Canada’s bday, America’s bday, and a proven way to generate cash flow

July 1st was Canada’s official 150th birthday… and today is America’s much older and bigger birthday party.

Both birthdays are a reason to celebrate independence.

And us entrepreneurial types are about as independent as they get!

We don’t care much for others telling us what to do.

We love blazing our own trails… creating success and happiness for ourselves, thank you very much.

And we detest leaving our futures up to circumstance, luck or fate.

We want full control of our future!

No matter what your business is, cash flow is king. It needs to be consistent, growing over time, and more in the positive than negative.

Pretty simple… right?

Then why do we all see soooooo many going out of business signs on storefronts?

That’s NOT the kind of freedom or independence those entrepreneurs dreamed of!

My guess?

They don’t market themselves nearly enough!

They overcomplicate marketing.

They let one bad experience stall them from doing it again.

They are UNcreative in their promotions.

Marketing is relatively simple.

You have quality products and/or services to sell.

You have a market that wants/needs to buy.

You find a way to make YOUR option the best option for them…

…then you get creative and grab their attention with your offer!

The more unusual those promotions are… the more attention you grab.


Those are the ones that stand out amidst all the clutter.

July is a time for family vacations, but it is ALSO:

International Blondie and Deborah Harry Month
National Bikini Month
 National Culinary Arts Month
 National Tennis Month
 National Ice Cream Month
 National Grilling On the Old BBQ Month
National Make A Difference to Children Month
National Wheelchair Beautification Month
National Recreation and Parks Month Anti-Boredom Month
 Picnic Month
 Women’s Motorcycle Month
 Cell Phone Courtesy Month
Family Reunion Month
 Baked Beans Month
 Hot Dog Month
 National Blueberry Month

If you can’t find at least THREE ideas for articles, blog posts, Facebook updates or promotions from all those events – you need to give your head a shake.

Marketing is ALL about looking for the opportunity to share value – to stand out from the clutter – and to have a little bit of fun mixing in stories with marketing.

And NOTHING helps you get more ideas, with more copy and paste ready-done campaigns than the 2017 Cash Flow Calendar.

We are officially half-way through the year and I have a Summer Blow Out for you.

= = = = = = = = = = = = = = = = = = = = = = = = = = = =

Here’s how to make the most money and have the most fun
this summer in your business…
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1) Create stories you can use in your marketing. Whether its your family fun you experience (getting one of my clients a 19% response rate from a COLD LIST – one who had never heard of him before). Take the summer to practice your story selling techniques, and use stories intertwined with marketing messages for compelling promotions that improve your cash flow and build your list of prospects and buyers.

My Story Selling course helps you do that, and it USUALLY sells for $97.

I am offering you a way to dramatically improve your marketing results leveraging simple stories you create.

This course walks you through my process of finding stories – leveraging stories – and using stories to help your business.

From there, you can use your cash flow to help others in need (like I am doing with this to help out the flood victims in Alberta here).
2) Use your newfound story selling skills in combination with the 2017 Cash Flow Calendar and become a marketing machine!

You’ll be cranking out blog posts, articles, promotions, sales pages and emails like a seasoned pro.

Any day you need an idea or two for marketing – pull up the calendar, flip to the day or week you need help with and *voila* you have all the ideas you need, along with some pre-written marketing pieces you can use word-for-word.

The 2017 Cash Flow Calendar is sold online for $97 right now (as of now – hackers took down the site – but I have all my files in a safe spot until sites are brought back from the techs)

Now, COMBINE the Story Selling Course and the 2017 Cash Flow Calendar and you have a wicked good system for growing your business this summer.

What would usually be a slower time of year, instantly becomes a busier and more profitable time of year.

More profits means more fun!

So instead of the $194 investment for the 2 training programs, I am offering a Summer Blow Out for the 2 of them for just $67

Create YOUR independence!

Thanks again,


PS: One other quick, simple request.

As I said earlier, I am representing Team Canada at WKU Worlds this year in Ireland. I am not only competing in 4 different fighting divisions, I’m there to co-coach our team to success and Medal bling.

Getting an entire team across the world to compete isn’t cheap.

My aunt and Uncle put together a page for me and the team a couple weeks ago that I haven’t really promoted much. Apologies to them – but I wanted to put this out there if you are like to support those with a dream and a passion!

