If you haven’t heard of J. Peterman… where have you been? J. Peterman is an exceptional example of marketing done right. No where else will you be romanced by a pair of shoes… or taken to another world by a lamp. J. Peterman has become an icon in the marketing world for creative marketing strategies and powerful story telling to sell their goods.
I got this through their newsletter (which you should join):
PETERMAN DENIES WRONGDOING IN ECONOMY UPSWING
LEXINGTON, KY – Sep. 30, 2009 – In a recent press conference, J. Peterman addressed rumors about the company’s role in “single-handedly managing to turn the economy around.”
According to recent indicators, the market is hitting an uptick and at least one economist who preferred not to be quoted, said that he could not rule out a renewed public interest in unique, quality goods.
Peterman denied any wrongdoing on this account. “[The economy] is what it is. Our customers are smart people who like interesting stuff… If they like it, they buy.”
When asked if he had ever monkeyed with pricing in an attempt to move the market, Peterman initially replied, “Never.” Then, after a brief word with someone nearby, he mentioned something about a secret web-only code that could “possibly fall under that category.”
About the company: J. Peterman has been in an epic battle against all things mediocre since he started the company in 1987 and began traveling the world to find uncommonly good things.
For information: http://jpeterman.com/uptick.asp or press@jpeterman.com
There is absolutely NO reason you can’t do something like this yourself!
And mail it out to the local media (you just never know), mail it to your database, and include it in every shipment that goes out the door.
A simple strategy to lighten the mood, and promote yourself to your buyers.
Try it… you might just like the results.
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