Archives for September 2011

Sep
21

How Grandpa’s $1,000 bar tab increased prospects by 300%

Who are YOU bribing to get as a customer?

Ethical bribes, but still a bribe.

The hypsters out there will tell you that you don’t need to incent people to buy… they will just be attracted by your positive energy or incredible products and will whip out their credit cards for the pleasure to do business with you.

Realists will show you proof that plan is a sure-fire way to failure.

There was a great article I just read in the Huffington Post about a home owner who got FED UP with their realtor lack of results. Most realtors have that hope, wish and meditate on a sale until it happens BS. That’s why 97% of realtors out there make less than the waitress at your local diner.

…which is exactly the type of realtor this home owner was stuck with.

Since JUNE(!) they have had 3 showings of their home.

Less than one a month. Yikes – that is not how you sell a house.

So instead of listening to the renegade-realtor-who-does-things-oh-so-different, they took things into their own hands.

Right across the street was “Grandpas Bar & Grill” – a favorite watering hole for the neighborhood minglers.

And Grandpas place would be a friendly place to eat and drink for anyone who bought this house for sale.

The frustrated home owner had a brilliant insight and offered out of her own pocket a $1,000 bar tab at Grandpas!

Flipping brilliant.

Did it work?

A 300% increase in showings since her new promotion hit the street!

So it worked – not their wonderfully brilliant realtor just has to do half what they are paid to do…close the deal.

“We live in a place where restaurants and bars come within walking distance so we thought this was a way to cross-promote the neighborhood and our homes.”

How does this relate to you?

I hope you can see where I am going with this… if not, you need more help than I can provide :o)

Here are the lessons to be learned:

* Wishing and praying won’t build your business – YOU have to build your business.

* Look for complimentary businesses, products and services you can bundle in with your own products or services.

* Think outside of the basement here – how often have you seen something like this in your city? I doubt if you have ever seen a $1000 bar tab with home purchase offer before. Why not? It makes sense! Or a $1,000 restaurant gift. Or a $1,0000 maid service. Or a $1,000 credit towards movers. When you are selling a home worth a few hundred thousand dollars, a grand out of your own pocket isn’t going to kill you, or the deal. If you are selling a product or service worth $200 – a $50 gift certificate is worth it (especially when you factor in repeat business from the client once you get them into your marketing funnel – right?)

* The economy is still sluggish and people are not spending like they used to – so you had better think up some very innovative ways to get them to notice you, over the hundreds/thousands of others trying to get inside their wallets also.

* Many realtors are clueless when it comes to marketing your home – so pick and choose wisely. See if you can find one who has at least studied SOME direct marketing. It won’t be easy to find (I’ve looked)…but snag one if you find one.

This was a great example of an average everyday homeowner who got fed up with dismal results and took it into their own hands.

Not only have they tripled their prospects…

…the got MASSIVE media attention from this (Huffington Post, NBC Chicago, Sun Times, to name a few). That alone is worth a fortune for both the home owner and for Grandpa’s bar!

Last – she got over the hoping and praying phase that her realtor would perform for her – and she took ACTION to do it herself.

This is a very recent story, so we will have to wait and see how effective it is… but with 300% more prospects to talk to, odds are VERY good someone will buy soon (and they will have a hell of a good story to tell their friends and family about this home they bought which was in all these newspapers!)

Now get busy.

Troy

PS: We are just getting ready to launch the new and improved Cash Flow Calendar for 2012 – 15 months of done-for-you, pre-written marketing campaigns, and a TON of money making tools that you haven’t seen here before.

Watch for it.

In the meantime, there are a number of solutions here to help you grow your sales if they are slow http://www.blog.smallbusinesscopywriter.com/on-line-store/

Sep
14

Do you have style in your writing?

Writing is not something that comes natural to most people.

But Charles Bukowski has a very unique writing style, and take on writers.

If you haven’t heard of him or read his writings before, you are in for a treat (or shock)…

“He asked, “What makes a man a writer?” charles-bukowski

“Well,” I said, “it’s simple. You either get it down on paper, or jump off a bridge.”

~Charles Bukowski

“When I begin to doubt my ability to work the word, I simply read another writer and know I have nothing to worry about.

My contest is only with myself, to do it right, with power, and force, and delight, and gamble.” ~Charles Bukowski

“the writing of some men
is like a vast bridge
that carries you over
the many things
that claw and tear.

The Wine of Forever” ~ Charles Bukowski, Love is a Dog from Hell

………..

“Writers are desperate people and when they stop being desperate they stop being writers.”

“When a writer is swayed with his fame and his fortune, you can float him down the river with the turds.” charles-bukowski

“Writing is something that you don’t know how to do. You sit down and it’s something that happens, or it may not happen. So, how can you teach anybody how to write? It’s beyond me, because you yourself don’t even know if you’re going to be able to.”

“It was a joy! Words weren’t dull, words were things that could make your mind hum.”

“Some people have written that my writing has helped them go on.
It has helped me too. The writing, the roses, the 9 cats.”

………..

