1) The purpose of your marketing is NOT to showcase your brand, your logo, or your creative company name. The ONLY rule that matters is the entire goal of your marketing campaigns is to make you money.
2) Branding can and will happen as a benefit of profitable growth
3) Every advertisement or marketing piece you send out from here on contains an offer (it does not need to be for them to buy something, as it can be for them to take some kind of action like visiting a web page to get something for free)
4) You will learn how to create compelling offers that get them to take action
5) Each of the marketing campaigns you launch will consist of a minimum of 3 steps. In other words, when communicating with your clients and prospects, you must send at least 3 different pieces to them in order to call it a properly designed campaign (and one that will actually work and help you achieve goal #1 from above)
6) No more cutesy sayings and vague one-liners that say and do nothing that takes you closer to goal #1
7) You will learn how to become more natural writer, and use those skills to further build on goal #1
8) Your personality in your marketing is your greatest asset. Don’t hide the fact that you are a real live person, like most business owners do. They try and mask the size of their company… pretending to be a big company. Putting your face and personality front and center in all your marketing will do more for your sales than anything else you do.
9) Effective advertising rarely looks like advertising
10) Effective advertising stops your ideal customer in their tracks and literally forces them to start reading your ad
11) Effective advertising always has some form of tracking mechanism in place so you know exactly if it is working, or no
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