If not… WHY NOT?

They can be a very effective way to drive targeted traffic and find incredibly valuable demographics information on your ideal prospects and clients.

In a 2012 survey, 43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through Facebook.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts. I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting. I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

 Announcing the Facebook Jumpstart Series…

Where you get ads up and running quickly and inexpensively on Facebook.

The place where you find out:

• how to design the ads

• how to write ads that make money and attract the RIGHT type of prospects

• what types of pictures to use

• what types of pages to send your prospects to

• how to measure response

• how to dig into the demographics report to uncover hidden gold and money

• how to refine your ads based on your demographic research to get stellar clickthrough rates and buyers

• …and much, much more.

This series is 3 calls of 45 minutes each. One call a week.

1. You get access to the webinars.
2. You get access to the recordings
3. You get access to the transcripts
4. You get BONUS gifts:

• Small Display Ads report (sells for $20) – which gives you some insider tips on generating leads through advertising
• Turning your words into wealth (sells for $49) – formulaic blueprints for writing ads that sell
• Surprise recordings never before released (including an interview with the $7 billion dollar man on how to use stories in your sales for exceptional results – works AWESOME for Facebook marketing!)

…And you get a bankable blueprint for generating leads and sales when you need them

Lets get realistic though.

I like no BS… and here it is.

Do not expect to make a million dollars with your first Facebook campaign. Even your first ad or three may BOMB. That’s part of the process. I have been writing ad campaigns for a decade now and get very frustrated with people who believe in the fairy tale nonsense the BS slingers throw around.  You probably won’t get it exactly right the first time – but it can and has happened.  You need some extra money for testing ads on Facebook (you can set your daily ad caps as low as $1 – I recommend starting your campaign with a $5 a day budget and growing it from there, based on results).

I won’t feed you bull.

And I won’t put up with bull either.

I have invested many, many tens of thousands of dollars in my training over the past decade.

I have written hundreds of ads, sales letters, and lead generation campaigns.

And I have made my clients many, many millions of dollars (you can see testimonial at the link near the top of page).

Advertising and marketing is not about trying something once and giving up… complaining the entire time about how it “doesn’t work”.

IT DOES WORK. You need to figure out how to MAKE it work for you, your business, your product or service, and your offer.

That means investing some time and money. Not much money I am asking for a decade worth of experience in writing ads and campaigns that produce results.

A whopping $39.

Others are charging $799 for Facebook training.

But I have invested in them and feel they are far too deep and advanced for what most people want.

I specialize in the entrepreneurs out there.

Those with limited budgets and time.

People who just want to get it up and running quickly and easily without all the stuff they may nbever need.

EXACTLY what this is.

You will be up and running with one or more campaigns in this time.

You will have clicks to analyze.

You will have demographics research to fuel further marketing and refine your message.

You will have a system that you can run for years to come.

…feeding you leads when you need them.

Facebook DOES work… and I will show you how.

IT STARTS MAY 8th.

I am only accepting 30 people in the program… so capacity is limited as I want to be able to provide question and answer help to everyone in the program.

PAYPAL PAYMENTS

or…

REGULAR CREDIT CARD THROUGH THIS LINK

Join me in this Jumpstart program!

You will discover a simple and fast way to attract quality clients and prospects.

See you there.

Troy

One of them was Facebook ads.

If I recall right, the advertising part of it was fairly new, and even Facebook was nothing big (compared to the hyper-addiction it has now become for many).

The ads were cheap, cheap… so I thought I would try them out.

Low and behold, $15 in advertising clicks and I had sold $1,300 worth of tickets to the Summit!

THAT is my kind of ROI !!

Fast forward 5 years to today…

…does it still work like that?

It can.

But it can also bomb.

Just like any kind of marketing.

Saying Facebook advertising doesn’t work is like saying email marketing doesn’t work…

…or that direct mail doesn’t work…

…or that referral marketing doesn’t work.

