Guess what’s top of news today?
* The onslaught of a massive snow storm in Eastern US. Millions will be affected – please be careful out there.
* The “near-miss” of asteroid 2004 BL86 today
* All of the stupid shenanigans of politicians in Canada, the US, and… pretty well every country in the world (politicians are quite the fodder for stupidity news lately)
* 50 Shades of Grey announced it’s the BEST pre-sales of a movie YET (could have easily changed the subject to TOE licker instead of TOAD licker, in honor of that movie/book series!)
* National Toad Lickers Day!!
Yup – it’s today.
Why the hell not?
I was being interviewed for Ben Settle’s Email Players newsletter the other day, and we were talking about bizarre and unusual email ideas.
…more specifically – the LACK of unusual, weird and wacky promotions like National Toad Lickers Day.
I made it up – BECAUSE it’s National Make Up Your Own holiday Day (that one’s a real one).
Ben and I were getting quite the kick out of all the goldmine ideas out there inside the 2015 Cash Flow Calendar http://www.cashflowcalendars.com
It’s funny because there are thousands of ways you can use email, social media, direct mail, or telepathic marketing techniques with the Cash Flow Calendar at your side.
IN FACT – if you are getting HAMMERED by snow this week – you should be grabbing the calendar RIGHT NOW http://www.cashflowcalendars.com – then turning to page 5 of the 147 page Swipe File (a bonus on TOP of the calendar) and STEALING my Dear Mother Nature copy.
*** Toad Lickers tip #1 ***
Use that copy and email to your list or put out on social media (making a few modifications to suit your products or services).
It’s worked for me in various niches I market to…
Chances are – it’ll make you some moola too!
*** Toad Lickers tip #2 ***
This is a simple one – that most will ignore.
How do I know that?
Because it’s not a shiny little doohickey that most desperately want to believe is the secret to their success.
Here it is – take your product and map out your top 3 buyers. Even your ideal buyers would work. Their professions or industries. Their gender. Their hobbies will work too.
Then write 3 DIFFERENT ads and headlines – one for EACH niche market.
So if you are selling Chiropractic services (as an example), write ads for:
1) 40-50 year old Male Cab Drivers (they spend a lot of time in their car – chances are they have back issues).
2) 50 year old females that work at a computer in an office (computer work can be killer for the lower back)
3) 65 year old males now retired from blue collar work (all the hard labor causes grief with the joints)
Each one can (and SHOULD) be called out in the headline.
Each one should have a bundle/special made JUST FOR THEM
Then test them!
I did something like this for a product/service I offer. I chose a completely unrelated industry – designed the ad to speak their language – found a publication designed just for them – and ran a lead generation ad.
A wicked conversion rate on the lead page – and a whole new industry to market to!
This works – if you put a bit of work into it.
It’s not shiny – not even really sexy – but it sure CAN be profitable!
(if you need help with this repay back and let me know)
*** Toad Lickers tip #3 ***
We are almost a month into 2015.
I see resolutions being dropped faster than waist lines.
And yet, we STILL have 11 MONTHS of the year to get SERIOUS.
Focus like you’ve never focused before.
Challenge yourself – and join masterminds or groups that challenge you.
Put numbers to your goals – then break those numbers down to monthly goals, weekly, and daily (hourly works great for mini-blasts).
…and then stretch yourself to BEAT those goals every chance you get.
Schedule competition times to do this.
You have a brand new shiny year in front of you – NOW is the time to get serious.
The Cash Flow Calendar is designed to give you a SERIOUS BUTT KICKING and Cash Flow Boosting year http://www.cashflowcalendars.com (one promo done the way I recommend in that plan will probably pay you back 10 TIMES or more the first campaign you do!)
Fellow Toad Licker – I DARE YOU TO STRETCH YOURSELF THIS YEAR!
Be more daring.
Focus on fewer shiny objects and get laser focused on daily income producing activities.
And use your stories more! The Story Selling Course is for just that http://www.storysellingtips.com
Combine Cash Flow Calendars and Story Selling and you are going to ROCK this year!
(PLUS – if you are in Calgary – and can make it to a noon-hour class Tuesday and Thursday, I’ll whip you into shape too with the Kickboxing Blaster Class that I teach every Tues/Thur from 12:10-12:50. Just drop me a reply and I will let you know the details.
I DARE YOU!