I love getting action takers to send me their results.

This just in from Fran Marion at Legacy Canvas…

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“Thank you for creating the awesome marketing resources such as the Calendar and providing the daily tips via email!  Much appreciated!

I have started to use several of  your examples and ideas for marketing my business, Legacy Canvas.  Last week a story played on the regional news that resulted in my committing to support this Edmonton family with a donation of 25% of my sales between now and March 10, 2012.

My website is updated using your “story telling” ideas, and I’ve also linked the Legacy Canvas Facebook page to my website and started to Tweet about it in the hopes of motivating others to take action towards supporting this young teen’s dream of independence, privacy and self-expression.

I wanted to share “the story” with you (I feel like I’m a Troy White “Alumni”) to see your ideas in action.  And of course, you and your readers are welcome to purchase a custom canvas to help Bethany!

http://www.legacycanvas.com

Thank you for the opportunity to share Legacy Canvas’ story with you.

Warm regards, Fran Marion

=======

What is important to note here:

* They are investing their time and money into their marketing. Marketing IS sales when you do it right. The more you market yourself the more you sell. Period.

They are investing in different marketing tools like the 2012 Cash Flow Calendar http://www.cashflowcalendars.com and the Story Selling Home Study http://www.storysellingtips.com.

Better yet…

…they are taking ACTION with what they invest in!

A big shelf of books is useless if they are never read or acted on.

* They tied into a local media hot-spot.  You always need to be on the lookout for local interest stories and FIND ways to hook yourself to their wagon.

It is YOUR responsibility… no one else’s.

Near where I live there is a little strip mall with a little bay at the end for different foods.  Business owners come and go from this spot every 6 months or so.  Always a new owner, a new name, a new type of food.  The funny thing?  Not once – EVER – have they sent out fliers to the neighbours announcing their grand opening, their take out or delivery options, even a damn menu!

They just EXPECT people to look for them, and buy from them.

I repeat, it is YOUR responsibility to get the word out that you exist and that you are different!

It is NOT your potential buyers responsibility to seek you out.

That’s your job.

* They tied themselves to a good cause.  go to the site and watch the video.  This is a very good cause here.  Then think about who you are helping when you invest in the canvas!

Hint hint: Valentines day is right around the corner – may be a good gift idea for a loved one.

Or for a client.

Or for a donation.

Or, or, or.

The key is – invest in your marketing education – and then take MASSIVE action getting your newfound knowledge applied to your business and in front of those who are buyers.

Then… let me know how you do it and I will GLADLY share your story.

Much like Fran’s here today.

Have a great day!

Troy

Keep it coming.

It helps me focus in on the ares you want me to focus on, and it’s always a treat to know someone is reading… and taking action on what they read.

Like Tom for example…

Here is what he wrote me:

Troy

I love your daily musings especially your focus on storytelling. I am  building a new website with a focus on personal stories from my own experiences in combination with factual information. My biggest fault and drawback is procrastination. When I am ready to write, I can and derive much satisfaction from the results. It is getting in the frame of mind.

Sometimes, I force myself to sit, ready to write, then have to give up.

Recently, I wrote a little piece for the editorial page of our local newspaper. We are in a transit strike here in Halifax and there is a lot of emotion swirling around this issue, mostly negative from both sides of the argument. I am very adverse to negative behaviour, both in business and our personal lives. Life is hard enough, without being bombarded daily by negativity. That is why I enjoy your comments, especially your recent Budweiser find. That was a great ad. My entire family watched it.

So….on with my letter to the editor. I was in the “mood” when I wrote this and it only took several minutes. It incorporates a story, will perhaps encourage alternate travel, instil a moral value or just bring a smile to someone’s face. I hope you enjoy it (see below).

Keep up your good work.

Tom McLane
1-888-507-8880
http://www.goldwaterseafoods.com

The article…

I remember back in the seventies, there was a transit strike in Halifax. Hitch hiking was popular then and I had returned home from hitching across Canada. My mother was in her sixties and had an appointment downtown. We depended on the buses as we had no vehicle. My dear old mother told me she was going out to the street and “stick her thumb out”. I told her no one would pick her up and she was crazy to try. She slung her purse over her arm and went to the street with her thumb out. I would guess it was no more than two cars went by and she was whisked away in plenty of time to make her appointment.

Today, I would gladly pick up a senior, student or anyone else waylaid by the current transit strike. Humans are a resourceful lot and will always find ways to solve a little inconvenience. Let’s get back to those glorious 60’s and 70’s when we trusted and helped one another with a smile on our face. Pick up someone in need of a drive and share your story of a bygone era.