I call BS on anyone that says that kind of nonsense.

It ALL works.

Not necessarily the first time you try it though.

You have to try different ad approaches.  Different landing page approaches.  Different copy.  Different graphics.  (change one thing at a time and measure the difference in response you get).

It all DOES work, and HAS worked for many people.

But it can fail badly just as easily.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts.

I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting.

I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

If you are interested in a webinar around Facebook advertising, let me know and I will put one together. It will be a paid one (low priced), because this kind of information is very powerful (and profitable) when in the right hands… but most people consider free events useless… so paid it would be.

If you want better quality lead generation at lower prices… let me know by reply to this.

Have a great day.

Troy

PS: 2 LEFT…

2 more can grab it now before I pull it down.

Here are the details…

==========================================
I am offering a special deal to 2 more people only.
==========================================

Story Selling Home Study Course (sells for $99 online right
now). Turn your stories into wealth and master the fine art of
leveraging personal stories into sales and marketing success.

Wild West Wealth Audio Libraries. 2007 and 2008 MP3 Recordings.
This is the SAME information that helped Chris V become a multi-millionaire
before he hit 30 years old! Sold for $29 for 30 days only in
March.

Small Display Ads Report. Shows you how to create effective
sales funnels that attract the ideal buyers, and convert them to
loyal clients. Sells for $20 online.

Direct Mail Detox. The simple formula that lets anyo on or
offline business virtually eliminate the competitive masses, and
become their own industry of ONE. Sells for $49 .

Entrepreneurial Spirit Sauce – never before released stories of
14 entrepreneurs who mastered the money game and built businesses
that worked. ($9 ebook)

2012 Cash Flow Calendar – 365 days of marketing ideas and
copy/paste templates you can use to grow your business and fatten
your bank account (digital version – sells for $59 online now)

==========================================
All in all, this adds up to $265
…yours today, for the next 4 people for $113

Just use this link and pay via paypal
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=ETEJJ7BLJBCKS
(after 2 come in I will just refund those after)
==========================================

I will send you all the files, links and downloads.

Gotta love this time of year.

Everyone is happier… it starts getting beautiful outside (somewhere… I am sure, just not here today : ) … and the holiday seasons are starting to show themselves.

Spring holidays.

Summer holidays.

…All the perfect opportunity for you to be in touch with your prospects and clients.

Right now is when you need to be out there in front of your clients noses – showing them exactly why they should trust you and shop with you again (especially when their minds are on everything else BUT buying from you).

This is on top of your efforts to attract new clients.

How to Maximize Your Marketing Results with 2 Easy Steps

1) First thing you need to do is make them an offer they can’t refuse. And the easiest way to do that is to bundle your products and services in new “packages” that are not available at any other time of the year. Why?

Because they are looking for a deal. A deal they can’t find anywhere else – and it doesn’t mean the cheapest price either… it means the most attractive offer.

Do you have multiple products and services? Have you created an inventory of your products and services?

Do it – right now… the results will amaze you.

List off every product, service, report, package, or incentive you have for your clients.

Then fit like-minded products together in a few different ways – have a Silver, Gold, and Platinum package arrangement ranging from inexpensive to medium ticket price to high end price tag.

For example, maybe you run a massage business.

You could offer a 60 minute massage, a book on at-home- stress-relief, an audio complete with soothing music, massage oil for at home use, and a couple nice candles to top it off.

Let’s say you price this at $75 – which is the perfect price point for many lower end gifts – package it up nicely with gift certificates on nice paper, a basket, wrapped up professionally.

Your gold offer – monthly massages for 6 months, free spa products, the book as above – plus one more on creating your own spa at home, the candles and oil also included, plus a nice pair of slippers for lounging. Price tag – $500

Your platinum – 12 months worth of massages, all of the above, plus a facial and pedicure every other month (done by someone you subcontract with). This for $750. This gives you 3 very nice packages that you can offer your clients… packages that are not available at any other time of the year.