Nothing thrills me more than seeing some of our kids raise their arms in victory at a tournament… let alone one that has Gold Medals and World titles attached to them.

I must admit though… my own being raised is a pretty amazing thrill too! Just brought home a couple Golds from Canadian Nationals for myself and it sure felt good!

If you are interested in helping us get to worlds – please contribute to the page my Uncle and Aunt setup https://www.gofundme.com/troy-is-going-to-the-worlds

…and I have some gifts for you in return for your support.

Not only are helping me and the team make an incredible journey to Ireland, you’re supporting me help coach them to their own quest for GOLD!
Any and alllll donations are very much appreciated!


The secret of invisible marketing (and the disturbing reality of Meetups)

I’ve been abnormally quiet on my email updates lately.

For some good and not-so-good reasons.

First, the not-so-good…

5 weeks ago I went to a local Meetup workshop on creating press releases.

It was done over breakfast, and everyone had their chance to do a 30 second intro. The gal teaching it has a fabulous track record with PR, and I was eager to learn.

…Which is where I realized (more life reaffirmed) what a complete disaster internet marketing has become.

Out of the 30 or so people there… HALF – yes… 50% – were “internet marketing experts”!


That’s what this world has come to?????

When I got started in this world 15 years ago, very few people understood internet marketing, let alone claimed their ‘expert’ status.

Now, anyone with a click bank receipt and a computer is a guru.

It’s a big part of where I’ve been lately.

As you know my big passion in life is martial arts.

I train in it, teach it, and compete in it.

And I’ve been investing a huge part of my time using things I’ve learned over the past 15 years inside my dojo.

We’re the most active and largest family-friendly dojo in Western Canada. We’ve grown by significant amounts over the past year, when many competitors disappeared or shrank.

My first tip of the day…

…leverage what you know about marketing… inside your area of true passion.

You stand out from the clutter. You don’t try and pretend your the next guru-of-the-day. And you get to live in a world you absolutely LOVE.

Being invisible inside a overly cluttered world of experts can work in your favour!

You aren’t trying to compete with the masses… your doing something you love to do… and you get to use those awesome skills you got!

Plus… and this is a big plus… using internet marketing techniques in businesses and industries that have NOTHING to do with internet marketing and selling the ebook of the week… gives you a massive advantage in your marketplace!

It’s easy to stand out in an uncluttered industry when you know what you’re doing.

Which brings me to some good and great news…

This past weekend I became the WKU Canadian Heavyweight Champion in Kickboxing…

2 Golds!


I took home Gold in the 45+ yr old division, and in the 33-44 yr old division (as a grandpa in this sport, I’m allowed to fight in the younger divisions)

I had 4 fights total – and won 4.

The kind of winning streak I love! (during the 66 fights I’ve had in the past 3 years of competing… I’ve had wayyyyy more than my share of losses… and losing streaks).

Right now I’m on a great winning streak and over the last 18 fights, I’ve won 15 of them.

Not bad for a 48 year old guy, competing in a young guys sport!

Next up… WORLDS!

WKU Worlds is in Ireland at the end of August – and I am soooo excited.

Last year I went to Worlds and brought home a Bronze… this year I’m bringing home Gold.

Over the past year, I’ve completely change my fighting style, skills, and intensity in competition.

And it’s working.

But the work has just begun.

I am also co-coaching our team of adults and kids in Ireland. And the coaching side of it is soooo much fun!

Watching a once-bullied 11 year old girl kick butt and bring home 5 Gold medals is something I will cherish forever (as Elizabeth did last year).

This year I get to coach her, and our team of others to bring home their medals while showcasing their skills!

Which brings me to my last and important thing…

…my Uncle Paul did something pretty awesome for me this week.

He setup a Gofundme page for my Ireland Trip. I had no idea he was doing it, but it made me come up with something pretty cool I wanted to do.

I can’t control the actual page content right now as Paul set it up…but I CAN control the Sponsorship gifts and goodies you get if you help me out!

As you may know, I’ve been helping people write some amazing stories and marketing campaigns over the past 15 years. It’s made my clients millions. Stories are one of the best ways you can stand out from the crowd.

So here’s the deal…

Contribute to the page my Uncle Paul setup for me

And I have some gifts for you in return for your support.

Any and alllll donations are very much appreciated!

