How to sell more in a month than you did last year
Can you use long copy for selling soda?
Most people love to question the use of long copy.
“It’s not needed” – - “no one will read all of that” – - you can do the same job without all the words”, etc.
All untrue.
How do I know that?
Facts. Based on a hundred years of measurable, scientifically proven tests.
The results of the test? Long copy will always out perform short. A 4 page letter will outperform a 2 page. An 8 page will out perform a 4 page… and so on.
Video ‘infomercials’ are basically sales letters spoken on camera… and longer videos always win out over short.
Look at all the infomercials on late night television… the only reason there are so many of them is that they WORK!
Here is an example from 1923… selling of all things… soda.
Written by George Cecil
Headline:
“Down From Canada Came Tales Of a Wonderful Beverage”
the subhead and intro…
How Canada’s famous old ginger ale was brought to this
country and adopted by New York’s most exclusive clubs,
restaurants and hotels. Now sold in this city.
For years and years, visitors to Canada have come back with
tales of a wonderful ginger ale. They described its
exquisite flavor- – they told of drinking it in the Houses
of Parliament in Ottawa, in the residence of the Governor-
General, and in the Royal Canadian Yacht Club.
…and on the story goes… for a whopping 700 WORDS (or so) in total! SELLING A SODA!
So… did it work?
First day after the first ad ran = 500 CASES sold.
In 30 days – plant working overtime.
In 90 days it was 300% OVERSOLD
In 1923 the orders were 5-10 TIMES the capacity of the plant
A new plant was built designed to fit “all future
requirements”
In January of 1924 they sold MORE THAN ALL OF 1923
Long copy – selling a soda drink.
Yes it worked.
To say the least.
And yes, it WILL work for you when you find the right message.
Tell your story in a compelling way.
And tell it as often as you can.
Here’s to your success on this fabulous day.
Troy
PS: If you really want to ramp up your sales in the summer months, the Wild West Marketing and Wealth Library will give you the tools you need. 25 speakers… billions of dollars in proof… for pennies on the dollar.
Have a look at http://www.wildwestwealth.com
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