==================
My comments to Tom…
==================

Thank you Tom.

Great to hear from you.

Sounds like you are well on track to get more stories out there. Actually, writing for the papers, and even writing letters to the editor, are great ways to get practice writing and to get exposure.

Anything you can do to write, write stories, comment on peoples articles or posts, etc. is great practice.  The more you write the better you get.  Thanks for sharing this.

Troy

===============
Further on this
===============

Finding your “personality in print” (or personality in pixels) is something you must strive for.  Once you find it, you have a marketing asset that you can use anytime and every time you want to build your business or communicate with your clients.

But the ONLY way to find it… is to write.

Write lots.

About anything and everything.

The other night I got in a mode and wrote for an hour about a 30-day trip I took to Africa back in ’99.  I had never written about it before in this depth, but I sure did enjoy recalling it!

You will get to see it and some of my Africa pictures at another
time.

The point is… you must write.  

Consistently.

Passionately.

Your payback will be great… and the best thing is… your ability to pour your personality down onto the computer screen is a skill that will pay you forever.

Any business.

Any market.

Any economy.

Get busy will ya!

Are you writing yet?

Have a great day!

Troy

PS: Your ability to weave a good story into your marketing has
never been more important than now. People are buying experiences
more than products and services right now… and stories help them
see that the experience of buying from you is DIFFERENT.  Which
is what they want.

Your competitors probably suck at telling stories, so here is a very
powerful tool to put you ahead of them quickly.

It helped one company go from $500 a month in online
sales to $15,000 a month… with the addition of a one-page story
on their website.

You can do that too with the Story Selling Home Study Coaching
program http://www.storysellingtips.com. It is ready and is an
incredible way to introduce your clients and prospects to your
backstories…

…where your real money will be made. http://www.storysellingtips.com

I battled hard for that job and beat out almost 400 other equally qualified University grads.  I did something that those 400 forgot to do though… ask others who had worked in the same position I was applying for… at the same company… what to do to nail the interviews.

6 or 7 interviews, and 5 or 6 written exams later I nailed one of the creme-de-la-creme jobs out there.

Prestigious, well paying… and an incredible career path.

Meanwhile I had ignored my true passion… building and running a business.  (I put myself through University with my own College Pro Painters Franchise, but ignored the entrepreneurial path in trade for that shiny new corporate gig).

Little did I know at the time, I was about to meet…

…the boss from HELL.

He was an old timer. He had been selling computer gear way back in the mainframe days.  He was crusty… rude… anti-people in many ways… and a VERY proficient paper pusher.

Hence the problem.

To him… I was going to be his paper-pushing protege.

To me… that was the last thing I want to do.

I was hired for SALES… not administrative work!

But he persisted pushing his crap on me.

We went toe to toe time and time again.

I hated pushing paper and doing administrative tasks (still do).

I LOVED getting in front of people to tell the Hewlett Packard Story.

We fought.

Again and again.

My annual reviews sucked, of course.

But I was allowed to do some sales, just not as much as I wanted.

Fast forward 3 years later, I had enough.

I QUIT!

Biggest load of BS I dumped off my shoulder ever.

I went from Hewlett Packard, with 100,000 employees… to a company with 5.

I was home.

Before I left HP though, I landed one of the biggest deals they had seen in that office… with an account that hated paper pushing as much as me.

They liked my relationship building techniques… and my pig-headed persistence (still one of my greatest assets).

And we landed a multi-million dollar computer deal.

One of the proudest moments of my life.

…especially when the client told me we would have never gotten the deal without me in that job.

So, you’re welcome Bill Hewlett and Dave Packard!

I am glad to have contributed.

To my old boss… piss off.

And thank you.

You taught me to never bend to someones will, just because you are told to.

You taught me to NEVER give up on what you love doing and are good at.

And you taught me to NEVER, EVER work for a paper-pushing bureaucrat like you ever again.

Now I work for me… and that ain’t no great thing some days either.

…but I love what I do and I will never go back.

The lesson for you today… never give up on your passions and talents.

No matter what people say, demand, or beg you to do.

Just don’t do it.

Build iron-clad persistence and thick skin.

And never look back… only good things ahead.

To a great year ahead!

Troy

PS: Your ability to weave a good story into your marketing has never been more important than now.

People are buying experiences more than products and services right now… and stories help them see that the experience of buying from you is DIFFERENT. 