Donations over $100 :

* Publicity for you! If you have a business you’d like some plugs and mentions of, I’ll gladly share your story and some links in my newsletters, on my site, and on my blog.
* If you are in a fitness-related business, I will gladly do a photo with any corporate wear or gear for you and have you as a corporate sponsor of my Gold-medal journey
* A year’s worth of my Story Playbook (sold for $40 a month) – a monthly series of lessons, examples, and how-to guides for leveraging stories into your business
* My 2017 Cash Flow Calendar which has thousands of ways, and dozens of done-for-you marketing campaigns you can use to stand out in your marketplace (sells for $97)
* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach- plus a private lesson (if you’re in Calgary) – or a virtual Skype/zoom call for some training tips and ideas to get yourself in sexy summer shape 🙂
* 50 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.
* Inside fitness tips and Gold Medal Mindset strategies I’ve learned from my trainers, and my experiences.

Donations from $50-100

* My 2017 Cash Flow Calendar which has thousands of ways, and dozens of done-for-you marketing campaigns you can use to stand out in your marketplace (sells for $97)
* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach- plus a private lesson (if you’re in Calgary) – or a virtual Skype/zoom call for some training tips and ideas to get yourself in sexy summer shape 🙂
* 20 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.

Donations under $50

* Story Selling Home Study Course (sells for $97) audios and videos – discover how to write your core story, and leverage it into a powerful profit maker
* 1 week unlimited membership pass to 5 Elements Martial Arts where I train and teach
* 10 of my hottest workouts! I’ve taught well over 300 kickboxing classes – and each workout is documented. You’ll get a pdf of my favourite drills – and some simple ways to do them from home.

Here’s the page my Uncle Paul setup for me…
Thank you in advance for everything.

The last lesson I want to leave with you – is that age is just a number!

I started competing in this at 46 years old. I did it because I made a stupid mistake when I was younger… and listened to the naysayers. “You’ll get hurt” was the most common thing I heard when I told people I wanted to compete.

STUPID ME… listened back then.

Fast forward to 46… and I learned to forget what others say… do what YOU want to do!

I started competing… and it’s the best thing I ever did for myself.

Who cares about what others think – follow YOUR DREAMS and YOUR PASSIONS!

Thank you again for hanging in there with me over the years.

I’m very excited to share my experiences over the next 2 months of very intense training on my way to Ireland…

…and thank YOU for being part of it!



Unfocused and marketing blurriness [my video apology for you]


…Do as I SAY, not what I DO – right?

Sorry on the delay!

A combination of things, none of which really matter here, and a week later I’m back.

Which reminds me of a comment I heard yesterday by a dedicated Kickboxing student of mine (I teach Kickboxing/Muay Thai 5-7 times a week).

She was a former personal trainer.

Became a mom and dedicated her “free” time (lol – doesn’t exist as a stay at home parent!) to her children.

She gets back into workouts (kickboxing with me as one of her outlets).

She has a bad week last week and disappears from class.

Today, she’s back and raring to go.

And she said, ‘better a week later than NEVER’!

Which is soooooo true.

When I get caught up in things and don’t send an email, or don’t do the things I SHOULD be doing daily… I don’t FREEZE UP.

Most do.

The falter in their plans or goals – then freeze up – then get scared of admitting they screwed up – so they do nothing.

But the real key is to admit your faults (I have a long list of my own) – then MOVE ON.

The gal from kickboxing admitted she was slacking and let things get in the way – but she came BACK to the workouts…

…more than 80% of the people who buy a membership, show up consistently for a week or two, then falter and are NEVER seen again.

Same with affiliate marketers that bomb in their first campaign – so they blame the so-called ‘scam’ they bought and never do anything ever again (despite the FACT that affiliate marketing IS a proven system that makes moola when done consistently over time).

Same with brick and morter business owners that try a marketing campaign – fail – then say marketing “doesn’t work”.

Or network marketers that hit up their friends and family, bomb, lose friends, then call it all a scam (despite the FACT that tons of people make very solid incomes in the same industry marketing to people they don’t even know).

Which is why I always have things near me that remind me of MY WHY. My goals. My dreams. My aspirations.

It reminds me that EVERYONE has faults. EVERYONE messes up. EVERYONE has bad days/weeks, and months.

But those that truly live their dreams, always get back on the saddle and try again.

Which IS EXACTLY why I’m offering you the 2017 VIP Program for such a low price.

