Archives for April 2012

Apr
27

The puzzles and the plates (with some hidden gold in between)

Last night I was over at a friends place for a bit.

They were gearing up for a garage sale and were going through their stuff.

There was a box of small, thin boxes that I asked about.

My buddies girlfriend said it was some old plates she was going to try and “pawn off” at the garage sale.

..but something didn’t look right.

The smaller, thinner boxes looked kinda special.

So I opened one.

Lo-and-behold…

…here were 10 Bradford exchange plates with certificates.

Authentic porcelain plates, delicately packaged, with certificates of authenticity and #s associated to the plate.

To me, that isn’t a plate you sell at a garage sale for $0.25!

It sounds like it could be worth some damn money… TIMES 10 of them.

She agreed :O)

No more garage sale – now its off to ebay or a collectors site they go.

Then another box of “old puzzles” was discovered.

She also was tossing these to the garage sale pile.

But my buddy is a puzzle freak, and started looking at these things.

There were about 8 or 9 of them – from the mid-60s – UNOPENED.

Again – to her they were junk, but to a collector they could be gold.

My point?

Inside these seemingly junk boxes were some real treasures.

That could be worth some serious coin.

I bet you have them too.

Inside your customer data.

Golden pieces of information that could be worth a BUNDLE to you.

…if you know where to look and how to find them.

My Facebook Jumpstart course is almost full – and it shows you HOW to find the gold, and WHAT to do with it when you find it.
http://blog.smallbusinesscopywriter.com/facebook-ads-training/

Me thinks this is worth FAR more than the minuscule $39 I am asking.

ONE single golden find is worth 10… maybe 100 TIMES the investment.

When you find it – you will immediate see the niche marketing potential.

And when you see that… a whole new world opens up.

Sounds simple.

Here’s how you start…
http://blog.smallbusinesscopywriter.com/facebook-ads-training/

Have a great weekend.

Troy

.

 

Apr
27

For all you lick-lovers and furball-friends… this dog business video picks no bones

Casino wants you to know that a brand new recording was just put up.

Your best choice in a pet or dog business

Let's Play!

For the lick-lovers and furball friends out there… you should invest some time watching this and please let me know your thoughts.

http://dogparkdollars.com/webinar/

As well – if you are near Calgary tonight (Friday the 27th), see if you can join me at this event – I promise it will be well worth your time, and you and I could discuss your love of dogs, health, and money.

http://blog.smallbusinesscopywriter.com/calgary-entrepreneurs/

Hope to see you there!

Woof!

Troy

 

Apr
26

Lead generation at it’s finest

Every single business I know of needs a steady flow of quality leads that ultimately become buyers.

And not every lead does become a buyer.

It depends on the quality of the person coming to your site or store (Groupon-junkies are typically not a good fit – they just want the cheapest price and blatantly admit they will never be back to pay regular price. They jump from deal to deal, not caring about the loyalty factor that every small business needs to survive).

It depends on your conversion capability on your site or in your store.  This is your copy, your lead magnets, your enticements or bonuses, and your sales system.

It depends on your ability to FIND the right people and the right conversion tools.

As you have seen, I am doing a stupidly cheap webinar series on Facebook Ads.  Not fan pages – not timelines – but PAID ADS.

If you want FAST LEADS… this is how you do it.

http://blog.smallbusinesscopywriter.com/facebook-ads-training/

You follow a system, run some ads (testing them the right way without blowing a fortune), measure what happens from your advertisements, analyze WHO is responding to your ads (or even what type of person is clicking on the ads without become a lead – yes, you can find this out too).

The system can work – it takes some basic knowledge, a fast track plan, and an ability to see between the cracks to find the gold.

And there IS gold there:

* Monthly (!) active Facebook users now total 901 million (up from 680 million a year ago).
* Daily (!) active users are up to 526 million (up from 372 million last year).
* Monthly mobile users now total 488 million.
* 300 million photos are uploaded to the site each day.
* 3.2 billion Likes and Comments are posted daily.
* 125 billion friendships are forged per day.
* Revenue for the first quarter of 2012 was $1.058 billion, up from $731 last year.
* Net income dropped to $205 million for the quarter, down from $233 last year.

