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Jan
18

Jackie Dumaine… Yogawoman on a mission (and a great storyteller)

By | Entrepreneur, Entrepreneurial Spirits, Marketing on the web, Story Selling, Writing

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Jackie Dumaine... Yoga Woman on a Mission

Jackie Dumaine... Yoga Woman on a Mission

I met Jackie Dumaine some time ago when she was in the advertising business, and I was considering buying some advertising.

We never did do business together there, but I have been marveling lately at her new found passion for yoga, meditation, and incredible story telling.

She mentions in one of the pages I am going to refer you to that she began writing at the young age of 6, and obviously has kept up her craft, as her site sings with pure genius.

          I want you to first read her “I Am Manifesto”
          http://www.jackiedumaine.com/about-me/i-am-manifesto/

Not much I need to say about it other than… AWESOME!

Jackie has poured her personality on that page and it is a work of art.

Have a look through her entire site and pay close attention to what she has done, and how she has shared it.

http://www.jackiedumaine.com/

Jackie has put together a wonderful example of how websites SHOULD be done.

Personal.

Personality driven.

Revealing.

Engaging.

If only more of them were like this!

I have nothing to do with Jackie’s success, and I don’t want to infer that by any means.

We have spoken a few times over the years and I always enjoyed speaking with her.

Tad Hargrave (http://www.marketingforhippies.com) had some influence on her marketing, me thinks.  

Tad is a great guy and a very smart marketer.  Tad and I co-taught a seminar or two way back when… and I thoroughly enjoyed working with him and seeing how he too has found his niche and created a revolution of “hippy” story tellers like Jackie.

I am a marketing geek, and just LOVE great success stories like this.

Especially when the story telling side is woven into the fabric of their websites and marketing.

Jackie… you go girl!

I am in awe of what you have done with your site and your vision.

Can’t wait to see what you have up your sleeve next.

Troy

PS: If you are near Calgary on Thur night, you definitely need to see about attending her Guided Synergy Magazine Launch Party (she is on the cover and is the feature story).

Details at http://www.jackiedumaine.com/events/

Dec
30

Cashing in on the not-so-obvious

By | Email Marketing, Entrepreneurial Spirits, Marketing Calendar, Marketing on the web, Marketing Plan, Viral marketing, Wacky marketing ideas

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Why do people overcomplicate things like they do?

It always amazes me.

Without a single thought or care about mastering the basics of marketing, they sprint head first following the scent of a shiny new “social media marketing tool”.

Meanwhile…the greatest marketing opportunities are right in front of their eyes.

Here is a perfect example that was sent to me by my friend and fellow marketing consultant, Graham McGregor (who, by the way, has an EXCEPTIONAL free book you can grab at  http://www.TheUnfairBusinessAdvantage.com).

======================
How they capitalized
on one of the
worlds greatest disasters.
======================

Before the naysayers go off on their tangent about capitalizing on disasters… listen in first before you judge.

The Titanic sunk in 1912.

Thousands of lives were lost.

The 100 year anniversary of this disaster is in 2012.

…rather than shying away from the sinking of a cruise liner, the New Zealand Cruise Ship, the MS Balmoral, decided to make the most of it.

2,000 people have pre-booked a cabin for the MD Balmoral voyage that retraces the route of the Titanic’s maiden voyage

Not only are people paying up to $12,100 for passage on this cruise, they are also lining up to “have costumes made to re-create the appearance of the original passengers, while there have also been requests from musicians to audition for places in the modern version of the string quartet that played as the flagship of the White Star Line fleet began to list.”

This Centenial Celebration is gearing up to be a highly enjoyable one for the passengers, and a highly profitable one for the Cruise line.

(http://www.nzherald.co.nz/world/news/article.cfm?c_id=2&objectid=10775547)

======================
What did they do right,
and how can you copy?
======================

The 2012 Cash Flow Calendar http://www.cashflowcalendars.com is designed to help YOU do exactly what the MS Balmoral has done…

…find unusual events, and create theme-based promotions around it.

For example, in January of 2012, here are a few unusual events you could create themed product or services launches around:

* Second week of January is National Pizza Week
* The fourth week is National Mozart week (and Jan 27th is his birthday)
* January 12th is the 36th Anniversary of the passing of Agatha Christie in 1976
* Friday January 13th is not only a Friday the 13th, but is also the Rubber Duckies birthday
* Sunday, January 22nd is National Answer Your Cat’s Question Day… what better reason for a pet-related marketing campaign (pet campaigns can be a BIG draw for contests, competitions, and just fun all-around promotions).