Lots of people need help getting back in the saddle. Some people need help with their focus (Facebook has a tendency to de-focus and de-monetize business owners). Some people need innovative marketing ideas. Some just need a good old hand up when they’re feeling low.

The 2017 Cash Flow VIP program gives you insights to help YOU make the most of this year:

* Unusual ways to grow your business on a budget

* Hot new marketing ideas delivered weekly (with pre-written content to do 90% of the work for you –
you still have to customize your offer and business, but the bulk of the promotion is ready to roll)

* Marketing ALERTS! When there is a trending opportunity to grab attention and build your business, you get ideas on how to use the trend, what to say about it, and how to tie a story into it (stories give you up to 158% more sales as Carnegie Mellon showed in their studies)

* Videos, audios, and checklists you won’t get anywhere else! (thanks to a recent hacking that trashed my main site, I uncovered a treasure trove of audios and videos I thought were long lost. Just one of these audios alone, a 3 hour workshop by best selling author Les Hewitt on the Power of Focus, cost me $7500 to have put on at one of my seminars – you get it as a FREE bonus)

* Success stories and case studies that break down what’s working now (based on my client work, and investments in my own businesses)

* Lead generation techniques that make moola

* Conversion secrets of simple marketing funnels that simplify your sales systems and systematize your growth

And a LOT more!

For just $37 a month (which is approximately $27 US) you can join us in this community and start growing your business starting tomorrow!).

You can use paypal through this link: >> https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=2B3759CGNS3SY

Or through this non-Paypal link >> https://responsivedm.infusionsoft.com/app/orderForms/CFC—2017—VIP-Membership

Either way… I’ll look after you and give you some incredible value for growing your business and building a system that scales.

See you on the inside!


How she went from $1k a day to $6500 a day

Hackers smackers.

I sent you an email last week about my sites getting taken down by hackers.

It was not a joke, lie, or marketing ploy.

Scumbags took me down and I’m rebuilding.

But, it hasn’t put my core business on hold…

…helping others boost their business.

Like my one client that went from averaging $1000 days, to days of $5,000 and more (yesterday was $6,500).

Imagine that… more income in a day than she used to do in a week… and more in a day than many make in a month.

Not only that…

– zero computer skills

– minimal marketing skills

– good face-to-face sales skills – but next to no skills on the digital sales side


It starts with a P and it ends with a C…

…being P-R-O-L-I-F-I-C.

It’s the difference between having grandiose expectations of making millions with an email or funnel…

…and realizing the way to get to CONSISTENT sales records is through your ability to stay in front of your prospects, and keeping them engaged and eager for more.

In my client’s case, we are the #1 business of it’s kind in the market.

We have more clients active, and on recurring payments, than anyone else out there.

We do allll kinds of marketing: email, Facebook, Instagram, Google, Bing, FB Ads, direct mail, seminars, unique bundles, themed promotions, etc.

Many of the competitors out there are suffering right now.  A few of them are upping their game as they know we are kicking their asses in marketing.

And they have no CLUE what we are about to launch!

I don’t feel sorry for them – because mastering your marketing, and building a cash flow machine can be done by anyone and everyone.

It takes the right message to the right market.

A great product or service to sell, that the market actually wants and needs.

AND the desire or ability to get prolific in your marketing.

You need your story out there (most hide their best stories, for some very odd reason).

You need to eliminate your emotions around the haters in the market (if you are doing marketing right, lots of people and competitors won’t like you – but the ones that matter WILL love you).

You need to talk to different buyers within your target buyers (telling a tailored story to each segment of your market).

One BIG benefit to the hacker smacker problem… long lost files were found!

So many great tools, resources, and trainings!

Basically, I found an entire library of blueprints a person can use to start, build, and monetize almost ANY business,

Which got me thinking… I’ve never released a Big Kahuna Bundle!

But these are so good, so profitable for those that implement them, that I cannot hold them back.

Have a look at a few of the audios I found and am offering you in the Big Kahuna Bundle:

– – – – – – – – – – –

Audio Trainings

– – – – – – – – – – –

* Joe Sugarman – the amazing Ad master behind Blu Blockers continuing success, and the Advertising Secrets books (pure gold)

* Ted Nicholas (4 hours with the 9 Billion Dollar man on sales, copywriting, success, and mindset)

* J Petermans Marketing Mastermind shares how J Peterman went from nothing to CATALOG CULT status!

