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Apr
23

Facebook ads training

By | advertising, Copywriting, Facebook, Main Content

16 Comments

 Are you using Facebook Ads?

facebook ads training

If not… WHY NOT?

They can be a very effective way to drive targeted traffic and find incredibly valuable demographics information on your ideal prospects and clients.

In a 2012 survey, 43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through Facebook.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts. I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting. I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

 Announcing the Facebook Jumpstart Series…

Where you get ads up and running quickly and inexpensively on Facebook.

The place where you find out:

  • how to design the ads
  • how to write ads that make money and attract the RIGHT type of prospects
  • what types of pictures to use
  • what types of pages to send your prospects to
  • how to measure response
  • how to dig into the demographics report to uncover hidden gold and money
  • how to refine your ads based on your demographic research to get stellar clickthrough rates and buyers
  • …and much, much more.

This series is 3 calls of 45 minutes each. One call a week.

  1. You get access to the webinars.
  2. You get access to the recordings
  3. You get access to the transcripts
  4. You get BONUS gifts:
  • Small Display Ads report (sells for $20) – which gives you some insider tips on generating leads through advertising
  • Turning your words into wealth (sells for $49) – formulaic blueprints for writing ads that sell
  • Surprise recordings never before released (including an interview with the $7 billion dollar man on how to use stories in your sales for exceptional results – works AWESOME for Facebook marketing!)

…And you get a bankable blueprint for generating leads and sales when you need them

 

Lets get realistic though.

I like no BS… and here it is.

Do not expect to make a million dollars with your first Facebook campaign. Even your first ad or three may BOMB. That’s part of the process. I have been writing ad campaigns for a decade now and get very frustrated with people who believe in the fairy tale nonsense the BS slingers throw around.  You probably won’t get it exactly right the first time – but it can and has happened.  You need some extra money for testing ads on Facebook (you can set your daily ad caps as low as $1 – I recommend starting your campaign with a $5 a day budget and growing it from there, based on results).

I won’t feed you bull.

And I won’t put up with bull either.

I have invested many, many tens of thousands of dollars in my training over the past decade.

I have written hundreds of ads, sales letters, and lead generation campaigns.

And I have made my clients many, many millions of dollars (you can see testimonial at the link near the top of page).

Advertising and marketing is not about trying something once and giving up… complaining the entire time about how it “doesn’t work”.

IT DOES WORK. You need to figure out how to MAKE it work for you, your business, your product or service, and your offer.

That means investing some time and money. Not much money I am asking for a decade worth of experience in writing ads and campaigns that produce results.

A whopping $39.

Others are charging $799 for Facebook training.

But I have invested in them and feel they are far too deep and advanced for what most people want.

I specialize in the entrepreneurs out there.

Those with limited budgets and time.

People who just want to get it up and running quickly and easily without all the stuff they may nbever need.

EXACTLY what this is.

You will be up and running with one or more campaigns in this time.

You will have clicks to analyze.

You will have demographics research to fuel further marketing and refine your message.

You will have a system that you can run for years to come.

…feeding you leads when you need them.

Facebook DOES work… and I will show you how.

IT STARTS MAY 8th.

I am only accepting 30 people in the program… so capacity is limited as I want to be able to provide question and answer help to everyone in the program.

PAYPAL PAYMENTS

 

or…

REGULAR CREDIT CARD THROUGH THIS LINK

Join me in this Jumpstart program!

You will discover a simple and fast way to attract quality clients and prospects.

See you there.

Troy

Mar
16

Marketing questions from readers

By | Copywriting, Direct Marketing, Marketing on the web, Success

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I love good questions from readers of this blog and my newsletter.

It allows me to see where people are at in the marketing world, and it allows me the opportunity to share new ideas with them.

Some recent ones that I wanted to share:

Question: “….in the last few years I’m losing money on internet businesses as I also found out, it’s probably NOT for me. I’m really sick-and-tired of failures…and my Daughter need some help too, so I have to be successful again. We talked to my Friend about home-made cooking-business, I love to cook and He said many single guys would be open to the idea to get home-made cooking 3-4 times a week. I can use His kitchen. Any idea about this???”


