Sep
02

It doesn’t work here… why would it in your business?

This is a VERY appropriate video for today’s consumer.

Negotiating with your suppliers

If you are sick and tired of being nickle and dimed to death, this will give you a good laugh.

It always amazes me that people will take the time to time and effort to do this to a professional service provider, but wouldn’t think of doing it at the movie store, or restaurant, like you see in this video.

I write sales copy and marketing campaigns for a living, and I hear these excuses ALL THE TIME.

With something so critical on the line as their marketing, sales, and cash flow, you’d think it’d be the last place they want to nickel and dime themselves to a slow painful death… but they do.

Not much you can do about it other than doing everything in your power to eliminate this type of buyer completely from your funnel.

Enjoy the video – made me laugh – should for you too!

Sep
01

How to Fast Track Your Copywriting Success

Last week I had a very familiar question come across my email inbox I wanted to share.

Mike had told me some of the background of how he had lost his job, wanted to get going online, but was still lost.

Even if you are not out of a job, but just want to get good fast at writing winning sales copy, this is a formula that will work for you too.

Here is the question he asked and my answer that may help you as well…

Mike’s question…

So I guess what I am asking is, where do I start? I’ve gathered together a great deal of information on HOW to write good sales copy. Now I have to sift through it all and make sense of it. Can you help me get started?

My answer…

Hi Mike,  Great to hear from you.

A fairly common question and issue I hear.

One of the biggest and most powerful things you MUST start doing right now

is to take all this copy material you have and start handwriting out the best

ads and letters.  Invest 2 hours a day handwriting out successful ads and letters

and you will become a stellar writer in 6 months (as long as you are also writing

other ads for yourself or for other people).

Read through winning sales letters and advertisements every single day – pay close attention to the formula behind the letter – get that right and it is worth

a fortune in the right hands.

I know it is a tough thing to do, but write down your goals – 6 month, 12
month, 3 and 5 years as well. Be realistic – but push your goals higher than
you ever have before.  Thing BIG.  Then think BIGGER. It is very possible,
with the right plan, the right guidance, and the right pig-headed
determination.  I have been on my own almost 5 years now and it has been the
toughest thing, yet the most enjoyable, that I have ever done in my life.

If I were you, I would start journaling.  Find a way to put at least 120
minutes a day into your writing. Write about anything for now. As you get
going, you will find specific things to write about that you can sell or use
in your business.  I am very grateful I learned about the massive demand out
there for decent business and sales writers… always a market there for
you.

The key for you now?

MASSIVE ACTION.

Start writing for hours a day.

Start talking to other ezine writers – other internet entrepreneurs – other authors

- other blog writers.  Get on the forums – find out what people are needing help

on the writing end with.

Start writing ads for people for free to get some samples and some testimonials.

ACTION is the only way to get from where you are now to where you want to be.

More books on copywriting will help you unless you start writing.

Try that – then email me back and let me know how it’s going.

There is ample work out there for copy – you need to get out there and find it – then

do it!

Hope this helps. Troy

This formula for getting good fast at writing is proven to work every time. So I have a challenge for you over the next week or two.

Take a successful letter, and hand write it out like I mentioned above. Not just once, but hand write it out 5 times over the coming week. If you do not know which letter to use, email me back at Troy White email

See for yourself what a difference this technique makes. In 6 months of doing these 2 hours a day, I probably tripled or quadrupled my writing ability and effectiveness… and it will work for you too.

If you want to start writing money making advertisements, use this formula for the next 7 days. And let me know how it goes.

Have a great week. Troy