The thing everyone loves about email marketing and social media marketing is the cost.
After all, sending a thousand emails doesn’t cost you additional money. Nor does posting new updates on Facebook or Twitter.
But it DOES cost you a TON of sales… therefore, it costs you a TON of money!
Case in point…
The Direct Marketing Association just revealed the newest numbers that compare email marketing, direct mail marketing, space ad advertising, etc.
What would you rather have?
3.95% of your list that buys
Kinda of a no-brainer.
Oversized direct mail got a 3.95% response rate vs email at 0.12%!
So those ‘free’ emails… ya, those ones… are costing you a 3,191% sales growth.
You’d rather accept far, far less sales?
Or is NOW the time to step up and try some new things?
With the buying market going through major fluctuation and the new mindset of the buyers out there more difficult to grab, I would think now would be the time to test some alternative approaches to email marketing.
Phone calls TRUMP direct mail too.
So, if you want maximum response…
…you send a direct mail piece, follow up with a phone call, one more direct mail piece then email as a last resort.
Kinda what I am doing in the Dog Park Dollars Pet business I am running.
And am just getting started.
Hope you do too.
Here is the full graphic of their test results.
Great lessons to learn here.
Free is not free – it can cost you a bundle.