Gotta love the ingenuity some entrepreneurs have when it comes to
marketing and capturing free PR.
While the actual gift they get is highly questionable
…I like the out-of-the-box thinking.
A jewelry store in the US was giving away handguns with jewelry
I personally don’t think the two are such a good fit – and am not sure if a free handgun is a very good bonus with much at all (hunting products or services, self defence training… maybe those… but jewelry?)
…he did something DIFFERENT and CONTROVERSIAL.
So may people are worried about offending people that they never
escape outside the same-old-same-old marketing quagmire they are
People that are easily offended are typically never good
buyers… so is it really that big of a deal if they are offended?
You should have to push pretty hard to offend the real buyers in
your database… and they will tell you rather than bailing on you
if you went too far.
…he got a TON of publicity with his campaign.
Imagine what this person would have had to pay to get mentions on
radio stations and newspapers across North America! Hundreds of
thousands of dollars… millions? Whatever the number is… he
didn’t pay a DIME.
P.T. Barnum would have been PROUD!
I am not saying you should start giving away hand guns as a
bonus… but you should start thinking about the power of
controversy in your marketing.
Could be the best thing you do.
The next best thing?
Grab the 2016 Cash Flow Calendar (tons of controversial marketing ideas!)
Take an idea form the calendar for later this week.
A doozy. Something you can wrap some controversy around.
Then put together 2 or 3 emails talking about your theme – then get them out there with a link to a relevant product they should invest in.
Pretty simple formula for consistent cash flow.
It’s worked for me for 14 years – promise it’ll work for you too!
Have a great day.