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Feb
15

Don’t forget some of your greatest marketing assets

By | Direct Marketing, Entrepreneur, Story Selling

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After 10 years in this crazy business, I sometimes forget what incredible assets I have created over the years.

Maybe you do too?

Audios…videos…reports…winning campaigns…print books…ebooks…courses…webinars.

Yeesh, there is a lot there.

Some of them better than others, of course.

The best thing you can do is create an inventory list of any and ALL things you have built in the past years for growing your business.

Marketing materials.

Reports

FAQ lists.

Email follow ups.

Etc.

Then start repurposing them!

It is a GREAT way to get more things done faster.

One of the favorite things I did over the past few years was interview Jonathan Sexton of the J Peterman company.

J Peterman is a real live guy who was a fictional character on the Seinfeld show.

…he is also the same guy who created a cult with his catalog.

Here is what I wrote about him before
http://blog.smallbusinesscopywriter.com/the-catalog-that-started-a-cult/

And here is a fantastic interview I did with Jonathan.
http://www.smallbusinesscopywriter.com/jpetermancall//jpcall.mp3

TONS of great marketing ideas here.

Pay VERY close attention to this…

…in their prime, the J Peterman catalog was read by all kinds of celebrities, politicians, millionaires, billionaires, and stay-at-home moms.

A CULT FOLLOWING FOR A CATALOG!

They did something right and it is revealed here.

It is something we should ALL aspire to…

…I know I do.

Enjoy,

Troy

PS: One of the greatest things I personally did to help myself make the necessary changes at a faster pace was to start writing more.

There is a therapeutic quality to writing that can propel your business forward at breakneck speed.

But again, it takes guts to do and motivation to start.

If you want to start now… get the Story Selling Home Study and I will also give you my 31k club training series.  For the next 31 days I will fire you up and get you writing more often, with greater profits as your goal. http://www.storysellingtips.com

The 31k club has transformed many lives of those who went through the Story Selling Coaching.  Now you get it free with the Story Selling Home Study course! http://www.storysellingtips.com

Feb
13

True Blood and Entrepreneurial Vampires

By | Entrepreneur, Entrepreneurial Spirits, Success, Time management and productivity

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I admit it…

…I recently got hooked on True Blood.

I have watched the first season, and it is fantastic!

Between the darkness, the characters, the blood and the fantastic story lines they use… I am a fan.

Much like Sons of Anarchy that I wrote about before.
http://blog.smallbusinesscopywriter.com/biker-babes-and-bad-ass-story-success/

For far too many years, the shows that were playing on late-night television were awful. No creativity. Copy-and-paste plot lines. Crap characters.

Every once in a while one would pop up that was ok… but most stunk up the bloody screen.

Something shifted and the writers and creatives are cranking out some genuinely good shows.

Considering I am not much of a tv guy, it pains me to admit I am taken in by some of these new series.

Like True Blood.

The story of Vampires and Humans co-existing on earth.

The story of how the vampires feed, and convert humans to vampires.

The stories of some very unusual personal powers that some of the humans have… bordering on as scary of a power as fangs are.

And Anna Paquin is just hot in this show!  

She makes True Blood shine.

I also LOVE the names they have created for the show. “Fangbangers” is one I love!  This is the name of the humans who love to get bit and banged by the vampires.  It’s a whole subculture of humans that take great pleasure in this.

Creating unique names like this is a skill and art in itself.

One you should be practicing!

It makes book titles more interesting.

Subject lines.

Headlines.

Product names.

Even dog names.  My daughters and I have a game we play at the dog park.  We go around and create new names for each dog we see, based on how they look and their personality.

We have a blast doing this… and it is teaching my girls how fun it can be to create names like this and to use their creativity in all kinds of innovative ways.

Try it.

True Blood also makes me think of a few other things that relate to you and I.

…and our ability to shine in our own businesses.

The first thing us humans need to be weary of… Time Vampires.  They are everywhere!  Those innocent looking phone calls or emails that drain you of a precious hour out of your day.  It may not seem like much to the person calling, but each hour sitting on the phone is a significant chunk of real, money-making, work not getting done.

Be very, very careful of the time vampires.

Avoid them like the plague if possible, and cut off their blood supply (your time) at the pass.  “I have another call in 10 minutes” usually repels them like garlic.