And I am going to deliver some kick-ass content on how YOU can tap into this potential lead goldmine – all with a whopping $39 investment in the course.

So don’ delay…

…get your little behind over to
http://blog.smallbusinesscopywriter.com/facebook-ads-training/
and get signed up before it fills up!

And we will create some truly powerful campaigns together.

And I won’t charge you thousands of dollars… use that money for actual ADS… not padding my wallet.

Fair deal?

See you there.

Troy

PS: Just a recap – this isn’t for everyone or every product.
Some things are easier to target and market on Facebook.  BUT,
there IS a way to make it work if you come in with realistic
expectations and a back-end budget to actually run ads. Doesn’t
have to be thousands.  A hundred bucks can get you some GREAT
traffic.

Don’t expect to be a billionaire in 4 weeks after taking this.

I don’t promise that kind of crap – and hopefully you don’t buy
that kind of crap.

I will give you a solid blueprint to get your Facebook marketing
campaigns up and running quickly… with oh-so-powerful information
to be collected and minded for even BETTER campaigns.

All for a whopping $39.

Not a bad deal me thinks.
http://blog.smallbusinesscopywriter.com/facebook-ads-training/

Apr
24

Write a 9 down… then put 8 zeros after it (try this)

900,000,000 is what it looks like.

900 MILLION people.

Almost a Billion!

That’s what Facebook is at right now.  It grew by 30% in the last year.

Me thinks that is some SERIOUS marketing opportunity.

You?

Now… imagine if you had a way to hand-pick people from those.

People who are your ideal buyers.  People who have gone out of their way to say they might be interested in what you are selling.  People with a passion for Facebook and spending time on it (did you know that over ~ yowza! ~ 500 million people log in EVERY SINGLE DAY?

Half a billion people sharing their data freely with marketers like you and I.

Imagine finding out that 45-64 year old women, who live in 4 specific places, are your most likely buyers.

Not only that, but those women are VERY passionate about a certain book, a genre of movies, and love dogs.

Does that make your marketing just a weeeee bit easier?

Damn rights it does!

Rather than trying to market to the masses… you can write specific wording that resonates with them, has book, movie or dog pictures in the ad, and is targeted RIGHT to where they live.

THAT is some serious targeted marketing.

…and that is why you need to learn more about Facebook advertising.

It isn’t for everyone, or every kind of product.

But I can say that if you have the budget to test some advertising campaigns – and you do it slowly and meticulously – you can find sub-niches within the niche that are a HOT BED of buyers for your clients.

But you can’t screw around and blow your budget in a day.

You need to know how to write the ads, how to structure your budgets so you don’t blow it too fast, and (most importantly) how to analyze the data on a daily basis to find the hidden hot beds of gold.

THAT is what you learn in my stupidly underpriced Facebook Jumpstart program.

Someone asked why I am giving away the farm for $39.facebook ads training

Kind of silly isn’t it?

If I lived in the so-called marketing guroooz world, I’d put 2 more zeroes behind it and laugh my way to the bank.

But I don’t.

Don’t like the nonsense I see out there with overpriced products that under deliver.

Sick of it all actually.

The only time you hear from them is for their next pitch and product launch (as they spew their gospel about delivering “value” to your market – yet they deliver no value between pitches).

Ya – those guroooz. You know who they are.

I wrote for many of them years ago…

…and quickly saw the real truth.

So I avoid them like the plague.

Don’t let this low price fool you.

I have been delivering solid content now for a decade.

I write 10 TIMES more content than pitches.

And I am going to deliver some kick-ass content on this whopping $39 course.

So don’ delay…

…get your little behind over to
http://blog.smallbusinesscopywriter.com/facebook-ads-training/
and get signed up before it fills up!

And we will create some truly powerful campaigns together.

And I won’t charge you thousands of dollars… use that money for actual ADS… not padding my wallet.

Fair deal?

See you there.

Troy

PS: Just a recap – this isn’t for everyone or every product. Some things are easier to target and market on Facebook.  BUT, there IS a way to make it work if you come in with realistic expectations and a back-end budget to actually run ads. Doesn’t have to be thousands.  A hundred bucks can get you some GREAT traffic.

