Apr
23

Facebook ads training

 Are you using Facebook Ads?

facebook ads training

If not… WHY NOT?

They can be a very effective way to drive targeted traffic and find incredibly valuable demographics information on your ideal prospects and clients.

In a 2012 survey, 43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through Facebook.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts. I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting. I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

 Announcing the Facebook Jumpstart Series…

Where you get ads up and running quickly and inexpensively on Facebook.

The place where you find out:

  • how to design the ads
  • how to write ads that make money and attract the RIGHT type of prospects
  • what types of pictures to use
  • what types of pages to send your prospects to
  • how to measure response
  • how to dig into the demographics report to uncover hidden gold and money
  • how to refine your ads based on your demographic research to get stellar clickthrough rates and buyers
  • …and much, much more.

This series is 3 calls of 45 minutes each. One call a week.

  1. You get access to the webinars.
  2. You get access to the recordings
  3. You get access to the transcripts
  4. You get BONUS gifts:
  • Small Display Ads report (sells for $20) – which gives you some insider tips on generating leads through advertising
  • Turning your words into wealth (sells for $49) – formulaic blueprints for writing ads that sell
  • Surprise recordings never before released (including an interview with the $7 billion dollar man on how to use stories in your sales for exceptional results – works AWESOME for Facebook marketing!)

…And you get a bankable blueprint for generating leads and sales when you need them

 

Lets get realistic though.

I like no BS… and here it is.

Do not expect to make a million dollars with your first Facebook campaign. Even your first ad or three may BOMB. That’s part of the process. I have been writing ad campaigns for a decade now and get very frustrated with people who believe in the fairy tale nonsense the BS slingers throw around.  You probably won’t get it exactly right the first time – but it can and has happened.  You need some extra money for testing ads on Facebook (you can set your daily ad caps as low as $1 – I recommend starting your campaign with a $5 a day budget and growing it from there, based on results).

I won’t feed you bull.

And I won’t put up with bull either.

I have invested many, many tens of thousands of dollars in my training over the past decade.

I have written hundreds of ads, sales letters, and lead generation campaigns.

And I have made my clients many, many millions of dollars (you can see testimonial at the link near the top of page).

Advertising and marketing is not about trying something once and giving up… complaining the entire time about how it “doesn’t work”.

IT DOES WORK. You need to figure out how to MAKE it work for you, your business, your product or service, and your offer.

That means investing some time and money. Not much money I am asking for a decade worth of experience in writing ads and campaigns that produce results.

A whopping $39.

Others are charging $799 for Facebook training.

But I have invested in them and feel they are far too deep and advanced for what most people want.

I specialize in the entrepreneurs out there.

Those with limited budgets and time.

People who just want to get it up and running quickly and easily without all the stuff they may nbever need.

EXACTLY what this is.

You will be up and running with one or more campaigns in this time.

You will have clicks to analyze.

You will have demographics research to fuel further marketing and refine your message.

You will have a system that you can run for years to come.

…feeding you leads when you need them.

Facebook DOES work… and I will show you how.

IT STARTS MAY 8th.

I am only accepting 30 people in the program… so capacity is limited as I want to be able to provide question and answer help to everyone in the program.

PAYPAL PAYMENTS

 

or…

REGULAR CREDIT CARD THROUGH THIS LINK

Join me in this Jumpstart program!

You will discover a simple and fast way to attract quality clients and prospects.

See you there.

Troy

Apr
17

Does Facebook advertising work?

Spring 2007.  I was gearing up for my first Wild West Wealth Summit, and was trying some different lead generation tools.

One of them was Facebook ads.

If I recall right, the advertising part of it was fairly new, and even Facebook was nothing big (compared to the hyper-addiction it has now become for many).

The ads were cheap, cheap… so I thought I would try them out.

Low and behold, $15 in advertising clicks and I had sold $1,300 worth of tickets to the Summit!

THAT is my kind of ROI !!

Fast forward 5 years to today…

…does it still work like that?

It can.

But it can also bomb.

Just like any kind of marketing.

Saying Facebook advertising doesn’t work is like saying email marketing doesn’t work…

…or that direct mail doesn’t work…

…or that referral marketing doesn’t work.

I call BS on anyone that says that kind of nonsense.

It ALL works.

Not necessarily the first time you try it though.

You have to try different ad approaches.  Different landing page approaches.  Different copy.  Different graphics.  (change one thing at a time and measure the difference in response you get).