Bundle them up real nice and have them wrapped up like a pro – and you will make a very attractive offer for your clients that are looking for simple gifts they can buy – right up to the husbands who will pay the big ticket price tag knowing that the gift they are giving their wife will be very much appreciated for the next 12 months.

2) After you have your bundle created – then you need to get the message out.

First – tell your existing clients – they are much more likely to buy than someone who has never bought from you before.

Then, your past clients who haven’t bought from you in a while. Chances are good; they haven’t bought from you because they haven’t heard from you. So remind them you are around and you want their business. Last, spread the word to potential customers.

How do you get the word out?

Postcards – simple – easy – great way to drive traffic to your holiday bundle sales page.

Direct mail – send them a simple letter to tell them what kind of special deals you have put together for them this year.

Phone calls – call all the customers and prospects that you have their numbers.

Personalized faxes to people who have bought from you before.

Facebook Fan Pages and profile updates.

Facebook ads.

Google ads.

Email marketing campaigns.

Joint ventures.

Paid print advertising (yes, they do still work and they can bring you more quality leads per dollar than online. It is YOUR job to find every avenue that works to bring you leads. Ignoring print media is a big mistake… but is your choice to make).

Web pages announcing your holiday offers – the graphics on your main page lead them to your sales page for the bundles.

A Warning Though… if you are going through all this effort and work to improve your holiday sales – you had better make sure your message is done right.

- The web page sales pitch you use must convince them to buy.
- The sales copy you use must compel them to take action.
- The image you are portraying to your clients and prospects
  must show them you know what you are doing – and will treat
  them with the utmost of respect.

Now is the time to get busy!

Your clients and prospects are just as excited about spring and summer as you and I. So you need to get out there and pump up the fun you can offer them.

Make it fun.

Make it memorable.

…and last, make your message one they are glad to share with others!

Troy

PS: LAST CHANCE – this is the last week of the special bundle I am offering.

My entire Wild West Wealth 2-year long campaign was based on
the Wild West and the Gold Rush. It was fun and easy to find
material to use in my articles, and resulted in a couple hundred
people getting to the event. It also helped make Chris V a
multi-millionaire before he was 30 years old. Now you can get
all of those audios for a whopping $29!
https://responsivedm.infusionsoft.com/saleform/nathnisf

PS: SPEAKING OF FUN… are you a DOG LOVER?

This is a $56 BILLION dollar market in Canada and the US… and
no one is doing sub-niche marketing like what we are talking
about here.

I am woofing PUMPED about this!

I have something BIG stewing for dog lovers like you and I.

This Thursday, I am hosting a webinar that will show you a
proven way to improve the health of your dog, while putting some
extra cash in your pocket.

If you are interested in finding out more, just fill out this form
and I will be in touch right away with the webinar details…

Dog Lovers Who Like Making Money

It just shows you are interested in finding out more, no other
catch, hook, or gimmick.

David Ogilvy was an advertising legend.

He is the man behind many of the greatest campaigns ever done:

“The man in the Hathaway shirt”
“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”
Only Dove is one-quarter moisturizing cream
“The man from Schweppes is here”

…to name a few.

So how is it possible that one of the greats thinks he sucks at it?

Well he does.

And he wrote this letter to explain why he thinks that.

http://www.lettersofnote.com/2012/01/i-am-lousy-copywriter.html

12 points are listed there that you MUST pay attention to.

I love points 1, 5, 9, 10 and 12

Point 12 defines why he feels he is a “lousy copywriter” and what he does to make it shine.

Why does this matter to you?

Because ANYONE can write a great marketing campaign if they work at it and follow his steps here!

You can.

I can.

Anyone can with the right formula and blueprint (http://www.storysellingtips.com is a great start and a killer deal)

Have a great day.

Troy

PS: Are you a DOG LOVER?

