Lots of people work in the oil and gas industry.
Millions actually, if you count just Canada and the US alone.
Not to mention the tens of millions of people who are indirectly impacted by those who do work in the oil path.
Take away every oil and gas related job out there.
Watch what happens to the economy!
All the oil and gas people spend a lot of money in non-oil related businesses.
So the entire economy depends on oil and gas.
Which means those in the oil and gas industry need to actually… gasp… sell stuff!
The oil doesn’t get delivered unless the supply and service chain is humming along. That means people need to be selling, and buying, to make it all profitable.
So how does someone selling business to business in the oil and gas industry grow their sales?
“It’s ALL word of mouth” some like to say with a all-knowing crooked smile plastered upon their face.
Word of mouth is incredibly powerful in the sales cycle, but you can’t put 100% of your trust that wom will feed the families of millions of people.
If you are in oil and gas, and need more leads, or better quality leads: you need a better system.
The web is a giant mess.
If your potential buyers don’t know who you are, and don’t know anyone who’s bought from you before… wom doesn’t mean squat.
So you need to get in FRONT of your potential buyers.
Then you need to GRAB their attention.
And PROVE to them you have something unique to offer them, other than the lowest price (always a losing sales strategy).
Your website needs to be optimized for those potential buyers doing their research online.
Meaning, when an engineer does a Google search for the type of product you sell… you had better be on the first page search results. If not, you won’t get a click, and you definitely won’t be making any sales.
But just because they FIND you on the first page, doesn’t mean they will find you INTERESTING enough to want more information.
If your site tells them nothing, and gives them zero reason to want more information from you… your competitors are next on their search.
Even if you grab their interest… then you need to find a way to get them involved with your sales or marketing systems. To give them relevant information to help them in their search and purchasing process.
This is what the web does… right?
It can… but most don’t know how.
They fumble about thinking Facebook, or maybe Pinterest (or the next shiny object-of-the-week) will be the answer to ALL their answers.
If you are in oil and gas and need proven systems for finding and converting more web “clickers” to buyers… you need us.
We are the most experienced firm in the oil and gas space for finding and converting buyers.
Leveraging the power of the internet, we can show you a simple way to get in front of the people you want, grab their attention, and convert them to buyers.
We’ve done it with 90+ different oil and gas related businesses so far.
Companies seeing 200% growth in online leads.
Companies seeing dramatic differences in the quality of buyers they find from their websites (buyers that don’t have ‘the cheapest price’ as their main priority).
Companies who want to turn a ‘nice’ website into a consistent sales tool, one that gets them qualified leads on a regular basis.
Fp-iMarketing is a firm that specializes in online marketing and lead generation for the oil and gas industry. Add to it, the Active Conversion software, and you have a reliable lead machine for oil and gas companies, or those who sell to oil and gas companies. Active conversion is the secret weapon of B2B sales and marketing people in these industries.
Imagine knowing exactly which companies, and people, are coming to your website – without them even filling in a form.
Knowing which pages they are looking at.
What their name, email, phone number and job title is.
How often they come by.
How long they spend on your data sheets.
That kind of information makes a HUGE impact on the sales and marketing systems for oil and gas related businesses.
Think about it – then ask me for a demo to see how it can work for you!
Let me know if you have questions or need help with your Oil and Gas related B2B leads or sales generation.