Don’t expect to be a billionaire in 4 weeks after taking this.

I don’t promise that kind of crap – and hopefully you don’t buy that kind of crap.

I will give you a solid blueprint to get your Facebook marketing campaigns up and running quickly… with oh-so-powerful information to be collected and minded for even BETTER campaigns.

All for a whopping $39.

Not a bad deal me thinks.
http://blog.smallbusinesscopywriter.com/facebook-ads-training/

Apr
23

Facebook ads training

 Are you using Facebook Ads?

facebook ads training

If not… WHY NOT?

They can be a very effective way to drive targeted traffic and find incredibly valuable demographics information on your ideal prospects and clients.

In a 2012 survey, 43% of B2B companies and 77% of B2C companies reported that they have acquired a customer through Facebook.

I am working on a project right now in a specific niche, and Facebook advertising is a part of the lead generation efforts. I targeted a specific geographic area, set my daily spend low to start, set my targeted likes and demographics… then let it loose.

And it bombed.

So I rewrote the ad, put a different picture in, refined the targeting.

Nailed it.

Got exactly what I wanted…

…good click through rates, good landing page results, and some VERY telling demographic information.

Facebook has some exceptional demographic reporting. I found out that a certain sex between 45-64, that live in 4 Canadian provinces are VERY good prospects for me.  They clicked the highest and responded the highest.

Now I can refine my ads and target JUST THEM.

So I eliminate the money I was spending on the wrong age groups and wrong provinces… while narrowly targeting my most likely prospects.

The results are exceptional when you do measured and targeted marketing like this.

Are you?

You know you should… and NOW is the time to start!

 Announcing the Facebook Jumpstart Series…

Where you get ads up and running quickly and inexpensively on Facebook.

The place where you find out:

  • how to design the ads
  • how to write ads that make money and attract the RIGHT type of prospects
  • what types of pictures to use
  • what types of pages to send your prospects to
  • how to measure response
  • how to dig into the demographics report to uncover hidden gold and money
  • how to refine your ads based on your demographic research to get stellar clickthrough rates and buyers
  • …and much, much more.

This series is 3 calls of 45 minutes each. One call a week.

  1. You get access to the webinars.
  2. You get access to the recordings
  3. You get BONUS gifts:
  • Small Display Ads report (sells for $20) – which gives you some insider tips on generating leads through advertising
  • Turning your words into wealth (sells for $49) – formulaic blueprints for writing ads that sell
  • Surprise recordings never before released (including an interview with the $7 billion dollar man on how to use stories in your sales for exceptional results – works AWESOME for Facebook marketing!)

…And you get a bankable blueprint for generating leads and sales when you need them

 

Lets get realistic though.

I like no BS… and here it is.

Do not expect to make a million dollars with your first Facebook campaign. Even your first ad or three may BOMB. That’s part of the process. I have been writing ad campaigns for a decade now and get very frustrated with people who believe in the fairy tale nonsense the BS slingers throw around.  You probably won’t get it exactly right the first time – but it can and has happened.  You need some extra money for testing ads on Facebook (you can set your daily ad caps as low as $1 – I recommend starting your campaign with a $5 a day budget and growing it from there, based on results).

I won’t feed you bull.

And I won’t put up with bull either.

I have invested many, many tens of thousands of dollars in my training over the past decade.

I have written hundreds of ads, sales letters, and lead generation campaigns.

And I have made my clients many, many millions of dollars (you can see testimonial at the link near the top of page).

Advertising and marketing is not about trying something once and giving up… complaining the entire time about how it “doesn’t work”.

IT DOES WORK. You need to figure out how to MAKE it work for you, your business, your product or service, and your offer.

That means investing some time and money. Not much money I am asking for a decade worth of experience in writing ads and campaigns that produce results.

A whopping $39.

Others are charging $799 for Facebook training.

But I have invested in them and feel they are far too deep and advanced for what most people want.

I specialize in the entrepreneurs out there.

Those with limited budgets and time.

People who just want to get it up and running quickly and easily without all the stuff they may nbever need.

EXACTLY what this is.