Me too.  I have something BIG stewing for dog lovers like you and I.

This Friday at 3:00 MST I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket.

If you are interested in finding out more, just fill in your information and I will be in touch right away with the webinar details…

It just shows you are interested in finding out more, no other catch, hook, or gimmick.

I had a great time debating ethics in advertising yesterday on a Blog Talk Radio show.

Mandie Crawford is a long-time friend and business associate

(she was also one of the favorite speakers at the Wild West Wealth Summit, which you can STILL get the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29!  Go to https://responsivedm.infusionsoft.com/saleform/nathnisf.  This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

…Mandie saw an advertisement in a National Business Paper and immediately took offense to how the ad was designed and presented.

So, she thought: “Why not beat up Troy on the radio on ethics in advertising? Sounds good to me!”

… that she did.

We had a good chat on the 25 minute interview

http://www.blogtalkradio.com/roaringwomenradio/2012/03/12/rw-radio–ethics-in-advertising

The ad in question is actually an advertorial, which is an advertisement that looks like an article.

Mandie didn’t like some of the wording…or how it looked too much like an actual article (even with what looks like Canada Posts official insignia).

To the right I have a graphic of the online version with a very-hard-to-see-or-read-example.

(look in the far right corner for the actual layout – I don’t have a better scan)

So the question is…

…is it unethical or not to do an advertisement like this?

Who does the responsibility fall on… the consumer to pay attention and read the3 ad before acting… or the advertiser/copywriter to lay all their cards on the table right at the beginning of an ad?

Listen to the radio interview then leave your comments on the blog below.

I would LOVE to hear your feedback on this one!

Have a great day.

Troy

PS: Are you a DOG LOVER?

Me too.  I have something BIG stewing for dog lovers like you and I.

This Friday at 3:00 MST I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket. 

If you are interested in finding out more, just fill in your information and I will be in touch right away with the webinar details…

It just shows you are interested in finding out more, no other catch, hook, or gimmick.

This is my million dollar lobster report... a fantastic lead generator (if you haven't read the report, click the image to get it)

Yet, it can be one of the most difficult things you can do.

They can be expensive… difficult to find (quality ones anyhow)…and converting a lead to a buyer is not always simple.

Step #1 in the process is outlined here today, and the follow up steps will come next week.

Enjoy…

Rule #1 Must Have A Good Headline – and possibly a different font as the rest of the ad

All Bold – NOT ALL CAPS – which is difficult to read

Your ad must visually stand out from other ads (look at the ads in the section you’ll be advertising in and make yours look and sound different)

Either an attention getting headline – or a benefit based headline (WARNING! STOP! IF YOU ARE ABOUT TO…  or the Fastest and Easiest Way To Lose Weight- For FREE… or… How To Win
Friends and Win Friends and Influence People)

Rule #2 You must address the readers – not yourself

Use “normal people talk” not “advertising” talk – make it sound like a conversation you would say to a prospect the first time you try to get their attention

Again, you must contrast with others in the section – talk like one of them

Write your ad as if you are talking to one person only.  Most ads are written as if they are talking to a group (use words like you and yours – actually count the use of you and your versus I and we – there should be less than 5% of the use of I , me or we)

When people are looking at ads – they are typically interested in buying – so always remember you’re talking with people who already have a burning desire for your offer

Rule #3 Make Your Display Advertisement As Long As It Needs To Be

There is a false belief that you must keep your ad as short as possible (again – false advice from people who have never been accountable for the results they get from their advertising.  The more you tell the more you sell has always been true – and it always will be)

Always be addressing the benefits of what you provide to them – not the features. List out everything about you, your business, your product or service – then ask “so what?” – do you answer that? Do you tell them what it means to them?  What is in it for them to read your ad and to call or come by your business?

