Jan
23

Advertising that turns deadly

There was an interesting article on the huffington post site about baby formula ads and the deadly results that come from people who read and believe those ads.

Formula advertising in and by itself is illegal.  But educating potential customers through “advertorials” is ok.

“Yet companies are still allowed to use advertising to convince parents to use their products. Some argue that manufacturers only advertise to convince those already about to use formula to use their brand, which is part of what they are doing of course. But if you know anything about advertising you know that creating demand, expanding the market, is not just a bonus, it is key to the game itself.”

The gist of the article is that baby formula advertising is killing babies because the mothers stop breastfeeding earlier.

“Yet companies are still allowed to use advertising to convince parents to use their products. Some argue that manufacturers only advertise to convince those already about to use formula to use their brand, which is part of what they are doing of course. But if you know anything about advertising you know that creating demand, expanding the market, is not just a bonus, it is key to the game itself.”

Here is an interesting quote on the article about what would happen if you started being completely transparent on everything in your advertising:

“But let’s say you were to convince me that formula advertising has a role. We would want the ads to be truthful, no? How about the ads having to say: “warning: using formula instead of breast milk may cause asthma, ear infections, obesity, diabetes, leukemia or necrotizing enterocolitis” in nice bold print? Put that in your ad budget.”

Imagine if everything you now wanted to buy came with warnings like that!

90% of the crap in the grocery stores would have to label each and every package with all the harmful ingredients and potential side effects of each and every ingredient.

Every car you buy would have to tell you every single mishap that’s happened when someone else drove that brand of car in the past – heck, cars in general can be deadly – wrap the advertising around the cars and forget the paintjob.

How about consumers actually take OWNERSHIP of what they are going to buy and (gasp) do their research before they do!

That’s tooooooo difficult, the whiners say.

Sad, sad what we have come to.

People are lazier and lazier, choosing to point blame at anyone and everyone else before taking ownership themselves.

Imagine a world where no advertising or sales was allowed!

How would you find products to buy? How would you know about the alternatives on the market?

“Word of mouth” you say?

Word of mouth marketing IS an exceptional marketing tool.

But what is the difference between that and sales, or advertorials?

Who’s not to say the person who refered the product to you isn’t getting a cut or commission if you buy?

If you are making advertising and marketing illegal, wouldn’t word of mouth marketing also be illegal?

What’s the difference.

So destroy the advertising and marketing business, along with the direct sales industry ($150 billion a year in sales alone in North America).

Millions of jobs…. gone.

BILLIONS upon BILLIONS of dollars in revenues and profits… gone.

All those people out of work.

Devastation everywhere.

But at least there is no advertisements out there!

Ridiculous I know.

But this is how stupid society has gotten.

They want everything banned…

…but want the right to pick and choose anything and everything they want.

The rich are bad and the poor are noble.

Companies are bad. Profits are bad.

Ever wondered what would happen if the rich were no longer paid to innovate, to create businesses, to hire people?

Complete meltdown.

No jobs.

No money.

That’s a fun idea!

Bit of a rant today, but the idea of banning marketing and advertising is absolutely ridiculous!

Jan
22

George Carlin nails the power of words in advertising

You know what amazes me about the video below?

George Carlin probably put more effort into this bit than 95% of entrepreneurs put into their own marketing message!

Sad, but true.

Words can move people and influence them to buy.


Words can also repel them and drive them away forever.

Choose your words carefully, those minor differences can be major differences in your sales numbers.

Nov
28

My disastrous first attempt at information marketing

15 or so years ago I saw an ad in a newspaper.  Some guy in the city I was in was an expert in importing goods and was selling information on how to get into the business.

For a large fee, I signed up for his personal coaching and got resale rights on his manuals (if I recall – I had to buy them from him and could then sell direct).

The manual was mediocre – with some photocopied pages, some instructions on where to go to find exporters in the library – and how to make money selling the same manual.

His recommendation?

COD.

So I started placing ads in newspapers around the city I was in.

I quickly found that the smaller towns were MUCH great response than the larger.

More calls.

More orders.

I was on cloud nine.

I would take the call – take down their address – explain how COD (Charge on Delivery) went – and would mail them the book.

They would need to be home to pay for it once it arrived.

I got a whole bunch of ‘orders’!

Dozens of them to start – and the manual was ~ $79 or so.

Looking good, I thought.

Until I got back a TON of COD packages that were denied at the door by the so-called ‘customers’.

shameful attempt at information marketing

Uhg…

I quickly realized this COD thing was a bunch of bunk and I was pissing my money away having to pay for these packages to be mailed – but returned.

Fast forward 15 years.

I have been selling information products online for over a decade now.  No COD.  No 65% return rates.  No nonsense.

I have sold information products for weddings, pets, marketing, sales, lead generation, health, and a few other industries.

…and I love it.

Information marketing is an exceptional way to enhance your present business, or start a new one.

The market keeps getting bigger year after year with the internet.

People are reading more. Watching more videos.

Buyers are out there in droves when you know how to find them.

