I saw an article this week showing their research results on email
Using “new video” in the subject line boosts open rates
If you’ve been reading my newsletter for long (it’s been
around almost 11 years!)… you know I haven’t done much with
video in the past.
But I have used it and am using it much more.
Personally, I prefer text.
But shorter videos can be excellent for personal branding, for
building trust, and for building your content archive (which of
course means more traffic back to your sites and blogs).
A couple years ago we got a massive snowstorm in Calgary… in
Rather than moaning and groaning about it... I grabbed my camera,
my XShot stick (holds the video camera for you while you walk)…
and my dog for a walk.
And created this…
Major success for me.
Got lots of comments (meaning building trust)… and orders.
Just this morning I nearly froze my lily white … fingers … off
and created this video…
((no idea why I like to wait until its freezing or blizzarding out
to do my videos… a therapist could probably help me with that))
My point is…
* People LOVE video
* Google LOVES video
* Bank accounts LOVE video
* YOU should LOVE video too.
I now use my iPhone (with a Glif to mount the phone to a tripod or
I used other cameras, but the new phones work awesome for this.
I don’t even bother with a microphone – I prefer ‘keeping
it real’ (and simple) – and I am not very smart with do hickeys
so no microphone is much simpler for lil ole me.
I do one take videos.
Shorter – 2-5 minutes.
Upload to my iMac (*I use IMovie to cut out beginning and end of me
turning on and off camera – and to cut out parts of me picking up
said frozen fingers).
Then I use iMovie to automatically upload to Youtube.
You can also just upload directly to youtube from your phone or
camera (I thought the visual of my finger falling off might be too
graphic so I cut it out 🙂
Videos can be simple and will generate you both leads and clients.
Give them a try and please feel free to share them!
Have a great weekend.
PS: True story – the second and third videos I tried to do this
morning while walking at the dog park didn’t work so well – the
camera froze up and stopped working! Got one video done anyhow –
total time invested – 5 mins to shoot – 3 mins to edit – uploading
to youtube happens behind the scene so no real time of mine to do