Rule #4 Find a way to leave them with an emotion after reading your ad

Create a picture in their mind of their new lifestyle – using your product or service – enjoying the benefits – thinking how glad they are that they used your service or bought your product

BY FAR - the biggest mistake made – you MUST have call to action (most people miss this one. ask for them to take action – request your report – get their free coupon – book a free consultation – make it a limited time offer – or limited quantity – or a single day of the week)

Step #2 to come…

Troy

PS: Your ability to weave a good story into your marketing has never been more important than now. People are buying experiences more than products and services right now… and stories help them see that the experience of buying from you is DIFFERENT.  Which is what they want.

Your competitors probably suck at telling stories, so here is a very powerful tool to put you ahead of them quickly.

It helped one company go from $500 a month in online sales to $15,000 a month… with the addition of a one-page story on their website.

You can do that too with the Story Selling Home Study Coaching program http://www.storysellingtips.com. It is ready and is an
incredible way to introduce your clients and prospects to your backstories…

…where your real money will be made. http://www.storysellingtips.com

Hope you are having a GREAT week!

Nothing has helped me more from a therapeutic and marketing standpoint than writing daily emails.

I know it may seem like work…

…but nothing good every comes without some work.

And it isn’t hard work at all.

In fact… there are so many INCREDIBLE examples to share with you, its more difficult deciding what to share.

Today, 2 fine, fine examples of great marketing ideas.

First… the blushing postman.

Look how she starts this video for Panty by Post

Great marketing ideas galore here!

…with a story about one of her great loves… the French… and French Panties.

Not only is the video simply divine (simple, and selling)., it grabs your attention and would compel you to watch (man or woman).

These days anyone and everyone with a simply little handheld HD camera can do this (even me!).

Then add in some of the great editing software out there these days and voila… you have a video to use on Youtube, on your blog, on your site, on Facebook shares… and so on, and so on.

The second thing I LOVE about this video is the unusual membership piece. You have hopefully read my Million Dollar Lobster report (if not – here is the direct download link  http://www.milliondollarlobster.com/MillionDollarLobster.pdf).

Unusual membership programs like this are powerful ways to draw attention, publicity and experience buyers.

A membership is an experience.

It is something you get to interact with on an ongoing basis.

Vs a one-time purchase.

Is there any way at all you can take frequently bought items and turn them into a membership concept?

I have seen near everything sold via membership…

…panties, shows, jewelry, honey, steaks, baked goods, fresh goods, lobsters, shoes, dive-bar tshirts, kids gifts, art and paintings, travel, cars, motorcycles, boats, to name a small sample of what is now available.

Can YOU be the first in your city, or industry, that brings out a membership program?

Think it through – it’d be awesome to inspire you to create this.

The second example for today you may have already seen on Facebook.

Budweiser NAILED IT with this viral video.

What a beautiful idea and concept here.

…and Bud is winning over more fans than EVER with this.

It evokes emotion… and may even bring a tear to your eye.

If you have ever felt like you love and activity so much, but know you will never be in the big leagues (due to age, skill level, whatever) then this video will get that emotion factor revved up.

I LOVE my martial arts.  Been doing it for 12 years or so off an on, the past 6 years in Tae Kwon Do (training for second degree Black Belt right now)… but I know that my age and size are a factor in competition.  Maybe it is more fear than anything, but I haven’t been in one with my TKD.  There is a chance coming up this summer… we will see.

But I GET this video.

I would love to be in a competition and feel like a superstar (despite not being close to one).

THAT is the feel Bud gets going with this video.

…and it does 2 things I want to point out: It shares some intimate emotions with their prospects and clients, and it shows them doing something that gives back to the community.

Both of which you and I could be doing.

My blog post this week talks about emotion and the powerful force behind it in your marketing… you should read it if you haven’t.
http://blog.smallbusinesscopywriter.com/the-true-power-of-raw-emotions-in-your-writing/

Anyhow, hope you have a GREAT day/week/weekend.

