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	<title>Comments on: Bad marketing at its finest</title>
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	<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/</link>
	<description>Simple marketing strategies for entrepreneurs and small business owners.</description>
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		<title>By: Nadine Stevens</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-6797</link>
		<dc:creator>Nadine Stevens</dc:creator>
		<pubDate>Mon, 17 Oct 2011 07:42:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-6797</guid>
		<description>You did that in 3 minutes Troy? Amazing.  Also you got a lot of good points here.  Sales letters can make or break our  business.  They can say a lot about our reputation.</description>
		<content:encoded><![CDATA[<p>You did that in 3 minutes Troy? Amazing.  Also you got a lot of good points here.  Sales letters can make or break our  business.  They can say a lot about our reputation.</p>
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		<title>By: Mark Bond</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-255</link>
		<dc:creator>Mark Bond</dc:creator>
		<pubDate>Wed, 19 May 2010 23:48:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-255</guid>
		<description>Hey Troy,
I&#039;m an affiliate of 3D mail also!  For promotional products go to Neat Stuff University
www.neatstuffu.com  I working on a site right now to consolidate all my offerings!</description>
		<content:encoded><![CDATA[<p>Hey Troy,<br />
I&#8217;m an affiliate of 3D mail also!  For promotional products go to Neat Stuff University<br />
<a href="http://www.neatstuffu.com" rel="nofollow">http://www.neatstuffu.com</a>  I working on a site right now to consolidate all my offerings!</p>
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	<item>
		<title>By: Alkaline water guru</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-252</link>
		<dc:creator>Alkaline water guru</dc:creator>
		<pubDate>Wed, 19 May 2010 20:37:37 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-252</guid>
		<description>Thanks, Troy...You are so right on.  

Good communication will make millionaires; it doesn&#039;t matter if it&#039;s in print or in person.  There needs to be a solid, authentic message.  I&#039;m finding that it doesn&#039;t matter if you have the best product or best service or best price, all that matters is how it&#039;s communicated.  I also see, along with communication...validity, authenticity, and being real will make or break people selling on the Internet.  How to communicate them w/o being pitchy...that is the challenge. 

How many of us have greeted a person at our door with a pitch before making them feel welcome and comfortable by offering them something to drink and sitting them down first?  Too many emails and websites blare pitches right from the get-go without really knowing their customer...they get the high bounce rate from me.

I really enjoyed reading the Display Ad ebook and will put those into practice...thank you.

Brad</description>
		<content:encoded><![CDATA[<p>Thanks, Troy&#8230;You are so right on.  </p>
<p>Good communication will make millionaires; it doesn&#8217;t matter if it&#8217;s in print or in person.  There needs to be a solid, authentic message.  I&#8217;m finding that it doesn&#8217;t matter if you have the best product or best service or best price, all that matters is how it&#8217;s communicated.  I also see, along with communication&#8230;validity, authenticity, and being real will make or break people selling on the Internet.  How to communicate them w/o being pitchy&#8230;that is the challenge. </p>
<p>How many of us have greeted a person at our door with a pitch before making them feel welcome and comfortable by offering them something to drink and sitting them down first?  Too many emails and websites blare pitches right from the get-go without really knowing their customer&#8230;they get the high bounce rate from me.</p>
<p>I really enjoyed reading the Display Ad ebook and will put those into practice&#8230;thank you.</p>
<p>Brad</p>
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		<title>By: Troy</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-251</link>
		<dc:creator>Troy</dc:creator>
		<pubDate>Wed, 19 May 2010 20:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-251</guid>
		<description>Mark,  Lol.  Didn&#039;t mean to &#039;dis&#039; your business.  I am a big believer in graft like that - ESPECIALLY when it is incorporated into multi-step marketing campaigns.  A ball cap goes with a letter that ties into the offer.  The ball cap ties into letter #2, that comes with a t-shirt (of course, with a letter)... etc.  

I never have understood why more people in your business don&#039;t take lessons from the direct response business and actually help create multi-step campaigns that come with copy and products.  

Kinda like http://www.promoprofits.com - they do a great job.

