Well, it’s now time to start planning for May/June/July
promotions.

I realize that you may not be using print mail for yoru
marketing, but I DO highly recommend it.  There is a simple 2
page letter I am using with my clients that is seeing exceptional
results for generating leads and sales.

One person saw a 18% response from the first letter to a list
that had NEVER heard from him before.

Another sent a modified version of the letter to her list of clients
(that hadn’t heard from her in years). She saw well over 12% response
from the first mailing and a substantial sales boost from this simple letter.

Try getting those kind of numbers from your emails… not easy.

I am not saying to stop email – I love email – I am just saying
that print mail can be a fantastic way to communicate with people
(and you aren’t bundled in with the 200 other emails they get
that day).

Look at the time it will take to write your promo, organize
printing and envelope stuffing, mailing etc.  3 weeks can fly by
in no time.

Here are a few upcoming events (with grabber ideas to be attached
to top of the letter – see www.orientaltrading.com for a ton of
grabber ideas) that tie in nicely to your promotions:

=============
>>>> MAY <<<<
=============

May 9) Mothers day (ideas: special for mothers, specials for
those who love their mothers, specials for those who want to give
a gift to a mother)

Grabber idea: mini flowers, or a bandaid (mothers were always
great at fixing boo-boos)

May 30) Australia’s first dentist Simon Lear starts to yank out
teeth (1818) – (how many ideas can you come up with around the
idea of yanking teeth – or hating to visit a dentist – or a job
where no one enjoys or appreciates you?)

Grabber idea: tooth on a chain attached, miniature drill, packet
of aspirin

==============
>>>> JUNE <<<<
==============

4) French opera star becomes first women to fly in a balloon
(1784) (how to sail high above the crowds, women breaking free of
everything that held them back, From “singing to sailing”)

Grabber idea: attach a balloon to the top of the letter

13) Alexander the Great dies from over eating (323BC) – perfect
for anything fitness related, food related, over indulging, the
fact that no-one is invincible

Grabber idea: miniature platter of food, mini coffin

15) Benjamin Franklin discovers electricity (1752) – making a
breakthrough discovery, electrify your profits or love life or
money situation.

Grabber idea: light bulb, kite string with key attached

26) Fat, drunk King George IV dies from over eating (1830) -
similar to Alexandar the Great above – could combine the 2 to
make for a VERY powerful introduction – 2 of the worlds greatest
leaders fall to the simplest of pleasures…

Grabber idea: Kings crown, miniature platter of food, mini coffin

==============
>>>> JULY <<<<
==============

World’s first supermarket opens in USA (1912) – when
convenience really matters – share the difference between how
things used to be compared to how they are now then compare to
your offering and how much easier you will make things

Grabber idea: mini shopping cart, grocery receipt, savings coupon

15) Flush toilet invented (1588) – are you flushing your money
down the toilet? – things we take for granted (flush versus most
of world without flush)

Grabber idea: mini toilet, toilet paper made into coupon, flush
handle

30) Henry Ford’s B-day – famous quotes from Ford “one color only
- black”, automating things that used to take too much time,

Grabber idea: toy antique car

============================
How can you make the most of this email?
============================

The possibilities to tie in holidays to your promotions are
endless.

The key is to pick one, craft a sales letter around the theme,
and get it sent out in a timely manner.

===========================
If you need help with getting started,
here is one option I can provide right now
===========================

1) Take the Sales Letter Success Workshop and Home Study Course
For a very minimal investment, you can learn exactly how to
create sales letters that sell.

“A great handout package and resources
kit. Lots of unique and inspiring
marketing techniques.

You always deliver more than you promise!

Thanks Troy.”     Kim Palmer

“Huge volume of useful material. Great
value Troy!”

Ann Stewart

PLUS, I will bonus you a copy of the 2 page letter we are using
if you decide to invest in the home study program.
http://saleslettersuccess.com/homestudy.html

Look forward to more marketing reminder tips in the next few
weeks.

***> If you can’t find an idea or two for a promotion with all
these big holidays coming up – we REALLY need to talk!

To your marketing success,

Troy White