Which is what they want.  Your competitors probably suck at telling stories, so here is a very powerful tool to put you ahead of them quickly.  It helped one company go from $500 a month in online sales to $15,000 a month… with the addition of a one-page story on their website.

You can do that too with the Story Selling Home Study Coaching program http://www.storysellingtips.com. It is ready and is an incredible way to introduce your clients and prospects to your backstories…

…where your real money will be made

Story Selling Tips Home Study Program

Email marketing is a powerful tool you need to add to your marketing toolkit.

Email alone has added millions of dollars to my clients bank accounts in the past few years.  Many of the big launches I have helped with were driven completely digital and combined emails, with articles, driving everyone back to the web pages that took their orders.

I will be the first to add that you MUST use offline marketing as well.

Especially in a challenging economy like we are in now. People are acting different, buying differently, and, frankly, overwhelmed with everything around them.  Email volume has gone up in the past few months… and direct mail (on paper) has dropped.  So I highly recommend you add in some direct offline mail to your mix as well.

That said; email marketing is an incredible tool for getting fast results, for testing the approaches you are going to test offline, and for improving your cash flow quickly.

We would be crazy not to be using it in our marketing.

There are a number of types of emails you can use in your marketing, I would recommend mixing and matching some of the following.  Test what approach works best, and then use more of that moving forward.

One thing I recommend you get used to is to write the email without any sales pitch, then add in a PS that links to your sales pitch. That way, they get useful information from you in the body of the email and an option to buy something if they want.  If you are constantly delivering useful content, they will continue to bring you traffic, buyers and prospects for as long as you continue to use them.

Story telling emails

By far one of the most powerful and easiest (with practice) emails you can send.  Who doesn’t love a good story?  Especially one that is sent to your prospects and clients that draws them closer to you, even dropping any form of resistance they were feeling.

If you are not a natural story teller, then you need to practice this.  Story telling was never a natural thing for me, and is something I am always working on getting better at.

Here are a couple shortcuts to get you thinking:

Discovery stories.  Is there something in your business, in your product line, or in your life that you just discovered?  Share it.

Before and after stories.  One of the most compelling proof elements you can use in your copy.  Show people (through a story) how life was for you, or yoru customers, before your product or service, and how it evolved after.  Show pictures if you can through the links in the email as well.

3^rd person testimonial.  Do everything in your power to get your customers to share their experiences with you and your products.  Make sure you get their approval to use their testimonial, then publish it in its full glory.  Make sure to include their full name and city (at a minimum), which further adds credibility to your claims.

Sceptic turned believer emails. Much like the testimonials above, but look specifically for people who were highly sceptical first, and are now believers in you and yoru business.  Have them tell the story that way… I was a sceptic, now I am a believer… and here is why…

Long lost secrets

People love to believe there is some secret you know that they don’t. So give them one!

If you are an expert in your field, there ARE things you know that they don’t.  Share a few here and there.  You will be amazed at how people respond to you when you reveal a secret or two.

As soon as you do… the floodgates open and you are now officially an expert and people will follow your every word.

Why?

Why should they listen to you?  Why are you the one writing this email?  Why do you do what you do?

You must get comfortable telling your story… again and again.  People want to know who they are buying from and it is entirely up to you to tell them why you.

The reason why is one of the most compelling sales arguments you can tell them… so this one is a good one to test, refine and test again with.

Fear and Anxiety

Sometimes you just have to scare them.  If your product or service helps them overcome something dramatic or dangerous… make sure they understand the pain they will go through if they don’t fix the problem.

Many people I deal with are scared of scaring others.

Despite the FACT that it is one of the most powerful ways to craft emails that get results.

If you are going to scare them really scare them

Common enemies

Pick on common enemies in your emails.  It may be the government. It may be the media. It may be all the blatant lies in the marketplace.

Taking sides WITH them against the enemy will win your friends and make you money… guaranteed.

Techniques for email marketing.

Test using short emails vs long.  The short emails would be a teaser to your long copy.  What you will likely find is that some of your prospects and clients like short emails, others like long.  Both sides work… you just have to test to find out which way works best with your list. And having a link in each email they can click through to gives you the ability to test both approaches and see if the short emails get more clicks than the long.

Only testing will tell you the truth.

Make sure you are consistent in your emails too. Don’t send one a day for 2 weeks then take 3 months off.  I would aim for 2 or 3 a month at the minimum.  2 or 3 a week at the maximum.