It all DOES work, and HAS worked for many people.

But it can fail badly just as easily.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts.

I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting.

I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

If you are interested in a webinar around Facebook advertising, let me know and I will put one together. It will be a paid one (low priced), because this kind of information is very powerful (and profitable) when in the right hands… but most people consider free events useless… so paid it would be.

If you want better quality lead generation at lower prices… let me know by reply to this.

Have a great day.

Troy

PS: 2 LEFT…

2 more can grab it now before I pull it down.

Here are the details…

==========================================
I am offering a special deal to 2 more people only.
==========================================

Story Selling Home Study Course (sells for $99 online right
now). Turn your stories into wealth and master the fine art of
leveraging personal stories into sales and marketing success.

Wild West Wealth Audio Libraries. 2007 and 2008 MP3 Recordings.
This is the SAME information that helped Chris V become a multi-millionaire
before he hit 30 years old! Sold for $29 for 30 days only in
March.

Small Display Ads Report. Shows you how to create effective
sales funnels that attract the ideal buyers, and convert them to
loyal clients. Sells for $20 online.

Direct Mail Detox. The simple formula that lets anyo on or
offline business virtually eliminate the competitive masses, and
become their own industry of ONE. Sells for $49 .

Entrepreneurial Spirit Sauce – never before released stories of
14 entrepreneurs who mastered the money game and built businesses
that worked. ($9 ebook)

2012 Cash Flow Calendar – 365 days of marketing ideas and
copy/paste templates you can use to grow your business and fatten
your bank account (digital version – sells for $59 online now)

==========================================
All in all, this adds up to $265
…yours today, for the next 4 people for $113

Just use this link and pay via paypal
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=ETEJJ7BLJBCKS
(after 2 come in I will just refund those after)
==========================================

I will send you all the files, links and downloads.

Mar
26

Spring is here and marketing opportunities abound

Spring is here and opportunities abound..

Gotta love this time of year.

Everyone is happier… it starts getting beautiful outside (somewhere… I am sure, just not here today : ) … and the holiday seasons are starting to show themselves.

Spring holidays.

Summer holidays.

…All the perfect opportunity for you to be in touch with your prospects and clients.

Right now is when you need to be out there in front of your clients noses – showing them exactly why they should trust you and shop with you again (especially when their minds are on everything else BUT buying from you).

This is on top of your efforts to attract new clients.

How to Maximize Your Marketing Results with 2 Easy Steps

1) First thing you need to do is make them an offer they can’t refuse. And the easiest way to do that is to bundle your products and services in new “packages” that are not available at any other time of the year. Why?

Because they are looking for a deal. A deal they can’t find anywhere else – and it doesn’t mean the cheapest price either… it means the most attractive offer.

Do you have multiple products and services? Have you created an inventory of your products and services?

Do it – right now… the results will amaze you.

List off every product, service, report, package, or incentive you have for your clients.

Then fit like-minded products together in a few different ways – have a Silver, Gold, and Platinum package arrangement ranging from inexpensive to medium ticket price to high end price tag.

For example, maybe you run a massage business.

You could offer a 60 minute massage, a book on at-home- stress-relief, an audio complete with soothing music, massage oil for at home use, and a couple nice candles to top it off.

Let’s say you price this at $75 – which is the perfect price point for many lower end gifts – package it up nicely with gift certificates on nice paper, a basket, wrapped up professionally.

Your gold offer – monthly massages for 6 months, free spa products, the book as above – plus one more on creating your own spa at home, the candles and oil also included, plus a nice pair of slippers for lounging. Price tag – $500

Your platinum – 12 months worth of massages, all of the above, plus a facial and pedicure every other month (done by someone you subcontract with). This for $750. This gives you 3 very nice packages that you can offer your clients… packages that are not available at any other time of the year.

Bundle them up real nice and have them wrapped up like a pro – and you will make a very attractive offer for your clients that are looking for simple gifts they can buy – right up to the husbands who will pay the big ticket price tag knowing that the gift they are giving their wife will be very much appreciated for the next 12 months.

2) After you have your bundle created – then you need to get the message out.

First – tell your existing clients – they are much more likely to buy than someone who has never bought from you before.

Then, your past clients who haven’t bought from you in a while. Chances are good; they haven’t bought from you because they haven’t heard from you. So remind them you are around and you want their business. Last, spread the word to potential customers.