You will be up and running with one or more campaigns in this time.

You will have clicks to analyze.

You will have demographics research to fuel further marketing and refine your message.

You will have a system that you can run for years to come.

…feeding you leads when you need them.

Facebook DOES work… and I will show you how.

IT STARTS MAY 8th.

I am only accepting 30 people in the program… so capacity is limited as I want to be able to provide question and answer help to everyone in the program.

PAYPAL PAYMENTS

 

or…

REGULAR CREDIT CARD THROUGH THIS LINK

Join me in this Jumpstart program!

You will discover a simple and fast way to attract quality clients and prospects.

See you there.

Troy

Apr
23

Calgary Entrepreneurs

NOTE: If you know anyone that lives in or around Calgary, Alberta

This Friday we have a very special opportunity to learn from the 2 top sales people in Immunotec.  You may have seen me mentioning some work I am doing in the dog market… this is where it all begins. The full story is after the event details (I tend to get excited and write a lot, so making sure you get the details first).

John Solleder, plus Sandi Walper will be in Calgary, Friday night 7pm – 9pm

If you like dogs...and money... you'll LOVE this!

If you like dogs...and money... you'll LOVE this!

at the Executive Royal Inn Hotel & Conference Centre, Calgary
2828 – 23 Street NE, Calgary, AB

Business Presentation & Training with Special Guest, Senior Platinum Consultant, John Solleder, Platinum Consultant, Sandi Walper, Regional Sales Director, Elisa Wickersham

Anyone you know that might be interested in improving  their health, want to start a home business, or into the dogs, cats or horse markets… get them to come on out.

We get to listen in as the top income earners in the company talk about how you can model their  systems, how you can make a part or full-time income in this business in a systematic way, plus how you can help people (and pets) improve their health. 

This is a training and promotional event.  You and your guests will learn proven techniques for building an Immunotec business, while discovering some of the fun things that this business can bring into your life.

As you may have seen by now, Immunotec is not a hype-driven company the way many in network marketing are.  Which is one thing I really appreciate about this company.  They are a product
and research driven company that succeeds based on proven facts, and measurable results from their clients…not by how much hype they can bring into the field.

Friday is a No BS evening and solid information will be shared.

Please tell those you know about this.

Make sure we meet up on Friday while you are there!

– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –

…story continued…

A year ago I was told by a good friend and business associate about an immune system builder.  I started taking it and loved it.

Not only did my energy go up in a big way, I also avoided all colds, sniffles, flus, etc in the past 13 m0nths.  Considering my 11 year old twin daughters were always bringing home colds and coughs, I made out great.

March 2012, after taking this for a year I found out it works the same with dogs as well.  Being a dog lover, and an avid marketer, I saw this as a great opportunity for me. Help dogs see the same benefit that I and thousands of others had! Simple enough.  The company itself has researched the product and animals and humans for 34 years…and been selling Immunocal for 17 years. Not only did I have a great product with $100 million inn research behind it (!), I had a great home business other people and dog lovers could start.

Dog Park Dollars was born and some fantastic things have been happening since.

I was the #1 distributor in Canada in my first month of actually promoting the product for them.  Now in my second month and am determined to hold the #1 spot!

Plus, I have already had GREAT testimonials from dog lovers.  Duchess (aka Squeaky) was born a runt and barely alive.  She has THRIVED in just a couple weeks on Immunocal – her full story here.

Duchess (Squeaky)… what a difference 18 days of solid nutrition can do!

If you want to help your own pets live longer, healthier, and happier… maybe you even want to build a home business while youre at it… this is a great way to do it.

Join me Friday night at this event and I would love to meet up after to answer any questions you have.

Thanks,

Troy

403.259.4566

PS: Special marketing GIFTS for anyone and everyone who joins us at the event.  Just let me know you found me here, give me your email address or phone #, and I will send you some gifts to help you make more money this year. 

You will receive: my Small Display Ads report (sells for $20), the 2007 and 2008 Wild West Wealth Summit mp3 recordings (recently sold on a one-time special for $29 – now back to regular price at $299), and my Turning Your Words Into Wealth ebook (sells for $49).

Would LOVE to see you there!