My response: “Hi Agnes. Nice to meet you.

Making money with an internet business can be a lot of work and hassle for sure.

So can an offline business :O)

Your idea is sound… but I would look into what others are doing in that area.

Are there other companies doing this in Calgary?  How much do they
charge? How do they market and position themselves?

The best way for you to make this work would be a very specific niche.

Recently Divorced Men.
Missing Moms Cooking.
College Students.
Fitness Finatics.

Figure out a specific group of people that you could target and it
will be much easier.

Anything ring a bell?

Troy”

{NOTE: selling the exact same product as you do now, but to a narrowly defined niche or target market, is a GREAT way to stand out from the clutter. I tell the story often about the realtor in Calgary who markets herself as “The Pet Lovers Realtor”… which I think is brilliant! Most realtors I talk to don’t though. “That won’t work for me… I want to sell to evvvvvvveryone”. Wrong.

When you target everyone you sell to few. When you target a very specific niche and market in their language… you can capture the market. Many realtors don’t get this… which is exactly why most of them struggle… and why realtors like my friend Al Z. is thriving!”}

===========

Question: “Hi Troy,

Here’s a digital copy of the letter I sent out. I’d appreciate your feedback and any suggestions you may have.

Also, let me know if you have any interest in attending the information session tomorrow. It’ll cover a subject not many people know much about, but I’m doing my best to bring it to the attention of more people.

Have a great day,
Dan”

My answer: “Hi Dan, some thoughts.

1) I would cut out some of the ‘fluff’ at the beginning and start the letter off with “Money doesn’t disappear…it just transfers.”  Something like that.

2) then I would lead in to a story about yourself or someone else who thought they lost, then realized it went somewhere else or to someone else they know.

3) Talk about what you are doing and why this letter (different than what you used to do – tell more of the story why)

4) Make a compelling “bribe” to get them more interested.  Attached is an example.

5) Give them the option to attend a webinar, phone call or live training event.

6) tell one last story to close it off about wealth transfers and what is happening.

7) Lay all this out in blocks.  Even cut out pieces and try reorganizing them on a table to see how things change when the flow of the letter and stories change.

8) Test it.  To those who you already mailed to. To new people.  See what works and with who.

9) Missing the MOST important piece… a headline.  Make it at the top of the letter (left justified) in one font size bigger.

10) Use subheadlines to break it up more – bold and a font size bigger.  Every second or thir paragraph should use a subhead.

Hope this helps. Troy”

===========

Question: “Hello Troy

I recently upgraded my subscription to your daily newsletters from the infrequent ones.

Today’s was a good indication that I made a wise decision, I enjoyed both the video of John Paul Dejoria and your comments on wealth. We need more free thinking, independence loving marketers like yourself to spread the word and counter the propaganda about “income inequality” that is being spread by most of the mainstream media. Not to mention the political correctness that is in danger of crippling and emasculating our great country.

Thanks again for good newsletters.

Just a point, you asked for comments but did not specify by email or on your website, hope this finds you.

Regards,

Peter”

My answer: “Thank you Peter.  It does mean a lot to me – so thank you.

It is a very dangerous trend I see out there now that the motivated entrepreneurs who create the jobs and abundance North Americans have grown to ‘demand’, are the same ones being punished for doing so.  Stealing from the rich and motivated and giving to the poor has never worked, and never will work. The time when there is nothing in it for those of us who love to create and build, will be the time we stop sharing what we create.

Read Atlas Shrugged before?

SCARY how close that book is to what is happening in reality right now.

Ayn Rand was a beautiful person and writer – and that book is like a vision of the present – and the future.

Sad to say, but this self-entitlement generation is going to destroy everything that they are presently enjoying.

Anyhow,  my continuing rant on this subject :O)

Troy”

Hope you enjoyed these.

Have a great day.

Troy

Mar
15

One of the best marketers in the world thinks he sucks

By | advertising, Copywriting, Main Content, Writing

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When you hear one the greatest copywriters EVER say he is a lousy copywriter… you have to wonder… WTF?