Again, it is highly dependent on the type of people on your list, and the type of information they want to see from you.

Email marketing works, and can be highly profitable.  Don’t expect to make millions overnight though… despite all the big promises you see out there.

Test, tweak, test again.

Figure out what works, use it again and again, and again.

Dump that which doesn’t work… and always remember what you tested (so you aren’t retesting the same failed approach).

Truly simply in many ways.

Troy

PS: The Story Selling Home Study Coaching program
http://www.storysellingtips.com is ready and is an incredible way
to introduce your clients and prospects to your backstories…
where your real money will be made.

He is a home renovator and general contractor.

I am a weird writer-type.

VERY different ways of making a livelihood.

He is always on his feet.

I am always sitting at a desk with keyboard or pen in my hands.

…hence the problem.

Sitting at a desk is a very bad thing for your health.

It causes excess weight to be put on.

And it can KILL your back.

For many, many years I have had a bad back.

Only made worse by the computer.

I do my Tae Kwon Do 4 days a week for cardio, and I walk my dog and marketing assistant, Casino, 7 days a week.

It helps.

But one of the best things I ever did was get an exercise ball to use as a chair.

Awesome!

Do it.

My back feels 100 times better.  It seems to definitely help strengthen the core muscles in the body and tighten up that softening middle which was partially created by sitting for so long.

The best part of the exercise ball?

I can sit down at the computer, crank out copy all day long, and get mini-workouts throughout the day.  I move it side to side, back and forth, and bounce a little up and down when needing to get the juices flowing.

Getting exercise while making money is a wonderful thing.

10 years (in March) I have been working on my craft… and it is the most enjoyable thing I have ever done.

It’s like therapy… but without the psychiatrist.

I highly recommend you get yourself a really good chair… the large exercise balls work great (except they can roll away on you when you get up… which is a minor, minor problem to have while living a life you love).

And I recommend you get REAL GOOD at writing emails.

And articles.

And sales copy.

You master those skills and you will never again wonder what you need to do to make more moola, nor will you ever be at a lack for marketing ideas.

The Story Selling Home Study Coaching program http://www.storysellingtips.com should be ready by Friday and is an incredible way to introduce your clients and prospects to your backstories… where your real money will be made.

Your back and your bank account will thank you.

Troy

Some very personal things happening that I won’t get into right now.

But what I do want to talk about is emotion.

Pure emotions that strip you down to the core.

The kinds guys don’t like to talk about…

…but girls typically freely share.

Ya, those ones.

Those are the ones I have been going through lately.

They drain me.

But the inspire me too.

Some of my best writing happens when I am in that raw emotional state that I love to hide from others.

Words flow through me unlike any other time.

I don’t know where those words come from… but they sure feel good to put down on the paper.

Tapping into those emotions is one of those secrets of the best marketing campaigns in the world.

When you can feel the tears well up when you read “In Memory of Blue” on the Saddleback Leather Site
(http://www.sbackleather.com).

That memoir he wrote on his dog blue is THE MOST DISCUSSED PAGE on his blog.  He gets DOZENS of comments, emails, and Facebook posts about that page.

Much like my “Ode to Entrepreneurs” article I sent out last week
http://blog.smallbusinesscopywriter.com/an-ode-to-entrepreneurs-3/…

              …I wrote that in a raw emotional state that truly made me blank out the actual writing of that article.

When I was finished, I shook my head and realized I had just written something without thinking.

It came from the heart.

…and people are commenting on it daily.

YOU need to tap into those emotions.

Find something, anything, to get yourself fired up and in that unprotected state.

Then pour your words onto the screen or pad of paper.

Magic happens there.

Miracles too.

Find it, nurture it, and feed it.

Emotions are the KEY to fantastic marketing.

Dig yours out and let them free.

…as tough as that is for guys like me.

Try it, please.

Troy

PS: Telling a great story is an excellent way to start re-discovering your emotions.  Finding the stories that make you cry, or laugh hysterically, is a learnable art and craft.  It makes your emails shine and your website magnetic.

The home study version of the Story Selling Coaching Class is ready this week…  Get yours through this link

https://responsivedm.infusionsoft.com/app/manageCart/addProduct?productId=274

(for full details of everything you get – minus the actual live coaching – go to http://www.storysellingtips.com)

I wanted to share with you the email I got, and the unusual lessons that are inside.

First, I get lots of requests through my blog contact page.

Some of them are for helping with marketing campaigns, others are asking for money, some are joint venture requests, and then other times….I get this kind of nonsense.

