Jun
04

Partners in business or lone rangers?

One of the toughest things an entrepreneur can do is work with a partner.

Why?

Because one of the big reasons we go into business is that we are marketing mavericks, rebels, or independent thinkers.

We tried working for a boss.

We tried working with others.

We gave it a go and found that it just isn’t for us.

So we hang up our shingle as an entrepreneur and venture out on our own.

It’s scary at first.

No guarantees of any money, at all, coming in.

If you were like me, you quit your job without a plan in place, just the passion to do it on your own.

The key: “on your own”.

Ultimately the day comes when a partnership comes your way.

It may be a full time, all-encompassing partnership, or it may just be on a specific project.

We think things have changed and that now we can play well with others.

Then we get head deep in our new venture, and we realize that partnerships aren’t all they are cracked up to be,

You’re still a rebel at heart – and working on your own just feels better.

Your initial dreams about being twice as productive with 2 of you quickly meets reality.

And the partnership comes to a grinding halt.

Now this doesn’t apply to every entrepreneur… not at all.

I know many people who HAVE successfully entered into thriving partnerships.

But, unfortunately, I know far more people who have tried them and couldn’t make them work.

I am one of those.

One of the big things that seems to happen near the end is a lot of finger pointing.

“You didn’t do this as we agreed” or “it’s your fault this never happened”…

…and so on.

It causes friction… and sometimes costs a friendship that existed long before the partnership.

If you are strong, you find an amicable way to part ways… and stay close friends.

But not everyone can do that…they always like to have that finger in the air and cannot move past their own half of the blame.

A partnership is a mutual agreement… meaning BOTH parties hold equal responsibility.

If it doesn’t work.. move on and maintain your dignity.

If it does… congratulations… you are in a very rare situation and can use your partnership as a powerful leverage point for your business growth.

Business partnerships CAN be instrumental to growing a small business venture fast.

Especially when each of you brings a different skillset to the table.

But, and this is the main point of this article, make sure you are ready for a partnership and all the new challenges it brings.

Some people (like me) struggle with this.

We try – but consistently run into hurdles.

So we have to accept what is reality and know that being the lone ranger may be better in the long run for our business and sanity.

I would love to hear your thoughts on this subject, I don’t see it discussed much and am curious to your thoughts.

Are you for partnerships?  Against?

Have you tried it and couldn’t make it work?

Or just avoided it since the beginning?

Please share!

Thanks, Troy

Jun
01

How not to request a jv

As you may know, I write a weekly post for Clayton Makepeace.  I have been writing there for 2 or 3 years now, and my Small Business Mastery column has become quite popular among readers, and has driven me to continue developing solid content.

I LOVE it when people comment – even disagree with my posts.

A good argument is healthy for all, and it helps me see all points of view.

But, I detest it when people think they can abuse this.

Case in point…

… I received an email today from Claytons Customer Support Manager Martha (she rocks!). She was passing on an email that came in to her, through my post.

I think she passed it on for a good laugh more than anything.

Here is the PERFECT example on how NOT to ask for a joint venture (names of the guilty were removed):

From:
Sent: Thu 5/27/2010 9:46 PM
To: eletter@makepeacetotalpackage.com
Subject: personal from ___ – of epic importance…:-)

Hey Troy White (NOTE: my name was very obviously copy and pasted in – different font and font size)

Wanted to get you out a quick heads up that could
be worth a big pile of cash for you in just a few weeks
from now.

I just found out about the June 15th product launch of ______,
by ____, _____,  and _____
and wanted you to see the insane stuff that these guys are
doing for their JV partners.

The buzz about this launch is already everywhere, and from
what I’m hearing, most think it will go down as the biggest
product launch in internet marketing history.

And based on what I just saw on the JV Invite Page, I don’t
doubt it!

The product itself is going to be epic, but so are the commissions
and affiliate prizes!

They are paying out $1,000 on every sale.

AND…

They are also paying out $200 for every Tier 2 sale…just for
referring other affiliates!

This is why you need to check this out asap, and jump on board.

One simple email to any prospective affiliate that you know could
result in some serious bank for you come launch day.

….Blah, blah, blah.

Ok.

First: if this guy had actually been reading my posts on Clayton’s blog, heck ANYONE’S posts on Clayton’s blog, he would know how much we detest hypy crap like this.

Second: PAY ATTENTION to the letter formatting.  My name being of different font and size than the rest shows how little time they invested in this.

Last: If you are requesting jvs from people like this – invest some time getting to know who you are emailing, and what makes them unique.  There wasn’t one simple mention of me (other than being the wrong font and size), or my work (there are 200 articles of mine on that site, he could have read one or two and actually shown he knew me and my content.

Not to this guy – he thinks I should drop everything — because of the ‘epic importance’ of his product launch.

Wow – I feel so honored.

Here is my response back to Martha:

That is definitely of epic importance.

Think I should just pack up for the day – this guy has just made me a million dollars!

Scary.  I like how my name is in a different font – it’s so important (of epic proportions!) that they can only take 0.5 seconds to copy and paste my name in.  I feel so privileged :o )

Thanks for a laugh.

Troy

I hope this silly mistake this guy made is a lesson to all of us.

No one likes getting spammy, hypey crap like this.

If you are asking for a joint venture, or a sale, do it right.

Don’t act like a moron like this guy did.

{stepping off my pedestal}

Have a great day.  Troy