mail, Direct Marketing, Email Marketing, Leads Generation, Marketing on the web, Neighborhood Marketing, Twitter, Wacky marketing ideas

17 Comments

I have long been preaching the power of using direct mail to complement your online marketing efforts.

Why?

Because ‘everyone’ is NOT online.

Because ‘everyone’ do NOT prefer email to print mail.

Because ‘everyone’ is not on Facebook and Twitter.

There is a huge opportunity to leverage the dinosaurs we call our postal service into your marketing.

And the United States Postal System just figured out one of Canada Post’s little secrets.

Yes, for many years now, astute marketers were using Unaddressed Admail in Canada. Direct to the door mail for 11.9 cents per household.

Fantastic for lead generation!

But until recently, the USPS didn’t have a service that would work like Canada Posts Unaddressed Direct Mail tools.

…Until now…


What it means to everyone is that there are now more options south of the 49th parallel.

And it also means it is TIME to get serious about using this tool.

If you need help – let me know.

If you want a webinar around this – let me know.

This is a fantastic tool for geo targeting of your prospects and clients.

Hope you are using it!!

Let me know your thoughts.

(I also have a product called Direct Mail Detox
that you will find helpful for generating QUALIFIED leads)

Troy

PS: I should also share the fact that I have seen some incredible results using this next-to-free direct mail tool. One client in a very competitive, commodity type business used a flier I did up and we used Unaddressed Admail to businesses – and got an incredible 12:1 return on their investment. Another sold a number of high end home products (average price of each piece if $800) for a whopping $300 investment in mailing and postal services.

This is a great way to find leads and make sales. Definitely worth your time to test.

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