Troy

PS: The Story Selling Home Study Coaching program http://www.storysellingtips.com is ready and is an incredible way to introduce your clients and prospects to your backstories… where your real money will be made.

The strangest phenomenon in my business is client resistance to trying something, anything, new.

For 10 years now I have been selling products online, writing copy for myself and for others, and have built up a solid reputation.

…I’m not perfect and have messed up along the way.

But I have stuck to my ground on using direct response copy and marketing…to avoid promoting the scam artists online…to avoid preaching the get-rich-overnight-bs…and to always test small and roll out big.

There were many distractions along the way that I could have followed, or recommended…

…but I didn’t.

And I CANNOT FIGURE FOR THE LIFE OF ME, why people would hire a copywriter or marketing consultant for help…and COMPLETELY ignore the help given.

It happens all the time.

“Well that’s not the way we do it”

“I’m not comfortable trying it that way”

“It is just too far off from what we are used to doing”

…the excuses are varied.

Press the delete button on your marketing and copywriting fears and try something new for a change!

But the problem is the same: thin skin.

I personally am willing to try all kinds of new approaches in my marketing – because I have seen time and time again the breakthroughs that happen there (I just test a weird approach with some Facebook ads the other day on one of my own products and found a wickedly good response).

I also understand that most marketing and copy tests fail.

It’s a fact of life!

Ask any marketing or copy veteran who’s been doing this for a decade or more.

More tests fail than succeed.

But the ones that succeed do so in a big way and MORE than make up for the failures.

…failure IS how you discover success.

So don’t be yet another one of those thin-skinned-entrepreneurs.

Thicken your skin real quick now, ok?

The best way is through testing new approaches and failing.

Try all kinds of things to see what works and doesn’t.

Accept that you WILL get complaints along the way (hint: that’s because you are actually communicating with prospects and clients… you never got complaints before because they NEVER heard from you!)

And when you hire a marketer or copywriter, test out their approaches before cutting them down.

One of those approaches just might dig you out of that massive hole you put yourself in by not communicating with your clients.

Try it… you might like seeing your sales grow faster than ever before.

Ok?

Troy

PS: The quickest way to get thick skin while trying all kinds of new approaches is with my 2012 Cash Flow Calendar http://www.cashflowcalendars.com

Packed with daily, weekly, and monthly marketing ideas – crammed with copy-and-paste postcards, letters, emails and sales campaigns you can send to your own list. This is a gem for those who want to succeed in a BIG way this year.

Try it… you might like it.

Here’s something for you to dig deep into this week.

Whenever I start working with a new client, we put a significant amount of our time into the positioning of them in the market place.  We want to make sure they know where they stand in the buyers eyes, and what makes them the one and only choice in a competitive situation.

It isn’t simple.

Most entrepreneurs want to be everything to everyone… but we all know that strategy is doomed to fail.

So what does work?

How do you reposition yourself in the market?

How do you find the ‘thing’ that puts you heads and tails above the others?

Here are 4 strategies that may help you get clear:

1. Pick on the competition… blatantly! This is the exact strategy that Avis took when they wanted to go head to head against Hertz.  The whole “we’re #2. We try harder.” Approach worked like wildfire for Avis.

They turned their competitors main advantage (being #1) into a David vs. Goliath approach.  And people ate it up.

This approach works just as well today, maybe even better, than it did then.

People mistrust big corporations more.  They want specialized attention. They like dealing direct with the owner(s).  They like the tlc they can get from the smaller guys… so give it to them.

Don’t try and hide from the competition… make the competitions so-called ‘advantages’ into a disadvantage. 

2. Big benefit.  Is there one thing you can do or provide that makes the entire investment in your product or service seem miniscule?

If you look at the big picture… is there one thing about your product or services that justifies the price every single time?  Compared to your competition?  Or are they saying the same thing?

There is almost always something there for you; it just takes some digging on your part.