The point is two-fold:

* when you attempt something in marketing and fail – DON’T GIVE UP.  It doesn’t mean that marketing doesn’t work… it means THAT WAY of marketing didn’t work for YOU. It may have worked for others seamlessly… but not so for you. So pick yourself up and try a DIFFERENT way – or a different product.

* information marketing is an exceptional way to add cash flow into your life.  I do it through my http://www.marketingbeachbum.com business and love it! To a full time income and more in 90 days.  I have tested all kinds of on and offline marketing over the years. Some things worked for selling information – some were ‘learning experiences’.  The demand for information will ALWAYS be there and will constantly grow.

Find ways to build your knowledge of marketing online AND offline… and try different types of information products that enhance your present business or help you start a new business.

If you need a new income stream for 2013 –  get in touch with me at 403-259-4566 or sign up for the updates on http://www.marketingbeachbum.com

Last…

…NEVER give up.

There is always a way.

Only persistence and focus will help you uncover the path.

Have a great day.

Troy

Sep
18

Questions for copywriters and students of copywriting

I got this questionnaire from a student of copywriting in college.

She had some focus on the advertising agency side, which I know nothing of, and told her so.

For over 10 years now I have been a freelance copywriter and all my copywriting jobs were found on my own, without the help of an advertising agency.

That said, some of her questions on how to become proficient at copywriting were good and, hopefully, my answers give you some insight into the weird and wacky mind of a freelance copywriter.

Interview Questions 

How did you get started in the copywriting business? 

Left the corporate world of computer sales to start my own business. Starting figuring out the internet and how to make money online – very quickly became evident that the words on the page were the sales person.  Started reading books on copywriting by Ted Nicholas, Drayton Bird, Clayton Makepeace, Gary Bencivenga, Dan Kennedy, Joe Sugarman, John Caples, Claude Hopkins, Victor Schwab (all mandatory reading for new copywriters, if you ask me)

How long have you been in the copywriting business? 

10.5 years

Which advertising or copywriting agencies have you worked for?

Freelancer

Have you or the advertising agency won any awards for creative advertising or copywriting?

My own business award – Business Leader of Tomorrow Award (2008) by Calgary Chamber of Commerce

How do you feel about awards?

Means nothing to a freelance copywriter – creativity is less important to small business owners (my target market) than results.

Do you have a technique that helps them think creatively?

Writing helps me think so I start writing and things happen.

What pieces of your marketing and copywriting business are you most proud of?

Helped launch 6 best selling books on Amazon, helped many small  business owners make a bundle with better marketing

Do you have a philosophy about copywriting?

Anyone can learn and be good at it if they are dedicated enough to learning the craft.

What do you think makes a successful copywriter?

Has studied all the masters (above) – writes LOTS – writes for a variety of industries

Who do you think are the top 5 copywriters in Canada?

No idea

(the reason I said this is that I firmly believe ALL new copywriters should be studying the MASTERS of copywriting long before worrying about who is doing well now.  The masters of copywriting (named above – and a small subset of the bigger list) are the ones that created the world of copywriting as we know it today – you can’t be serious about copywriting if you haven’t studied the real creators of the world of copywriting as we know it today)

How should a copywriter try to get a start in an agency?

No idea

How many pieces should a copywriter have in their book?

Don’t use one

What kind of things should go in the copywriting book? Campaigns? One offs?

Don’t use one

What agencies would be good to look at for a placement?

Don’t use one

Are there any agencies that should be avoided?

Don’t use one

 

I hope this gave you a bit of insight into the world of writing copy for a living. 

It also should give you an insight into the differences in the way a freelance copywriter thinks from the school-based world of corporate-cloned copywriters.  They are focused about their book of ads, their awards, and learning from the new generation of copywriters (I am willing to guess, and bet, that the schools don’t even mention the MASTER copywriters that I mentioned above – shame, shame).

Troy

Apr
23

Facebook ads training

 Are you using Facebook Ads?

facebook ads training

If not… WHY NOT?

They can be a very effective way to drive targeted traffic and find incredibly valuable demographics information on your ideal prospects and clients.

In a 2012 survey, 43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through Facebook.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts. I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting. I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

 Announcing the Facebook Jumpstart Series…

Where you get ads up and running quickly and inexpensively on Facebook.

The place where you find out:

  • how to design the ads
  • how to write ads that make money and attract the RIGHT type of prospects
  • what types of pictures to use
  • what types of pages to send your prospects to
  • how to measure response
  • how to dig into the demographics report to uncover hidden gold and money
  • how to refine your ads based on your demographic research to get stellar clickthrough rates and buyers
  • …and much, much more.

This series is 3 calls of 45 minutes each. One call a week.

  1. You get access to the webinars.
  2. You get access to the recordings
  3. You get BONUS gifts:
  • Small Display Ads report (sells for $20) – which gives you some insider tips on generating leads through advertising
  • Turning your words into wealth (sells for $49) – formulaic blueprints for writing ads that sell
  • Surprise recordings never before released (including an interview with the $7 billion dollar man on how to use stories in your sales for exceptional results – works AWESOME for Facebook marketing!)