Style is the answer to everything
A fresh way to approach a dull or dangerous
thing
To do a dull thing with style is preferable
to doing a dangerous thing without it
To do a dangerous thing with style, is what
I call art

Bullfighting can be an art
Boxing can be an art
Loving can be an art
Opening a can of sardines can be an art

Not many have style
Not many can keep style
I have seen dogs with more style than men
Although not many dogs have style
Cats have it with abundance

When Hemingway put his brains
to the wall with a shotgun, that was style
For sometimes people give you style
Joan of Arc had style
John the Baptist
Christ
Socrates
Caesar
García Lorca

I have met men in jail with style
I have met more men in jail with style
than men out of jail
Style is a difference, a way of doing,
a way of being done

Six herons standing quietly in a pool of water,
or you, walking out of the bathroom without seeing me

“Style” by Charles Bukowski

Troy

PS: The next Story Selling Coaching program starts tomorrow and if you are looking for some fantastic ways to bosst your year-end results, THIS one will get you there http://www.storysellingtips.com

[—————-Quotes from current Story Sellers—————-]
“I love the enforcement of storytelling where I got much more clarity on how to use that as a tool and also how to incorporate it into my writing. I also liked that you covered subject lines and headlines too, very helpful.”
Susan Friesen, evisionmedia.ca

“You not only gave us a six week webinar, but a lifetime worth of subjects and ideas with a creative outlet to cherish for a lifetime. I got so exited about writing, I hate the days now, that I don’t sit down and write. I will miss the webinars enormously. I always looked forward to the next class.”
Ghislaine Cleiren, MANON’S & LEONIDAS Chocolates

“Its really a must do for anyone in marketing, marketing communications, advertising or copywriting. And especially anyone running a small business. I wish I had taken something like this 4 years ago when I started PhotoArt People. The 31K idea was worth the price of admission alone.”
William Loeber, PhotoArt People
[—————-/quotes—————-]

Sep
09

Scary ass copywriting

Some examples of copy I have seen lately (from corporate writers!!):

“This graph shows the same likely hood of if that” (likely hood? of if that?)

“If you had an Injury or Illness that kept you away from work longer would your business survive?” (away from work longer than ____?)

Read it out loud people… mistakes are easily caught and corrected this way.

My writing isn’t perfect by any means… but it sure sounds like people talk… not this nonsense that corporate Canada, US, ___fill in your country or city here____ is pushing out to the masses.

Not only does their copy suck… they also believe that glossy brochures are the answer to all their marketing problems.

No wonder there are so many small, medium, and large companies in BIG trouble!

Troy

Sep
07

The sad truth about marketing

You know it as well as I do…

…we both wish there WAS some kind of magic button we could push and your business would triple in profitability and your workload be cut in half.

After all, it seems to be promised in all the emails popping up these days.

Just the other day an email came up saying I could OWN Googles top search engine spot with a $27 software tool… sweeeeet!

But then I woke up from the spam nightmare and realized that there is no such thing… anyone claiming to have a ‘magic solution’ it is full of bull.

Those of us who love to stay in reality know that growing a business is something that demands your constant attention…

…if you aren’t paying attention to it… your competitors will with their own.

I LOVE OFFLINE MARKETING, as you may know.

I think it is an incredible opportunity for astute entrepreneurs who understand the importance of leveraging one media off another.

Like using online marketing to generate real physical addresses for yoru prospects and clients.

Or using offline marketing to generate leads online, or to drive them to specific pages on your site.

One client of mine is LOVING what we do with Google Adwords these days… and we have taken our print ad budget – turned it into a Google budget, and used the leftover dollars to send print newsletters to those on our database (prospects and clients).

The best part?

We eliminated his print ads in favor of Google as we are driving FAR more highly targeted leads on Google every month for the same amount as a single ad in a top magazine. Thousands of targeted buyers coming to our site for the same price as a single ad!

But… did you note we didn’t QUIT using print?

We actually ramped it up – in different areas.

And it is kicking some serious patooty!

Which is why you MUST be on the call with Dan Lok.

Dan has taken his offline marketing tools, applied them online, and figured out some stellar ways to grow sales quickly, in any online or offline business.

For example… salons.

Dan is a master at using his online marketing skills to grow brick and mortar businesses.

Dan is a master at using his offline marketing skills to make his online businesses THRIVE.

And he is sharing all in this one-time, never-to-be-repeated webinar.

Don’t miss this one:

Date: Thursday, September 8, 2011
Time: 5 p.m. Pacific. (6pm Mtn. 8 pm EST).
https://www3.gotomeeting.com/register/651755038

Here’s a short-list of what will be covered on this 75-90 minute
webinar:

* The fastest, simplest way to start making money on the
Internet. Period.

* How to create a business that makes money for you 24 hours a
day, 7 days a week, 365 days a year!

* How to ‘fire your employer’! No more clocking in or out and no
limit to the amount of income you can rake in.

* An amazingly simple strategy to make money without having your
own ‘list’ of customers or prospects

* How to stop trading time for money and start earning a 6-figure
‘Passive’ income within 12 months.