One of my clients in the adventure business mentioned quietly one of his ‘hobbies’ that he loves.  He then went on to tell me that: no where else in the world can you do this, it really is possible (most people think it is only done in the movies), people have paid him BIG dollars to tag along side him for this, and that it only happens once a year.

Can we say ca-ching?

Major opportunity there that we can use as his big benefit.  Being a part of his other program can guarantee you a spot in this… and there is no other way possible to get the chance to do it… other than join.

There is a major benefit to joining him, if you are the right type of person who is wealthy and passionate about getting a serious adrenaline rush.  And there are lots of those out there that would LOVE to do this with him.

3. Your buyers.  Who are they and what makes them, specifically, different than other buyers?  Going back to standard customer research… you must know your buyers better than anyone else does.

You need to know: what they think about, what they worry about, what foods they eat (and hate), what their drink of choice is, what books they read (and how often), what movies they watch, what hobbies they have, what their biggest dreams are, and what their grandest desires are. 

Not an easy task.

But imagine what power you hold when you do!

Going back to the 80/20 rule… how does it apply to your buyers?  Your top 20% of buyers… what do you know about them?

How can you find more of just that 20%?  What about the 20% of those 20%?

What makes them different?  You can redesign an entire business around the strategy of selling to a VERY specific business.  And you should!

This is an easy way to grow your profits rapidly, while making your marketing much more targeted and focus on a very specific person (which makes it much easier to find the marketing media to reach them)

4. Picking on the problem. I have another client who is a traditional MD, but she has changed her focus to the more natural ways to help the body inside and out.

Her biggest pet peeve right now?

Flu vaccinations.  We are right in the middle of the immunization drive to get everyone and their dog into the doctors for a flu shot.  People are panicking about the N1H1 hype.

And she is PO’d.

Did you know that flu shots use formaldehyde?  The exact same ingredient that is used to preserve DEAD BODIES?

Yup, little Johnny there is getting a flu shot and injected with embalming fluid at the same time.

Not quite what you thought would be in the flu vaccine?

Well it is.

And when my client makes a stand against the traditional medical establishment and the ridiculous things they do, claiming it is for your ‘health’, people pay attention.

People are mortified when they realize how little they know about these shots the medical authorities are putting in your body. They have assumed, until now, that the medical community was acting in their best interest.

Once their eyes are open to the real problem, the real underlying issue that no one else is talking about… my doctor client has their attention.

She is seeing record sales this year (in a private clinic… much rarer in Canada than the US).

There is good reason why: she picked on the real problem (lack of real education about the traditional medical ‘cures’), and is guiding her clients and prospects to a much more educated and intelligent way of deciding who is injecting what into your baby girls blood.

These are 4 simple strategies that might get you thinking.

 Pick one – and find some ways to make it fit your business.

The economy is sluggish in most parts… but the signs are picking up and people are spending more.

Are you preparing yourself to tap into it?

Or are you hoping and praying that when people start buying again, they are waiting with credit cards in hand to buy from your same old pitch you have always used?

Maybe it’s time to invest some brain power on a new strategy for the remaining months in 09 and to kick start 2010?

Don’t wait… get busy!

I would love to hear your ideas.

Thanks again.

To your success,

Troy White

PS: I have a VERY unique and powerful done-for-you marketing system that is ready.

If you have ever struggled getting enough consistent marketing materials in front of your clients and prospects, this is definitely for you.

If you have ever thought "these marketing ideas are great...but I just don't have enough time to get it all done"... this is exactly what you need.

If you want to make a BIG impact this Christmas and heading into the New Years, and think the idea of a done-for-you marketing campaign sounds ideal to you.... this is for you.

The best part? 

The price.

Less than the price of 2 mocha-frappo-caffeinated-choc-covered mega drinks!

Don't let the price fool you though...

...this has never been done before this way.

I write the copy.

You send it to your leads and prospects.

Full details we can discuss if you are serious.