…And you get a bankable blueprint for generating leads and sales when you need them

 

Lets get realistic though.

I like no BS… and here it is.

Do not expect to make a million dollars with your first Facebook campaign. Even your first ad or three may BOMB. That’s part of the process. I have been writing ad campaigns for a decade now and get very frustrated with people who believe in the fairy tale nonsense the BS slingers throw around.  You probably won’t get it exactly right the first time – but it can and has happened.  You need some extra money for testing ads on Facebook (you can set your daily ad caps as low as $1 – I recommend starting your campaign with a $5 a day budget and growing it from there, based on results).

I won’t feed you bull.

And I won’t put up with bull either.

I have invested many, many tens of thousands of dollars in my training over the past decade.

I have written hundreds of ads, sales letters, and lead generation campaigns.

And I have made my clients many, many millions of dollars (you can see testimonial at the link near the top of page).

Advertising and marketing is not about trying something once and giving up… complaining the entire time about how it “doesn’t work”.

IT DOES WORK. You need to figure out how to MAKE it work for you, your business, your product or service, and your offer.

That means investing some time and money. Not much money I am asking for a decade worth of experience in writing ads and campaigns that produce results.

A whopping $39.

Others are charging $799 for Facebook training.

But I have invested in them and feel they are far too deep and advanced for what most people want.

I specialize in the entrepreneurs out there.

Those with limited budgets and time.

People who just want to get it up and running quickly and easily without all the stuff they may nbever need.

EXACTLY what this is.

You will be up and running with one or more campaigns in this time.

You will have clicks to analyze.

You will have demographics research to fuel further marketing and refine your message.

You will have a system that you can run for years to come.

…feeding you leads when you need them.

Facebook DOES work… and I will show you how.

IT STARTS MAY 8th.

I am only accepting 30 people in the program… so capacity is limited as I want to be able to provide question and answer help to everyone in the program.

PAYPAL PAYMENTS

 

or…

REGULAR CREDIT CARD THROUGH THIS LINK

Join me in this Jumpstart program!

You will discover a simple and fast way to attract quality clients and prospects.

See you there.

Troy

Apr
17

Does Facebook advertising work?

Spring 2007.  I was gearing up for my first Wild West Wealth Summit, and was trying some different lead generation tools.

One of them was Facebook ads.

If I recall right, the advertising part of it was fairly new, and even Facebook was nothing big (compared to the hyper-addiction it has now become for many).

The ads were cheap, cheap… so I thought I would try them out.

Low and behold, $15 in advertising clicks and I had sold $1,300 worth of tickets to the Summit!

THAT is my kind of ROI !!

Fast forward 5 years to today…

…does it still work like that?

It can.

But it can also bomb.

Just like any kind of marketing.

Saying Facebook advertising doesn’t work is like saying email marketing doesn’t work…

…or that direct mail doesn’t work…

…or that referral marketing doesn’t work.

I call BS on anyone that says that kind of nonsense.

It ALL works.

Not necessarily the first time you try it though.

You have to try different ad approaches.  Different landing page approaches.  Different copy.  Different graphics.  (change one thing at a time and measure the difference in response you get).

It all DOES work, and HAS worked for many people.

But it can fail badly just as easily.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts.

I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting.

I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

If you are interested in a webinar around Facebook advertising, let me know and I will put one together. It will be a paid one (low priced), because this kind of information is very powerful (and profitable) when in the right hands… but most people consider free events useless… so paid it would be.

If you want better quality lead generation at lower prices… let me know by reply to this.

Have a great day.

Troy

PS: 2 LEFT…

2 more can grab it now before I pull it down.

Here are the details…

==========================================
I am offering a special deal to 2 more people only.
==========================================

Story Selling Home Study Course (sells for $99 online right
now). Turn your stories into wealth and master the fine art of
leveraging personal stories into sales and marketing success.

Wild West Wealth Audio Libraries. 2007 and 2008 MP3 Recordings.
This is the SAME information that helped Chris V become a multi-millionaire
before he hit 30 years old! Sold for $29 for 30 days only in
March.

Small Display Ads Report. Shows you how to create effective
sales funnels that attract the ideal buyers, and convert them to
loyal clients. Sells for $20 online.

Direct Mail Detox. The simple formula that lets anyo on or
offline business virtually eliminate the competitive masses, and
become their own industry of ONE. Sells for $49 .

Entrepreneurial Spirit Sauce – never before released stories of
14 entrepreneurs who mastered the money game and built businesses
that worked. ($9 ebook)

2012 Cash Flow Calendar – 365 days of marketing ideas and
copy/paste templates you can use to grow your business and fatten
your bank account (digital version – sells for $59 online now)

==========================================
All in all, this adds up to $265
…yours today, for the next 4 people for $113

Just use this link and pay via paypal
https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=ETEJJ7BLJBCKS
(after 2 come in I will just refund those after)
==========================================

I will send you all the files, links and downloads.