David Ogilvy was an advertising legend.

He is the man behind many of the greatest campaigns ever done:

“The man in the Hathaway shirt”
“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”
Only Dove is one-quarter moisturizing cream
“The man from Schweppes is here”

…to name a few.

So how is it possible that one of the greats thinks he sucks at it?

Well he does.

And he wrote this letter to explain why he thinks that.

http://www.lettersofnote.com/2012/01/i-am-lousy-copywriter.html

12 points are listed there that you MUST pay attention to.

I love points 1, 5, 9, 10 and 12

Point 12 defines why he feels he is a “lousy copywriter” and what he does to make it shine.

Why does this matter to you?

Because ANYONE can write a great marketing campaign if they work at it and follow his steps here!

You can.

I can.

Anyone can with the right formula and blueprint (http://www.storysellingtips.com is a great start and a killer deal)

Have a great day.

Troy

PS: Are you a DOG LOVER?Dog Lovers Who Like Making Money

Me too.  I have something BIG stewing for dog lovers like you and I.

This Friday at 3:00 MST I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket.

If you are interested in finding out more, just fill in your information and I will be in touch right away with the webinar details…


It just shows you are interested in finding out more, no other catch, hook, or gimmick.

Mar
13

Ethical Advertising

By | advertising, Copywriting, Main Content

18 Comments

What do you think… is this unethical advertising?

I had a great time debating ethics in advertising yesterday on a Blog Talk Radio show.

Mandie Crawford is a long-time friend and business associate

(she was also one of the favorite speakers at the Wild West Wealth Summit, which you can STILL get the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29!  Go to https://responsivedm.infusionsoft.com/saleform/nathnisf.  This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

…Mandie saw an advertisement in a National Business Paper and immediately took offense to how the ad was designed and presented.

So, she thought: “Why not beat up Troy on the radio on ethics in advertising? Sounds good to me!”

… that she did.

We had a good chat on the 25 minute interview

http://www.blogtalkradio.com/roaringwomenradio/2012/03/12/rw-radio–ethics-in-advertising

The ad in question is actually an advertorial, which is an advertisement that looks like an article.

Mandie didn’t like some of the wording…or how it looked too much like an actual article (even with what looks like Canada Posts official insignia).

To the right I have a graphic of the online version with a very-hard-to-see-or-read-example.

(look in the far right corner for the actual layout – I don’t have a better scan)

So the question is…

…is it unethical or not to do an advertisement like this?

Who does the responsibility fall on… the consumer to pay attention and read the3 ad before acting… or the advertiser/copywriter to lay all their cards on the table right at the beginning of an ad?

Listen to the radio interview then leave your comments on the blog below.

I would LOVE to hear your feedback on this one!

Have a great day.

Troy

PS: Are you a DOG LOVER?Dog Lovers Who Like Making Money

Me too.  I have something BIG stewing for dog lovers like you and I.

This Friday at 3:00 MST I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket. 

If you are interested in finding out more, just fill in your information and I will be in touch right away with the webinar details…


It just shows you are interested in finding out more, no other catch, hook, or gimmick.

Feb
23

Simplifying and duplicating YOU

By | Copywriting, Writing

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One of the best and most powerful things I love about marketing online is how EASY it is to duplicate your efforts.

Quickly.
Inexpensively.

For example, through these daily emails, I can rapidly expand the reach of them in 10 minutes a day.

Here is how I do it, and you should too:

* Write my daily email.  Depending on how much and how fast you write, this can take from 15 minutes to an hour.  BUT, the more you write, the faster you get and the less time you take.  Less time = more money.  (aim for 250-500 words)

Simple, right?  The Story Selling Home Study http://www.storysellingtips.com includes the 31k Club emails which will have you cranking out emails every day for 31 days.  You are rolling then.

* Format the email for text-based broadcasting (I use www.formatit.com to set email line length to 65 characters for emails – easier to read for people)

* Send broadcast out to you.

* Put that same email into the autoresponder sequence so it can keep on promoting me for years to come with no additional effort.