How do you get the word out?

Postcards – simple – easy – great way to drive traffic to your holiday bundle sales page.

Direct mail – send them a simple letter to tell them what kind of special deals you have put together for them this year.

Phone calls – call all the customers and prospects that you have their numbers.

Personalized faxes to people who have bought from you before.

Facebook Fan Pages and profile updates.

Facebook ads.

Google ads.

Email marketing campaigns.

Joint ventures.

Paid print advertising (yes, they do still work and they can bring you more quality leads per dollar than online. It is YOUR job to find every avenue that works to bring you leads. Ignoring print media is a big mistake… but is your choice to make).

Web pages announcing your holiday offers – the graphics on your main page lead them to your sales page for the bundles.

A Warning Though… if you are going through all this effort and work to improve your holiday sales – you had better make sure your message is done right.

- The web page sales pitch you use must convince them to buy.
- The sales copy you use must compel them to take action.
- The image you are portraying to your clients and prospects
  must show them you know what you are doing – and will treat
  them with the utmost of respect.

Now is the time to get busy!

Your clients and prospects are just as excited about spring and summer as you and I. So you need to get out there and pump up the fun you can offer them.

Make it fun.

Make it memorable.

…and last, make your message one they are glad to share with others!

Troy

PS: LAST CHANCE – this is the last week of the special bundle I am offering.

My entire Wild West Wealth 2-year long campaign was based on
the Wild West and the Gold Rush. It was fun and easy to find
material to use in my articles, and resulted in a couple hundred
people getting to the event. It also helped make Chris V a
multi-millionaire before he was 30 years old. Now you can get
all of those audios for a whopping $29!
https://responsivedm.infusionsoft.com/saleform/nathnisf

 

PS: SPEAKING OF FUN… are you a DOG LOVER?

This is a $56 BILLION dollar market in Canada and the US… and
no one is doing sub-niche marketing like what we are talking
about here.

I am woofing PUMPED about this!

I have something BIG stewing for dog lovers like you and I.

This Thursday, I am hosting a webinar that will show you a
proven way to improve the health of your dog, while putting some
extra cash in your pocket.

If you are interested in finding out more, just fill out this form
and I will be in touch right away with the webinar details…

Dog Lovers Who Like Making Money

Dog Lovers Who Like Making Money

Person Information
First Name *
Email *


It just shows you are interested in finding out more, no other
catch, hook, or gimmick.

Mar
15

One of the best marketers in the world thinks he sucks

When you hear one the greatest copywriters EVER say he is a lousy copywriter… you have to wonder… WTF?

David Ogilvy was an advertising legend.

He is the man behind many of the greatest campaigns ever done:

“The man in the Hathaway shirt”
“At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock”
Only Dove is one-quarter moisturizing cream
“The man from Schweppes is here”

…to name a few.

So how is it possible that one of the greats thinks he sucks at it?

Well he does.

And he wrote this letter to explain why he thinks that.

http://www.lettersofnote.com/2012/01/i-am-lousy-copywriter.html

12 points are listed there that you MUST pay attention to.

I love points 1, 5, 9, 10 and 12

Point 12 defines why he feels he is a “lousy copywriter” and what he does to make it shine.

Why does this matter to you?

Because ANYONE can write a great marketing campaign if they work at it and follow his steps here!

You can.

I can.

Anyone can with the right formula and blueprint (http://www.storysellingtips.com is a great start and a killer deal)

Have a great day.

Troy

PS: Are you a DOG LOVER?Dog Lovers Who Like Making Money

Me too.  I have something BIG stewing for dog lovers like you and I.

This Friday at 3:00 MST I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket.

If you are interested in finding out more, just fill in your information and I will be in touch right away with the webinar details…


It just shows you are interested in finding out more, no other catch, hook, or gimmick.

Mar
13

Ethical Advertising

What do you think… is this unethical advertising?

I had a great time debating ethics in advertising yesterday on a Blog Talk Radio show.

Mandie Crawford is a long-time friend and business associate

(she was also one of the favorite speakers at the Wild West Wealth Summit, which you can STILL get the ENTIRE 2007 and 2008 Wild West Wealth Audio MP3 Library for only $29!  Go to https://responsivedm.infusionsoft.com/saleform/nathnisf.  This is the SAME information that helped Chris V become a multi-millionaire before he hit 30 years old!

…Mandie saw an advertisement in a National Business Paper and immediately took offense to how the ad was designed and presented.