Also be very careful of the entrepreneurial spirit vampires.

They are the ones who try and suck the passion out of your entrepreneurial drive.

They try and make you believe that going back to a job is the most honorable thing a mere mortal can do.

They do everything in their evil power to suck you dry and make you feel completely drained…

…energy-less and ready to sink deep into the deep dark hallows of depression.

Been there, done that… got the bumper sticker.

Avoid it.

Do whatever it takes.

My mission this year is change.

BIG CHANGE.

Positive change.

Forward change.

…And I have made many changes already.

But they weren’t easy to do.

Nor will they ever be.

BIG CHANGE takes guts.  It takes ‘testicular fortitude’ as one friend says.

Few can do well on change…

…but the new era of entrepreneurs THRIVE on change.

Care to join me in a whole new world?

One where YOU are in control… and one where YOU know what types of garlic, sunlight, or wooden stakes it takes to slaughter the vampires in your life.

You in?

Good.

Start with the biggest areas of your life that need change right now.

List them out.

Pick one.

GET IT DONE.

No more excuses.

Just do it.

Fight the fear and do it.

Deal with the tears that may come…

…and move forward faster.

I am there at your side right along the way.

Promise.

Let me know how it goes and what I can do to help.

Troy

PS: One of the greatest things I personally did to help myself make the necessary changes at a faster pace was to start writing more.

There is a therapeutic quality to writing that can propel your business forward at breakneck speed.

But again, it takes guts to do and motivation to start.

If you want to start now… get the Story Selling Home Study and I will also give you my 31k club training series.  For the next 31 days I will fire you up and get you writing more often, with greater profits as your goal. http://www.storysellingtips.com

The 31k club has transformed many lives of those who went through the Story Selling Coaching.  Now you get it free with the Story Selling Home Study course! http://www.storysellingtips.com

Feb
03

Massive action from readers

By | Entrepreneur, Success

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I love action takers!

Just got this in this morning and had to share:

Hi Troy,
Thank you for the ideas for writing for our business. I was able to make a brief blog post using one of the stories. http://heartpowercoaching.com/2012/02/03/what-chinese-parents-dont-know/

Warmest regards,
Rosemary Heenan
Creation Specialist

519-978-3995

http://www.heartpowercoaching.com


Your Hands Reveal Your Life Purpose

THAT is how you make money from marketing.  You find an idea… and you just get it done.  Like right now.  Not next week or next month.
NOW!

 

Just like Rosemary did.  The more you can get into this habit of massive action taking and daily marketing actions… the more money you make.

It’s really simple.

Isn’t it?

{insert your excuse here}

No – that excuse doesn’t fly here.

Yes, it is simple and it IS a new habit we all need to develop.

Daily massive action.

Looking forward to seeing yours.

Troy

Feb
01

One month down…11 to go

By | Entrepreneur, Entrepreneurial Spirits

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We are already one month into the year and time is of the essence to kick it off with a BANG.

2011 jolted past us kicking and screaming along the way.

Riots happened.
Occupiers happened.

People spoke out about what was troubling them.

…and little was done to fix any of it.

So will 2012 be yet another year like 2011 where there is lots of wanting, wishing and screaming…

…or will you get something useful done this year?

Something grandiose.

That BIG HAIRY AUDACIOUS GOAL of yours… finally comes to fruition.

Yes, now is time for reflection of what went right and wrong in the prior 12 months…

…it is also the time to STOP looking backwards and start planning your new course of action.

2012 is the year of taking MASSIVE action.

Your chance to rewrite history.

Your chance to make some heads turn.

Maybe its that book you’ve always wanted to bring out.

…or that new product you’ve always wanted to get out there.

…or taking the plunge from part time to full time entrepreneur.

Whatever your goals are… make THEM BHAGs!

2012 marks my 10th year in business (March is officially my 10 year anniversary so we will do some fun things leading up to the  date).

My goals for this year are bigger, bolder, and more audacious than every before.

I have a new team member in place whose sole purpose is to help me stay focused on writing, and to help me make them time to help as many people as I can through their marketing (hi Tracie! everyone, meet Tracie – the awesomest VA out there!).