“I hope you are well. {NOTE: no personalization – shows a lack of real effort or research on who actually writes for the site.  It would take about 2.3 seconds at the most to figure out my name}
After reading your blog, I think you may be interested in a project I run that would be great for your site.

{NOTE: if they truly read my blog, they should have put something in here to prove that they did, and didn’t just hire someone to do this en masse}

We are looking for partners that we can place a page of our high quality editorial content with, in which the article will be written directly to a bespoke brief produced by you. In exchange we would like to place a link back to one of our blue chips client’s sites.

{NOTE: ‘Bespoke brief’?  Who talks like that?  I sure as hell don’t! Nor would I EVER recommend you do.  I had to think about what it actually meant…and any time you ask someone to get out a dictionary to decipher your message, they are done…toast…vamoose…later gator.  Never try and impress people with your creative use of big words.  It doesn’t impress anyone}

{NOTE: So they want to put one of their clients content pieces on my site, with my endorsement, and a link back to their client’s sites?  Wow! I am so excited!!!  What an amazing opportunity for me.  I am such a lucky guy and this is the opportunity of a lifetime for me! What am I waiting for…this is a once-in-a-lifetime opportunity for me. YEESH.  That is the best they can do, is it?  There is truly NOTHING in it for me with their offer. Put crap up on MY site with a link back to some other person’s site…how enticing.  How about I write my own content and link back to MY products, services, or recommended resources? Go figure.}

We endeavour to produce the highest quality content for our partner sites. I can assure you that all of our clients are recognised corporate brands, so the quality of your site will not be affected by the link within it.I’m sure you receive many e-mails similar to this, offering services at the lower end of the quality spectrum. {company name} Limited have worked on a high end proposition, we are content providers not spammy link builders. Please visit www.{removed for privacy}.com so you can get more of a feel for who we are and what we do.

{NOTES: Yes I do get lots of this nonsense…thanks for thinking of me.  Yours is no better and actually may be worse.  Now go away please.}

If you are interested in partnering with us, or have any questions regarding this opportunity, please do not hesitate to contact me.

{NOTE: Can’t wait!}

I look forward to hearing from you.Kindest Regards

…….

Maybe these guys have a great business doing this, I have no idea. The approach they took with this email SUCKED though.  I can’t think of a more useless piece of trash.

Always remember when soliciting new business….the potential customer you are contacting has 2 very important questions they quickly want an answer to:

1) “What’s in it for me?”  This email never once answered that question.  Yet it is the most important one of all.   Put some serious thought into the answer to this when writing emails or approaching prospects.  If you don’t address this – expect them to dismiss your ‘wonderful offer’ much like I have here.

2) “So what?”   Each and every line in your email request (or letter, or postcard, etc) should answer the question.  Put content on my site? So what?  I write my own.  A link back to their site?  So what?  I don’t want to promote some moron I don’t know, trust, or like.

Put some thought into your emails and prospecting efforts.

Please!

Don’t let your email request get caught in a review like this one!

Answer those 2 questions and you will get a much more friendly response than this :O)

Troy

The strangest phenomenon in my business is client resistance to trying something, anything, new.

For 10 years now I have been selling products online, writing copy for myself and for others, and have built up a solid reputation.

…I’m not perfect and have messed up along the way.

But I have stuck to my ground on using direct response copy and marketing…to avoid promoting the scam artists online…to avoid preaching the get-rich-overnight-bs…and to always test small and roll out big.

There were many distractions along the way that I could have followed, or recommended…

…but I didn’t.

And I CANNOT FIGURE FOR THE LIFE OF ME, why people would hire a copywriter or marketing consultant for help…and COMPLETELY ignore the help given.

It happens all the time.

“Well that’s not the way we do it”

“I’m not comfortable trying it that way”

“It is just too far off from what we are used to doing”

…the excuses are varied.

Press the delete button on your marketing and copywriting fears and try something new for a change!

But the problem is the same: thin skin.

I personally am willing to try all kinds of new approaches in my marketing – because I have seen time and time again the breakthroughs that happen there (I just test a weird approach with some Facebook ads the other day on one of my own products and found a wickedly good response).

I also understand that most marketing and copy tests fail.

It’s a fact of life!

Ask any marketing or copy veteran who’s been doing this for a decade or more.

More tests fail than succeed.

But the ones that succeed do so in a big way and MORE than make up for the failures.

…failure IS how you discover success.