Reply back to this or go to
http://blog.smallbusinesscopywriter.com/contact/
and fill out the form.

If you have been reading my newsletters for any length of time
(almost at my 10 year anniversary)... you know I don't hype things up.  

This is the real deal and can attract you much better clients and
repeat sales.  But you need to be serious about working with me.  

Let me know.

Ethical bribes, but still a bribe.

The hypsters out there will tell you that you don’t need to incent people to buy… they will just be attracted by your positive energy or incredible products and will whip out their credit cards for the pleasure to do business with you.

Realists will show you proof that plan is a sure-fire way to failure.

There was a great article I just read in the Huffington Post about a home owner who got FED UP with their realtor lack of results. Most realtors have that hope, wish and meditate on a sale until it happens BS. That’s why 97% of realtors out there make less than the waitress at your local diner.

…which is exactly the type of realtor this home owner was stuck with.

Since JUNE(!) they have had 3 showings of their home.

Less than one a month. Yikes – that is not how you sell a house.

So instead of listening to the renegade-realtor-who-does-things-oh-so-different, they took things into their own hands.

Right across the street was “Grandpas Bar & Grill” – a favorite watering hole for the neighborhood minglers.

And Grandpas place would be a friendly place to eat and drink for anyone who bought this house for sale.

The frustrated home owner had a brilliant insight and offered out of her own pocket a $1,000 bar tab at Grandpas!

Flipping brilliant.

Did it work?

A 300% increase in showings since her new promotion hit the street!

So it worked – not their wonderfully brilliant realtor just has to do half what they are paid to do…close the deal.

“We live in a place where restaurants and bars come within walking distance so we thought this was a way to cross-promote the neighborhood and our homes.”

How does this relate to you?

I hope you can see where I am going with this… if not, you need more help than I can provide )

Here are the lessons to be learned:

* Wishing and praying won’t build your business – YOU have to build your business.

* Look for complimentary businesses, products and services you can bundle in with your own products or services.

* Think outside of the basement here – how often have you seen something like this in your city? I doubt if you have ever seen a $1000 bar tab with home purchase offer before. Why not? It makes sense! Or a $1,000 restaurant gift. Or a $1,0000 maid service. Or a $1,000 credit towards movers. When you are selling a home worth a few hundred thousand dollars, a grand out of your own pocket isn’t going to kill you, or the deal. If you are selling a product or service worth $200 – a $50 gift certificate is worth it (especially when you factor in repeat business from the client once you get them into your marketing funnel – right?)

* The economy is still sluggish and people are not spending like they used to – so you had better think up some very innovative ways to get them to notice you, over the hundreds/thousands of others trying to get inside their wallets also.

* Many realtors are clueless when it comes to marketing your home – so pick and choose wisely. See if you can find one who has at least studied SOME direct marketing. It won’t be easy to find (I’ve looked)…but snag one if you find one.

This was a great example of an average everyday homeowner who got fed up with dismal results and took it into their own hands.

Not only have they tripled their prospects…

…the got MASSIVE media attention from this (Huffington Post, NBC Chicago, Sun Times, to name a few). That alone is worth a fortune for both the home owner and for Grandpa’s bar!

Last – she got over the hoping and praying phase that her realtor would perform for her – and she took ACTION to do it herself.

This is a very recent story, so we will have to wait and see how effective it is… but with 300% more prospects to talk to, odds are VERY good someone will buy soon (and they will have a hell of a good story to tell their friends and family about this home they bought which was in all these newspapers!)

Now get busy.

Troy

PS: We are just getting ready to launch the new and improved Cash Flow Calendar for 2012 – 15 months of done-for-you, pre-written marketing campaigns, and a TON of money making tools that you haven’t seen here before.

Watch for it.

In the meantime, there are a number of solutions here to help you grow your sales if they are slow http://www.blog.smallbusinesscopywriter.com/on-line-store/