Main Content - Marketing techniques for results driven entrepreneurs

Mar

What a GREAT idea.

A quote from the QMI Agency News Wire:

“Comic book fans, you don’t have to smell like your parents’ basement anymore. Fragrance company JADS is launching its Avengers collection of colognes – scents inspired by Captain America, Iron Man, Thor and the Hulk.

“Everyone has a favourite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way,” said Andrew Levine, CEO of JADS, which has previously put out scents based on Star Trek and Star Wars.”

This is flipping brilliant!

From the marketing, positioning, and story telling side… it doesn’t get better than this idea.

Look at the descriptions:

Patriot, inspired by Captain America, pays homage to the “confident, stand-up-to-bullies average Joe” in every man, with “hints of green lime and white pepper, and finishes of dry oak, sandalwood and tequila.”

Mark VII smells like mandarin and jasmine with light patchouli, reads a company release, for an Iron Man-like “I don’t play well with others” confidence.
Worthy, the release says, is a woody citrus cologne that will give you the musky manly “god-like” scent of Thor.

Smash!, is described as a clean scent with notes of water lily and nutmeg, sandalwood and warm cedar, apparently reminiscent of the “full range of emotions” displayed by the Hulk.

There is also a “Russian spy/trained assassin” perfume, called Black Widow; a Nick Fury-inspired scent, called Infinity; and a “dangerous-sexy” unisex scent based on the villain Loki, the bad brother of Thor.

I am not saying you need superhero-themed products or bundles.

But I AM SAYING that you should be looking at mainstream media for inspiration.

What movies are out there that your buyers would be interested in?

If you sell mainly to guys… what is the best guy movie out there?

Can’t you theme a campaign around the theme of the movie?

Or if you sell to women… what is their best and most watched movie right now? Is there a way to tie your article into that?

All this takes is practice… some elbow grease… and some initiative.

Nothing more.

My article about Gene Simmons got listed ON the Gene Simmons site (March 8th)!
This is the article they linked to:
http://blog.smallbusinesscopywriter.com/gene-simmons-and-the-power-of-persistence/

Think about that.

I wrote an article about an experience in my life.

I posted it to my blog and sent it out to my list.

Simple.

This also happened with a large number of other articles I have written.

Holy Crap cereal posted and linked to my article about them too.
http://blog.smallbusinesscopywriter.com/cat-poop-coffee-and-holy-crap-cereal-wacky-marketing-that-works/
Or Saddleback leather
http://blog.smallbusinesscopywriter.com/writing-your-signature-story/
Or Kinjos
http://blog.smallbusinesscopywriter.com/kinjo-sushi-and-chocolate-goodies%E2%80%A6-secrets-of-success-in-a-recession/

Don’t over think this…
…just try it.

People you have met. Books you have read. Movies you have or want to watch.

Write a story around it.

Post it to your blog and on the article directories.

Rinse…repeat.

Its a simple formula that continues to drive traffic and sales.

Maybe, just maybe, worth an investment of your time every week?

Ya – I think so too.

Have a great day.

Troy

Ps: My entire Wild West Wealth 2-year long campaign was based on the Wild West and the Gold Rush. It was fun and easy to find material to use in my articles, and resulted in a couple hundred people getting to the event. It also helped make Chris V a multi-millionaire before he was 30 years old. Now you can get all of those audios for a whopping $29!
https://responsivedm.infusionsoft.com/saleform/nathnisf

Or, if you need more help developing your signature story… get the Story Selling home Study program at http://www.storysellingtips.com

Mar

Ethical Advertising

By Troy | advertising, Copywriting, Main Content

18 Comments

What do you think… is this unethical advertising?

I had a great time debating ethics in advertising yesterday on a Blog Talk Radio show.

Mandie Crawford is a long-time friend and business associate

(she was also one of the favorite speakers at the Wild West Wealth Summit, which you can STILL get the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29! Go to https://responsivedm.infusionsoft.com/saleform/nathnisf. This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

…Mandie saw an advertisement in a National Business Paper and immediately took offense to how the ad was designed and presented.

So, she thought: “Why not beat up Troy on the radio on ethics in advertising? Sounds good to me!”

… that she did.

We had a good chat on the 25 minute interview

http://www.blogtalkradio.com/roaringwomenradio/2012/03/12/rw-radio–ethics-in-advertising

The ad in question is actually an advertorial, which is an advertisement that looks like an article.

Mandie didn’t like some of the wording…or how it looked too much like an actual article (even with what looks like Canada Posts official insignia).

To the right I have a graphic of the online version with a very-hard-to-see-or-read-example.

(look in the far right corner for the actual layout – I don’t have a better scan)

So the question is…

…is it unethical or not to do an advertisement like this?

Who does the responsibility fall on… the consumer to pay attention and read the3 ad before acting… or the advertiser/copywriter to lay all their cards on the table right at the beginning of an ad?

Listen to the radio interview then leave your comments on the blog below.

I would LOVE to hear your feedback on this one!

Have a great day.

Troy

PS: Are you a DOG LOVER?

Me too. I have something BIG stewing for dog lovers like you and I.