One new book is launching in Beruary 2012, a collaboration with 13 other entrepreneurs…

…Entrepreneurial Spirit Sauce: Proven recipes for success that feed your ideal business lifestyle.

2 more will come in this year.

Including more videos from me.

More chances to learn from the same masters I credit with my own decade-long success story.

More help cutting through all the BS out there and helping you zone in on what DOES work online and offline.

More ways for you to make a bigger impact with less work.

2012 is about more opportunities, greater opportunities, and MASSIVE implementation of everything needed to take advantage of the opportunities at hand.

I would love to hear your comments on 2012.

What you want to accomplish.

What you missed out on this past year, that you refuse to let pass you by again.

Some of my goals for the year:
- 3 books released
- 2nd Degree Black Belt in Tae Kwon Do
- Triple my business revenues
- Triple the number of people I help through my posts, articles and products/services
- More time helping my daughters in school
- More time off on the beach

What’s your BIG GOALS?

Think big…

…and act fast!

We are already 8.3% through the year – time cannot be a wasted here!

Troy

PS: The Story Selling Home Study Coaching program
http://www.storysellingtips.com should be ready by Friday and is
an incredible way to introduce your clients and prospects to your
backstories… where your real money will be made.

Jan
30

The true power of raw emotions in your writing

By | Copywriting, Entrepreneur, Entrepreneurial Spirits, Writing

1 Comment

The past couple weeks have been rough for me.

Some very personal things happening that I won’t get into right now.

But what I do want to talk about is emotion.

Pure emotions that strip you down to the core.

The kinds guys don’t like to talk about…

…but girls typically freely share.

Ya, those ones.

Those are the ones I have been going through lately.

They drain me.

But the inspire me too.

Some of my best writing happens when I am in that raw emotional state that I love to hide from others.

Words flow through me unlike any other time.

I don’t know where those words come from… but they sure feel good to put down on the paper.

Tapping into those emotions is one of those secrets of the best marketing campaigns in the world.

When you can feel the tears well up when you read “In Memory of Blue” on the Saddleback Leather Site
(http://www.sbackleather.com).

That memoir he wrote on his dog blue is THE MOST DISCUSSED PAGE on his blog.  He gets DOZENS of comments, emails, and Facebook posts about that page.

Much like my “Ode to Entrepreneurs” article I sent out last week
http://blog.smallbusinesscopywriter.com/an-ode-to-entrepreneurs-3/…

              …I wrote that in a raw emotional state that truly made me blank out the actual writing of that article.

When I was finished, I shook my head and realized I had just written something without thinking.

It came from the heart.

…and people are commenting on it daily.

YOU need to tap into those emotions.

Find something, anything, to get yourself fired up and in that unprotected state.

Then pour your words onto the screen or pad of paper.

Magic happens there.

Miracles too.

Find it, nurture it, and feed it.

Emotions are the KEY to fantastic marketing.

Dig yours out and let them free.

…as tough as that is for guys like me.

Try it, please.

Troy

PS: Telling a great story is an excellent way to start re-discovering your emotions.  Finding the stories that make you cry, or laugh hysterically, is a learnable art and craft.  It makes your emails shine and your website magnetic.

The home study version of the Story Selling Coaching Class is ready this week…  Get yours through this link

https://responsivedm.infusionsoft.com/app/manageCart/addProduct?productId=274

(for full details of everything you get – minus the actual live coaching – go to http://www.storysellingtips.com)

Jan
27

Pizza Troy

By | Entrepreneur, Main Content

2 Comments

Found this the other day and just HAD to share it.

We all have these pics around… and the are a fantastic way to make fun of yourself while sharing some personal stories about yourself in your marketing.

Have a look for yourself and laugh at my expense.

Troy White as pizza cook and delivery guy

(1982)

Go ahead… have some good laughs at my expense.

Troy

PS: The Story Selling Home Study is just about ready and it will be a big help to you in creating the ultimate marketing tools to promote your new product.

One of the grads of a previous live Story Selling class wrote a single page for a client’s website of theirs and they went from $500 a month to $15,000 a month in sales, almost overnight…

…and all because of this one page story.

Find out how he did it and how you can too.
https://responsivedm.infusionsoft.com/app/manageCart/addProduct?productId=274

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