Let me know more about your business and if you do this - or if you are willing to!

Thanks Mark.</description>
		<content:encoded><![CDATA[<p>Mark,  Lol.  Didn&#8217;t mean to &#8216;dis&#8217; your business.  I am a big believer in graft like that &#8211; ESPECIALLY when it is incorporated into multi-step marketing campaigns.  A ball cap goes with a letter that ties into the offer.  The ball cap ties into letter #2, that comes with a t-shirt (of course, with a letter)&#8230; etc.  </p>
<p>I never have understood why more people in your business don&#8217;t take lessons from the direct response business and actually help create multi-step campaigns that come with copy and products.  </p>
<p>Kinda like <a href="http://www.promoprofits.com" rel="nofollow">http://www.promoprofits.com</a> &#8211; they do a great job.</p>
<p>Let me know more about your business and if you do this &#8211; or if you are willing to!</p>
<p>Thanks Mark.</p>
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		<title>By: Mark Bond</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-250</link>
		<dc:creator>Mark Bond</dc:creator>
		<pubDate>Wed, 19 May 2010 19:57:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-250</guid>
		<description>Hey I sell &quot;shirts &amp; ball caps&quot;! :)  Great re write Troy.  Promotional products(shirts &amp; ball caps) can build goodwill if the promotional program is properly designed with a direct response sales letter!</description>
		<content:encoded><![CDATA[<p>Hey I sell &#8220;shirts &amp; ball caps&#8221;! <img src='http://blog.smallbusinesscopywriter.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   Great re write Troy.  Promotional products(shirts &amp; ball caps) can build goodwill if the promotional program is properly designed with a direct response sales letter!</p>
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		<title>By: Troy</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-249</link>
		<dc:creator>Troy</dc:creator>
		<pubDate>Wed, 19 May 2010 19:49:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-249</guid>
		<description>Walt and Sean.  good point... to many of us, this is second nature.  

But the &#039;us&#039; we are talking about are people who care about their business enough to invest some time learning.  

MOST business owners I talk to have never read a marketing book, don&#039;t read marketing blogs, haven&#039;t EVER looked into direct response style marketing, and think advertising doesn&#039;t work.

It is simple...

...for those who will get off their ass and do a little bit of extra work.

You know as well as I do - the difference between success and failure is minuscule.  

During the Olympics... the difference between failure and success can be 0.001 of a minute (or second).

In business...it can be one ad, one lead generation campaign, one conversion tool.

Just one.  That&#039;s all we need.  Which is why we must continue to test and try new things CONSTANTLY in our business.

Only then will you find the one thing.

Thanks for sharing. Troy</description>
		<content:encoded><![CDATA[<p>Walt and Sean.  good point&#8230; to many of us, this is second nature.  </p>
<p>But the &#8216;us&#8217; we are talking about are people who care about their business enough to invest some time learning.  </p>
<p>MOST business owners I talk to have never read a marketing book, don&#8217;t read marketing blogs, haven&#8217;t EVER looked into direct response style marketing, and think advertising doesn&#8217;t work.</p>
<p>It is simple&#8230;</p>
<p>&#8230;for those who will get off their ass and do a little bit of extra work.</p>
<p>You know as well as I do &#8211; the difference between success and failure is minuscule.  </p>
<p>During the Olympics&#8230; the difference between failure and success can be 0.001 of a minute (or second).</p>
<p>In business&#8230;it can be one ad, one lead generation campaign, one conversion tool.</p>
<p>Just one.  That&#8217;s all we need.  Which is why we must continue to test and try new things CONSTANTLY in our business.</p>
<p>Only then will you find the one thing.</p>
<p>Thanks for sharing. Troy</p>
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		<title>By: Jeremy Reeves</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-248</link>
		<dc:creator>Jeremy Reeves</dc:creator>
		<pubDate>Wed, 19 May 2010 19:48:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-248</guid>
		<description>Awesome post Troy and a great re-do of that email!