* Travis Lee – The shock and awe power of 3 dimensional marketing

* Paul Vickers – How to create money-machines in one business and leverage it into another

* Doug White – Direct Mail Master behind some massive on and offline successes

* Brandon Roe and the power of leverage

* Marilyn Jennet and her formula for manifesting abundance in your life and business

* David Fowler on the untapped potential in your advertising online and offline

* Brian Bagnall – Facebook Ads Training and the start of your money funnel

* Craig Garber shares his King of Copy secrets for mastery of the written word

* Bob Burg shares 2 hours of his best secrets on referrals and spreading positive word of mouth

* Daniel Levis and his 5R formula (the same formula that saved one listener from bankruptcy)

* Ross Hancock and the secret of million dollar sales systems

* Troy White (that’s me!) on themed marketing mastery, customer stampedes, and wacky hooks that make you money

* Les Hewitt The Power of Focus 3 Hour Workshop (I paid Les $7500 to give this talk!)

* Lorrie Morgan Ferraro – The Red Hot Copywriting Master

* The McNally family and the massive success of their craft beer company

* Rory Fatt – prolific marketing in the least likely of places

* Sheila Musgrove standing out while starting your business up

* Stephanie Frank – the Accidental Millionaire

* Darren Weeks – Fast Tracking your Wealth

* Melanie Benson Strick and the Mindset creation of a Millionaire Entrepreneur


Load those up on your computer, phone, or iPod and you have success-on-demand!

Any time you’re out or have some time to invest in your success, pick out the subject you want to learn, and immerse yourself in their world and blueprints.

Not to mention some fantastic formulas and blueprints I thought were lost:

– – – – – – – – – – –

Info products

– – – – – – – – – – –

* Marketing ESP – The Formula for Cutting through the clutter and welcoming new buyers into your world

* Maximum Profits in Minimum Time Formula (the exact same formula that built an ex-clients business to 8 figures a year from near-bankruptcy)

* Small Display Ads v2.0 – Google Display Ads, Facebook Ads, bing, Native ads – all of these can do massive things for your business – here’s how to create the perfect display ad

* Turn Words Into Wealth Volumes 1 & 2 – Profit producing steps for starting your day

* The 31k Series – The simple way to create replicating sales teams that sell your products or services 24×7

* 56 Lessons learned from Jay Abraham – The master marketer that got 650 people to pay him $5,000 s head – here’s my top lessons learned (I was one of the 650)

* Creative Marketing Tips – bored yet? Here’s how to avoid the boredom syndrome which plagues the internet marketing world

* Newsletters and Handouts – STILL one of the most profitable ways to improve the value of a bundle, or to grab new eyeballs to your sales message – a powerful newsletter in print and digital!  Here’s the method to do it – and the audio of the live training

* Story Selling Tips – my flagship audio training program is still around – and included with the Big Kahuna Bundle

You combine the audio lessons and blueprints, with the guides and information mentoring you get in the products, and you have a comprehensive package to make you as prolific as you need to be to fatten your bank balance!

Buying all of this separately would be well over $1,000.

The audios alone above cost me thousands to put together (the Les Hewitt one was $7500 alone to hire him).

But, I’m so happy about finding all these long-lost gems, and I’ve never put together a Big Kahuna Bundle like this…

…so I’m going to do a pre-release for just $247. 

The price will be going up to $397 in a week (on March 8th).

Grab it now while the iron is hot and the information is willing, ready, and able to build your sales.

BIG KAHUNA BUNDLE DOWNLOADS: $247 ->  https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=Q876A6EFJHTXC

BIG KAHUNA BUNDLE DOWNLOADS AND MEMORY STICK SHIPPED TO YOU: $297 -> https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=AVVV7YKHTUGMJ

I know just a few of the tips I picked up from one of these audios just made me a few thousand extra – what will it do for YOU?

Have a great day!

Troy White


story selling headlines

Story Selling Headlines That Make You a Mint…

If you want to improve your leads and conversions, these proven headline and subject line templates will help.

Attract new clients, boost your sales, and write like a pro to stand out from the crowd!



Stories are proven to sell 158% more than anything else…

Discover the timeless formula for using stories to sell.

This is a $40 special report that shares simple formulas to turn stories into cash flow.

Fast, effective, and easy ways to build your list and build a bond with your potential buyers.