Keep it simple.

Find a special event or date you could really have fun with.

Do some research about the basics of the date or reason for celebration.

Create a 3 step (minimum) campaign that has some fun with the date, tells a great story that ties into that date, then relate the celebration to your special offer.

Send out all 3 steps, each of them having fun and telling a different part of the theme or story-based campaign.

Simple.

In theory… right?

The key is to just do it. Don’t overthink it… massive momentum and action will take you MUCH FURTHER than over analyzing it will!

Just get it done.

Have some fun.

And give your clients and prospects something fun to get excited about too.

It worked for the cruise line… and will work for you too.

Here’s to a fun-filled, promotion and story packed marketing year!

Troy

PS: People often ask if this applies in their country too (assuming they are outside of North America).

Why not?

Even if National Pizza Week is an American thing, or a Canadian thing, so what?

There is no rule book saying you can’t create your own holiday like this.

DECLARE IT!

You don’t need to ask for permission to do a promotion… just get it done!

2012 Marketing Plan and Cash Flow Marketing Calendar

The 2012 Cash Flow Calendar...turning wacky dates into money making marketing campaigns

The 2012 Cash Flow Calendar http://www.cashflowcalendars.com walks you through the basics of good theme-based promotions and gives you AMPLE opportunity for standing out from the crowd.

…it also gives you a 12-month, week-by-week calendar you can modify to suite your own marketing plans for the year.

Rest assured though… actually filling the calendar out for your own use… and then IMPLEMENTING what is planned… is THE KEY to massive marketing success in 2012.

Thinking about it or promising to do it won’t get you there…

…getting it DONE will.

Sep
06

Building an online empire

By | Autoresponders, Copywriting, Entrepreneur, Internet marketing, Marketing on the web

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I have a quick, educational, and profitable story for you

March 2002, I finally quit the corporate world.

Fortunately for me, I was owed a decent chunk of outstanding commissions from my computer sales job.

…it bought me some time to figure out what I “wanted to do when I grew up”.

It also started to finance my copywriting education and web marketing initiatives.

My wife, Kari, had been planning corporate and wedding events for years.

I twisted her arm and got her to agree to write a guide for planning weddings (specific types of weddings).

She wrote the book. I wrote the copy.

We went live.

That was over 9 years ago… and that simple (very ugly) sales page continues to make us money.

We do very little to it…

…and it continues to send us cheques.

Every.
Single.
Month.

My biggest mistake in the past 9 years? Not building up MORE of these sites. I have done this type of site in a number of industries, but I could have made far more moola if I had spent time getting this going on a larger scale.

Which is EXACTLY why you need to be on this teleseminar with my friend Dan Lok.Dan Lok

Dan is smart… smarter than me!

He was a copywriter… but he saw the light and went gung ho on these kind of sites.

And has made $27M since then in sales

Dan has agreed to do a one time webinar for you and I.

I will be there taking notes and planning my fall.

You?

Unlike other gurus, Dan doesn’t speak at big conferences or go on the roads or do a webinar every week. And he doesn’t need to. He’s kind of semi-retired now.

The economy is on shaky grounds still, but Dan’s businesses continue to prosper (so do my own niche sites that continue to send us cheques in goods times and bad).

Secretly he told me, he’s made more money in the last 12 months than in any previous year.

He knows something that people don’t.

You need to hear what he has to say.

If you get a chance to hear him, you don’t want to miss it. We only have 300 spots, if you don’t think you will show up, don’t register.

This is probably the most important webinar you’ll listen to this year.

Plus, and this is a BIG plus, I have a surprise announcement for you on the call – that you will ONLY hear if you are on the call.

Dan has agreed to share his private formulas for conquering the online marketing world… and I want you to join us next Thursday.

[--------------------------------------------------------------------------------------]

Here’s a short-list of what will be covered on this 75-90 minute webinar:

* The fastest, simplest way to start making money on the Internet. Period.

* How to create a business that makes money for you 24 hours a day, 7 days a week, 365 days a year!

* How to ‘fire your employer’! No more clocking in or out and no limit to the amount of income you can rake in.