It&#039;s amazing how terribly BAD emails that all of us get really are. I think the worst are &quot;potential JV deals&quot; that are 100% about the person selling the product and NOTHING to build a relationship.

Jeremy Reeves
http://www.LocalBizHero.com</description>
		<content:encoded><![CDATA[<p>Awesome post Troy and a great re-do of that email!</p>
<p>It&#8217;s amazing how terribly BAD emails that all of us get really are. I think the worst are &#8220;potential JV deals&#8221; that are 100% about the person selling the product and NOTHING to build a relationship.</p>
<p>Jeremy Reeves<br />
<a href="http://www.LocalBizHero.com" rel="nofollow">http://www.LocalBizHero.com</a></p>
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		<title>By: Walt Goshert</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-247</link>
		<dc:creator>Walt Goshert</dc:creator>
		<pubDate>Wed, 19 May 2010 18:28:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-247</guid>
		<description>Troy, great rewrite. Dramatically shows the difference between bad and good marketing. Funny thing is, doing good marketing isn&#039;t that much harder. Another thing that struck me is the perception created between these two approaches. Bad= a lazy, sloppy, desperate business. Good= a professional, caring, responsive business. Words matter.

Most helpful to me right now. How to get traffic that leverages into everything else. For example, I do article and blog writing to drive traffic. How can I best leverage this time and effort into other areas? Lead generation, product development, building relationships with prospects</description>
		<content:encoded><![CDATA[<p>Troy, great rewrite. Dramatically shows the difference between bad and good marketing. Funny thing is, doing good marketing isn&#8217;t that much harder. Another thing that struck me is the perception created between these two approaches. Bad= a lazy, sloppy, desperate business. Good= a professional, caring, responsive business. Words matter.</p>
<p>Most helpful to me right now. How to get traffic that leverages into everything else. For example, I do article and blog writing to drive traffic. How can I best leverage this time and effort into other areas? Lead generation, product development, building relationships with prospects</p>
]]></content:encoded>
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		<title>By: Sean McCool</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-246</link>
		<dc:creator>Sean McCool</dc:creator>
		<pubDate>Wed, 19 May 2010 18:22:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-246</guid>
		<description>Great real life exercise on how to improve copy. 

And while it may be a simple fix to us. it&#039;s a dead language to many.

Later,
McCool</description>
		<content:encoded><![CDATA[<p>Great real life exercise on how to improve copy. </p>
<p>And while it may be a simple fix to us. it&#8217;s a dead language to many.</p>
<p>Later,<br />
McCool</p>
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		<title>By: Troy</title>
		<link>http://blog.smallbusinesscopywriter.com/bad-lead-generation-marketing/comment-page-1/#comment-245</link>
		<dc:creator>Troy</dc:creator>
		<pubDate>Wed, 19 May 2010 17:59:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.blog.smallbusinesscopywriter.com/?p=686#comment-245</guid>
		<description>(blush) 

Thanks guys.  

I do try :o) and will continue to do so.  

Sharing simple ideas like this I find makes more of a difference in actual results than many of the more complicated lessons available.

All the feedback you have - good, bad, indifferent - is a big help in moving forward.

What type of information is of MOST help to you right now?
- Lead generation?
- Traffic?
- Conversions?
- Web tools?
- __fill in what YOU want here..._______

Thanks for sharing.  Troy</description>
		<content:encoded><![CDATA[<p>(blush) </p>
<p>Thanks guys.  </p>
<p>I do try <img src='http://blog.smallbusinesscopywriter.com/wp-includes/images/smilies/icon_surprised.gif' alt=':o' class='wp-smiley' /> ) and will continue to do so.  </p>
<p>Sharing simple ideas like this I find makes more of a difference in actual results than many of the more complicated lessons available.</p>
<p>All the feedback you have &#8211; good, bad, indifferent &#8211; is a big help in moving forward.</p>
<p>What type of information is of MOST help to you right now?<br />
- Lead generation?<br />
- Traffic?<br />
- Conversions?<br />
- Web tools?<br />
- __fill in what YOU want here&#8230;_______</p>
<p>Thanks for sharing.  Troy</p>
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