So don’t be yet another one of those thin-skinned-entrepreneurs.

Thicken your skin real quick now, ok?

The best way is through testing new approaches and failing.

Try all kinds of things to see what works and doesn’t.

Accept that you WILL get complaints along the way (hint: that’s because you are actually communicating with prospects and clients… you never got complaints before because they NEVER heard from you!)

And when you hire a marketer or copywriter, test out their approaches before cutting them down.

One of those approaches just might dig you out of that massive hole you put yourself in by not communicating with your clients.

Try it… you might like seeing your sales grow faster than ever before.

Ok?

Troy

PS: The quickest way to get thick skin while trying all kinds of new approaches is with my 2012 Cash Flow Calendar http://www.cashflowcalendars.com

Packed with daily, weekly, and monthly marketing ideas – crammed with copy-and-paste postcards, letters, emails and sales campaigns you can send to your own list. This is a gem for those who want to succeed in a BIG way this year.

Try it… you might like it.

I wish it happened more often than it does (or at least than I hear of).

After 9.8 years in this business I have written hundreds upon hundreds of articles around marketing, copywriting, lead generation and internet marketing.

Just a few days ago I wrote this article about Mountain Woven Money Making Advertisements. It shares the story of a very successful single page ad that sold 26,000 neck ties in a single run.

My friend Marilyn Jenett took that article to heart and has done something beautiful with it.

Something that not only helps you, but helps feed the homeless during the Christmas Season.

I think her awesome headline says it all…

Feed a Homeless Person and Your Spirit  
Through December 31, 2011 for Only $2

http://www.feelfreetoprosper.com/holiday-secrets-ebook.html

Please have a look at how Marilyn took the ideas in that Mountain Woven article and used them to create a lovely offer that helps those in need right now.

$2 is not a lot of money to you and I, but it means a meal to someone who may have to go without.

Give up that next small Starbucks coffee and invest in Marilyn’s generous offer instead.

(actually, I don’t think you can even get a small coffee at Starbucks for $2!… but you CAN feed the homeless with it).

Merry Christmas!

Troy

Hadn’t even heard of it until recently, when a friend gave me seasons 1 through 3 on dvd.

Spellbound and a major time vampire.

Sons of Anarchy has turned out to be one of the best series I have ever seen with some of the most powerful, emotion wrenching storylines I’ve experienced.

The best part is that they use some of the same principles I unexpected have been teaching through my emails and in my Story Selling Coaching calls.

A very basic tool that keeps your prospects interested in hearing from you.

…one that grows your business by leaps and bounds over the years if you use it.

Guess what it is?

If you guessed a fantastic story line (something everyone, yes… you too, can create in their marketing), you are correct.

But there is something else other than the main story line that keeps people craving more and addicted to the characters.

Cliffhangers.

Everywhere.

The amazing writers behind this series are masters at creating tension through cliffhangers.

“Will Jax kill him?”

“Will she tell SAMCRO the one thing that will rip the entire club apart at the seams?”

“Will the Doctor be able to save her career… or be subjected to years as a ‘biker-babe’?”

Each episode leaves more unanswered questions in the viewers mind.

Unbelievably addictive…

…and I am not much for watching a lot of tv.

Get this though:

5.8 million viewers per episode

Highest-rated basic cable drama in the US

Emmy nominated

2011 Golden Globe Winner (Katey Sagal… THE best character I think… and a big surprise Peg Bundy could end up to be such an amazing actress. She was also nominated for numerous other acting awards for her role)

 

…much of it through the incredible use of hooks and cliffhangers.

Something you should be working on in your marketing campaigns.

It’s works like gangbusters and isn’t that hard to do when you practice it a wee bit.

I’ve used it for myself and for many different clients over the years.

 …and the clients and prospects LOVE IT.

A great story, mixed into your marketing and personality-driven communication with your clients/prospects… sprinkled with a dash of cliffhanger and BAM, you have a winning campaign.

One they will want more of.

One they will continue to open, read, and act on.

And you know what?

I’m teaching this in the January Story Selling Coaching Club. (and every Story Selling Coaching member gets free access to ALL future classes and new content).

This January I will be showing new examples of cliffhangers and incredible marketing-based story selling campaigns.

But you need to get signed up now.

Plus, you automatically get entered into the 31k club that automatically starts helping you improve your writing over the next 31 days…even before we start the Coaching program in January.

To find out the full details and to reserve yourself a spot, go to:

http://www.storysellingtips.com

Troy White