* An amazingly simple strategy to make money without having your own ‘list’ of customers or prospects

* How to stop trading time for money and start earning a 6-figure ‘Passive’ income within 12 months.

* 2 big mistakes many new Internet Marketers make that you must to avoid at all costs. (Hint: Making these 2 mistakes can waste thousands of dollars and years of your time!)

Here are the details:

FREE Webinar: DAN LOK’S ON-LINE MONEY MAKING METHODS REVEALED

How to Get Started With Your Own On-line Business, or Start
Making (More) Money On-line with Your Current Business.

Date: Thursday, September 8, 2011
Time: 5 – 6:30 p.m. Pacific. (7pm Mtn. 9 pm EST).
https://www3.gotomeeting.com/register/651755038

[--------------------------------------------------------------------------------------]

Looking back over my past 9 and a half years in this business, I have loved it beyond anything else I have ever done in my life.

But I really am kicking myself over not doing more of what Dan is showing on this call.

It is the reason for my surprise announcement on the call…

…and is the reason I want you to be here with me.

Dan is going to deliver some incredible goods here – do NOT miss out.

Don’t delay and kick yourself later.

Dan is the real deal, will show you how to replicate the systems he uses, and you can steal his ideas to get your own online sites cranking out more revenues with greater frequency.

See you next Thur on the call.

Troy

PS: Dan will not only be showing YOU how to get this done – I will be taking copious notes as well!

Don’t miss this one – Dan is not one to do calls like this very often. https://www3.gotomeeting.com/register/651755038

Sep
02

Free webinar next wk: Dan Lok bares all (25.7M worth of it)

By | Copywriting, Entrepreneur, Internet marketing, Marketing on the web

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Over the past 10 years in business, I have been very fortunate to meet and work with some incredible people.

I have also seen the ugly underbelly of the ‘guru’ business.

The one thing I have found again and again is that the real success stories are from the least likely of places.

They aren’t out there spouting off how great they are, or showing off their fake clickbank cheques and rental cars they claim as their own.

The real ones go about their business and rarely show off what they have accomplished, or how.

Dan Lok is the real deal. I have known him for 4 or 5 years now, as we both write monthly articles for a paid membership program. Dan has sold $25.7 millions worth of products online recently, and has agreed do a one-time webinar with you and I.

https://www3.gotomeeting.com/register/651755038

Dan started off writing copy and trading time for dollars, much like many others do that sell their time for dollars.

He wrote great copy.

He made great coin doing it.

…but he makes his REAL money running one of his many online businesses.

Lots of it ($25.7 M in revenues).

And the places he does make his real money are not selling ‘how to make milyuns with my push-button-magic-dohickey, like many do.

Dan has agreed to share his private formulas for conquering the online marketing world… and I want you to join us next Thursday.

https://www3.gotomeeting.com/register/651755038

Now whether you are looking for a whole new business venture, or you want to augment your current income with a new revenue stream, or you have a business or real estate investing business that you want to promote better on-line, then you will definitely want to be on this webinar!

[--------------------------------------------------------------------------------------]

Here’s a short-list of what will be covered on this 75-90 minute webinar:

• The fastest, simplest way to start making money on the Internet. Period.

• How to create a business that makes money for you 24 hours a day, 7 days a week, 365 days a year!

• How to ‘fire your employer’! No more clocking in or out and no limit to the amount of income you can rake in.

• An amazingly simple strategy to make money without having your own ‘list’ of customers or prospects

• How to stop trading time for money and start earning a 6-figure ‘Passive’ income within 12 months.

• 2 big mistakes many new Internet Marketers make that you must to avoid at all costs. (Hint: Making these 2 mistakes can waste thousands of dollars and years of your time!)

Here are the details:

FREE Webinar: DAN LOK’S ON-LINE MONEY MAKING METHODS REVEALED

How to Get Started With Your Own On-line Business, or Start Making (More) Money On-line with Your Current Business.

Date: Thursday, September 8, 2011
Time: 5 – 6:30 p.m. Pacific. (7pm Mtn. 9 pm EST).
https://www3.gotomeeting.com/register/651755038

[--------------------------------------------------------------------------------------]

Don’t delay and kick yourself later.

Dan is the real deal, will show you how to replicate the systems he uses, and you can steal his ideas to get your own online sites cranking out more revenues with greater frequency.

See you next Thur on the call.

