I realize that times are still tough for many people out there. The last few years were definitely felt here as well. I won’t be one of those posers who pretend all is perfect in la-la land.
But there is a way out.
It involves busting your tail.
And in looking at new ideas for revenue growth.
I was in Sonoma this past weekend for a friends 40th.
One of the guys with us is very wealthy.
He is also young, younger than me.
Something happened in Sonoma that really made me appreciate him and learn from him.
We were on a wine tour and we were inside one of the wine caves.
They were talking about the wine making process, and the subject of the oak barrels came up.
A long discussion on the barrels, how the oak is chosen from the 3 places in the world you can get it, how much the barrels cost ($400-$1,400 per barrel), and the fact that the barrels only last for a few years.
But the wealthy individual in our group saw something and went after it.
He started asking lots of questions about the barrels… even to the point he was annoying the tour guide.
…But there was a reason he was asking all these questions.
He slowly walked away from the group and got out his cell phone.
A 2 minute call and an email later he came back to join us.
Later on I was talking to him and found out that he already had a team of his people analyzing the oak barrel market in the part
of the world he lived in. They were looking at the numbers, the competition, and the opportunity.
It would take them a week or two to report back the final recommendations.
THIS is how a guy like that made sooooo many millions of dollars before he hit 40.
…He took rapid action.
…He looked at the numbers.
…He pursued the areas that he could add value and expertise. (leverage)
We will see if the business is lucrative enough for him to go into, but if it is, rest assured, he will be in business in a week or two.
He saw opportunity in something most just glanced right by.
You need to take it.
I need to take it.
It is the one thing that differentiates those that will make it through the coming years on top and those who won’t.
Let me know how else I can help.
PS: As I wrote this story to a client of mine, I realize how much I need to share it. Again – 10 minutes typing
and I now have an asset for my marketing campaigns. Rapid action + leverage = profitability.
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