So, she thought: “Why not beat up Troy on the radio on ethics in advertising? Sounds good to me!”

… that she did.

We had a good chat on the 25 minute interview

http://www.blogtalkradio.com/roaringwomenradio/2012/03/12/rw-radio–ethics-in-advertising

The ad in question is actually an advertorial, which is an advertisement that looks like an article.

Mandie didn’t like some of the wording…or how it looked too much like an actual article (even with what looks like Canada Posts official insignia).

To the right I have a graphic of the online version with a very-hard-to-see-or-read-example.

(look in the far right corner for the actual layout – I don’t have a better scan)

So the question is…

…is it unethical or not to do an advertisement like this?

Who does the responsibility fall on… the consumer to pay attention and read the3 ad before acting… or the advertiser/copywriter to lay all their cards on the table right at the beginning of an ad?

Listen to the radio interview then leave your comments on the blog below.

I would LOVE to hear your feedback on this one!

Have a great day.

Troy

PS: Are you a DOG LOVER?Dog Lovers Who Like Making Money

Me too.  I have something BIG stewing for dog lovers like you and I.

This Friday at 3:00 MST I am hosting a webinar that will show you a proven way to improve the health of your dog, while putting some extra cash in your pocket. 

If you are interested in finding out more, just fill in your information and I will be in touch right away with the webinar details…


It just shows you are interested in finding out more, no other catch, hook, or gimmick.

Feb
10

Step one in lead generation and follow up

We ALL need a fresh supply of leads coming into our business.

Million dollar lobster report - great lead magnet

This is my million dollar lobster report... a fantastic lead generator (if you haven't read the report, click the image to get it)

Yet, it can be one of the most difficult things you can do.

They can be expensive… difficult to find (quality ones anyhow)…and converting a lead to a buyer is not always simple.

Step #1 in the process is outlined here today, and the follow up steps will come next week.

Enjoy…

Rule #1 Must Have A Good Headline – and possibly a different font as the rest of the ad

All Bold – NOT ALL CAPS – which is difficult to read

Your ad must visually stand out from other ads (look at the ads in the section you’ll be advertising in and make yours look and sound different)

Either an attention getting headline – or a benefit based headline (WARNING! STOP! IF YOU ARE ABOUT TO…  or the Fastest and Easiest Way To Lose Weight- For FREE… or… How To Win
Friends and Win Friends and Influence People)

Rule #2 You must address the readers – not yourself

Use “normal people talk” not “advertising” talk – make it sound like a conversation you would say to a prospect the first time you try to get their attention

Again, you must contrast with others in the section – talk like one of them

Write your ad as if you are talking to one person only.  Most ads are written as if they are talking to a group (use words like you and yours – actually count the use of you and your versus I and we – there should be less than 5% of the use of I , me or we)

When people are looking at ads – they are typically interested in buying – so always remember you’re talking with people who already have a burning desire for your offer

Rule #3 Make Your Display Advertisement As Long As It Needs To Be

There is a false belief that you must keep your ad as short as possible (again – false advice from people who have never been accountable for the results they get from their advertising.  The more you tell the more you sell has always been true – and it always will be)

Always be addressing the benefits of what you provide to them – not the features. List out everything about you, your business, your product or service – then ask “so what?” – do you answer that? Do you tell them what it means to them?  What is in it for them to read your ad and to call or come by your business?

Rule #4 Find a way to leave them with an emotion after reading your ad

Create a picture in their mind of their new lifestyle – using your product or service – enjoying the benefits – thinking how glad they are that they used your service or bought your product

BY FAR - the biggest mistake made – you MUST have call to action (most people miss this one. ask for them to take action – request your report – get their free coupon – book a free consultation – make it a limited time offer – or limited quantity – or a single day of the week)

Step #2 to come…

Troy

PS: Your ability to weave a good story into your marketing has never been more important than now. People are buying experiences more than products and services right now… and stories help them see that the experience of buying from you is DIFFERENT.  Which is what they want.

Your competitors probably suck at telling stories, so here is a very powerful tool to put you ahead of them quickly.

It helped one company go from $500 a month in online sales to $15,000 a month… with the addition of a one-page story on their website.

You can do that too with the Story Selling Home Study Coaching program http://www.storysellingtips.com. It is ready and is an
incredible way to introduce your clients and prospects to your backstories…

…where your real money will be made. http://www.storysellingtips.com