I got lots of great comments and feedback on the article from yesterday about the $100 hotdogs (if you didn’t see it – go here: http://blog.smallbusinesscopywriter.com/100-hot-dogs-sold-out-and-their-secret-plus-a-75-off-deal)
Which reminded me of a couple other unusual marketing ideas I’ve come across that have fantastic lessons hidden away.
…a pig farmer/butcher in Seattle.
He gets a good old whiff of a new trend in Washington and Colorado (the legalization of marijuana), and has a lightbulb moment.
Why not combine his pigs – with some pot!
All these medicinal marijuana growers have a problem – wasted product that they need to dispose of.
The butcher has a problem too – he needs something, anything, to different his pork product from all the others out there.
Pot + Pigs = ** Marijuana-infused prosciutto **
Yaba dooby dooo!
His “Pot Pigs” are sold through his Pike Place Butcher shop (BB Ranch) and have become a delicacy and are a redder and more savoury meat than non-stoned pigs.
It’s important to note that before he stumbled upon the spliff-smoking swines hook, he fed his pigs Vodka as a way to differentiate himself and to flavor the meat with a heavy dose of awesome marketing.
I’m starting to think these porkers have a pretty good lifestyle… up until the butchering part, that is!
After putting some “weed to his feed”, he then does what any great marketer does – he creates the world’s first Pot Pig Gig – an annual pot-infused pig bbq event.
It REEKS of a great story – leverages some fantastic marketing ideas, and has lessons ANYONE can use.
Wasted cattle and the power of a good Merlot~!
I’ve written a couple times about this idea too.
Similar to our fried pigs, these cows are drunk!
Janice Ravndahl of Sezmu Meats stumbled on this idea while watching chef Gordon Ramsey feed beer to pigs on his show, The F Word.
She noted that Ramsay often fed beer to the pigs (damn these livestock are living it up!), and she decided a good merlot mixed with some quality beef (live beef that is) would be a winner.
And she was right!
Not only do her customers LOVE the taste of the beef, the cows get quite happy about it too…
“Once they have it, they’re happy to have it again. They moo at one another a little more and seem more relaxed. There are a few that lap it up out of the pail. After they’ve had it for a while, when they see us coming with the pitchers, they don’t run, but they come faster than usual.”
Such an unusual combination makes for some exceptional story telling and marketing ideas!
The $100 hot dogs from yesterday were infused with $3,000 a bottle cognac.
The pigs are fed medicinal marijuana.
And the cows are all tipsy from their litre a day (!) of quality wine.
Come back as a farm animal in the next life?
The lesson truly is, MAKE your marketing and products interesting.
Find ways to combine products (the more unrelated they are – the more interesting the story is).
Tell the story on why you WANT to be different in a very me-too world.
Up the ante!
Those $100 hot dogs that sold out in a day – are going to be $200 hot dogs next, the owner says (with special ingredients to be named).
Don’t try and compete on price – create a new category or an entirely NEW and INNOVATIVE bundle never before seen in your business!
Here’s a WICKED WAY to do that…
…grab my Stampede bundle of the 2015 Cash Flow Calendar AND the Story Selling Home Study course.
Normally, they’d be $198 separately…
…but for a couple more days you can grab them for just $49 through this link only
And my final point – get promoting yourself and your business.
Be proactive about it – crank up the volume in the summer (while most slack off).
Milk every opportunity you get to grab attention and build your business.
Be safe, of course, but don’t be shy!