Troy

PS: I have thoroughly loved every minute of the last 10 years in business… but there is ONE thing I wish I had done more of, faster, and earlier. Build more online revenue streams! I have a number of them now – but could have, should have, been much more prolific in this area. Dan will not only be showing YOU how
to get this done – I will be taking copious notes as well!

Don’t miss this one – Dan is not one to do calls like this very often. https://www3.gotomeeting.com/register/651755038

Aug
22

Marketing stickiness

By | advertising, Copywriting, Direct Mail, Entrepreneur, Marketing on the web, Neighborhood Marketing

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marketing-clutter

Does your marketing look like it's buried in the clutter?

11  important rules you need to stick to if you want to succeed in your marketing:

1)      The purpose of your marketing is NOT to showcase your brand, your logo, (it does not need

to be for them to buy something, as it can be for them to take some kind of action like visiting a web page to get something for free)

2)      You MUST learn how to create compelling offers that get them to take those actions.

3)      Each of the marketing campaigns you launch will consist of a minimum of 3 steps.  In other words, when communicating with your clients and prospects, you must send at least 3 different pieces to them in order to call it a properly designed campaign (and one that will actually work and help you achieve goal #1 from above)

4)      No more cutesy sayings and vague one-liners that say and do nothing that take you closer to goal #1. Again, a cute radio ad is useless if it doesn’t generate you leads or make you money.

5)      You will learn how to become a more natural writer, and use those skills to further build on goal #1

6)      Your personality in your marketing is your greatest asset. Don’t hide the fact that you are a real live person, like most business owners do. They try and mask the size of their company… pretending to be a big company.  Putting your face and personality front and center in all your marketing will do more for your sales than anything else you do.

7) Effective advertising rarely looks like advertising.

8)      Effective advertising stops your ideal customer in their tracks and literally forces them to start reading your ad.

9)      Effective advertising always has some form of tracking mechanism in place so you know exactly if it is working, or not.

My first few years into copywriting, I had logged 2,000 hours of writing and studying from the masters (I tracked my hours).

Since discovering this thing called copywriting, I have a whole new world in front of me.  I see why most businesses struggle.  I see why people think marketing doesn’t work. I see why most people think advertising is a waste of money. And I see why some companies go on and accomplish amazing things in record time.

I have had the privilege to work with some incredible people, from all over the world. Movie stars. Bestselling authors. Public speakers. Inventors.  Real estate investors and developers.  Information publishers.  All said and done, there are probably 35+ industries I have helped now.  And have made them millions and millions of dollars in short periods of time.

 

Why do I share this with you? Because just 7 years ago I had no idea what marketing was or how it worked.  Today, I am an internationally-known entrepreneur who has helped thousands of people turn their businesses around.  Every week, my articles go out to thousands of entrepreneurs and small business owners spanning the globe.  And I absolutely love seeing the look in a client’s eye when they hit their first grand slam in marketing. The pay doesn’t hurt either.

If I can do it, so can you.  I failed English in high school and university.  But I quickly discovered that real marketing doesn’t care about proper grammar.  As you will see in this article, real marketing breaks many of the rules of proper English.

Yet it works… and the results speak for themselves.

 

 

I LOVE your comments… good and bad.  Let me know what I can do to help you grow your business faster and more profitably.

Troy

 

Aug
08

If you’re a consultant, you’ll love this

By | Entrepreneur, Marketing on the web, Marketing Plan, Success

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I helping other entrepreneurs and consultants.

In 22 years, I have been:

* a House painter and franchise owner (consulting on colors)
* a Unix systems consultant
* a multi-media consultant
* a storage and backup consultant
* 10 of those years as a marketing and copywriting consultant

I have loved nearly every moment of it… but knowing what I now know, I would certainly change a few things if I had a hot tub time machine.

When Michael Zipursky asked me to contribute to his Masters of Consulting book, I jumped at the opportunity to share some of my insights.

Some of what you will discover:

* The 3 words that will help you land any client you want.masters-of-consulting
* A pricing plan strategy that is backed by science and works 90% of the time.
* Discover how to expand your business and make much more money through outsourcing the right way.
* Why 95% of the marketplace isn’t for you, and how to find that golden 5%.

…and much more.

Full details on his new Masters of Consulting Interviews bundle is at this link here.

If you are in a business where you are consulting with others, this is a fantastic resource I am proud to be a part of.

Troy

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