* Post non line length formatted version to my wordpress blog

* Through Social Media plugins on my blog, I can then share my article with Linked in, Facebook, Twitter and Stumble upon.  It takes another 2 minutes MAX to do this.

* Optional: Read article onto video and distribute video through site like www.oneload.com – it then sends your video all through the web for free.

Think about this…

…one email.

…6 immediate sites it is posted on.

…if I choose the video option then we are talking DOZENS of sites.

THAT is leverage.

Small investment of time in, mega distribution out.

Get an assistant to help if this is too much for you to do.

But marketing should never be considered a hassle or too much work!

It’s your lifeblood.

Just get it done.

This is a simple formula that works for me… and will work for you too.

Have a great day.

Troy

Feb
17

Turning Your Leads Into Sales

By | Copywriting, Direct Marketing, Direct response

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NOTE: If you missed Step #1, it can be found here

Step #2: Turning Your Leads Into Sales

No matter how great your leads are, unless you have a solid follow up system in place, you won’t convert nearly as many as you could.  Once the follow up letters are written, tested and improved – you can send these out as often as possible and you will know that you can make $xx,xxx every single month as long as you are sending out a certain number of letters.

If your letter #1 converts 10% of your prospects into buyers, letter #2 converts 5%, and letter 3 converts 3% – you have 18% of your prospects that you can convert to paid clients – without a single meeting or phone call – the letters can do ALL the work.  

{insert video, email, autoresponder, etc in place of letter – the system is the same for all}

So remember, the goal of all these exercises is to build you a business system that makes you money month in and month out.  Something you can repeat, grow, or shrink, depending on how much business you need or don’t need.

The most powerful way to do your follow up is through direct mail, email, audio or video.  

Until now, they have put up their hand to say they are interested in your offer.  You have taken down their contact information and sent them the gift offered.  Now you need to get them to buy into your products and services.   And a 3 step follow up campaign is the most powerful way to close the deal.

I don’t have enough room here to properly show you how to create follow up campaigns that work.  But I can give you a formula to use throughout.

Have a look at www.smalldisplayads.com – notice the letter there.  It sells a $20 special report which converts very well.  The formula that I used there is the same one you should be using:

Attention – get them to read it right off the bat. The headline you use is KEY and will make or break your success with the follow up.  Some of the best formulas for headlines will be found in… you ready?… The national Enquirer and Cosmopolitan Magazine.  Those have some of the best headline writers in the world, and you had BETTER pay attention to how their write their cover headlines (email me if you want a list of the 100 most effective headlines ever written – email address at end of this chapter).  Right under the headline you need to continue with the same thought you were on in the headline.  Leading to…

Interest – You got them to stop and read your letter.  Now you need to build up their interest and show them you have something that they will want (if you have done your research, targeted the right person, and gotten them to put up their hand for more information… you know they are interested).  Now you have to build on that interest and further the reason for them to keep reading…

Desire – This is where you introduce to them an incredible offer that they have ever seen before.  I like to bundle numerous products or services together and offer them a fabulous deal on the bundle (call the bundle something different so they can never compare apples to apples with your competitors).  Offer them an incredible guarantee.  A price plan.  Testimonials from happy clients.  Proof that you deliver on your promises. And then…

Action – The most important (yet neglected) step in the entire marketing system.  Ask them to take action NOW.  Give them reasons and incentives to visit or buy right now.  Give them every reason in the book to trust you.  And make sure they understand what will happen if they don’t take action NOW.

Not exactly rocket science – but it certainly makes money on demand.

Step #3: Measuring And Testing

As mentioned previously, you need to track EVERYTHING.  Noting what works, what didn’t, how well it works or didn’t, exactly what you did, etc. The easiest way to do this is keep a simple excel spreadsheet (or something similar) detailing everything that has happened. Then it is time to rank the results you got.

Rank it:

1 – stellar success and either brought in a ton of sales, new leads, or positive comments from your customers and prospects.