* 2 big mistakes many new Internet Marketers make that you must
to avoid at all costs. (Hint: Making these 2 mistakes can waste
thousands of dollars and years of your time!)

Be on this call for 90 minutes worth of practical information that any and every business owner should be using in today’s marketing quagmire.

It won’t be repeated.

See you Thur night.

Troy

PS: Quick, bolt on over to https://www3.gotomeeting.com/register/651755038 and get yourself signed up!

Date: Thursday, September 8, 2011
Time: 5 p.m. Pacific. (6pm Mtn. 8 pm EST).

Sep
06

Getting attention in marketing

I LOVE a great story to be used in marketing.

So do your clients and prospects.

A personal or outrageous story you tie to your business is a sure-fire way to get attention and sales.

Here is a video of a guy who sells…. maggot burgers!

And the publicity he has gotten from this is worth tens (probably hundreds) of thousands of dollars in sales (I am sure most people opt for something safer, like Elk Burgers, but he sells quite a few maggot burgers as well).

What I love about it most – each and every entrepreneur I know could find a way to make an outrageous product or service bundle.

You don’t have to sell maggot burgers to get the attention of the media, or your customers.

You just need to be different.

Here is a fantastic example of being different and reaping the rewards of the attention.
Maggot burger anyone?

Sep
06

Building an online empire

I have a quick, educational, and profitable story for you

March 2002, I finally quit the corporate world.

Fortunately for me, I was owed a decent chunk of outstanding commissions from my computer sales job.

…it bought me some time to figure out what I “wanted to do when I grew up”.

It also started to finance my copywriting education and web marketing initiatives.

My wife, Kari, had been planning corporate and wedding events for years.

I twisted her arm and got her to agree to write a guide for planning weddings (specific types of weddings).

She wrote the book. I wrote the copy.

We went live.

That was over 9 years ago… and that simple (very ugly) sales page continues to make us money.

We do very little to it…

…and it continues to send us cheques.

Every.
Single.
Month.

My biggest mistake in the past 9 years? Not building up MORE of these sites. I have done this type of site in a number of industries, but I could have made far more moola if I had spent time getting this going on a larger scale.

Which is EXACTLY why you need to be on this teleseminar with my friend Dan Lok.Dan Lok

Dan is smart… smarter than me!

He was a copywriter… but he saw the light and went gung ho on these kind of sites.

And has made $27M since then in sales

Dan has agreed to do a one time webinar for you and I.

I will be there taking notes and planning my fall.

You?

Unlike other gurus, Dan doesn’t speak at big conferences or go on the roads or do a webinar every week. And he doesn’t need to. He’s kind of semi-retired now.

The economy is on shaky grounds still, but Dan’s businesses continue to prosper (so do my own niche sites that continue to send us cheques in goods times and bad).

Secretly he told me, he’s made more money in the last 12 months than in any previous year.

He knows something that people don’t.

You need to hear what he has to say.

If you get a chance to hear him, you don’t want to miss it. We only have 300 spots, if you don’t think you will show up, don’t register.

This is probably the most important webinar you’ll listen to this year.

Plus, and this is a BIG plus, I have a surprise announcement for you on the call – that you will ONLY hear if you are on the call.

Dan has agreed to share his private formulas for conquering the online marketing world… and I want you to join us next Thursday.

[————————————————————————————–]

Here’s a short-list of what will be covered on this 75-90 minute webinar:

* The fastest, simplest way to start making money on the Internet. Period.

* How to create a business that makes money for you 24 hours a day, 7 days a week, 365 days a year!

* How to ‘fire your employer’! No more clocking in or out and no limit to the amount of income you can rake in.

* An amazingly simple strategy to make money without having your own ‘list’ of customers or prospects

* How to stop trading time for money and start earning a 6-figure ‘Passive’ income within 12 months.

* 2 big mistakes many new Internet Marketers make that you must to avoid at all costs. (Hint: Making these 2 mistakes can waste thousands of dollars and years of your time!)

Here are the details:

FREE Webinar: DAN LOK’S ON-LINE MONEY MAKING METHODS REVEALED

How to Get Started With Your Own On-line Business, or Start
Making (More) Money On-line with Your Current Business.

Date: Thursday, September 8, 2011
Time: 5 – 6:30 p.m. Pacific. (7pm Mtn. 9 pm EST).
https://www3.gotomeeting.com/register/651755038

[————————————————————————————–]

Looking back over my past 9 and a half years in this business, I have loved it beyond anything else I have ever done in my life.

But I really am kicking myself over not doing more of what Dan is showing on this call.

It is the reason for my surprise announcement on the call…

…and is the reason I want you to be here with me.

Dan is going to deliver some incredible goods here – do NOT miss out.

Don’t delay and kick yourself later.

Dan is the real deal, will show you how to replicate the systems he uses, and you can steal his ideas to get your own online sites cranking out more revenues with greater frequency.

See you next Thur on the call.

Troy

PS: Dan will not only be showing YOU how to get this done – I will be taking copious notes as well!

Don’t miss this one – Dan is not one to do calls like this very often. https://www3.gotomeeting.com/register/651755038