This Friday at 3:00 MST I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket.

If you are interested in finding out more, just fill in your information and I will be in touch right away with the webinar details…

It just shows you are interested in finding out more, no other catch, hook, or gimmick.

Mar

Are you drifting?

By Troy | Main Content

A dedication to my daughters

By Troy | Entrepreneur, Entrepreneurial Spirits, Main Content, Success

10 Comments

As you may well know, my twin 11 yr old daughters are everything to me.

They were brought into this world at a whopping 3 pounds each, and have turned into incredible young ladies with the world in their hands. In honor of my 10 year anniversary in business, I thought it only fair to dedicate today’s article to them! Without them, I may have never taken the plunge to start my own business.

I did NOT want to be that dad that hated what he did for a living… so I quit my sales job and started my own business.

Best thing I ever did for myself… and for them.

Below these pictures of my angels are 2 articles you will enjoy.

My daughters... my world

The day those 2 came into my life was the greatest day I can ever remember.

Katrina and Hailey were born 2 months premature and weighed in at 3pds each.

Yet, they carried the power of the universe in those tiny little hands. The first time I held one I will never forget (look at your hands when I talk about this to get the full impression) – their entire hands wrapped around my middle fingertip – their entire hand wrapped around my first knuckle.

So small, yet so many miracles at work within them.

They are now almost 12 years old and you would never know they were born so small or frail.

The power of love, nutrition and all the TLC possible brought them from where they were all bundled up in their incubators at the hospital to where they are today – terrorizing the cats, the neighbors kids and the local supply of purple balloons (one of their favorites).

Pretty well through most of this time I was also building my own small business and I quickly learned how many similarities there are to raising kids as there are to raising a business. You have to learn to crawl before walking, and walking before running.

There are no shortcuts (every once in a while you do hear of someone that broke the “rules” but it is more common than not to have to follow the rules.

Being twins, they also have some unique qualities and situations that remind me of marketing my business. Making my business different than others is very important to me and I am always working on new ways to get better at it.

What struck me most though was how powerful we truly are when we look to a higher power for help. Those tiny little 3 pound babies were put on this earth for a reason (and neither of us have twins in the family, so it was a complete surprise).

They are as strong as any other 11 year old yet they started out at a serious disadvantage.

When you look to a higher power for help – you will receive what you ask for. As long as you trust and believe that it will come. When those 2 were born – all I asked for was health.

…As long as they were healthy – I was happy.

And I got what I asked for because I KNEW deep inside that they were healthy – and would continue to be so.

With my business, I have asked for help numerous times. Many times I got what I asked for. Other times I didn’t. When I look back on why some things didn’t happen as I had asked for – it was mainly because I was not trusting that it would happen. Those times when I knew deep to the core that it would happen – it did.

My advice to you is – when you ask for help – believe they will help and trust that it will come in due time. But, do not sit back and wait for it. Go out and actively go in search of your dreams as well.

It gives the universe many more outlets to help you with when you are already helping yourself.

NO MORE JAY ABRAHAM!

(this is an article I sent to Jay Abraham almost 10 years ago – one which he published in his newsletter at the time…. thought you’d get a kick out of it.

“No More Jay Abraham!”

as stated by Hailey White (2 years old)

December 2002 in LA was one of the defining moments in my life. Over the period of 3 information packed days my thoughts on business and success dramatically. When I got home I looked at the thousands of pages of information I had to read, 80 hours + in audio tapes to listen to…my year was filling up!

So… every chance I had to listen to the tapes I did.

Until last week…

I have twin 2 year old girls and they were on the fast track to be the youngest Jay Abraham Protégés ever ! They listened to the tapes every time they were in the car with me… and for the most part they seemed to quite enjoy it!

I thought I was a genius… raising marketing masterminds from birth! By the time they were 12 years old I would be able to retire on their consulting contracts. This was sounding great.

My dreams were dashed the other day when I was putting in another tape while the girls were in the car. As the tape started there was a huge outburst from the back …. “NO more Jay Abraham!” Hailey screamed. I thought she was kidding, I mean how could she be getting tired of here education already?

Well, sorry to say… they no longer let me play the Jay Abraham tapes when they are in the car. I get the same, very rude, outburst whenever I try them on the tapes.

My bubble has temporarily burst for the youngest protégés ever.

I am going to try again when they turn 3.

Thanks again Jay, the training is excellent !

Troy White

Have a great day and weekend.

Troy

PS: The Troy Party continues! I am offering you a one-time only offer of the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29. This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

https://responsivedm.infusionsoft.com/saleform/nathnisf

(if you are using Internet Explorer, you may have to copy and paste that
…no idea why, but it seems to work that way.

You can also send $29 via paypal to troy@smallbusinesscopywriter.com)

“…grew from $2300 per month to over $96,000 per month”

“Troy, I cannot thank you enough for the 2007 Wild West Summit
you put on. My membership business grew from $2300 per month to
over $96,000 per month and still growing at a ridiculous rate…
all from your marketing calendar, copy writing and you helping me
tell my story with the world.