2 – marginally successful – broke even on profits (or small profit), got a few new leads or positive comments

3 – not good results at all – lost money or time for nothing, no new leads or sales, no one even noticed you during your attempt

4 – disgustingly bad – big loser, negative feedback and comments, complete waste of time for your business

Rank everything you have done in your marketing campaigns – from 1 through 4.

Then separate them into 1’s and 2’s (the winners) – then another group of 3’s and 4’s (the losers). The 1’s and 2’s you are going to do again… the rest you will hold off for now and revisit them in 6 months or so (things change – what didn’t work now may work exceptionally well in 6 months – the internet and society is on warp drive right now – never throw out your test results).

You can even go further into detail and give your honest thoughts on why some things worked and didn’t. These notes you make could be worth a fortune to you in 6 or 12 months.  Rather than reinventing the wheel – you may find you tested it already but forgot it didn’t work – or did work.

Now write out how you can make them better, more fun, more exciting, more profitable, more enticing, more powerful, more appealing to the emotions… anything you can think of to make it better – write it down.

Post these types of results on a regular basis.

Keep in marketing results binder – review monthly – or whenever you need new promotion ideas.

With the above example – you would definitely want to run ALL the 1’s at least one more time a year, test the 2’s again – and don’t bother running the 3’s.

THINGS TO TEST
(only test one thing at a time or test is invalid, test must be run to exact same list or publication as initial control)

Put in columns
Free samples
Quantity discounts
Method of payments (cash, check, ccard, multiple credit card options, purchase orders, extended payments)
Method of response: phone, mail, email, web, fax, in-store
Regular envelop vs larger
Live stamps vs pre-printed
Teaser copy on envelope vs none
Window envelope vs regular
Signature in blue ink vs black
Different headlines
Handwriting in margins or spread throughout
1 page letter vs multiple page
Opening paragraph
Change the PS
Color vs black and white
Font size
Different font
Bonus bundles
Deadlines vs no deadlines
Write as if from you vs write as if from someone else (staff, spouse, client, supplier)

[NOTE: Do NOT ask your friends, family, or co-workers for their impressions on your marketing! They are the worst ones to ask.  Either hire a professional, use the templates here as a foundation, or test your campaign to see the real results.  I can’t count how many times a spouse or employee has completely destroyed the effectiveness of a campaign with their “thoughts about it”.  Stick with the formula here – it works in the real world.  Your best friends advice doesn’t work in the real world... guaranteed]

Once you have a campaign that works for you–keep using it! 

Don’t stop just because you are tired of it.  Send it out to every new lead that comes in the door. If it works once – it will work again.  That is the beauty of this kind of marketing.  You write a direct response campaign using the principles laid out here, you test the results, you try variations of, find a winner, and keep using the winner as many times, and as often as humanly possible.

That is how fortunes are made and how small businesses become big businesses (or at least very profitable businesses, for those who want to keep it small).

A CHALLENGE TO YOU…

Don’t just read this post, take action on it.

NOTHING good comes from inaction.

…especially in marketing and sales.

Troy

PS: Note something on the sales system here… real success in this type of marketing is based on using stories.  Stories are proven (Carnegie Mellon study) to outsell facts based promotions by 180%.

Don’t fight the desire to crawl under a rock when asked to share your story… DO IT.  The more stories of your past and present experiences… the more people will like and buy form you.

The simple addition of more of your back story is the simplest way to generate a following of prospects and buyers.

DON’T HIDE IT!

Most entrepreneurs seem to be scared or embarrassed about their beginnings.  Yet, to those who pay you for products and services, it is one of the MOST important things about you.

Don’t kid yourself…

…you have competition out there… LOTS of them.

Your buyers could choose you or one of a handful of others.

So product isn’t how you differentiate yourself (and trying to win in the long run on price is a losing battle)

Your STORY is how you win them over.  TELL IT!

Starting with this step-by-step home study program to get it out there http://www.storysellingtips.com

Adding the story in helped one company go from $500 a month in online sales to $15,000 a month!  Just by adding a single page on their site that shared their story in a compelling way.
What could it do for YOUR site?   http://www.storysellingtips.com

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