If you aren’t living in your own Zombieland, you’d have heard of The Walking Dead tv series by now.
Based on the comic book series, The Walking Dead tells the story of a small group of survivors living in the aftermath of a zombie apocalypse.
Not only has it received all kinds of awards for it’s story lines, it also saw 15.8 million viewers tune in for its season five finale to become **the most-watched basic cable drama telecast in history**.
Last night was the mid-season finale for season 6 – and it was fantastic.
Not too shabby for a bunch of zombies getting their heads blown and cut off!
You know what I love most about this show?
It’s yet MORE proof that story telling just keeps getting better and better.
Television sucks overall… if you ask me.
Stupid reality shows and lame excuses for plots have dominated the airwaves for many years.
But that’s all changing.
Series like The Walking Dead, Sons of Anarchy, True Blood, Weeds, and Californication are telling great story lines…
…and are creating copy and paste templates for marketers to use.
Yes, its time to point out some of the lesser obvious techniques the writers use to continue pulling these award winning series out year after year.
It’s time for YOU to start mocking the writers fantastic techniques.
We are headed into the last month of the year and prime buying season is upon us.
Here is a template to follow to get the best reactions from your leads:
1) Marketing in series.
You see one-off marketing attempts all the time. Big sales that come and go faster than a zombie can lose his head.
What’s missing? A series of mini-stories. One that feeds off the last.
They are easy to do – just get out a pad of paper, get creative, come up with a marketing theme, and then build a 5-part mini-series around your theme.
Each part digging deeper into the story, and each one egging the next one on.
THAT keeps them coming back.
The 2016 Cash Flow Calendar is almost out – and it’s available NOW for 50% off. http://www.cashflowcalendars.com – and it’s the PERFECT way to train yourself to write theme-based marketing.
2) Bone crunching cliffhangers.
You MUST end each part of the series with a cliffhanger.
Something that makes them HUNGRY for the next part in the series.
Tempt them with a peek inside the next story – but don’t give away the best parts to come. Share with them a piece of the nuggets soon to follow.
3) Some gore, some tears, and some cheers. Mix it up.
You gotta leave them crying in one of the parts of your series… and cheering you on in the next.
Yes, YOU are the main character in the series and you need to tell YOUR stories. The good, the bad, and the truly revolting.
THAT is what people want… and that is what keeps them coming back.
4) You MUST share you overriding goal or objective in every part of the series.
In The Walking Dead… their goal is simple: SURVIVAL.
Not getting eaten.
When you are creating marketing campaigns like this… make sure they know something BIG is coming up.
Tempt them with it.
Tell them what it is.
Then when your series finale comes… end it with a BANG and over deliver on your promises. Your goal may be to buy a new product.
It may be get them into an auto responder sequence, or into a membership program, or maybe a loyalty club.
Tell them what it is… but tease them to the point of baited breath anticipation before you give it all away.
Keep them guessing till the last possible moment!
5) Be prepared for the haters. LOTS of people think The Walking Dead is stupid. They bash it, make fun of it, and put down those who watch it.
You know what?
The writers and produced DON’T GIVE A CRAP!
They are breaking television records – and the haters just help spread the message.
Your marketing WILL create haters if it is done right. Never seen a successful marketing campaign that didn’t.
Everyone has an opinion and the ONLY opinions that matter to you are the ones that LOVE what you are doing.
Aggressive mocking dead marketing campaigns will create lots of haters – and FAR MORE lovers.
Seek them out and do everything to feed their appetite.
Have fun with your story lines and watch out for those zombies!
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The key is – consistent marketing with unique twists, turns, and story-based techniques for keeping them happy, and the zombies kept hungry!
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