I have gone from a College Student to a Millionaire in under 3
years with my Dream Home on the water being built as we speak… My
wife and new born daughter thank you even more!.. lol

I think your event, your information, your personality is
incredible!”

Chris Vermeulen
Founder, TheTechnicalTraders.com

Feb

Meet the Bachus (your evil sidekick and influence)

By Troy | Entrepreneur, Main Content, Success

6 Comments

Kinda like meeting the Fockers…

But the Bachus is an evil creature that wields enormous power and influence over your life.

It is also wickedly good character from the True Blood TV series (which has some fantastic characters they continue to develop throughout the seasons).

The said part is…

…we ALL have some of the Bachus in us.

It controls our personal lives, our business lives, and our income.

But there is one simple thing you can do to START putting The Bachus in its place…

This video shows you what (yes, I am going to try doing far more videos in the coming months – simple videos – but still a different type of information you should be using in your own business).

Have a great day!

Troy

PS: Happy Leap Year!

In honor of such a great day, I am offering you a one-time only offer of the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29. This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

https://responsivedm.infusionsoft.com/saleform/nathnisf

“…grew from $2300 per month to over $96,000 per month”

“Troy, I cannot thank you enough for the 2007 Wild West Summit you put on. My membership business grew from $2300 per month to over $96,000 per month and still growing at a ridiculous rate… all from your marketing calendar, copy writing and you helping me tell my story with the world. I have gone from a College Student to a Millionaire in under 3 years with my Dream Home on the water being built as we speak… My wife and new born daughter thank you even more!.. lol

I think your event, your information, your personality is incredible!”

Chris Vermeulen
Founder, TheTechnicalTraders.com

Feb

Honing your personality in pixels

By Troy | Main Content

8 Comments

Next month is 10 years in business for me.

A big achievement I am proud of, but one I also question on exactly HOW this happened.

I was an english class flunky in High school and in University (had to take English 101 TWICE in University to get my grade point up!)

…add the fact that I was NEVER a writer until 10 years ago.

Makes you kinda wonder how I got here… does for me anyhow.

The type of writing I do is specialized on helping those who want to sell more products or services.

Considering I was in sales for 15 years before writing, now it makes a little more sense.

But to get good fast at writing with personality, I found a couple things that worked well for me, and will for you too.

1) I hand wrote out successful ads, sales letters, even book chapters. Yes, BY HAND. The cramps were painful. It took a long time.

But damn did it work well!

I first hear about this from the late, great Gary Halbert… and ignored it. I thought “why would I write by hand? typing is way faster!”…as does everyone who hears this.

One day I thought I would just listen to someone who mastered the skill, so I began. Every morning for 2 hours before the kids woke up, I would hand write out sales letters.

For 6 long months!

Every.
Single.
Day.

And oh my, it did far more for my writing fluidity and ease than anything else I had ever done.

It is also something I recommend you do too.

But you need to commit to it for at least a couple months.

By the way, there was a recent Harvard Study that scientifically proved that HAND writing wired the brain differently than typing…hence, why it worked. As you write by hand, you are creating new neural pathways… ones that aren’t created by typing (not to the same degree).

2) Write lots. The more I write then more comfortable it seems and the better the results I get.

These dailies are a wonderful thing for the soul… very therapeutic and it helps create MEGA content for your marketing efforts!

For the first few years in business I tracked every single hour I wrote. I made a 1,000 square excel sheet and marked off every hour of writing I did.

The first sheet took 14 months to fill (something like that), the next one 12, the next 8, and so on.

I don’t track any longer, but the funny thing is… the more sheets I filled… the better my writing got.

Go figure.

3) Write JUST like you talk. ONce you are done writing a piece, practice reading it out loud. If you stumble on anything, rewrite it.

If it is smooth and an 11 year old could read it back without stumbling… perfect!

4) Last, share your faults and failures through your writing.

For me, it’s an endless supply of writing material :O) I am not scared to admit I screw up along the way. But I also do some real good things for my clients too. (if you ever need any help with sales copy or email campaigns, let me know)

Being a real person rather than some knob who pretends to be perfect is the ULTIMATE relationship builder.

Try it.

Last, I shared stories… lots of them.

It’s how the Story Selling Program came about http://www.storysellingtips.com and its the basis for my business.

All of these you should be doing too.

It will help your business…

…and your bank account!

Have a great day.

Troy

Superhero “smells” inspire marketing campaign

Ethical Advertising

Are you drifting?

A dedication to my daughters

Meet the Bachus (your evil sidekick and influence)

Honing your personality in pixels

Who Is Troy D. White?

Subscribe To My Blog’s Feed

YES! I Want Troy to show me
how to turn my words into wealth!

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Superhero “smells” inspire marketing campaign

Ethical Advertising

Are you drifting?

A dedication to my daughters

Meet the Bachus (your evil sidekick and influence)

Honing your personality in pixels

Who Is Troy D. White?

Subscribe To My Blog’s Feed

YES! I Want Troy to show mehow to turn my words into wealth!

Recent Posts

Recent Comments

Archives

YES! I Want Troy to show me
how to turn my words into wealth!